Managing Online Reputation: Tips & Examples

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Are you monitoring your reputation online? Tips for managing your online image, with Irish examples of where it can go wrong.

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Managing Online Reputation: Tips & Examples

  1. 1. Are you Being Talked About Online?<br />Karen Henry, January 2011<br />karenhenry.com<br />
  2. 2. 4 Reputation Management Tips<br />Claim your business<br />Take care with the information that you can control<br />Get the basics in place before promoting your message<br />Respond carefully and immediately<br />See blog.karenhenry.com for details<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  3. 3. Examples<br />Take care with information you can control<br />Tech consultancy promoting without website<br />Marketing company recruiting without website<br />Get the basics in place<br />Retailer advertising unattended Facebook page<br />Respond carefully and quickly<br />Hotelier repeating standard response on Tripadvisor<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  4. 4. A key benefit to joining the IIA is promotion on their newsletter<br />Tech consultancy promoting without website<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  5. 5. Clicking the link leads to a company summary on the IIA website, with a link to a website that says only “coming soon”<br />Tech consultancy promoting without website<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  6. 6. Clicking the link leads to a company summary on the IIA website, with a link to a website that says only “coming soon”<br />Tech consultancy promoting without website<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  7. 7. A quirky advert from a marketing company is likely to prompt viewers to find out more…<br />Marketing company recruiting without website<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  8. 8. ..so you Google the company to find they are (a) a marketing company without a website and (b) being sued by disgruntled clients<br />Marketing company recruiting without website<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  9. 9. SPAR Ireland were paying for Facebook advertisements while allowing a minor complaint spiral into a heated discussion<br />Retailer advertising unattended Facebook page<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />Unspecific response<br />
  10. 10. While many contributors to the debate sided with SPAR, and it was a storm in a teacup, the problem was advertising without response processes in place<br />Retailer advertising unattended Facebook page<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />Specific response 3 weeks later<br />
  11. 11. As with the initial response in the preceding example, a template response will only annoy people who take the time to complain<br />Hotelier using standard response on Tripadvisor<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />
  12. 12. More marketing, communications and technology examples and tips at:<br />blog.karenhenry.com<br />Thanks for viewing!<br />karenhenry.com :: Marketing :: Communications :: Technology ::<br />

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