Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
UX & PM
CAREER PATHS
Karen Donoghue and Laura Holly
Wom...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Hello, I’m Karen
● Founder of global user experience
de...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
9/11/2021
3
Hello, I’m Laura
Companies
• Olympus Medica...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
PRODUCT
What does it mean?
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
SHIP
Designing, building and shipping products
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Product careers
● Product Management (PM)
● User Experi...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
What’s involved in shipping a new product?
Imprivata Co...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Product Management key at each phase in product
realiza...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
What is User Experience (UI/UX) in the real world?
● En...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
What does a product manager do IRL?
It depends….
• Type...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
For a Product Manager, no two days are the same...
•Wri...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Crowdsources air quality
sensor readings worldwide
and ...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Particulate Matter < 2.5 micrometers in
diameter pose a...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Who is the user of your product?
WHO
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Consumers that are also technical citizen
scientists
EN...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Frustrations and pain points
“I have a family member wi...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Conduct user research (UXR) by interviewing people
Phot...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Foundation of Product Management
User needs
• Who…speci...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Many roles in User Experience discipline
● UX Design (U...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Just as many in Product Management
• Depends on the ind...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Associate Product Manager - Urology
• Implement busines...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Medical Product Management – Individual Contributor
Pro...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Medical Product Management – Sr. Contributor/ First Lin...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
To Explore Careers in Product Management at Olympus Med...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Important skills in UX Design
● Listening and having em...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Most successful product managers….
Curiosity Technical
...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Karen started her career as a computer scientist
BS in ...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Many career paths to User Experience (UI/UX)
● Design t...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Everybody’s path to Product
Management is different
• T...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Closing thoughts
● Circuitous paths to product manageme...
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
Q & A
Please submit questions via chat
KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
THANK YOU!
Women in Tech at Tufts University 2021
Upcoming SlideShare
Loading in …5
×

of

Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 1 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 2 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 3 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 4 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 5 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 6 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 7 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 8 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 9 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 10 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 11 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 12 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 13 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 14 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 15 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 16 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 17 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 18 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 19 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 20 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 21 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 22 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 23 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 24 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 25 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 26 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 27 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 28 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 29 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 30 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 31 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 32 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 33 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 34 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 35 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 36 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 37 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 38 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 39 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 40 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 41 Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Slide 42
Upcoming SlideShare
What to Upload to SlideShare
Next

0 Likes

Share

Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths

Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths

Karen Donoghue and Laura Holly presented a talk on UX and PM Career Paths at the Women in Tech @Tufts University 2021 conference held on Sept 18th, 2021. WIT2021 @Tufts University was the fifth annual conference celebrating women and non-binary individuals in technology. The talk covered career paths in Product, including UX Design and Product Management, joining an outstanding group of speakers with diverse backgrounds that span cybersecurity, computer science, mechanical engineering, and other technology business areas.

The WIT 2021 @Tufts University conference was held online and supported by the Tufts University Department of Computer Science. For more information on the conference please visit https://tuftswit2021.weebly.com/

SPEAKER BIOS

Karen Donoghue is Principal at HumanLogic. She is a consulting Interaction Architect for corporate clients and an Advisor on product design for early-stage startups. Karen has designed MVPs releases of products that have produced significant impact, including the UX for Resilient Systems, a startup acquired by IBM Security. Her recent work for startups includes MVP design for Equip Health, an online platform for treating eating disorders.

Karen also serves as an Advisor to aiberry (Seattle), Turivius (Sao Paolo), and SecurityScorecard (NYC). In addition, she was an advisor to the founders of MetaCarta (a startup acquired by Nokia). She recently served a one-year appointment as an advisor to the Tufts University Department of Computer Science.

Laura Holly, Olympus

Ms. Holly is currently the Global Head of the Olympus Medical Digital Products Business Unit. She leads global business teams dedicated to delivering value-add services and connected devices, procedural workflow, telecollaboration, and Computer-Assisted Diagnosis (CAD) A.I. solutions. Olympus is a leading manufacturer of medical devices and software solutions for gastroenterology, urology, pulmonology, ENT, as well as general, thoracic, and neuro-surgery specialties for hospitals across the world.

Laura joined Olympus in the 2017 acquisition of Image Stream Medical, Inc., where she served as the Head of Marketing and Product Management. Prior to ISM, Laura led the Lantern Hill Group, a product strategy consulting firm. Her hands-on practice helped healthcare and technology companies develop product management expertise, create global market entry plans, and realize innovative products.

Laura has over 20 years of experience as a product and marketing leader, managing dozens of commercial products for software, technology, healthcare startups, and multinational companies. Her real passion is collaborating with customers, design, and R&D to bring category-defining V1 products to life.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths

  1. 1. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 UX & PM CAREER PATHS Karen Donoghue and Laura Holly Women in Tech at Tufts University 2021
  2. 2. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Hello, I’m Karen ● Founder of global user experience design practice HumanLogic ● Developer of the Local Haze app ● Career in technology in Product Design and UX Design ● Author of two business books on UX ● MS MIT Media Laboratory ● Tufts BSCS, taught in CS dept https://www.linkedin.com/in/kdonoghue/
  3. 3. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 9/11/2021 3 Hello, I’m Laura Companies • Olympus Medical • Image Stream Medical • Lantern Hill Group • Philips Medical • Brix Networks • … Roles • Software Engineer, Architect • Product Management, product marketing • Innovation and Market Development • Corporate Marketing • Business owner/leader • Consulting MIT | MBA – General Management Smith College | BA psychology / CS Education • BPMA Mentor Program • Sport training my German Shepherds Skills / Interests • SaaS, software business models • Medical device • Healthcare IT • Machine Learning, data insights • Intrapreneurship https://www.linkedin.com/in/lauraholly/ Outside of work
  4. 4. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 PRODUCT What does it mean?
  5. 5. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 SHIP Designing, building and shipping products
  6. 6. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Product careers ● Product Management (PM) ● User Experience (UI/UX) ● Engineering
  7. 7. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 What’s involved in shipping a new product? Imprivata Cortext is a secure communications platform for healthcare and allows physicians, nurses, and patients to connect, communicate, and collaborate securely from any workstation or mobile device.
  8. 8. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Product Management key at each phase in product realization Ideation Assessment Release Planning Execution Availability Launch Product Management Research & Development Internal stakeholders - sales, marketing, executives... Regional Marketing Lifecycle UX & Design Users, key opinion leaders
  9. 9. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  10. 10. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  11. 11. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 What is User Experience (UI/UX) in the real world? ● Envisioning products from the POV of the end user ● Designing new products or improving existing ones ● Working and navigating against constraints (pre-existing products, organizational, etc) ● UI is what the user interacts with, UX is the entire experience of the product to achieve some value Many form factors: ○ Phones ○ Laptops ○ Tablets ○ Robots ○ Pens ○ Glasses ○ Wearables
  12. 12. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  13. 13. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  14. 14. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  15. 15. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 What does a product manager do IRL? It depends…. • Type of company • Size of company • Type of industry • Phase of product life cycle • Your supporting cast But you always know: • Your product • Your users • Your market • Your competition Better than anyone else
  16. 16. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  17. 17. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 For a Product Manager, no two days are the same... •Writing, reviewing technical documentation or user-facing collateral •Validation testing •Making go-no go decisions - ship, end of life, read to incubate •Communication - bug triage, scrum dailies, cross functional team •Creating, reviewing wireframes, conceptual models •Backlog development, grooming, roadmap management •Sales ride-alongs, customer futures presentations •Pitching new product idea to the CEO •Developing/delivering sales training •Running advisory boards •Supporting, speaking at trade shows •Evangelizing to press, influencing KOLs Tactical Strategic Internal External
  18. 18. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Crowdsources air quality sensor readings worldwide and rates sensor accuracy. Target users are consumers who are also citizen scientists.
  19. 19. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Particulate Matter < 2.5 micrometers in diameter pose a risk to health Source:EPA Source: © Encyclopédie de l’Environnement
  20. 20. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  21. 21. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Who is the user of your product? WHO
  22. 22. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Consumers that are also technical citizen scientists END USERS
  23. 23. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Frustrations and pain points “I have a family member with asthma.” “I am concerned about my local air quality.” PERSONA
  24. 24. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  25. 25. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Conduct user research (UXR) by interviewing people Photos: Robert McCarthy ● Spend time with end users ● Ask open-ended questions about their needs and workflows ● Observe how they use the product ● Identify problems and propose solutions ● Advocate for users’ needs ● Prove/disprove persona hypotheses
  26. 26. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  27. 27. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Foundation of Product Management User needs • Who…specific person(a) • What…does the user need to do, including context? • Where … is the user physically or virtually? • When …how often will the user need to do this? • Why … is this important to the user? • Best Alternative …what does user use today? Workaround? *Supporting evidence….pictures, mock-ups, research reports, competitive product screens Priority • Impact of doing/not doing • Who wants this? • Would they buy it? How many? • Feasibility?
  28. 28. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021
  29. 29. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Many roles in User Experience discipline ● UX Design (UI Design) ● Interaction Design ● User Experience Research (UXR) ● Visual Design ● Product Design ● Motion Design ● UX Engineer - e.g. front end development (Prototyper) ● Branding ● Content Strategy ● “Growth” UX Designer (new) “I see UX increasingly as synonymous with Product Design, and see Product Management and Product Design under one Product Experience umbrella.” BOB GOODMAN, SVP OF PRODUCT, VIRGIN PULSE TUFTS ALUM
  30. 30. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Just as many in Product Management • Depends on the industry and focus of the role: • Upstream marketing • Strategic marketing • Product marketing • Category or brand manager • Solution, offering manager • Marketing manager • Innovation manager • Product owner vs. product manager Executive Management Individual Contributor Entry Level ▪ Vice President, Product Management ▪ Chief Product Officer ▪ Head of Product ▪ Senior Director, Director Product Management ▪ Group Manager, Product Management ▪ Product Line Manager ▪ Junior Product Manager ▪ Associate Product Manager ▪ Product Associate, Specialist, Analyst ▪ Intern ▪ Principle, Senior, PM ▪ Technical PM ▪ Product Ops Mgr ▪ Onboarding Mgr ▪ Product Owner
  31. 31. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Associate Product Manager - Urology • Implement business plans for Urology products for Benign Prostatic Hyperplasia (BPH) and Non- Muscle Invasive Bladder Cancer (NMIBC) • Become product and procedure expert in BPH, NMIBC • Support forecasting, sales tracking, product launches, customer relationship management, product lifecycle management, internal and external promotional activity. • Develop collateral, sales training, competitive analysis, technical support, and clinical study support. • Communicate market needs for development of new products • Experience: Bachelor's degree in Marketing, Business, or related field. • 2-3 years experience in product development or applications support. • Work in OR/clinical environment on occasion Medical Product Management – Entry Level
  32. 32. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Medical Product Management – Individual Contributor Product Manager - Medical Imaging • Manage day-to-day activities for product portfolio of OR & Office video systems, accessories • Support product realization activities and deliverables throughout the stage gates with minimal direction. New product development and lifecycle management. • Monitor sales forecasts, monitor trends including competition, procedural, reimbursement,emerging technologies. • Develop relationships and work closely with health care professionals in clinical situations • Maintain expertise as the product and clinical specialist by attending procedures, courses, shows; facilitate design and implementation of clinical studies and white papers • Experience: Bachelor's degree in business, economics, marketing, engineering, or related field required. Master's / MBA preferred. 3+ years related experience. 1+ years in new product development or new product introduction • Ability to travel domestically and internationally up to 30%, occasional evening/weekend work
  33. 33. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Medical Product Management – Sr. Contributor/ First Line Mgr Sr Global Product Manager – Digital Products • Develop deep knowledge of customer needs and market landscapes in existing and emerging markets. Lead voice of customer, product development and introduction, PLM. • Highly independent execution of all upstream marketing responsibilities in pre- commercial development of novel software systems and applications. • Inform on new technology opportunities for R&D development and partnership. • Drive business through regular interfacing with regional marketing, healthcare professionals, outside vendors. • Strategic planning - budgets, timelines, risk assessment, progress, and risk mitigation • Experience: Bachelor's degree in engineering, or related STEM field required. 7+ years related experience. 10+ years of business experience. • MBA or other graduate-level degree strongly preferred. Ability to travel domestically and internationally 30-40% • Regular virtual meetings with global colleagues in early morning/evenings.
  34. 34. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 To Explore Careers in Product Management at Olympus Medical Spring ‘22 coop and intern openings posted this fall!! https://careers.olympusamerica.com
  35. 35. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Important skills in UX Design ● Listening and having empathy for users, and asking good questions ● Working as part of a team (PM and Engineering are your partners) ● Understanding the business requirements ● Understanding metrics ● Advocating for users’ needs in an organization where design is one of many competing priorities
  36. 36. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Most successful product managers…. Curiosity Technical Understanding Someone else’s shoes Eye for good design Empath The big picture Translation layer Achieve commercial success Gain respect and credibility Analytical Communication: Written & Verbal Making decisions Ownership, Responsibility
  37. 37. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Karen started her career as a computer scientist BS in CS Pen & voice UI Master of Science Tech Laura started her career as an engineer at a big tech co BA Psychology / CS Engineer->PM PM/Mkt MBA PM/bus owner BU exec Med Tech Consulting
  38. 38. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Many career paths to User Experience (UI/UX) ● Design training - HCI, school, bootcamp, job experience ● Product Management ● Engineering - e.g. UI Engineer or hw/sw engineering ● Marketing ● Customer Success - especially with SaaS/PLG
  39. 39. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Everybody’s path to Product Management is different • Technical • Engineering, R&D • Product Expert • Customer support • Application training or support • Documentation, learning products • UX, Design • Field • Technical or pre-sales consultant • Post-sales implementation • Sales (less typical) • Domain expert • Lots of experience in a field or technology • Initial career step
  40. 40. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Closing thoughts ● Circuitous paths to product management and UX ● Breadth of experience is an asset in PM ● Some skills for PM: empathy, curiosity, put yourself in others’ shoes, people who want to “own” the deliverable ● Some skills for UX: listening to and having empathy for users of the product, collaborating well with partners ● Overlap between PM, UX Design and Engineering ● Plenty of opportunities in the tech business for Product (PM, UX, Engineering)
  41. 41. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 Q & A Please submit questions via chat
  42. 42. KAREN DONOGHUE & LAURA HOLLY - UX & PM CAREER PATHS WIT@TUFTS 2021 THANK YOU! Women in Tech at Tufts University 2021

Women in Tech @Tufts University 2021 conference presentation by Karen Donoghue and Laura Holly: UX and PM Career Paths Karen Donoghue and Laura Holly presented a talk on UX and PM Career Paths at the Women in Tech @Tufts University 2021 conference held on Sept 18th, 2021. WIT2021 @Tufts University was the fifth annual conference celebrating women and non-binary individuals in technology. The talk covered career paths in Product, including UX Design and Product Management, joining an outstanding group of speakers with diverse backgrounds that span cybersecurity, computer science, mechanical engineering, and other technology business areas. The WIT 2021 @Tufts University conference was held online and supported by the Tufts University Department of Computer Science. For more information on the conference please visit https://tuftswit2021.weebly.com/ SPEAKER BIOS Karen Donoghue is Principal at HumanLogic. She is a consulting Interaction Architect for corporate clients and an Advisor on product design for early-stage startups. Karen has designed MVPs releases of products that have produced significant impact, including the UX for Resilient Systems, a startup acquired by IBM Security. Her recent work for startups includes MVP design for Equip Health, an online platform for treating eating disorders. Karen also serves as an Advisor to aiberry (Seattle), Turivius (Sao Paolo), and SecurityScorecard (NYC). In addition, she was an advisor to the founders of MetaCarta (a startup acquired by Nokia). She recently served a one-year appointment as an advisor to the Tufts University Department of Computer Science. Laura Holly, Olympus Ms. Holly is currently the Global Head of the Olympus Medical Digital Products Business Unit. She leads global business teams dedicated to delivering value-add services and connected devices, procedural workflow, telecollaboration, and Computer-Assisted Diagnosis (CAD) A.I. solutions. Olympus is a leading manufacturer of medical devices and software solutions for gastroenterology, urology, pulmonology, ENT, as well as general, thoracic, and neuro-surgery specialties for hospitals across the world. Laura joined Olympus in the 2017 acquisition of Image Stream Medical, Inc., where she served as the Head of Marketing and Product Management. Prior to ISM, Laura led the Lantern Hill Group, a product strategy consulting firm. Her hands-on practice helped healthcare and technology companies develop product management expertise, create global market entry plans, and realize innovative products. Laura has over 20 years of experience as a product and marketing leader, managing dozens of commercial products for software, technology, healthcare startups, and multinational companies. Her real passion is collaborating with customers, design, and R&D to bring category-defining V1 products to life.

Views

Total views

119

On Slideshare

0

From embeds

0

Number of embeds

76

Actions

Downloads

0

Shares

0

Comments

0

Likes

0

×