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Using Google professionally: oh what larks!


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Covers changes and developments at Google, advanced search options and the so-called EU right to be forgotten ruling.

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Using Google professionally: oh what larks!

  1. 1. Using Google Professionally Oh, what larks! CILIPTV, Wednesday, 3rd September 2014 RISC Global Cafe, London Street, Reading Karen Blakeman RBA Information Services Slides available on authorSTREAM, Slideshare and This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. 03/09/2014 1
  2. 2. Search Engine Market Share June 2014 03/09/2014 2
  3. 3. 2014 Financial Tables – Investor Relations – Google 03/09/2014 3
  4. 4. Google Play App Revenue Doubles in a Year gle-play-app-revenue-doubles With increased revenue, wearables focus, Google takes fast lane to mobile transition increased-revenue-wearables-focus- google-takes-fast-lane-mobile-transition- 227605.html 03/09/2014 4
  5. 5. Google Brings More "Now" To Search With New Quick Answers with-new-quick-answers-169658 More about this later 03/09/2014 5
  6. 6. EU - so called “right to be forgotten” ruling Edition of Monday, January 19, 1998, page 23 - Newspaper - http://hemeroteca.lavanguardi ina-23/33842001/pdf.html EU Court of Justice ruled that Google is a “data controller” under Data Protection legislation and must remove links to information that is “inadequate, irrelevant .... or excessive” from search results on a person’s name. 03/09/2014 6
  7. 7. Information is NOT removed from the web Subject can apply to have links in search results that point to specific information removed from the results Not just Google – all search engines with an EU presence Only applies to searches conducted in the EU + Norway, Switzerland, Iceland and Lichtenstein Not automatic – subject has to apply and request will be assessed to see if the information is “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.” 03/09/2014 7
  8. 8. How to get around it? Google now removing results (and also adding back in results!) from searches in European country versions of Google Indicates on the results page if information has been excluded Google adds removal statement from all results for searches on personal names even if nothing has been removed Use non-European Google to see all results e.g., - but will see country biased results 03/09/2014 8
  9. 9. 03/09/2014 9
  10. 10. to-invoke-your-right-to-be-forgotten/ 03/09/2014 10
  11. 11. Five things you need to know about Google search 1. Google personalises your search Personalises search based on – location – country, town – past search history – past browsing activity – your activity in other areas of Google e.g. YouTube, blogs, images – what other people have clicked on for similar searches – the device you are using 03/09/2014 11
  12. 12. Google's Privacy Policy "Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience." "we're more excited than ever to build a seamless social experience, all across Google" Toward a simpler, more beautiful Google html 03/09/2014 12
  13. 13. How to “un-personalise” your search Switch off web/search history Log out of your Google account Clear cookies Use private/incognito browsing 03/09/2014 13
  14. 14. Private browsing - quickest way “un-personalise”search Chrome - New Incognito window Ctrl+Shift+N FireFox Ctrl+Shift+P Internet Explorer Ctrl+Shift+P Opera Ctrl+Shift+N Will not remove country personalisation Not search engine specific, built into the browser 03/09/2014 14
  15. 15. Five things you need to know about Google search 2. Google automatically looks for variations on your search terms and sometimes drops terms from your search – Google now tells you which terms it has ignored (some of the time) – “..” around terms, phrases, names, titles of documents does not always work – To force an exact match and inclusion of a term in a search prefix it with ‘intext:’ intext:agricultural occupational asthma – Use Verbatim for an exact match search 03/09/2014 15
  16. 16. Google introduces the “soft AND” “When you do a multi-term query on Google (even with quoted terms), the algorithm sometimes backs-off from hard ANDing all of the terms’s clear that people will often write long queries (with anywhere from 5 to 10 terms) for which there are no results. Google will then selectively remove the terms that are the lowest frequency to give you some results (rather than none)....Soft AND is a way to reduce the overall frustration and give the searcher something to examine (and with luck, a chance to reformulate their query).” Dan Russell with-my-search/#comments 03/09/2014 16
  17. 17. Let’s throw it into the soup and see if the cat licks it up 03/09/2014 17
  18. 18. Google – missing terms 03/09/2014 18
  19. 19. Google Verbatim 03/09/2014 19
  20. 20. Five things you need to know about Google search 3. Google web search does not search everything it has in its database – two indexes: main, default index and the supplemental index – supplemental index may contain less popular, unusual, specialist material – supplemental index comes into play when Google thinks your search has returned too few results – Verbatim and some advanced search commands seems to trigger a search in the supplemental index 03/09/2014 20
  21. 21. “Normal search” 1,555,500 Search after Verbatim is applied 35,500,000 03/09/2014 21
  22. 22. Five things you need to know about Google search 4. Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm - YouTube 03/09/2014 22
  23. 23. Five things you need to know about Google search 5. We are all Google’s lab rats Just Testing: Google Users May See Up To A Dozen Experiments up-to-a-dozen-experiments-141570 Mostly minor effects on search but sometimes totally bizarre results Google decides that coots are really lions google-decides-that-coots-are-really-lions/ Update on coots vs. lions update-on-coots-vs-lions/ 03/09/2014 23
  24. 24. Hummingbird Not just an update but a completely new algorithm Tries to make “sense” of your query and put it into context, natural language queries Not just search history but also your location, device being used Announced 26th September 2013 but had already been implemented for about a month Many aspects had been tested over the previous months and past year 03/09/2014 24
  25. 25. Menu options change depending on your search 03/09/2014 25
  26. 26. Google Maps 03/09/2014 26
  27. 27. Google rewrites page titles Google's Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own match-query-190039 03/09/2014 27
  28. 28. graph-gets-confused.html 03/09/2014 28
  29. 29. Google Knowledge Graph and carousel 03/09/2014 29
  30. 30. Google gets it wrong again 03/09/2014 30
  31. 31. Google gets it wrong yet again Google "Henry VIII wives": Jane Seymour reveals search engine's blind spots jane_seymour_reveals_search_engine_s_blind_spots.html Image courtesy of Will Oremus 03/09/2014 31
  32. 32. Nutrition facts Information from Wikipedia and USDA 03/09/2014 32
  33. 33. Compare compare spinach with cabbage Do not always need ‘with’ 03/09/2014 33
  34. 34. Compare 03/09/2014 34
  35. 35. Google Quick Answers Some Of The Weird Issues When Google's Quick Answers Come From Random Sources comes-random-sources-197611 “Answers” appear at top of the results page and below the ads Try – your favourite football club – flight times – symptoms of a medical condition 03/09/2014 35
  36. 36. 03/09/2014 36
  37. 37. 03/09/2014 37
  38. 38. 03/09/2014 38
  39. 39. And this afternoon (3rd September) I got this as an answer for symptoms of wheat intolerance...... To quote the song “It must be true because I read it in the Daily Mail” 03/09/2014 39
  40. 40. Essential commands Think file format – PDF for research papers, lengthy documents, government reports, industry papers – ppt or pptx for presentations, tracking down an expert on a topic – xls, xlsx or csv for data and statistics filetype: command zeolites environmental remediation filetype:pdf "north sea" deep water drilling filetype:ppt "north sea" deep water drilling filetype:pptx 03/09/2014 40
  41. 41. Essential commands Site search For searching large websites, or groups of sites by type for example government, NHS, academic Can exclude sites using -site: agricultural occupational asthma UK agricultural occupational asthma UK agricultural occupational asthma UK agricultural occupational asthma UK – 03/09/2014 41
  42. 42. Essential commands Numeric range search Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc Use the advanced search screen or type in your two numbers separated by two full stops as part of your search TV advertising spend forecasts 2015..2020 world oil demand forecasts 80..100 mb/d 2015..2030 toblerone 1..6 kg 03/09/2014 42
  43. 43. Date Restrict your results to information that has been published within the last hour, day, week, month, year or your own date range Search tools, Any time and select an option 03/09/2014 43
  44. 44. daterange: Date restriction does not work with Verbatim Use daterange: command instead Uses Julian date format (fractions omitted) Julian Date Converter Syntax – for example pages between June 20th and June 26th 2012 talking about the Statoil/Rosneft cooperation daterange:2456098-2456104 Statoil Rosneft 03/09/2014 44
  45. 45. daterange: the easy way Third party tools for the daterange: search for example then apply Verbatim 03/09/2014 45
  46. 46. Google Scholar “Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Google Scholar helps you find relevant work across the world of scholarly research”. • Search all scholarly literature from one convenient place • Explore related works, citations, authors, and publications • Locate the complete document through your library or on the web • Keep up with recent developments in any area of research • Check who's citing your publications, create a public author profile 03/09/2014 46
  47. 47. Google Scholar for systematic reviews? BMC Medical Informatics and Decision Making | Full text | Is the coverage of google scholar enough to be used alone for systematic reviews No, Google Scholar Shouldn’t be Used Alone for Systematic Review Searching | Laika's MedLibLog be-used-alone-for-systematic-review-searching/ BMC Medical Research Methodology | Full text | Google Scholar as replacement for systematic literature searches: good relative recall and precision are not enough 03/09/2014 47
  48. 48. Patents Coverage: – US – Canada – European Patent Office (EPO) – Germany – China – World Intellectual Property Organisation (WIPO) Patents available in original language and English (Google Translate) 03/09/2014 48
  49. 49. Google Public Data Explorer One of Google's best kept secrets! Public data sets made available by Eurostat, World Bank, IMF, CSO Ireland, OECD, ITU, some national statistics offices (but not ONS), and many more. Source and date updated given. Charts and charting options can highlight oddities and missing data Look at the charts to see if there is a sudden change in the trends. 03/09/2014 49
  50. 50. Google Public Data Explorer Minimum Wage 03/09/2014 50
  51. 51. Eurostat - Minimum Wage 03/09/2014 51
  52. 52. 03/09/2014 52
  53. 53. Includes magazines, journals, archives of newspapers (mainly US) 03/09/2014 53
  54. 54. Google Finance - 03/09/2014 54
  55. 55. Images – usage rights 03/09/2014 55
  56. 56. Images – use an existing image Click on the camera icon in the search box and then either enter the URL of an image or upload the image 03/09/2014 56
  57. 57. Images – colour (not always what you expect) Search for patent and select the colour red (Thanks to Arthur Weiss for the example) 03/09/2014 57
  58. 58. Constitute “The world’s constitutions to read, search and compare” Supported by Google Ideas See for background and who is involved 03/09/2014 58
  59. 59. Google Cultural Institute 03/09/2014 59
  60. 60. Google Art Project 03/09/2014 60
  61. 61. Google ArtProject museum view 03/09/2014 61
  62. 62. 1. Important to keep up to date with what Google and the other search engines are doing, and with regulatory changes Search Engine Land Search Engine Roundtable Search Engine Watch 2. Get to know Google commands and where the search options are hidden 3. Never, never, never trust the “answers” on Google’s results pages 03/09/2014 62
  63. 63. Thank you! Questions? 03/09/2014 63