Building Your Street Cred, Femgineer Forum Oct 22 2013

Karen Catlin
Karen CatlinAdvocate for Inclusive Workplaces, Author, Leadership Coach
FEMGINEER FORUM
Building your Street Cred:
How to Prove You Can Do the Job 
...
Karen Catlin
Sponsored by: Wealthfront
Oct 22, 2013
karen@femgineer.com
@kecatlin
#femgineerforum

1
About Karen

2
What is Street Cred?

What others think of you.
Your reputation.
Your personal brand.
Street cred can help convince someone
to take a risk on you.

3
Building Your Street Cred

Goal for tonight
2-3 ways to build your street cred & stay relevant

Agenda
Why street cred is important for technical women
5 examples of street cred
Strategies for staying relevant
Break out session

4
Street Cred - with simple metrics

Photos: www.cntraveler.com and fineartamerica.com
5
Street Cred - with simple metrics

6
Street Cred - by association

Photo: USA Today
7
Street Cred - by association

8
Street Cred - with win-win solutions

9
Street Cred - with win-win solutions

Volunteer Image courtesy of sixninepixels / FreeDigitalPhotos.net
10
Street Cred - through the wisdom of others

Photos: Huffington Post
11
Street Cred - through the wisdom of others

Syndication Image: Amanatee; Women leading code review image from http://www.klocwork.com
12
Street Cred - by staying relevant

13
Review
5 ways to build your street cred
With simple metrics
By association
With win-win solutions
Through the wisdom of others
By staying relevant

14
Q&A

What is your favorite kind of street cred?
Did you get new ideas for building your cred?
What do you do to stay relevant?

15
Want to host a Femgineer Forum at
your company?
Contact: justin@femgineer.com

16
Break Out Session
Practice your street cred (30 minutes)
In groups of about 5:
1. Introduce yourself to the group.
2. Describe one way you want to build your street cred
3. Imagine you’re in an interview; talk about your street cred
4. Get feedback & refine your story.

Practice public speaking (remaining time)
Volunteers to share their story with everyone

17
1 of 17

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Building Your Street Cred, Femgineer Forum Oct 22 2013

  • 1. FEMGINEER FORUM Building your Street Cred: How to Prove You Can Do the Job  ... Karen Catlin Sponsored by: Wealthfront Oct 22, 2013 karen@femgineer.com @kecatlin #femgineerforum 1
  • 3. What is Street Cred? What others think of you. Your reputation. Your personal brand. Street cred can help convince someone to take a risk on you. 3
  • 4. Building Your Street Cred Goal for tonight 2-3 ways to build your street cred & stay relevant Agenda Why street cred is important for technical women 5 examples of street cred Strategies for staying relevant Break out session 4
  • 5. Street Cred - with simple metrics Photos: www.cntraveler.com and fineartamerica.com 5
  • 6. Street Cred - with simple metrics 6
  • 7. Street Cred - by association Photo: USA Today 7
  • 8. Street Cred - by association 8
  • 9. Street Cred - with win-win solutions 9
  • 10. Street Cred - with win-win solutions Volunteer Image courtesy of sixninepixels / FreeDigitalPhotos.net 10
  • 11. Street Cred - through the wisdom of others Photos: Huffington Post 11
  • 12. Street Cred - through the wisdom of others Syndication Image: Amanatee; Women leading code review image from http://www.klocwork.com 12
  • 13. Street Cred - by staying relevant 13
  • 14. Review 5 ways to build your street cred With simple metrics By association With win-win solutions Through the wisdom of others By staying relevant 14
  • 15. Q&A What is your favorite kind of street cred? Did you get new ideas for building your cred? What do you do to stay relevant? 15
  • 16. Want to host a Femgineer Forum at your company? Contact: justin@femgineer.com 16
  • 17. Break Out Session Practice your street cred (30 minutes) In groups of about 5: 1. Introduce yourself to the group. 2. Describe one way you want to build your street cred 3. Imagine you’re in an interview; talk about your street cred 4. Get feedback & refine your story. Practice public speaking (remaining time) Volunteers to share their story with everyone 17