Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
VP, Marketing
Industry
Finance / Banking / Insurance
About
● Led traditional and digital marketing strategies including joint marketing with TD Ameritrade.
● Conducted qual/quant market research in the development of value propositions for TD Wealth.
● Launched first customized marketing pilot program between TD Wealth and TD Ameritrade.
● Created 360° marketing strategies to drive awareness and increase share of wallet through:
segmentation, digital, web, direct mail, email, new collateral, in store merchandising, etc.
Presentations
(2)Documents
(8)Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
VP, Marketing
Industry
Finance / Banking / Insurance
About
● Led traditional and digital marketing strategies including joint marketing with TD Ameritrade.
● Conducted qual/quant market research in the development of value propositions for TD Wealth.
● Launched first customized marketing pilot program between TD Wealth and TD Ameritrade.
● Created 360° marketing strategies to drive awareness and increase share of wallet through:
segmentation, digital, web, direct mail, email, new collateral, in store merchandising, etc.