Trust Me - I'm Google


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Presentation given to the Exeter Library & Information Providers Group (ELIP) in Exeter, 14th September 2011

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Trust Me - I'm Google

  1. 1. Trust me - I’m Presented by Karen (or just Google me!) Exeter Library & Information Providers Group14th September 2011, Devon and Exeter InstitutionThis presentation is licensed under a Creative Commons Attribution 3.0 License
  2. 2. Google helped get me here today Heed Google’s advice: what might seem like a quiet country lane could turn out to be a pavement-less road used by car driving commuters for F1 practice!22/09/11 2
  3. 3. Checks journey fuel costs for you Disloyal thought #1: Use to check fuel prices22/09/11 3
  4. 4. Plans your journey by public transport (sort of)No trains? Disloyal thought #2: ignore GoogleTransit and go direct to 22/09/11 4
  5. 5. Google knows exactly where I am Disloyal thought #3: ignore Google and manually change your location desired town or UK as a whole22/09/11 5
  6. 6. Google Property is X no more. Disloyal thought #4: suggest to Google that it tells people about new services and when they‘re going to discontinue them?22/09/11 6
  7. 7. Google reminds me I have to book a hotel even afterthe event...22/09/11 7
  8. 8. ... and even when I’m not on Google22/09/11 8
  9. 9. Disloyal thought #5: opt out of ad preferences at (Opt out of other targeted advertising networks at 9
  10. 10. But what about search? Lots of new goodies in theresults page menu22/09/11 10
  11. 11. Want a different perspective? Try translated foreignpages You are allowed to add and choose your Ooops! own language 22/09/11 11
  12. 12. Preview22/09/11 12
  13. 13. Google Finance keeps on top of the stock markets (Slightly) Disloyal thought #6: you might want to take a look at Yahoo Finance as well 22/09/11 13
  14. 14. Google Scholar?• No source list, not comprehensive and omits many key scientific publications• Both peer-reviewed and un-reviewed articles, pre-prints, institutional repositories, references to books, citations• Does not use publishers’ meta data• Author search unreliable, search on year of publication unreliable• Sometimes does weird things with your search terms• Peter Jasco - Google Scholars Ghost Authors, Lost Authors, and Other Problems Disloyal thought #7: Try, specialist search engines and databases22/09/11 14
  15. 15. Up to the minute(?) statistics - Public Data Explorer Disloyal thought #8: check the source of the datasets to see if there is more up to date information (there probably is)22/09/11 15
  16. 16. Google sorts out mobile templates for your blog22/09/11 16
  17. 17. Decluttering? Where’s Advanced search gone? Disloyal thought #9: you don’t have to use the advanced search screen – learn to use the commands instead22/09/11 17
  18. 18. Google is a tease X X X All gone!22/09/11 18
  19. 19. Google Realtime (Twitter)22/09/11 X Disloyal thought number #10: don’t get too attached to anything on Google. Stuff can disappear without warning 19
  20. 20. Google Labs is going Official Google Blog: More wood behind fewer arrows 20
  21. 21. Don’t worry – you don’t have to think for yourself anymoreEnter Google Instant (and the rest)Only displays10 results on your results page.Disloyal thought #11: switch off Google Instant under Search Preferences(under the cog wheel in upper right hand corner of the screen) 22/09/11 21
  22. 22. Google knows best Hewish mild No “did you mean” or “search instead for” First result correct. Google assumes typing error for the rest - Jewish mild More searches on beer over the next few days and Google decides I really do want Hewish mild Disloyal thought #12: Use + signs before words to force an exact match or quote marks around phrases e.g. “Hewish mild”22/09/11 22
  23. 23. Google really does know best = Google has given up trying to persuade US and UK users 22/09/11 23
  24. 24. Google is starting to do its own thing: • assuming typos without giving you the option to refuse the correction • looking for obscure variations and synonyms • ignoring ‘+’ signs • ignoring quotation marks around phrases • not including all of your terms in the search And what I see on my screen for a search is not what you’ll see on yours for the same search22/09/11 24
  25. 25. Google can seriously damage your news(disloyal thought #13)• Experiment by Mary Ellen Bates• Is Google really filtering my news? - Librarian of Fortune –• Highlights – More than a quarter of the stories showed up in only one searcher’s results – Almost one in five searchers saw a story that no one else saw – Only 12% of searchers saw the same three stories in the same order22/09/11 25
  26. 26. Google knows us so wellGoogle personalises and tailorsyour results depending on yourlocation, computer, browser,past searches, what you havelooked at in the past, your +1s,your Google+ account, yourother social networks, what youhad for breakfast...and anythingelse it can find by rummagingaround in your Google account. 22/09/11 26
  27. 27. (Seriously) disloyal thoughts ... #14: check your Google account dashboard ( and remove unnecessary stuff #15: disable web history (‘signed out’ web history under the cog wheel in the upper right hand corner of the Google screen, web history in the dashboard of your Google account) ....but it might work for you #16: sign out of your Google account when searching #17: add &pws=0 to the end of your search URL (won’t remove localisation) #18: Use Chrome Incognito mode22/09/11 27
  28. 28. REBEL!22/09/11 28
  29. 29. Suffering withdrawal symptoms? Decide which sites you want to search and design your own Google custom search engine22/09/11 29
  30. 30. Still can’t live without Google? Learn as much as possible about how Google operates Learn how to use the Google search features and commands to get Google to search the way you want it to (OK – it won’t always work!) Keep up to date with what Google is doing ... or not doing22/09/11 30
  31. 31. “Remember, we put the ogle in Google” Don’t be evil? 31