Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
1
Google - New Challenges
SLG National Conference
23rd-24th April 2016
Derbyshire Hotel, South Normanton, Derbyshire
Karen...
25/04/2016 www.rba.co.uk 2
“If I were you, I
wouldn’t start from
here”
Alphabet Inc https://abc.xyz/
25/04/2016 www.rba.co.uk 3
Artificial intelligence, robotics, driverless cars
www.rba.co.uk 425/04/2016
25/04/2016 www.rba.co.uk 5
FAQ: All About The New Google RankBrain
Algorithm http://searchengineland.com/faq-
all-about-th...
25/04/2016 www.rba.co.uk 6
Worldwide, More Than Half Of Google's Searches Happen On Mobile
http://searchengineland.com/hal...
Right to be forgotten
25/04/2016 www.rba.co.uk 7
Google Europe Blog: Adapting our approach to the European right to be
for...
All bets are off when it comes to predicting what your results
will look like
Providing Quick Answers and “facts”, extract...
25/04/2016 www.rba.co.uk 9
Google drops terms
25/04/2016 www.rba.co.uk 10
Google drops
another term
environmental intext:remediation zeolites Manchester site:ac.uk
Google Verbatim
25/04/2016 11www.rba.co.uk
“...” around phrases, document titles, song titles, book titles etc
Does not always work
Minus sign to exclude information...
daterange:
Date/Any time menu option cannot be used with Verbatim
Use daterange: command instead
Uses Julian date format (...
Automatically combining information from multiple
sources can lead to errors
25/04/2016 www.rba.co.uk 14
http://googlesystem.blogspot.co.uk/2013/11/google-
knowledge-graph-gets-confused.html
www.rba.co.uk 1517/03/2015
Search on the word frugivore
25/04/2016 www.rba.co.uk 16
It is not the obvious howlers that are the issue,
it is the less obvious errors and discrepancies
together with the absenc...
25/04/2016 www.rba.co.uk 18
No source given
No source given
25/04/2016 www.rba.co.uk 19
25/04/2016 www.rba.co.uk 20
Need to read one or
more sources in full
rather than skim read
the results page
But surely the peer reviewed
research literature is OK?
25/04/2016 www.rba.co.uk 21
Beall’s List http://scholarlyoa.com/
25/04/2016 www.rba.co.uk 22
Predatory journals
included in Google Scholar
and subscri...
25/04/2016 www.rba.co.uk 23
I Fooled Millions Into Thinking Chocolate Helps Weight Loss. Here's How.
http://io9.gizmodo.co...
25/04/2016 www.rba.co.uk 24
Behind the headlines - Health News - Index - NHS Choices
http://www.nhs.uk/news/Pages/NewsInde...
25/04/2016 www.rba.co.uk 25
Resource sheets for schools | Information Literacy
http://www.informationliteracy.org.uk/teent...
Evaluating the information you find – CRAAP test
http://www.informationliteracy.org.uk/wp-
content/uploads/2015/10/evaluat...
People find information not just from Google but also
from social media (Facebook, Twitter) and direct from
their favourit...
Images - genuine or fake?
25/04/2016 www.rba.co.uk 28
25/04/2016 www.rba.co.uk 29
SearchReSearch: Answer: Fake or real? How do you know?
http://searchresearch1.blogspot.co.uk/2...
“Gun control works great for the people who are law-abiding
citizens and it does nothing for the criminals, and all it doe...
http://searchresearch1.blogspot.co.uk/2015/11/answer-fake-or-
real-how-do-you-know.html
Ngram Viewer used to check whether...
25/04/2016 www.rba.co.uk 32
False impressions from
skim reading feeds and
titles
True or false
“Germany Now Produces Half ...
25/04/2016 www.rba.co.uk 33
Dave Grohl ordered to stay the
fuck indoors
http://newsthump.com/2016/0
4/22/dave-grohl-ordere...
Inside Search Power Searching with Google
http://www.powersearchingwithgoogle.com/
25/04/2016 www.rba.co.uk 34
25/04/2016 www.rba.co.uk 35
Upcoming SlideShare
Loading in …5
×

Google - New Challenges

1,390 views

Published on

Presentation given at CILIP SLG Conference 2016 at the Derbyshire Hotel, South Normonton, Alfreton, Derbyshire. This is a slightly modified version of the original presentation. Some extra annotations and explanations have been added.

Published in: Internet
  • Be the first to comment

Google - New Challenges

  1. 1. 1 Google - New Challenges SLG National Conference 23rd-24th April 2016 Derbyshire Hotel, South Normanton, Derbyshire Karen Blakeman, RBA Information Services Karen.Blakeman@rba.co.uk www.rba.co.uk twitter.com/karenblakeman Slides available for a short time at http://www.rba.co.uk/as/ This work is licensed under a Creative Commons Attribution-ShareAlike License
  2. 2. 25/04/2016 www.rba.co.uk 2 “If I were you, I wouldn’t start from here”
  3. 3. Alphabet Inc https://abc.xyz/ 25/04/2016 www.rba.co.uk 3
  4. 4. Artificial intelligence, robotics, driverless cars www.rba.co.uk 425/04/2016
  5. 5. 25/04/2016 www.rba.co.uk 5 FAQ: All About The New Google RankBrain Algorithm http://searchengineland.com/faq- all-about-the-new-google-rankbrain- algorithm-234440 Google: RankBrain Doesn't Use New Signals But May Adjust Weights Of Existing Ranking Signals https://www.seroundtable.com/google -rankbrain-new-ranking-signals-21797.html) John Giannandrea, who had been leading the company's research into artificial intelligence, now Senior VP of search after Amit Singhal retired.
  6. 6. 25/04/2016 www.rba.co.uk 6 Worldwide, More Than Half Of Google's Searches Happen On Mobile http://searchengineland.com/half-of-google-search-is-mobile-232994 Desktop search has grown, but mobile has increased at faster rate
  7. 7. Right to be forgotten 25/04/2016 www.rba.co.uk 7 Google Europe Blog: Adapting our approach to the European right to be forgotten http://googlepolicyeurope.blogspot.co.uk/2016/03/adapting-our- approach-to-european-right.html Google Agrees To Complicated Worldwide "Right To Be Forgotten" Censorship Plan http://searchengineland.com/google-to-censor-worldwide- sorta-243938 Example: someone in Germany has a link to information about them removed from search results. For those searching for that person: – Listing censored for those in Germany, using ANY version of Google – Listing censored for those in the EU, using a European version of Google – Listing NOT censored for those outside Germany but within the EU, using non-European versions of Google – Listing NOT censored for those outside the EU, using ANY version of Google
  8. 8. All bets are off when it comes to predicting what your results will look like Providing Quick Answers and “facts”, extracts from websites giving you the “answer” Goes to great lengths to personalise your results according to your search history, contacts, what other people have searched and clicked on, location, device, phase of the moon.... Private Browsing, Go Incognito www.rba.co.uk 825/04/2016
  9. 9. 25/04/2016 www.rba.co.uk 9 Google drops terms
  10. 10. 25/04/2016 www.rba.co.uk 10 Google drops another term environmental intext:remediation zeolites Manchester site:ac.uk
  11. 11. Google Verbatim 25/04/2016 11www.rba.co.uk
  12. 12. “...” around phrases, document titles, song titles, book titles etc Does not always work Minus sign to exclude information, OR to specify alternative terms, * (asterisk) to stand in for one or more words (solar * panels) filetype: site: intitle: inurl: Numeric range search Limit by date 25/04/2016 www.rba.co.uk 12
  13. 13. daterange: Date/Any time menu option cannot be used with Verbatim Use daterange: command instead Uses Julian date format (fractions omitted) Julian Date Converter, and information on Julian date format) is at http://aa.usno.navy.mil/data/docs/JulianDate.php/ Convert your dates to the Julian format and then, omitting the fractions, copy and paste them into your search Syntax: for example articles between 1st January 2015 and 30th June 2015 stem cell therapy diabetes daterange:2457023-2457203 Then apply Verbatim to the results page 25/04/2016 www.rba.co.uk 13
  14. 14. Automatically combining information from multiple sources can lead to errors 25/04/2016 www.rba.co.uk 14
  15. 15. http://googlesystem.blogspot.co.uk/2013/11/google- knowledge-graph-gets-confused.html www.rba.co.uk 1517/03/2015
  16. 16. Search on the word frugivore 25/04/2016 www.rba.co.uk 16
  17. 17. It is not the obvious howlers that are the issue, it is the less obvious errors and discrepancies together with the absence of sources that can cause problems. 25/04/2016 www.rba.co.uk 17
  18. 18. 25/04/2016 www.rba.co.uk 18 No source given No source given
  19. 19. 25/04/2016 www.rba.co.uk 19
  20. 20. 25/04/2016 www.rba.co.uk 20 Need to read one or more sources in full rather than skim read the results page
  21. 21. But surely the peer reviewed research literature is OK? 25/04/2016 www.rba.co.uk 21
  22. 22. Beall’s List http://scholarlyoa.com/ 25/04/2016 www.rba.co.uk 22 Predatory journals included in Google Scholar and subscription databases
  23. 23. 25/04/2016 www.rba.co.uk 23 I Fooled Millions Into Thinking Chocolate Helps Weight Loss. Here's How. http://io9.gizmodo.com/i-fooled-millions-into-thinking-chocolate-helps- weight-1707251800
  24. 24. 25/04/2016 www.rba.co.uk 24 Behind the headlines - Health News - Index - NHS Choices http://www.nhs.uk/news/Pages/NewsIndex.aspx
  25. 25. 25/04/2016 www.rba.co.uk 25 Resource sheets for schools | Information Literacy http://www.informationliteracy.org.uk/teentech/resource-sheets/
  26. 26. Evaluating the information you find – CRAAP test http://www.informationliteracy.org.uk/wp- content/uploads/2015/10/evaluating_info_new1_20-1-16.pdf Currency When was it published, updated? Relevance Does it fit in with the needs of your project Authority Who has published the information – individual/organisation? Do you trust them? What else have they written? Further information about them? Who is behind the website? Accuracy Is the information correct/interpreted correctly? Check with another independent source (may not be easy or possible) Purpose Why does the page/site exist? Activist site? Selling a product or service? Revenue from advertising? 25/04/2016 www.rba.co.uk 26
  27. 27. People find information not just from Google but also from social media (Facebook, Twitter) and direct from their favourite websites. Information needs to pass the CRAAP test if it is to be used for projects and research. 25/04/2016 www.rba.co.uk 27
  28. 28. Images - genuine or fake? 25/04/2016 www.rba.co.uk 28
  29. 29. 25/04/2016 www.rba.co.uk 29 SearchReSearch: Answer: Fake or real? How do you know? http://searchresearch1.blogspot.co.uk/2015/11/answer-fake-or-real- how-do-you-know.html
  30. 30. “Gun control works great for the people who are law-abiding citizens and it does nothing for the criminals, and all it does is put the people at risk.” Thomas Jefferson? 25/04/2016 www.rba.co.uk 30 Misquotes, wrongly attributed quote or completely made up. True or false?
  31. 31. http://searchresearch1.blogspot.co.uk/2015/11/answer-fake-or- real-how-do-you-know.html Ngram Viewer used to check whether a quote was genuine or fake by analysing the occurrence of a key phrase Quote 3: “Gun control works great for the people who are law-abiding citizens and it does nothing for the criminals, and all it does is put the people at risk.” Thomas Jefferson? 25/04/2016 www.rba.co.uk 31
  32. 32. 25/04/2016 www.rba.co.uk 32 False impressions from skim reading feeds and titles True or false “Germany Now Produces Half of its Energy Using Solar” Image: Thomas Quine https://www.flickr.com/photos/quinet/61 97284308/ Germany Now Produces Half Of Its Energy Using Solar | IFLScience http://www.iflscience.com/tech nology/germany-now-produces- half-its-energy-using-solar True – sort off – but the title is misleading and inaccurate . Read the whole article.
  33. 33. 25/04/2016 www.rba.co.uk 33 Dave Grohl ordered to stay the fuck indoors http://newsthump.com/2016/0 4/22/dave-grohl-ordered-to- stay-the-fuck-indoors/ The spoof news site Plenty of them - get to know the main ones. Spoofs are not always obvious.
  34. 34. Inside Search Power Searching with Google http://www.powersearchingwithgoogle.com/ 25/04/2016 www.rba.co.uk 34
  35. 35. 25/04/2016 www.rba.co.uk 35

×