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Build Street Cred


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In this talk, Karen explores the concept of "street cred." She presents five strategies that companies use to build their credibility with customers, and then discusses how to apply these same strategies to building a personal brand.

You may need street cred to convince an employer that you can do a job you've never done before. You may need it to show you're still relevant after a gap in your experience. Or, that you'll bring a certain discipline or rigor to the job, even though you didn't attend that four-year engineering program or have the MBA they might be looking for. Simply put, street cred can help convince an employer, partner, or customer to take a risk on you.

Published in: Business
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Build Street Cred

  1. 1. Build Street Cred to Prove You Can Do the Job Karen Catlin Developing powerful women leaders in the tech industry @kecatlin #StreetCred #Voices2014 March 8, 2014, Global Tech Women VOICES Conference © 2014 by Karen Catlin. All rights reserved. #1
  2. 2. What is Street Cred? What others think of you Your reputation Your personal brand Street cred can convince someone to take a risk on you #2
  3. 3. Agenda 5 Techniques Q&A þ Identify 1 thing to do tomorrow to build your street cred #3
  4. 4. 1: Simple Metrics Companies use simple metrics to build their cred Photos: and #4
  5. 5. What are your simple metrics? # lines of code in production #5
  6. 6. 2: Association Companies use celebrity endorsements Photo: USA Today #6
  7. 7. Who & what are you associated with? #7
  8. 8. 3: Win-win Solutions Companies give stuff away to grow their business #8
  9. 9. What are your win-wins? Images courtesy of Shropshire Council's Graduate blog and sixninepixels / #9
  10. 10. 4: Wisdom of Others Companies leverage what others think of their product Photos: Huffington Post #10
  11. 11. Can you leverage what others think of you? This blog syndicated by Women leading code review image courtesy of stockimages / #11
  12. 12. 5: Staying relevant Successful companies embrace change #12
  13. 13. Are you staying relevant? Visual CV from Andreas Graf's Software Engineering Blog: #13
  14. 14. Review 5 techniques for building street cred With simple metrics By association With win-win solutions Through the wisdom of others By staying relevant #14
  15. 15. Stay in touch! Karen Catlin @kecatlin Leadership coach Speaker Advisor on hiring & retaining female talent © 2014 by Karen Catlin. All rights reserved. #15