Social Media for Libraries (Health Care Information)


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Presentation given as part of a workshop organised for LIHNN (Library and Information Health Network North West) and HCLU (Health Care Libraries Unit). Held in the Harold Cohen Library, University of Liverpool. 19th May 2010

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  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • 18/05/10 (C) Karen Blakeman 2010 Social Media
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • Social Media 18/05/10 (C) Karen Blakeman 2010
  • 18/05/10 (c) Karen Blakeman 2010 Web 2.0 and Social Networks
  • 18/05/10 (c) Karen Blakeman 2010
  • Social Media for Libraries (Health Care Information)

    1. 1. Social Media for Libraries LIHNN & HCLU Held at the Harold Cohen Library, Liverpool,19 th May 2010 18/05/10 Photo: Google Street View This presentation is licensed under a Creative Commons Attribution 3.0 License Karen Blakeman [email_address] Twitter: http:// Facebook: http://
    2. 2. Rules for the day <ul><li>Download the PowerPoint from either now or when you get back to the office (preferably now) </li></ul><ul><li>Ask questions as we go </li></ul><ul><li>Try out whatever you want during the practical sessions </li></ul><ul><li>You don’t have to look at everything </li></ul><ul><li>Have fun! </li></ul>18/05/10
    3. 3. Forget about the Web 2.0 label <ul><li>Think about what it is you want to do </li></ul><ul><ul><li>Sharing knowledge with colleagues, keeping up to date with new developments </li></ul></ul><ul><ul><li>A more efficient way of collaborating on articles, documents, policies, contracts, conference programmes, training materials </li></ul></ul><ul><ul><li>A quick and easy way of providing information to your users and clients through different platforms, applications and devices </li></ul></ul><ul><ul><li>Reputation monitoring – what are people saying about your organisation, its services, its products? </li></ul></ul><ul><ul><li>Marketing and promoting your organisation’s and your own skills and expertise </li></ul></ul><ul><ul><li>Moving, re-using and republishing “stuff” </li></ul></ul><ul><li>There is No Web 3.0, There is No Web 2.0 - There is Just the Web </li></ul>18/05/10
    4. 4. Potential drawbacks <ul><li>Accuracy and authority of information </li></ul><ul><ul><li>need to check who is “publishing” the information </li></ul></ul><ul><ul><li>mis-information, intentional or accidental has always existed </li></ul></ul><ul><ul><li>but social networks/web 2 can correct wrong information </li></ul></ul><ul><ul><ul><li>Twitter campaign to correct mis-reporting by UK newspaper on cervical cancer vaccination and death of a teenager </li></ul></ul></ul><ul><li>Many services and applications blocked </li></ul><ul><ul><li>Barriers to using Web 2.0 technology: solutions </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>many applications and web sites will no longer work with old browsers and operating systems (IE6 must die!) </li></ul></ul><ul><ul><li>if your organisation does not upgrade, it will be left behind in the dark ages </li></ul></ul>18/05/10
    5. 5. 18/05/10 <ul><li>But staff guidelines stating the obvious are a good idea to remind people of the very public nature of social media </li></ul><ul><li>Keep them brief – no 20 page essays please! </li></ul>
    6. 6. Gartner Curve for Social Software - 2009 <ul><li> </li></ul>18/05/10
    7. 7. Four Reasons Libraries Should be on Social Media <ul><li>Andy Burkhardt </li></ul><ul><li> </li></ul><ul><li>Communications with users </li></ul><ul><li>Respond to positive/negative feedback </li></ul><ul><li>Marketing/advertising </li></ul><ul><li>Understanding users better </li></ul>18/05/10
    8. 8. Social Media   From a presentation given at Internet Librarian International 2009, London, by Jeremy O’Hare. Traffic to BIPC Web site from these second only to Google Now also have a wiki!
    9. 9. RSS – a key technology <ul><li>RSS in Plain English </li></ul><ul><li> </li></ul><ul><li>or on </li></ul>18/05/10
    10. 10. RSS <ul><li>Stands for Really Simple Syndication, or Rich Site Summary or RDF site summary </li></ul><ul><li>Also ATOM (Google) </li></ul><ul><li>Written in XML </li></ul><ul><ul><li>extensible markup language </li></ul></ul><ul><li>A means of delivering headlines and alerts </li></ul><ul><li>A means of adding, transferring or re-publishing content to web pages, blogs, Twitter, Facebook, mashups etc. </li></ul>18/05/10 De facto standard
    11. 11. Why isn’t RSS more popular? 18/05/10
    12. 12. But a feed may be displayed like this… 18/05/10 Q. So why do I need a reader? A. To bring your feeds together in one place
    13. 13. RSS for alerts and current awareness <ul><li>RSS feeds for monitoring blogs, twitter, news, LinkedIn, Flickr channels, YouTube channels etc. </li></ul><ul><li>Collect them together and view using </li></ul><ul><ul><li>Google Reader ( ) - web based </li></ul></ul><ul><ul><li>Bloglines ( ) – web based </li></ul></ul><ul><ul><li>Outlook 2007 on your desktop </li></ul></ul><ul><ul><li>dedicated RSS client e.g. Omea GreatNews </li></ul></ul><ul><ul><li>Set up a Netvibes start page </li></ul></ul><ul><ul><li>Customise iGoogle </li></ul></ul><ul><ul><li>Programs on your desktop machine, laptop, Blackberry, mobile </li></ul></ul>18/05/10
    14. 14. Want to add a feed to your reader? 18/05/10 Click on the logo or subscribe link Copy the URL of the next page and paste it into your reader OR Click on the option that matches your reader
    15. 15. 18/05/10
    16. 16. RSS in Outlook 2007 18/05/10
    17. 17. Netvibes: Shrewsbury and Telford Health Libraries Team Knowledge Update 18/05/10
    18. 18. Using Netvibes To Create A Current Awareness Service In Healthcare 18/05/10
    19. 19. iGoogle 18/05/10
    20. 20. for pages/searches without RSS 18/05/10
    21. 21. RSS for publishing and re-distribution <ul><li>RSS feed created by your CMS </li></ul><ul><li>Feeds automatically generated by blogs, Flickr, Slideshare, YouTube, Twitter, publishers etc. </li></ul><ul><li>RSS feed writers e.g., </li></ul><ul><li>Add RSS feeds to your blog, iGoogle, Netvibes, Facebook etc using widgets, gadgets, applications, ‘stuff’ </li></ul><ul><li>Convert RSS feeds to HTML for your web site </li></ul><ul><ul><li>Feedburner </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Combine feeds using </li></ul><ul><ul><li>Yahoo Pipes </li></ul></ul><ul><ul><li>FriendFeed </li></ul></ul>18/05/10
    22. 22. FriendFeed – / 18/05/10 Combine several feeds into one
    23. 23. 18/05/10 RSS feed from the Blog RSS feed of eLucidate table of contents
    24. 24. Blogs <ul><li>Short for we b log </li></ul><ul><li>May not be called a blog </li></ul><ul><ul><li>What’s New, Current Awareness, News & Announcements </li></ul></ul><ul><li>Instead of or in addition to a printed, emailed or static web based newsletter; what’s new; alerts </li></ul><ul><li>Marketing tool inside and outside of the organisation </li></ul><ul><li>CPD – recording professional development and reflective practice </li></ul><ul><li>Recording project development, discussions </li></ul><ul><li>Comments or “suggestions” box </li></ul><ul><li>Monitor blogs for information and competitor intelligence </li></ul><ul><li>Alternative publishing medium, small web sites </li></ul>18/05/10
    25. 25. Blogs <ul><li>Content management system </li></ul><ul><li>Very quick and easy to publish </li></ul><ul><li>“ Postings” are automatically listed with the newest first </li></ul><ul><li>Options for comments from readers </li></ul><ul><ul><li>Can be switched off </li></ul></ul><ul><ul><li>Use any available anti-spam modules e.g. Akismet for Wordpress </li></ul></ul><ul><ul><li>Possibly use CAPTCHAs </li></ul></ul><ul><ul><ul><li>“ Completely Automated Public Turing test to tell Computers and Human Apart” </li></ul></ul></ul><ul><ul><li>Moderate comments before they are published to your blog </li></ul></ul><ul><ul><li>Reply to comments to encourage further discussion </li></ul></ul><ul><li>Lots of plugins, widgets, ‘Bling for your blog” (see later slide) </li></ul>18/05/10
    26. 26. Using Web 2.0 for current awareness in healthcare <ul><li>Patrick Maitland-Cullen and Jenny Harbour </li></ul><ul><li>(CILIP) Library & Information Update, September 2009, pp 41-43 (Members only) </li></ul><ul><li>NHS Quality Improvement Scotland </li></ul><ul><li>Use RSS feeds, aggregator (reader), feed scraper, page change monitor + blog </li></ul><ul><li>Tools </li></ul><ul><ul><li>Google Reader, Bloglines,,,, Blogger .com </li></ul></ul>18/05/10
    27. 27. Quality and Health 18/05/10
    28. 28. Blogs as sources of information <ul><li>Blogs by industry gurus and experts are a good way of keeping up to date with what is happening in a sector </li></ul><ul><li>Look for the Blogroll or List of Links on a relevant blog </li></ul><ul><li>Important for reputation monitoring and management </li></ul><ul><li>Blog results now part of general search results </li></ul><ul><li>To focus on blogs (and/or sites that have RSS feeds): </li></ul><ul><ul><li>Google Search and use the additional options in the left hand menu on the results page </li></ul></ul><ul><ul><li>Google Blogsearch </li></ul></ul><ul><ul><ul><li>use advanced search to search within an individual blog </li></ul></ul></ul><ul><ul><li>Blog search engines and directories </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>18/05/10
    29. 29. Blogpulse search and trends 18/05/10 Click on the graph to see ‘trends’
    30. 30. Blogpulse Trends 18/05/10 Shows how often your search terms occur in the Blogpulse database of postings – can compare up to three searches Click on a peak to see postings
    31. 31. Blogging librarians <ul><li>UK Library Blogs </li></ul><ul><ul><li> </li></ul></ul><ul><li>Public_biblioblogosphere's Bookmarks on Delicious </li></ul><ul><ul><li> </li></ul></ul><ul><li>LIS-Bloggers email discussion list </li></ul><ul><ul><li> </li></ul></ul>18/05/10
    32. 32. 18/05/10
    33. 33. Guest Post: Blogs at Imperial College (UK Web Focus) <ul><li> </li></ul><ul><ul><li>Reasons for setting up the blog </li></ul></ul><ul><ul><li>Agreement from management (started blogging before got agreement!) </li></ul></ul><ul><ul><li>Target audience </li></ul></ul><ul><ul><ul><li>Academic/research staff </li></ul></ul></ul><ul><ul><ul><li>Postgraduate research students </li></ul></ul></ul><ul><ul><ul><li>Postgraduate taught course students </li></ul></ul></ul><ul><ul><ul><li>Undergraduate students </li></ul></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Time spent </li></ul></ul><ul><ul><li>Publicity/marketing </li></ul></ul><ul><ul><li>Success? </li></ul></ul><ul><ul><li>Sustainability </li></ul></ul>18/05/10
    34. 34. Setting up your own blog <ul><li>Host on the blogging service’s own server or install on your site </li></ul><ul><li>Google’s Blogger (Blogspot) - free </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>host on Blogger </li></ul></ul><ul><li>Wordpress - free </li></ul><ul><ul><li>Host on </li></ul></ul><ul><ul><li>or host on your own server - software for loading onto your own site at </li></ul></ul><ul><li>Typepad – priced </li></ul><ul><ul><li>Host on </li></ul></ul><ul><li>WeblogMatrix - Compare them all </li></ul><ul><ul><li> </li></ul></ul>18/05/10
    35. 35. Bling for your blog <ul><li>Phil Bradley, Library and Information Show, NEC Birmingham, April 18 th 2007 – Adding Bling to Your Blog! </li></ul><ul><li>Gadgets, widgets, page elements etc. that you can add to your blog </li></ul><ul><ul><li>RSS to email </li></ul></ul><ul><ul><li>RSS to PDF </li></ul></ul><ul><ul><li>Calendars </li></ul></ul><ul><ul><li>Photos from Flickr, Picasa </li></ul></ul><ul><ul><li>Embed Youtube videos </li></ul></ul><ul><ul><li>Embed Slideshare, authorSTREAM presentations </li></ul></ul><ul><ul><li>RSS feeds from other blogs and sites </li></ul></ul><ul><ul><li>Twitter feeds </li></ul></ul><ul><ul><li>Tag clouds </li></ul></ul>18/05/10
    36. 36. Twitter <ul><li> </li></ul><ul><li>Instant messaging and SMS on the web but one to many </li></ul><ul><li>Microblogging – postings are called ‘tweets’ and 140 characters long </li></ul><ul><li>Develop and expand your personal and organisation’s networks </li></ul><ul><li>Monitor conferences, what people are saying about companies, products, services, and about you </li></ul><ul><li> </li></ul>18/05/10
    37. 37. Gold or dross? <ul><li>Twitter Study - Pear Analytics </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Pointless babble: 40.6% </li></ul></ul><ul><ul><li>Conversational: 37.6% </li></ul></ul><ul><ul><li>Pass-along value: 8.7% </li></ul></ul><ul><ul><li>Self promotion: 5.85% </li></ul></ul><ul><ul><li>Spam: 3.75% </li></ul></ul><ul><ul><li>News: 3.6% </li></ul></ul><ul><li>BUT depends on who you are “following” </li></ul>18/05/10
    38. 38. Tracking down Twitter people/organisations to follow 18/05/10
    39. 39. Tweetdeck directory 18/05/10
    40. 40. 18/05/10
    41. 41. Twitter Tips for Health Professionals 18/05/10
    42. 42. Twitter search – 18/05/10
    43. 43. Twitter search – 18/05/10
    44. 44. Who is referring to your “stuff”? 18/05/10
    45. 45. Backup your Tweets <ul><li>BackupMyTweets Home: Backup Your Twitter Account </li></ul><ul><ul><li> </li></ul></ul><ul><li>Twapper Keeper - Archive Tweets </li></ul><ul><ul><li> </li></ul></ul><ul><li>Tweetdoc: Document your twitter event </li></ul><ul><ul><li> </li></ul></ul><ul><li>The Archivist: Save And Export Twitter Searches Before They Go (need to download a program to your computer) </li></ul><ul><ul><li> </li></ul></ul><ul><li>Back up your tweets to a blog page </li></ul><ul><ul><li>LoudTwitter </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Twittinesis </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>18/05/10
    46. 46. Twitter cheat sheets and resources <ul><li>Getting Started with Twitter </li></ul><ul><ul><li> </li></ul></ul><ul><li>Twitter Cheat Sheet 1.2 </li></ul><ul><ul><li> </li></ul></ul><ul><li>Twitter Cheatsheet – Phil Bradley </li></ul><ul><ul><li> </li></ul></ul><ul><li>5 Free Sites For Beautiful And Professional Looking Twitter Backgrounds </li></ul><ul><ul><li> </li></ul></ul><ul><li>Twitter: A quick start guide for people in and around government </li></ul><ul><ul><li> </li></ul></ul>18/05/10
    47. 47. Yammer <ul><li> , </li></ul><ul><li>Corporate version of Twitter </li></ul><ul><li>Keep everything within the organisation </li></ul><ul><li>Hosted on Yammer’s site </li></ul><ul><li>No 140 character limit, can attach files </li></ul><ul><li>Can invite partners and colleagues from outside of the organisations (Priced Silver package - $1/user/month) </li></ul><ul><li>I’m Yammering away… </li></ul><ul><ul><li> </li></ul></ul>18/05/10
    48. 48. Tools for collaborating on documents <ul><li>e.g. wikis, Google Docs/Apps </li></ul><ul><li>Single locally stored copy instead of multiple email copies </li></ul><ul><li>Version control </li></ul><ul><li>Collaborators do not have to be running the same software or same version of the software </li></ul><ul><li>Can see the “time line” or history of edits, who has edited what and when </li></ul><ul><li>Useful in compliance situations </li></ul>18/05/10
    49. 49. Wikis <ul><li>wiki-wiki – Hawaiian meaning quick </li></ul><ul><li>First wiki was the WikiWikiWeb, Ward Cunningham 1995 </li></ul><ul><li>A collaborative web application that allows users to easily add and edit content </li></ul><ul><li>Can be used for </li></ul><ul><ul><li>developing documentation, course content </li></ul></ul><ul><ul><li>project management </li></ul></ul><ul><ul><li>developing a conference programme and proceedings </li></ul></ul><ul><ul><li>a web site </li></ul></ul><ul><li>History keeps a record of the changes and different versions of the documents </li></ul><ul><li>Many have blog like discussion areas and RSS feeds </li></ul>18/05/10
    50. 50. Wikipedia 18/05/10 Option to edit the page
    51. 51. Wikipedia (2) 18/05/10 No edit option
    52. 52. What are wikis used for? <ul><li>Wikis for training materials and conference organising </li></ul><ul><ul><li> </li></ul></ul><ul><li>Wikis for compiling subject guides </li></ul><ul><ul><li> </li></ul></ul><ul><li>Business Essentials on the Web </li></ul><ul><ul><li> </li></ul></ul><ul><li>Using a Wiki for an Intranet - Janssen-Cilag, </li></ul><ul><ul><li> </li></ul></ul>18/05/10
    53. 53. WikiSurgery - The Free Surgical Encyclopaedia 18/05/10
    54. 54. NHS Bolton Library 18/05/10
    55. 55. Experimenting with wikis and document sharing <ul><li>May already have wiki options on your system </li></ul><ul><ul><li>Blackboard, Moodle, SharePoint, existing CMS </li></ul></ul><ul><ul><li>feedback on Sharepoint wiki – robust but basic </li></ul></ul><ul><li>Not always straightforward to install on your own system </li></ul><ul><ul><li>use third party “wiki farms” to start with </li></ul></ul><ul><ul><ul><li>Comparison of wiki farms – Wikipedia </li></ul></ul></ul><ul><ul><li>some wiki farms make your wikis completely open, that is viewable and editable by anyone </li></ul></ul><ul><li>Compare wikis at </li></ul><ul><li>Don’t call it a wiki! </li></ul>18/05/10
    56. 56. Experimenting with wikis and document sharing <ul><li>Some wiki farms to try: </li></ul><ul><ul><li>PB Works (was Peanut Butter Wiki) </li></ul></ul><ul><ul><li>Wikispaces </li></ul></ul><ul><ul><li>Wet Paint </li></ul></ul><ul><li>Also try </li></ul><ul><ul><li>Google Docs </li></ul></ul><ul><ul><li>Google Sites </li></ul></ul><ul><ul><li>Zoho </li></ul></ul>18/05/10
    57. 57. Google Docs <ul><li> </li></ul><ul><ul><li>need a Google account </li></ul></ul><ul><ul><li>text documents (Word, Open Office, Star Office) </li></ul></ul><ul><ul><li>spreadsheets, presentations </li></ul></ul><ul><li>Can upload existing documents and will keep most of the formatting (wikis usually removes formatting) </li></ul><ul><li>Invite others to share your documents </li></ul><ul><li>Edit documents online with whomever you choose </li></ul><ul><li>Has a similar version/history record as wikis </li></ul><ul><li>“ Google Docs suffers privacy glitch “ </li></ul><ul><ul><li> </li></ul></ul>18/05/10
    58. 58. Google Sites <ul><li>Marketed as a way of producing your own site hosted on Google </li></ul><ul><li>Can be set up and used as a wiki </li></ul><ul><li>100 MB storage </li></ul>18/05/10
    59. 59. 18/05/10
    60. 60. Google Apps <ul><li>UK universities sign up to Google Apps - Computer Business Review: News </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>University of Sheffield, Sheffield Hallam University, University of Portsmouth, De Montfort University </li></ul></ul><ul><li>Three Google Apps case studies </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Westminster University </li></ul></ul><ul><ul><ul><li>Google apps has cost Westminster just £2,000 because Google offer it free to Educational bodies. Estimated it would have cost £1million to put a “standard” equivalent infrastructure in. </li></ul></ul></ul><ul><ul><li>Erith Group </li></ul></ul><ul><ul><ul><li>demolition firm with 250 employees, costs £25/year/user </li></ul></ul></ul><ul><ul><li>The Guardian </li></ul></ul><ul><ul><ul><li>Collaborative tools – blogs and wikis </li></ul></ul></ul>18/05/10
    61. 61. Flickr <ul><li> </li></ul><ul><li>Owned by Yahoo! </li></ul><ul><li>Share photos with selected individuals or make public </li></ul><ul><li>Monitor what people are putting up about you and your organisation </li></ul><ul><li>Put photos of your library’s or organisation’s events on Flickr </li></ul><ul><ul><li>promote your department, information centre, organisation </li></ul></ul><ul><ul><li>direct journalists to your ‘album’ when they ask for photos to accompany articles about you </li></ul></ul><ul><ul><li>make sure you tag and describe them, organise into sets </li></ul></ul><ul><ul><li>decide on copyright and Creative Commons licenses </li></ul></ul><ul><li>Embed your photos in your web site, blog, Facebook page, Netvibes etc. </li></ul><ul><li>Google alternative is Picasa Web albums </li></ul>18/05/10
    62. 62. Day 94 - MRSA Hysteria <ul><li>Search Flickr for your keywords/organisation </li></ul><ul><li>Interesting to see who is putting up what </li></ul><ul><li>May also be able to spot negative experiences and stop them escalating </li></ul><ul><li>This photo – search on NHS Bolton </li></ul><ul><li>Important to look at comments as well as photographer’s description </li></ul><ul><li>Monitor new photos by searching and use Page2RSS for creating alerts </li></ul>18/05/10
    63. 63. Presentations <ul><li>Excellent sources of information especially conference and event presentations </li></ul><ul><li>Put them on,, </li></ul><ul><ul><li>Slideshare sometimes blocked  </li></ul></ul><ul><li>Decide on format and copyright license </li></ul><ul><li>Allow people to download the original ppt or only display it within Slideshare or via your embedded link? </li></ul><ul><li>Embed a Slideshare “presentation pack” </li></ul><ul><li>Announce a new presentation on webpage, blog, Twitter, Facebook </li></ul><ul><ul><li>embed in web or blog announcement using code supplied by the slide sharing site </li></ul></ul><ul><ul><li>LinkedIn has a Slideshare application </li></ul></ul><ul><ul><li>so has Facebook (if you can find it in the new interface and work out how to use it!) </li></ul></ul>18/05/10
    64. 64. 18/05/10
    65. 65. 18/05/10 Slideshare presentation pack embed Blog RSS feed
    66. 66. Slideshow (Slideshare) + podcast <ul><li>Coeliac disease and the life-long gluten-free diet | SoozNooz </li></ul><ul><ul><li> </li></ul></ul>18/05/10
    67. 67. Podcasts <ul><li>Podcasting Hacks: Tips and Tools for Blogging Out Loud (Paperback) by Jack Herrington ISBN 13: 978-0596100667 </li></ul><ul><li>Podcasting for Dummies by Kreg Steppe, Tee Morris, Chuck Tomasi, and Evo Terra, ISBN 13: 978-0470275573 </li></ul>18/05/10
    68. 68. Videos & podcasts <ul><li>For example, </li></ul><ul><li>News, ‘how to’ videos, corporate broadcasts, presentations, advertise your services </li></ul><ul><li>Embed videos in your blog, Facebook page, start page, web site etc. </li></ul>18/05/10
    69. 69. YouTube - NHSWesternCheshire's Channel 18/05/10
    70. 70. iTunes – search on coeliac 18/05/10
    71. 71. Social bookmarking <ul><li>Social Bookmarking as a Knowledge Management Strategy, Robert Berkman, The Information Advisor Vol 11 (1), March 2007, Knowledge Management Supplement </li></ul><ul><ul><li> </li></ul></ul><ul><li>Web hosted services </li></ul><ul><li>Diigo </li></ul><ul><ul><li> </li></ul></ul><ul><li> </li></ul><ul><ul><li> </li></ul></ul><ul><li>Connotea </li></ul><ul><ul><li> </li></ul></ul><ul><li>2Collab (Elsevier) </li></ul><ul><ul><li> </li></ul></ul>18/05/10
    72. 72. 18/05/10
    73. 73. Tag clouds <ul><li>Analyse your CV, job description, web pages, promotional literature, grant applications etc. </li></ul><ul><li>, Tag Crowd, Tagxedo, Tag Cloud Generator etc </li></ul>18/05/10
    74. 74. 18/05/10
    75. 75. Facebook <ul><li>Facebook for business or just keeping up with friends and family? </li></ul><ul><li>Get a page because people expect you to have one, to make sure no-one else uses your name? </li></ul><ul><li>Use applications to automatically add “stuff” e.g. Slideshare presentations, Twitter, Friendfeed </li></ul><ul><li>Search for people and companies </li></ul><ul><li>Think about different emphasis to blogs and web pages – what are the important issues for your “fans” </li></ul><ul><li>Campaigns </li></ul><ul><li>How to create brand awareness on Facebook </li></ul><ul><ul><li> </li></ul></ul>18/05/10
    76. 76. Facebook – NHS Western Cheshire 18/05/10
    77. 77. <ul><li>Campaigns – e.g. gathering feedback and opinions on the new marmite bar! </li></ul>18/05/10
    78. 78. YouTube - Facebook Song, Scottish Falsetto Sock Puppet Theatre 18/05/10
    79. 79. LinkedIn <ul><li> </li></ul><ul><li>Like a professional version of Facebook </li></ul><ul><li>Set up your profile </li></ul><ul><li>Invite people to join your “network” </li></ul><ul><li>Set up groups </li></ul><ul><li>Search for people </li></ul><ul><li>Search for companies and organisations </li></ul><ul><ul><li>Information drawn from: </li></ul></ul><ul><ul><ul><li>BusinessWeek (if available) </li></ul></ul></ul><ul><ul><ul><li>LinkedIn data and people profiles </li></ul></ul></ul>18/05/10
    80. 80. LinkedIn 18/05/10
    81. 81. Design your own search engine <ul><li>For </li></ul><ul><ul><li>regularly searched sites </li></ul></ul><ul><ul><li>selected sites on a topic </li></ul></ul><ul><ul><li>searching sites on a reading list </li></ul></ul><ul><li>Google Custom Search Engines </li></ul><ul><ul><li> / </li></ul></ul><ul><ul><li>at least hundreds of sites, maybe thousands! </li></ul></ul><ul><ul><li>can import lists of sites </li></ul></ul><ul><li>Need a Google account to set one up </li></ul><ul><li>Cannot search password protected sources or sites where you have to fill in a form to access the information </li></ul>18 May 2010 Karen Blakeman
    82. 82. Netting the Evidence <ul><li>Google Custom Search Engine </li></ul><ul><li>Set up by Andrew Booth, Sheffield </li></ul><ul><li>Covers 107 web sites </li></ul><ul><li>Evidence based medicine </li></ul><ul><li>Was originally a straightforward resource list </li></ul>18/05/10
    83. 83. Google Maps <ul><li>UK - </li></ul><ul><li>Combines </li></ul><ul><ul><li>street maps </li></ul></ul><ul><ul><li>Google Earth satellite images </li></ul></ul><ul><ul><li> data for business locations </li></ul></ul><ul><ul><li>Google Web </li></ul></ul><ul><ul><li>photos, videos </li></ul></ul><ul><ul><li>traffic </li></ul></ul><ul><li>Easy to create own maps and add markers and information </li></ul><ul><li>MapAList - Create and Manage Maps of Address Lists </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>e.g. Charles Arthur: BT 'fast broadband' locations mapped by Mapalist | Technology | </li></ul></ul><ul><ul><li> </li></ul></ul>18 May 2010 Karen Blakeman
    84. 84.,-2.979527&spn=0.017243,0.038581&z=15 18/05/10
    85. 85. Second Life 18/05/10 Used for virtual meetings, lectures, interviews, simulations, selling ‘stuff’
    86. 86. Second Life <ul><li>Need to download program to your desktop PC </li></ul><ul><li>Need plenty of bandwidth </li></ul><ul><li>Technology often a barrier to conducting “business” </li></ul><ul><li>Getting started with Second Life : JISC </li></ul><ul><ul><li>Academia </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>BBC News - What happened to Second Life? </li></ul><ul><ul><li> </li></ul></ul><ul><li>Virtual World Watch </li></ul><ul><ul><li> </li></ul></ul>18/05/10
    87. 87. Does Web 2.0 work? <ul><li>Web 2.0 fails to excite today's researchers - PUBLISHING 2.0 - Research Information </li></ul><ul><ul><li> </li></ul></ul><ul><li>Social networks - are they useful or pointless? - Trading knowledge - Frank Norman‘s blog </li></ul><ul><ul><li> </li></ul></ul><ul><li>A study of scholarly communication between chemists and of their use of Web 2.0 technologies, Bill Town, ICIC, Sitges, Spain, 19 th October 2009 </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Full JISC report </li></ul></ul>18/05/10
    88. 88. Risk assessment and mitigation <ul><li>Privileged user access - who has specialized access to data </li></ul><ul><li>Regulatory compliance – is the vendor willing to undergo external audits and security certifications </li></ul><ul><li>Data location – does the provider allow for control over the location of data </li></ul><ul><li>Data segregation, is encryption available </li></ul><ul><li>Recovery – what will happen to data in the case of a disaster; is complete restoration available and how long would it take </li></ul><ul><li>Investigative Support – does the vendor have the ability/willingness to investigate inappropriate or illegal activity </li></ul><ul><li>Long-term viability - what will happen to data if the company goes out of business; how will data be returned and in what format </li></ul><ul><li>Brodkin, Jon. &quot;Gartner: Seven cloud-computing security risks” </li></ul>18/05/10
    89. 89. Which collaborative tools will work for you? 18/05/10 Feedback from participants at a Web 2.0 workshop. The same one day workshop was delivered to three separate groups of people (mostly public sector and academic librarians) over a two week period Day 1 Day 2 Day3 Yes Start pages, tag clouds e.g. Wordle for analysing documents, Twitter, Flickr, LibraryThing, YouTube, blogs, wikis, podcasts, presentation sharing Tag clouds e.g. Wordle for analysing documents, Twitter, Flickr, Google Reader (for RSS), Google maps, presentation sharing, podcasts RSS, wikis, shared calendars, social bookmarks, presentation sharing, sharing screencasts (Camtasia), start pages, Google maps, Twitter Maybe Podcasts, Twitter, YouTube, presentation sharing, social bookmarks, Facebook LibraryThing (for book clubs), Facebook (for short term campaign and discussions), wikis, YouTube Blogs, YouTube, Twitter, LibraryThing, No Social bookmarks, Twitter, YouTube Twitter, Second Life LinkedIn, Facebook, Twitter, YouTube, tag clouds, Flickr “ You cannot be serious!” Twitter, Google Docs/Apps LinkedIn Second Life, Twitter, Facebook
    90. 90. What next? <ul><li>YOU DO NOT HAVE TO USE EVERY SOCIAL MEDIA ‘THING’ THAT IS OUT THERE </li></ul><ul><li>Look at what you already have – can you do more with it using social media </li></ul><ul><li>Play and experiment </li></ul><ul><li>If you are spending too much time on an application for negligible or no benefit then reconsider your strategy or ditch it! </li></ul>18/05/10
    91. 91. Further reading <ul><li>This is Social Media: tweet, blog, link and post your way to business success. Guy Clapperton, Publisher : Capstone (27 Oct 2009) ISBN-10: 1906465703 ISBN-13: 978-1906465704 </li></ul><ul><li>Phil Bradley’s I want to: Web 2.0 applications, utilities & resources </li></ul><ul><ul><li> </li></ul></ul><ul><li>How to Use Web 2.0 in Your Library, Phil Bradley. May 2007, Facet Publishing, 224pp paperback ISBN: 978-1-85604-607-7 </li></ul>18/05/10
    92. 92. To encourage you in your Web 2 endeavours a short motivational video 18/05/10 Here comes another bubble – Richter Scales [Original Billy Joel - YouTube - Billy Joel - We Didn't Start The Fire ]