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New Google, New Challenges


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Presentation on whats new in Google and other search tools. Given at the Executive Research Association conference, Sadlers Wells Theatre, Rosebery Avenue, London. 22nd April 2015

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New Google, New Challenges

  1. 1. 23/04/2015 1 New Google, New Challenges Wednesday, 22nd April 2015 Executive Research Association, Sadler’s Wells Theatre, London Karen Blakeman, RBA Information Services Slides available for a short time at enblakeman This work is licensed under a Creative Commons Attribution-ShareAlike
  2. 2. 2 Scale of EU 'right to be forgotten' rules revealed by Google forgotten-rules-revealed-Google-says-forced-delete-260-000-links-legislation- criticised-protecting-terrorists-criminals.html 17/03/2015
  3. 3. 3 Spanish Newspapers Suddenly Regret Forcing Google Out Of Spain - minds-and-are-now-begging-google-news-to-stay-2014-12 How Google News Lives On In Spain Despite Being Closed 17/03/2015
  4. 4. 17/03/2015 4 EU accuses Google Shopping of search 'abuse' - BBC News
  5. 5. 17/03/2015 5 France Trying To Force Disclosure Of Google Algorithm, Wants To Regulate the SERP google-algorithm-wants-to-regulate-serp-219243
  6. 6. Remember - Google knows best! Google very kindly.... 1. Goes to great lengths to personalise your results according to your search history, contacts, location, device, phase of the moon, the train, bus or tram you take to work and anything else it can think of 2. Rewrites your search for you by leaving out some of your terms and looking for weird and wonderful alternatives 3. Doesn’t bother you with everything that might be relevant 4. Changes its algorithms on a regular basis to keep you on your toes 5. Constantly conducts experiments on you to ensure that you don’t feel forgotten 617/03/2015
  7. 7. Google rewrites page titles 23/04/2015 7 Google's Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own query-190039
  8. 8. 17/03/2015 8 Google Replaces A Site's URL In Search Results & Uses Its Site Name & Breadcrumb Path the-search-results-uses-their-site-name-breadcrumb-path-219064
  9. 9. firehose-tweets-214345 17/03/2015 9
  10. 10. 10 Google wants to rank websites based on facts not links - 28 February 2015 - New Scientist wants-to-rank-websites-based-on-facts-not-links.html 17/03/2015
  11. 11. Or maybe not.... 11 Google: We Are Not Using Facts For Search Engine Ranking Now 19979.html 17/03/2015
  12. 12. One of many wrong Quick Answers submitted to me by a delegate at a recent conference 12 Many thanks to Philip Stirups for the example. About 24 hours after taking this screen shot Google corrected the error. 17/03/2015
  13. 13. knowledge-graph-gets-confused.html 1317/03/2015
  14. 14. Artificial intelligence 14 Artificial Intelligence machine plays video games like a pro - CBBC Newsround Google buys UK artificial intelligence startup Deepmind for £400m acquires-uk-artificial-intelligence-startup-deepmind Google buys two more UK artificial intelligence startups intelligence-startups-machine-learning-dark-blue-labs-vision-factory 17/03/2015
  15. 15. 23/04/2015 15 They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates updates-217494
  16. 16. 17/03/2015 16 They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates updates-217494
  17. 17. Google personalises search based on – location – country, town – past search history – past browsing activity – your activity in other areas of Google e.g. YouTube, blogs, images – your activity on all your devices linked to your Google account – what other people have clicked on for similar searches – the device you are using 23/04/2015 17
  18. 18. Private browsing - quickest way “un-personalise”search Chrome - New Incognito window Ctrl+Shift+N FireFox Ctrl+Shift+P Internet Explorer Ctrl+Shift+P Opera Ctrl+Shift+N Will not remove country personalisation Not search engine specific, built into the browser 23/04/2015
  19. 19. Google commands and search options that are still available “..” for phrases but may be ignored by Google Verbatim intext: - (minus sign) before a word to exclude pages containing it from the search site: e.g. filetype: e.g. filetype:pptx intitle: inurl: Date restriction (doesn’t work with Verbatim) daterange: Also repeat search terms several times or change the order of your search terms to get different results 17/03/2015 19
  20. 20. daterange: Date restriction does not work with Verbatim Use daterange: command instead Uses Julian date format (fractions omitted) Julian Date Converter as well as information on the format Syntax – for example pages between June 20th and June 26th 2012 talking about the Statoil/Rosneft cooperation daterange:2456098-2456104 Statoil Rosneft When you have run your search apply Verbatim in the usual way 23/04/2015 20
  21. 21. What’s new in Google alternatives? Nothing of any major significance but some have gone Blekko bought up by IBM Teoma now redirects to ASK Some specialist search tools such as Scirus, TechXtra have gone 17/03/2015 21
  22. 22. Bing/Yahoo Yahoo uses Bing’s database, commands and ranking algorithms Yahoo Finance still available No advanced search screen on Bing - use commands List at Advanced Operator Reference us/library/ff795620.aspx filetype: site: inbody: intitle: AND, NOT, OR parentheses for complex Boolean searches NEAR:n where n is a number, specifies that the terms must be within that number of words of each other and in any order - banana NEAR:3 toffee Date option only for US version 23/04/2015 22
  23. 23. Bing gets personal 23/04/2015 23
  24. 24. 23/04/2015 24
  25. 25. When did Bing win Holiday destinations Tourist attractions Shopping Parts for a vintage car People 23/04/2015 25
  26. 26. DuckDuckGo – Does not track, does not personalise Results are a compilation of about 50 sources including Wikipedia, Wolfram Alpha, Bing, and its own Web crawler DuckDuckBot. “In partnership with Yandex” Advanced search commands include: inbody: intitle: filetype: [site: used to work but now ignored on occasions] region:cc (e.g. de) to boost a country DuckDuckGo Syntax DuckDuckGo – silly name but a neat little search tool a-neat-little-search-tool/ 23/04/2015 26
  27. 27. Millionshort Million Short: unearthing information hidden in the dungeons of Google’s results – unearthing-stuff-hidden-in-the-dungeons-of-googles-results/ Uses Bing API plus other sources Great for finding specialist articles that Google buries beyond reach Removes top 10k sites from results - can change to top million, 100k, 1k, 100 Can add sites back in, can block sites Can “Boost!” sites so that they always appear at the top Can use site: and filetype: commands Country versions give different results (under Manage Settings and Country) 23/04/2015 27
  28. 28. Million Short 23/04/2015 28
  29. 29. Yandex – for filetype use mime: diabetic retinopathy mime:pptx – has an advanced search screen at Ask – supports filetype: and site: 23/04/2015 29
  30. 30. 23/04/2015 30
  31. 31. Google Scholar verified author and citations 23/04/2015 31
  32. 32. Microsoft Academic Search 23/04/2015 32
  33. 33. Microsoft Academic Search 23/04/2015 33
  34. 34. ResearchGate - 23/04/2015 34
  35. 35. 23/04/2015 35
  36. 36. Twitter Search Advanced Twitter search - 23/04/2015 36
  37. 37. Use advanced Twitter search commands 23/04/2015 37 See also the free guide on Searching Twitter at earch.shtml
  38. 38. 17/03/2015 38
  39. 39. Twitter lists 17/03/2015 39
  40. 40. Search Twitter lists 17/03/2015 40
  41. 41. Facebook Graph Search 23/04/2015 41
  42. 42. Facebook Groups and Pages 23/04/2015 42
  43. 43. Keeping up to date SearchReSearch : Search Engine Land Search Engine Watch Search Engine Roundtable Karen Blakeman’s Blog Phil Bradley's weblog 23/04/2015 43
  44. 44. Fact sheets The fact sheets are available at Search Strategies - Top Search Tips – Search Strategies - Selected Google Commands – Search Strategies - Google Search Tips – Search Strategies - Search Tools Summary and Comparison – 23/04/2015 44