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5 Social Media Marketing Trends to Boost Your Business in 2019

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In 2019 Social Media Marketing is essential to boost your business' visibility. Keep track of new marketing trends and social media strategies for Facebook, Instagram, YouTube, LinkedIn & more!

Published in: Social Media

5 Social Media Marketing Trends to Boost Your Business in 2019

  1. 1. TOP 5 SOCIAL MEDIA TRENDS IN 2019 TO BOOST YOUR BUSINESS
  2. 2. WELCOME! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com • Karen’s Bio • Social Media Big Picture • 5 Trends to Boost Business • 10 Actions To Take!
  3. 3. KAREN’S BIO Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com Here are some of the magazines that published my adventure travel and bicycling stories and photos over 20 yrs. of freelance writing. I’m an expert with content for your website!
  4. 4. SOCIAL MEDIA COACH & JOURNALIST Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com Hi, I’m based in Santa Cruz, California, and have been a social media coach, speaker and consultant for 10 years! IDEAL CLIENTS Small business owners Executives and entrepreneurs SERVICES Coaching Training Speaking BOOST YOUR BUSINESS! I’ll customize your social media marketing strategy, develop your stellar content and help you save time while your business gets the recognition it deserves!
  5. 5. SOCIAL MEDIA OVERVIEW Most Popular Networks 2018 - by active monthly users • Facebook - 2.2 billion • YouTube - 1.8 billion • Instagram - 1 billion • Twitter - 335 million • Snapchat - 300 million - 50% ages 18-24 • LinkedIn - 260 million • Pinterest - 250 million Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  6. 6. MOBILE DOMINATES Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  7. 7. 1 • 97% of marketers say that video has helped increase user understanding of their product or service • 76% indicated that it has helped increase web traffic and sales. Video•Livestream Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  8. 8. SOCIAL MEDIA BIG PICTURE • 2021: Video will account for over 80% of all internet traffic. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  9. 9. WHAT’S HOT 70% of consumers say that they have shared a brand’s video 79% of consumers prefer watching video to reading about a product 84% of consumers have bought something after watching a video Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  10. 10. 2 • Privacy drives usage • Expectations of consumers change: Now they want to message businesses directly. • Advertisers are placing ads in messaging apps • Chatbot to FB Messenger Messaging Usage Grows Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  11. 11. MESSAGING APPS (2018) Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  12. 12. 3 • Resentment towards multiple data breaches. Reassure your customers by: • Admit mistakes • Protect privacy • Honesty with customers • Transparent marketing practices • Use General Data Protection Regulation (GDPR) guidelines on your website TRUST - How to Restore It Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  13. 13. WHAT’S HOT Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  14. 14. 4 • Perception of CEO Leadership • User Generated Content • Use Chatbots on website and Facebook messaging • Host Both Live and Virtual Events Get Personal on Social Media - That Helps Restore Trust! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  15. 15. 5 • 1 in 4 people have now purchased a product or service via social media. • Know your audience • Experiment with advertising on different social networks Pay to Play Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  16. 16. PAY TO PLAY Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  17. 17. MORE 2019 TRENDS • Find Micro Influencers • Voice Recognition: Optimize Your Website • Experiment with Augmented Reality • Create Stories on Facebook, Instagram Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  18. 18. WHAT’S HOT: AUGMENTED REALITY Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  19. 19. BE AN INSTAGRAM STAR LIKE KIM K. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  20. 20. GET TRAFFIC TO YOUR WEBSITE Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  21. 21. Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com Good example of website homepage displaying social media SHARE and FOLLOW options
  22. 22. ACTION ITEM #1 UPDATE ALL YOUR SOCIAL ACCOUNTS • Use a current Profile Photo • Freshen your website’s ABOUT section • Use Consistent Branding Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  23. 23. ACTION ITEM #2 FOLLOW YOUR CLIENTS on their social media accounts Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  24. 24. ACTION ITEM #3 LOOK AT YOUR COMPETITION What are they doing on social media? Look at LinkedIn! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  25. 25. ACTION ITEM #4 Download a Messaging App and Try It: More people spending more of their time within messaging apps.” Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  26. 26. ACTION ITEM #5 Update your website apps to have • Live Chat •Facebook Messenger •Newsletter signup Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  27. 27. GET RESULTS! GET HIRED! Respected, Remembered, and Referred Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  28. 28. TRENDS SUMMARY • #1 Video • #2 Messaging • #3 Trust • #4 Personal • #5 Pay to Play Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  29. 29. HAVE FUN WITH SOCIAL MEDIA! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
  30. 30. Coaching: I Can Help! One to One, Small Groups, Training Speaking: I’m a FUN expert Keynote, Panels Content: I’m a journalist, after all! Writing Bios, Website Content MY SERVICES
  31. 31. LIKE MY FACEBOOK PAGE! Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com www.facebook.com/ KarenSocialMediaMarketing
  32. 32. MY SERVICESLET’S TALK about what you need. Schedule free phone consult! 831-588-3232 Email: Karen@KarenKefauver.com

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