Spring Clean Your Social Media


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Presentation given to CILIP in Surrey at Surrey History Centre, Woking on 22nd March 2012

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  • 22/03/12 (c) Karen Blakeman 2012
  • 22/03/12 (c) Karen Blakeman 2011
  • 22/03/12 (c) Karen Blakeman 2012
  • Spring Clean Your Social Media

    1. 1. Spring clean your social mediaCILIP in Surrey, 22nd March 2012 Surrey History Centre, Woking Karen Blakeman karen.blakeman@rba.co.uk http://www.rba.co.uk/ Twitter: @karenblakeman Slides available onauthorSTREAM and Slideshare This presentation is licensed under a Creative Commons Attribution 3.0 License
    2. 2. Can you remember what youre using?Have you left stuff to gather dust? Can you remember how you move stuff around? Is stuff appearing where it should – are your widgets working?! Draw a map!22/03/12 www.rba.co.uk 2
    3. 3. My own social media map: O R E D C E N S Too embarrassing!22/03/12 www.rba.co.uk 3
    4. 4. Ever decreasing circles? Photo:22/03/12 http://www.flickr.com/photos/rbainfo/5633975305/ www.rba.co.uk 4
    5. 5. Rethink automated updates of everything A posting/update may not be appropriate for all media Twitter, Facebook, LinkedIn different audiences Be selective22/03/12 www.rba.co.uk 5
    6. 6. Updating your Facebook statusVia an external service e.g. TweetdeckDirectly in Facebook22/03/12 www.rba.co.uk 6
    7. 7. Forgotten what youre sharing?Heavy Google user? Check your accounts dashboard athttp://www.google.com/dashboard22/03/12 www.rba.co.uk 7
    8. 8. Forgotten what youre sharing? May need to search on several variations of your name/organisation22/03/12 www.rba.co.uk 8
    9. 9. Time to rethink your strategy? Social media takes time! Its hard work!!Why are you using it: publicity, marketing, providing information, research, competitor intelligence, reputation monitoring? Is anybody out there? Search is now social – Resistance is Futile How can you use social media to best effect?22/03/12 www.rba.co.uk 9
    10. 10. Is it worth it? Many tools are free but takes time=money Return on investment (ROI) impossible to measure with stats – seriously! Statistics measuring “hits”, views, downloads etc available for some social media but not comprehensive or reliable Monitor the impact your social media strategy is having More visitors; greater awareness of you, your services, products, events; increased sales/income, more users; more productive discussions with users and customers?22/03/12 www.rba.co.uk 10
    11. 11. Why Are Retailers Shutting Their Facebook Stores?http://mashable.com/2012/02/21/facebook-brands-closing-stores-fcommerce22/03/12 www.rba.co.uk 11
    12. 12. Googles new Privacy Policy “Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.“22/03/12 www.rba.co.uk 12
    13. 13. 22/03/12 www.rba.co.uk 13
    14. 14. Search is Social - Resistance is Futile Googles new(ish) social network Google Plus (Google+) http://plus.google.com/ Google trying forcing people to create a Google+ profile http://marketingland.com/google-now-forcing-all-new-users-to-create Search Plus Your World (SPYW) referred to as Search+ now available in Google.com and is the default. Gives priority to content from people in your Google+ network if you are signed in to your account. (And the next Google killer is….Google! http://www.rba.co.uk/wordpress/2012/01/30/and-the-next-google-kil )22/03/12 www.rba.co.uk 14
    15. 15. Search is Social - Resistance is Futile [Not signed in to a Google account]22/03/12 www.rba.co.uk 15
    16. 16. Search is Social - Resistance is Futile22/03/12 www.rba.co.uk 16
    17. 17. If you really want stats....22/03/12 www.rba.co.uk 17
    18. 18. BlogsHosted on your own web site? Analyse your visitor logsDepends on how you have set up your blog and the service orsoftware you are usingVisitor stats offered by the blogging serviceGoogle analytics (http://www.google.com/analytics)Sitemeter (http://www.sitemeter.com/)22/03/12 www.rba.co.uk 18
    19. 19. Google Blogger stats22/03/12 www.rba.co.uk 19
    20. 20. Sitemeter22/03/12 www.rba.co.uk 20
    21. 21. Is your blog mobile friendly?Google Blogger – e.g. http://ergobalance.blogspot.com/ – standard web page vs mobile version22/03/12 www.rba.co.uk 21
    22. 22. Twitter Monitor your @ mentions and DMs! Twitter search tools RSS alert options22/03/12 www.rba.co.uk 22
    23. 23. Twitter Interactions (under @connect)22/03/12 www.rba.co.uk 23
    24. 24. Twitter - socialmention22/03/12 www.rba.co.uk 24
    25. 25. Twitter - Icerocket22/03/12 www.rba.co.uk 25
    26. 26. Twit Cleaner to spring clean your followings22/03/12 www.rba.co.uk 26
    27. 27. Flickr stats22/03/12 www.rba.co.uk 27
    28. 28. Flickr stats22/03/12 www.rba.co.uk 28
    29. 29. Wibbly Wobbly Timey Wimey stuffVideo onhttp://www.youtube.com/watch?v=HECUTJ-BCpYEmbedded onhttp://digicmb.blogspot.com/2011/05/dr-who-and-libraries-11-resources.html ‘Embeds’ help spread the word!22/03/12 www.rba.co.uk 29
    30. 30. Slideshare22/03/12 www.rba.co.uk 30
    31. 31. RSS feeds - Feedburner22/03/12 www.rba.co.uk 31
    32. 32. Facebook22/03/12 www.rba.co.uk 32
    33. 33. Changes to business Facebook pages7 New Facebook Changes Impacting Businesses | Social MediaExaminer :http://www.socialmediaexaminer.com/7-new-facebook-changes-impacFacebook Timeline For Business Pages is Here :http://inklingmedia.net/2012/02/29/facebook-timeline-for-business-pagNo option for choosing landing page - Timeline is the landingpageNeed to add a "cover" photoNow have highlighted "sticky" posts at top of pageChanges to how apps are handled e.g. Networked blogs?22/03/12 www.rba.co.uk 33
    34. 34. Hippy the Happy Hippopotamus - old Facebook page 22/03/12 www.rba.co.uk 34
    35. 35. Hippys new Facebook page (previewed)22/03/12 www.rba.co.uk 35
    36. 36. Backup your stuffUse backup options provided by the service e.g. Blogger, Wordpress,Facebook, Google Takeout (https://www.google.com/takeout/)Flickr Bulkr: Backup, download flickr photos & sets (Mac,Windows & Linux) http://clipyourphotos.com/bulkr MyFlickrBackup : http://myflickrbackup.com/Backup Your Online World : http://backupmy.net/ - Twitter, blogs,email, picturesThe Archivist By Mix Online : http://archivist.visitmix.com/ (Twitter)22/03/12 www.rba.co.uk 36
    37. 37. The Archivist22/03/12 www.rba.co.uk 37
    38. 38. pinterest.com22/03/12 www.rba.co.uk 38
    39. 39. Paper.li http://paper.li/ “Read Twitter as a daily newspaper” “Organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, Facebook keywords, list or #tag!” Consider whether the option to automatically tweet when your own “daily” is available is going to annoy your followers!22/03/12 www.rba.co.uk 39
    40. 40. Paper.li22/03/12 www.rba.co.uk 40
    41. 41. The Karen Blakeman Daily http://paper.li/karenblakeman/Wind Energyhttp://paper.li/karenblakeman/1330244815 22/03/12 www.rba.co.uk 41
    42. 42. scoop.it22/03/12 www.rba.co.uk 42
    43. 43. Lanyrd.com22/03/12 www.rba.co.uk 43
    44. 44. historypin.com22/03/12 www.rba.co.uk 44
    45. 45. Keep up to date - Phil BradleyPhil Bradleys weblog : http://philbradley.typepad.com/I want to : http://philbradley.typepad.com/i_want_to/Phil Bradley Presentations :http://www.slideshare.net/Philbradley/Multimedia resources for librarianshttp://www.slideshare.net/Philbradley/multimedia-resources-for-libraria22/03/12 www.rba.co.uk 45