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Article Marketing
Publishing and
Optimizing a Blog
Post Using Blogger
Blogging the Right Way
Blogging the Right Way
• I’m your presenter,
Karen Cioffi.
• While this is specifically
for Blogger, much of
the informati...
What We’ll Be Covering
• 1. Posting to Blogger - use an Effective Title
• 2. Optimizing the Content: Deep Linking, Anchor ...
Why Do You Need to
Optimize Your Content
• You probably already heard that ‘content is king.’ Well,
it’s absolutely true. ...
Before we begin, let’s go
over four marketing terms
Article Marketing
• Article Marketing: using
articles and posts to
create visibility and
generate website traffic,
usually...
SEO
• SEO – search engine
optimization. Tweaking
your content, so SE
spiders can find, index,
and categorize it.
Anchor Text
• According to Wikipedia,
“anchor text is weighted
(ranked) highly in the
search engines
algorithms, because t...
Deep Linking
• According to Webopedia:
“Typically, a Web site’s
home page is the top page
in the site’s hierarchy, and
any...
An Effective Title
• An effective title should have a least one article relevant keyword in
it. And, if should let the rea...
Deep Linking
• Simply put, bringing the reader deeper into your website
(onto another page or to another article) is deep ...
Anchor Text
• The keyword or phrase within your
content that you hyperlink is anchor
text.
• You can use anchor text to se...
Adding a Bio
• Including a bio is a must, even if it’s on a post on your
own site.
• Your bio should be short and sweet – ...
SEO Settings
• To the right of your
posting area you’ll find
Post Settings (see red
circle outline in image).
• You will n...
Add an Image
• Above your posting area,
there will be an image
icon. Click on it an you’ll
be given two options:
• 1. Uplo...
Preposting an Article
• In Post Settings click on
Schedule. Once in, you’ll
be able to prepost to
another day in that mont...
Previewing
• Once you have your post
exactly how you want it,
click on the Preview
button located above the
posting area.
...
Promote Your Blog Posts
• Social networks are the heavy hitters now.
• What’s being read, LIKED, Tweeted, added to Circles...
Let’s Connect
• For content writing and content marketing visit:
• http://articlewritingdoctor.com
• Social Media:
• http:...
Inbound Marketing
(Blogging) Right
• If you’re an author, writer, or solopreneur, you need to
get traffic to your website....
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Publish and Optimize Your Blogger Blogpost

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Article marketing - 'step by step' instructions to posting an optimized post to your Blogger blogsite. Much of the information is applicable to WordPress and other management systems.

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Publish and Optimize Your Blogger Blogpost

  1. 1. Article Marketing Publishing and Optimizing a Blog Post Using Blogger Blogging the Right Way
  2. 2. Blogging the Right Way • I’m your presenter, Karen Cioffi. • While this is specifically for Blogger, much of the information can be used for WordPress and other website management systems.
  3. 3. What We’ll Be Covering • 1. Posting to Blogger - use an Effective Title • 2. Optimizing the Content: Deep Linking, Anchor Text, and adding a Bio • 3. Using SEO Settings • 4. Adding an Image • 5. Preposting the Article • 6. Checking, Previewing, and Publishing the Post • 7. Sharing a Published Post
  4. 4. Why Do You Need to Optimize Your Content • You probably already heard that ‘content is king.’ Well, it’s absolutely true. But, in regard to visibility you need more. • Imagine being a spec in the sky . . . so tiny and far away that you’re invisible to the human eye. Well, that’s you in the internet universe. • Using SEO helps that tiny little spec get bigger, more visible, and searchable.
  5. 5. Before we begin, let’s go over four marketing terms
  6. 6. Article Marketing • Article Marketing: using articles and posts to create visibility and generate website traffic, usually to sell your books or products.
  7. 7. SEO • SEO – search engine optimization. Tweaking your content, so SE spiders can find, index, and categorize it.
  8. 8. Anchor Text • According to Wikipedia, “anchor text is weighted (ranked) highly in the search engines algorithms, because the linked text is usually relevant to the landing page.”
  9. 9. Deep Linking • According to Webopedia: “Typically, a Web site’s home page is the top page in the site’s hierarchy, and any page other than that is considered ‘deep.’" • This means that if you link within your post to another article or a deep page within your website you’re ‘deep linking.’ Landing Page Blog About You Testimonials Services/Products Etc.
  10. 10. An Effective Title • An effective title should have a least one article relevant keyword in it. And, if should let the reader know what the content will be about. • This: Article Marketing is an Effective Way to Increase Your Website Traffic • Not This: Using Articles is a Great Way to Increase Traffic • Why? Because ‘article marketing’ and ‘website traffic’ are two effective keywords.
  11. 11. Deep Linking • Simply put, bringing the reader deeper into your website (onto another page or to another article) is deep linking. • To do this, link to another post on your site or another page.
  12. 12. Anchor Text • The keyword or phrase within your content that you hyperlink is anchor text. • You can use anchor text to send the visitor to other pages on your own site or to another information relevant site. • Example: I am an author-writer- home business online marketing instructor. • You could highlight any of the keywords in the example and hyperlink (Link) it to another related article, page, or site.
  13. 13. Adding a Bio • Including a bio is a must, even if it’s on a post on your own site. • Your bio should be short and sweet – make it count. It should let the reader quickly know who you are and what you’re offering (the benefit to the reader). • At the very least end the post with your name.
  14. 14. SEO Settings • To the right of your posting area you’ll find Post Settings (see red circle outline in image). • You will need to include relevant keywords in Labels section. • Next, go down to Search Description and add an effective description.
  15. 15. Add an Image • Above your posting area, there will be an image icon. Click on it an you’ll be given two options: • 1. Upload/Choose Files (you will upload from your computer) • 2. From this Blog (this will be the images you’ve already uploaded to the blogsite)
  16. 16. Preposting an Article • In Post Settings click on Schedule. Once in, you’ll be able to prepost to another day in that month or in a future month. • You can also change the time you want the post to publish – early morning is usually best.
  17. 17. Previewing • Once you have your post exactly how you want it, click on the Preview button located above the posting area. • If it looks good, get out of there and click on Publish. • That’s it – you’re done for now.
  18. 18. Promote Your Blog Posts • Social networks are the heavy hitters now. • What’s being read, LIKED, Tweeted, added to Circles, and shared through other means is what’s carrying the weight with Google. • Once your post is ‘live,’ be sure to share it to all your social networks.
  19. 19. Let’s Connect • For content writing and content marketing visit: • http://articlewritingdoctor.com • Social Media: • http://twitter.com/karencv • http://linkedin.com/karencioffiventrice • https://plus.google.com/+KarenCioffiVentrice/about • http://pinterest.com/KarenCioffi/ • And, to keep current with must-know and free writing and marketing information, be a part of The Writing World (http://thewritingworld.com
  20. 20. Inbound Marketing (Blogging) Right • If you’re an author, writer, or solopreneur, you need to get traffic to your website. You do this through blogging. But, you need to blog right. • Let me show you how to do this in my e-class through WOW! Women on Writing. • The 4-week class covers blogging right and the basics of website optimization – it’s geared to generate visibility, increase your authority, and boost your sales. • Take a moment and CHECK IT OUT TODAY: • http://bit.ly/1GfZ0zf

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