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Are You Ready ToUpgrade YourWebsite to HTML5?                    Presented By:                    Karen Fronek
l l c .                    “Part of being a good user and consumer is                    understanding how technology work...
l l c .m a r k e t i n gH a p p e n                    “To use Web 2.0 you needed to have some previous knowledge about th...
Web 1.0l l c .m a r k e t i n g                    • In the beginning was Web 1.0                    • Web 1.0 started in ...
Web 2.0l l c .m a r k e t i n g                    • Web 2.0 started in the mid 2005 and continues today, although        ...
l l c .m a r k e t i n g                                              Web 1.0                        Web 2.0              ...
Web 3.0l l c .m a r k e t i n gH a p p e n                    • Web 3.0 will be less about replacing and more about adding...
What is HTML5 and How Will It                    Work For Your New Website?l l c .                                • When y...
How Important is Your                      Online Business?l l c .                         • Ecommercem a r k e t i n g   ...
Socialnomics 2011                    http://www.youtube.com/watch?v=QzZyUaQvpdcl l c .m a r k e t i n gH a p p e nI tM a k e
Butler Acura                    Website: ButlerAcura.com                                                  HTML 4 Mobile We...
Hellgate Jetboat Excursions                    Website: hellgate.com                                            HTML 4 Mob...
DNA Web Agency                    Website: danwebagency.com                                                HTML 5 Mobile F...
Are You Ready Now?                     Stay Ahead of Your Competition.l l c .                            Get Mobile Ready....
Resources                    Butler Acura. Retrieved Nov 21, 2011. http://www.butleracura.com                    DNA Web A...
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Are youreadytoupgradetohtml5

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A brief presentation on the advantages of upgrading websites to HTML 5 from a marketing perspective.

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Are youreadytoupgradetohtml5

  1. 1. Are You Ready ToUpgrade YourWebsite to HTML5? Presented By: Karen Fronek
  2. 2. l l c . “Part of being a good user and consumer is understanding how technology works, whym a r k e t i n g we use it the way we do, and what that barrage of acronyms and PR jargon means.” By Terrance O’Brien, Switched.com May 2010H a p p e nI tM a k e
  3. 3. l l c .m a r k e t i n gH a p p e n “To use Web 2.0 you needed to have some previous knowledge about the topic in order to create knowledge. However, on the contrary, Web 3.0 technology thinks on its own and connects one application to the otherI t thus providing some very good results.”M a k e Dzineblog360 | www.dzineblog360.c0m
  4. 4. Web 1.0l l c .m a r k e t i n g • In the beginning was Web 1.0 • Web 1.0 started in the mid 1990’s and went through 2005 • It was a one-way communication with the webH a p p e n • We consumed information or contentI tM a k e
  5. 5. Web 2.0l l c .m a r k e t i n g • Web 2.0 started in the mid 2005 and continues today, although we are in a matured stage of Web 2.0 • It is a two-way communication with the webH a p p e n • We consume information and we share information in other words we create content or gather informationI tM a k e
  6. 6. l l c .m a r k e t i n g Web 1.0 Web 2.0 Double Click ► Google AdSense Ofoto ► Flickr Akami ► BitTorrent Mp3.com ► Napster Britannica Online ► Wikipedia Personal Websites ► Blogging Evite ► Upcoming.org and EVDB Domain name speculation ► Search Engine OptimizationH a p p e n Page views ► Cost per Click Screen scraping ► Web Services Publishing ► Participation Content Management Systems ► Wikis Directories ► Tagging Stickiness ► SyndicationI tM a k e * Metafluence, August 24, 2007, retrieved November 21, 2011. http://www.metafluence.com/web-30/
  7. 7. Web 3.0l l c .m a r k e t i n gH a p p e n • Web 3.0 will be less about replacing and more about adding to what we have • Web 3.0 has not happened yet but is predicted in our very near future • The Internet’s merge with TV is probably one of the most significant factors* • Cloud services* • Applications can run on any devices – iPad, iPhone or tabletsI t • It will be a semantic web • The information we share via the web will be linked and interpreted by robotsM a k e * Metafluence, August 24, 2007, retrieved November 21, 2011. http://www.metafluence.com/web-30/
  8. 8. What is HTML5 and How Will It Work For Your New Website?l l c . • When you site is written in HTML 5 code it will work across multiple platformsm a r k e t i n g including ORMMA or Open Rich Media for Mobile Advertising •HTML5 enhances rich media experiences •HTML 5 encourages mobile shopping •HTML5 automatically updates appsH a p p e n •HTML5 provides better information for search engine optimization • Engages users because of its aestheticI t appealM a k e
  9. 9. How Important is Your Online Business?l l c . • Ecommercem a r k e t i n g • Reputation Management • Customer Service • Recruiting • Social Media • BrandingH a p p e n • Public Relations • MarketingI tM a k e
  10. 10. Socialnomics 2011 http://www.youtube.com/watch?v=QzZyUaQvpdcl l c .m a r k e t i n gH a p p e nI tM a k e
  11. 11. Butler Acura Website: ButlerAcura.com HTML 4 Mobile Website Flash doesn’t work welll l c . Too Dark Text is too small to read Loads slowly Too cumbersome to make searchm a r k e t i n g vehiclesH a p p e nI tM a k e
  12. 12. Hellgate Jetboat Excursions Website: hellgate.com HTML 4 Mobile Websitel l c . Flash doesn’t work Text is too small to read Loads slowlym a r k e t i n g Too cumbersome to make reservationsH a p p e nI tM a k e
  13. 13. DNA Web Agency Website: danwebagency.com HTML 5 Mobile Friendlyl l c . Website Content Drive Easy to Readm a r k e t i n g Easy to Navigate Loads Quick Too cumbersome to makeH a p p e nI tM a k e
  14. 14. Are You Ready Now? Stay Ahead of Your Competition.l l c . Get Mobile Ready. Embrace The Future.m a r k e t i n g Start Today By Upgrading To HTML5!H a p p e n Thank you!I tM a k e
  15. 15. Resources Butler Acura. Retrieved Nov 21, 2011. http://www.butleracura.com DNA Web Agency, Retrieved Nov 21, 2011. http://dnawebagency.com Hellgate Jetboat Excursions, Retrieved Nov 21, 2011http://www.hellgate.coml l c . Metafluence, August 27, 2007. Retrieved Nov 21, 2011. http://metafluence.com Socialnomics 2011, Retrieved Nov 21, 2011. http://www.youtube.com/watch?v=QzZyUaQvpdcm a r k e t i n g PHOTO Citations Web Graphic, Web 2.0 , Global Vision International, Inc. Retrieved Nov 21, 2011. http://www.globalvis.com Web Graphic, Metafluence, August 27, 2007. Retrieved Nov 21, 2011. http://www.metafluence.com/web-30/H a p p e n Web Graphic, Web 1.0, Retrieved Nov 21, 2011. E-language. Http://e-language.wikispaces.com/web1.0 Web Graphic, HTML5, Retrieved Nov 21, 2011. W3. http://www.w3.org Web Graphic, We Are The Web, Retrieved Nov 21, 2011. Dzineblog360. http://www.dzineblog360.comI tM a k e

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