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New Google, New Challenges

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Presentation on whats new in Google and other search tools. Given at the Executive Research Association conference, Sadlers Wells Theatre, Rosebery Avenue, London. 22nd April 2015

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New Google, New Challenges

  1. 1. 23/04/2015 www.rba.co.uk 1 New Google, New Challenges Wednesday, 22nd April 2015 Executive Research Association, Sadler’s Wells Theatre, London Karen Blakeman, RBA Information Services Karen.Blakeman@rba.co.uk Slides available for a short time at http://www.rba.co.uk/as/ Karen.Blakeman@rba.co.uk twitter.com/karenblakeman http://www.linkedin.com/in/kar enblakeman This work is licensed under a Creative Commons Attribution-ShareAlike
  2. 2. www.rba.co.uk 2 Scale of EU 'right to be forgotten' rules revealed by Google http://www.dailymail.co.uk/news/article-2952260/The-scale-EU-right- forgotten-rules-revealed-Google-says-forced-delete-260-000-links-legislation- criticised-protecting-terrorists-criminals.html 17/03/2015
  3. 3. www.rba.co.uk 3 Spanish Newspapers Suddenly Regret Forcing Google Out Of Spain - http://uk.businessinsider.com/spanish-newspapers-have-changed-their- minds-and-are-now-begging-google-news-to-stay-2014-12 How Google News Lives On In Spain Despite Being Closed http://searchengineland.com/google-noticias-lives-google-spains-homepage-211146 17/03/2015
  4. 4. 17/03/2015 www.rba.co.uk 4 EU accuses Google Shopping of search 'abuse' - BBC News http://www.bbc.co.uk/news/technology-32315649
  5. 5. 17/03/2015 www.rba.co.uk 5 France Trying To Force Disclosure Of Google Algorithm, Wants To Regulate the SERP http://searchengineland.com/france-trying-to-force-disclosure-of- google-algorithm-wants-to-regulate-serp-219243
  6. 6. Remember - Google knows best! Google very kindly.... 1. Goes to great lengths to personalise your results according to your search history, contacts, location, device, phase of the moon, the train, bus or tram you take to work and anything else it can think of 2. Rewrites your search for you by leaving out some of your terms and looking for weird and wonderful alternatives 3. Doesn’t bother you with everything that might be relevant 4. Changes its algorithms on a regular basis to keep you on your toes 5. Constantly conducts experiments on you to ensure that you don’t feel forgotten www.rba.co.uk 617/03/2015
  7. 7. Google rewrites page titles 23/04/2015 www.rba.co.uk 7 Google's Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own http://searchengineland.com/googles-matt-cutts-look-title-match- query-190039
  8. 8. 17/03/2015 www.rba.co.uk 8 Google Replaces A Site's URL In Search Results & Uses Its Site Name & Breadcrumb Path http://searchengineland.com/google-replaces-a-sites-url-from- the-search-results-uses-their-site-name-breadcrumb-path-219064
  9. 9. http://searchengineland.com/official-twitter-give-google-access- firehose-tweets-214345 17/03/2015 www.rba.co.uk 9
  10. 10. www.rba.co.uk 10 Google wants to rank websites based on facts not links - 28 February 2015 - New Scientist http://www.newscientist.com/article/mg22530102.600-google- wants-to-rank-websites-based-on-facts-not-links.html 17/03/2015 http://arxiv.org/abs/1502.03519
  11. 11. Or maybe not.... www.rba.co.uk 11 Google: We Are Not Using Facts For Search Engine Ranking Now https://www.seroundtable.com/google-fact-ranking-not-happening- 19979.html 17/03/2015
  12. 12. One of many wrong Quick Answers submitted to me by a delegate at a recent conference www.rba.co.uk 12 Many thanks to Philip Stirups for the example. About 24 hours after taking this screen shot Google corrected the error. 17/03/2015
  13. 13. http://googlesystem.blogspot.co.uk/2013/11/google- knowledge-graph-gets-confused.html www.rba.co.uk 1317/03/2015
  14. 14. Artificial intelligence www.rba.co.uk 14 Artificial Intelligence machine plays video games like a pro - CBBC Newsround http://www.bbc.co.uk/newsround/31633702 Google buys UK artificial intelligence startup Deepmind for £400m http://www.theguardian.com/technology/2014/jan/27/google- acquires-uk-artificial-intelligence-startup-deepmind Google buys two more UK artificial intelligence startups http://www.theguardian.com/technology/2014/oct/23/google-uk-artificial- intelligence-startups-machine-learning-dark-blue-labs-vision-factory 17/03/2015
  15. 15. 23/04/2015 www.rba.co.uk 15 They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates http://searchengineland.com/fooled-us-google-no-longer-announces-major-algo- updates-217494
  16. 16. 17/03/2015 www.rba.co.uk 16 They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates http://searchengineland.com/fooled-us-google-no-longer-announces-major-algo- updates-217494
  17. 17. Google personalises search based on – location – country, town – past search history – past browsing activity – your activity in other areas of Google e.g. YouTube, blogs, images – your activity on all your devices linked to your Google account – what other people have clicked on for similar searches – the device you are using 23/04/2015 www.rba.co.uk 17
  18. 18. Private browsing - quickest way “un-personalise”search Chrome - New Incognito window Ctrl+Shift+N FireFox Ctrl+Shift+P Internet Explorer Ctrl+Shift+P Opera Ctrl+Shift+N Will not remove country personalisation Not search engine specific, built into the browser 23/04/2015 18www.rba.co.uk
  19. 19. Google commands and search options that are still available “..” for phrases but may be ignored by Google Verbatim intext: - (minus sign) before a word to exclude pages containing it from the search site: e.g. site:ac.uk filetype: e.g. filetype:pptx intitle: inurl: Date restriction (doesn’t work with Verbatim) daterange: Also repeat search terms several times or change the order of your search terms to get different results 17/03/2015 www.rba.co.uk 19
  20. 20. daterange: Date restriction does not work with Verbatim Use daterange: command instead Uses Julian date format (fractions omitted) Julian Date Converter as well as information on the format http://aa.usno.navy.mil/data/docs/JulianDate.php/ Syntax – for example pages between June 20th and June 26th 2012 talking about the Statoil/Rosneft cooperation daterange:2456098-2456104 Statoil Rosneft When you have run your search apply Verbatim in the usual way 23/04/2015 www.rba.co.uk 20
  21. 21. What’s new in Google alternatives? Nothing of any major significance but some have gone Blekko bought up by IBM Teoma now redirects to ASK Some specialist search tools such as Scirus, TechXtra have gone 17/03/2015 www.rba.co.uk 21
  22. 22. Bing/Yahoo Yahoo uses Bing’s database, commands and ranking algorithms Yahoo Finance still available No advanced search screen on Bing - use commands List at Advanced Operator Reference http://msdn.microsoft.com/en- us/library/ff795620.aspx filetype: site: inbody: intitle: AND, NOT, OR parentheses for complex Boolean searches NEAR:n where n is a number, specifies that the terms must be within that number of words of each other and in any order - banana NEAR:3 toffee Date option only for US version 23/04/2015 www.rba.co.uk 22
  23. 23. Bing gets personal 23/04/2015 www.rba.co.uk 23
  24. 24. bingiton.com 23/04/2015 www.rba.co.uk 24
  25. 25. When did Bing win Holiday destinations Tourist attractions Shopping Parts for a vintage car People 23/04/2015 www.rba.co.uk 25
  26. 26. DuckDuckGo – http://duckduckgo.com/ Does not track, does not personalise Results are a compilation of about 50 sources including Wikipedia, Wolfram Alpha, Bing, and its own Web crawler DuckDuckBot. “In partnership with Yandex” Advanced search commands include: inbody: intitle: filetype: [site: used to work but now ignored on occasions] region:cc (e.g. de) to boost a country DuckDuckGo Syntax http://help.duckduckgo.com/customer/portal/articles/300304 DuckDuckGo – silly name but a neat little search tool http://www.rba.co.uk/wordpress/2011/11/07/duckduckgo-silly-name-but- a-neat-little-search-tool/ 23/04/2015 www.rba.co.uk 26
  27. 27. Millionshort http://millionshort.com Million Short: unearthing information hidden in the dungeons of Google’s results – http://www.rba.co.uk/wordpress/2012/10/04/million-short- unearthing-stuff-hidden-in-the-dungeons-of-googles-results/ Uses Bing API plus other sources Great for finding specialist articles that Google buries beyond reach Removes top 10k sites from results - can change to top million, 100k, 1k, 100 Can add sites back in, can block sites Can “Boost!” sites so that they always appear at the top Can use site: and filetype: commands Country versions give different results (under Manage Settings and Country) 23/04/2015 www.rba.co.uk 27
  28. 28. Million Short 23/04/2015 www.rba.co.uk 28
  29. 29. Yandex http://www.yandex.com/ – for filetype use mime: diabetic retinopathy mime:pptx – has an advanced search screen at http://yandex.com/search/advanced Ask http://www.ask.com/ – supports filetype: and site: 23/04/2015 www.rba.co.uk 29
  30. 30. eTools.ch 23/04/2015 www.rba.co.uk 30
  31. 31. Google Scholar verified author and citations 23/04/2015 www.rba.co.uk 31
  32. 32. Microsoft Academic Search http://academic.research.microsoft.com/ 23/04/2015 www.rba.co.uk 32
  33. 33. Microsoft Academic Search 23/04/2015 www.rba.co.uk 33
  34. 34. ResearchGate - http://www.researchgate.net/ 23/04/2015 www.rba.co.uk 34
  35. 35. 23/04/2015 www.rba.co.uk 35 Slideshare.net
  36. 36. Twitter Search http://search.twitter.com/ Advanced Twitter search - https://twitter.com/search-advanced 23/04/2015 www.rba.co.uk 36
  37. 37. Use advanced Twitter search commands 23/04/2015 www.rba.co.uk 37 See also the free guide on Searching Twitter at http://www.rba.co.uk/search/TwitterS earch.shtml
  38. 38. Topsy.com 17/03/2015 www.rba.co.uk 38
  39. 39. Twitter lists 17/03/2015 www.rba.co.uk 39
  40. 40. Search Twitter lists 17/03/2015 www.rba.co.uk 40
  41. 41. Facebook Graph Search 23/04/2015 www.rba.co.uk 41
  42. 42. Facebook Groups and Pages 23/04/2015 www.rba.co.uk 42
  43. 43. Keeping up to date SearchReSearch : http://searchresearch1.blogspot.co.uk/ Search Engine Land http://searchengineland.com/ Search Engine Watch http://searchenginewatch.com/ Search Engine Roundtable http://www.seroundtable.com/ Karen Blakeman’s Blog http://www.rba.co.uk/wordpress/ Phil Bradley's weblog http://philbradley.typepad.com/ 23/04/2015 www.rba.co.uk 43
  44. 44. Fact sheets The fact sheets are available at http://www.rba.co.uk/search/ Search Strategies - Top Search Tips – http://www.rba.co.uk/search/TopSearchTips.shtml Search Strategies - Selected Google Commands – http://www.rba.co.uk/search/SelectedGoogleCommands.shtml Search Strategies - Google Search Tips – http://www.rba.co.uk/search/GoogleSearchTips.shtml Search Strategies - Search Tools Summary and Comparison – http://www.rba.co.uk/search/compare.shtml 23/04/2015 www.rba.co.uk 44

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