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Google is not enough [Archive]


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Free seminar given at Online Information 2009, Olympia, London. 1st December 2009

Please note: this presentation is over 2 years old and is an archive copy. It may still be of interest to you should you wish to see how we were using and searching electronic media in the past but please remember that some of the information it contains is now out of date.

Published in: Technology, News & Politics
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Google is not enough [Archive]

  1. 1. Photo: Olympia exhibition Centre, © Copyright Kenneth Allen and licensed for reuse under Creative Commons 2.0 Licence , This presentation is licensed under a Creative Commons Attribution 3.0 Licence The ever changing landscape of search: Google is not enough Tuesday, 1 st December 2009, Olympia 11:45 - 12:15 - Theatre C [email_address] , Twitter: karenblakeman http ://
  2. 2. Coverage and availability of slides <ul><li>This session: </li></ul><ul><ul><li>What’s new in the major search tools, some new specialist search tools, image search, videos and podcasts, a bit of web 2.0 </li></ul></ul><ul><ul><li>Very superficial overview! </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Twitter for Business, Online Information conference session </li></ul></ul><ul><ul><li>Twitter 101 presentation Tuesday, 1st December 2009, 16:00-17:30, Track 2 </li></ul></ul><ul><li>Social & professional networks, Web 2.0 </li></ul><ul><ul><li>More detail in Business research: Web 2.0 is not an option but a necessity, Wednesday, 2 nd December 2009, 12:00 - 12:30 - London Room </li></ul></ul><ul><li>All presentations available on Slideshare </li></ul><ul><ul><li> </li></ul></ul>01/12/09
  3. 3. How do people really search? <ul><li>Publican hiring bar staff uses Facebook to pre-screen candidates </li></ul><ul><li>Student used YouTube to find information on the life cycle of the Duck Billed Platypus for an essay </li></ul><ul><li>Business students assignment on advertising history of Cadbury’s Crème Egg and Dairy Milk – Youtube! </li></ul><ul><li>Newsletter editor looking for images of autumn leaves – specific colours required (Chromatik) </li></ul><ul><li>Twitter and blogs used as an essential part of reputation monitoring </li></ul><ul><li>What’s happening at conferences e.g. Online Information 2009 #online09 - Twitter, Slideshare </li></ul>01/12/09
  4. 4. Searches that failed! <ul><li>Original TV coverage of the storming of the Bastille </li></ul><ul><li>Podcast of Abraham Lincoln delivering the Gettysburg address </li></ul><ul><ul><li>not an actor but THE Abraham Lincoln </li></ul></ul><ul><li>Photo of the baby Jesus with Joseph and Mary (9 year old asked “Why didn’t the shepherds or the wise men take any photos with their mobiles?”) </li></ul>01/12/09
  5. 5. Google search Blogger profile Twitter profile Facebook profile LinkedIn profile 01/12/09 Major search engines now include social and professional networks in results
  6. 6. Google search 01/12/09
  7. 7. Yahoo! <ul><li>Now includes options to limit search to selected networking sites </li></ul><ul><li>Varies depending on type of search </li></ul><ul><li>(Deal with Bing makes it difficult to predict what will happen in the near future to Yahoo search) </li></ul>01/12/09
  8. 8. Bing <ul><li> (was </li></ul><ul><li>“ decision engine” </li></ul><ul><li>Results vary considerably depending on the country version </li></ul><ul><li>New interface but no improvement in advanced search screen </li></ul><ul><li>Results tend to be more consumer oriented </li></ul><ul><li>My personal experience is that it seems to have the most up to date database </li></ul><ul><li>Sometimes finds content not in Google or Yahoo (although we were told at a London meeting that they only have 10 billion pages!) </li></ul><ul><li>Twitter search </li></ul><ul><ul><li>very disappointing, unreliable, not comprehensive, </li></ul></ul>1 December 2009 Karen Blakeman
  9. 9. Blindsearch <ul><li> </li></ul>1 December 2009 Karen Blakeman
  10. 10. iSEEK <ul><li> </li></ul><ul><li>Clusters results into topics, people, places, organisations, date & time </li></ul><ul><li>Search on a person gives priority to social media profiles </li></ul><ul><li>“ Education” option – more research oriented pages </li></ul>1 December 2009 Karen Blakeman
  11. 11. Biznar <ul><li> </li></ul><ul><li>Real time federated search of selected business resources, some of them “hidden web” or “deep web” </li></ul><ul><li>Click on Advanced Search to see a list of the sources </li></ul>1 December 2009 Karen Blakeman
  12. 12. Wolfram Alpha <ul><li> </li></ul><ul><li>“ Computational knowledge engine” </li></ul><ul><li>Statistics, scientific data, share prices, chemical structures </li></ul><ul><li>Apparently, good for maths homework </li></ul><ul><li>“ Curated data” </li></ul><ul><ul><li>gathered from a variety of sources and added to their database </li></ul></ul><ul><li>Does not give you the source of the answers </li></ul><ul><li>Sometimes very out of date </li></ul><ul><li>Sometimes wrong e.g. chemical structures (but can’t tell how the errors have arisen) </li></ul><ul><li>Despite drawbacks nominated for Top 10 Search Tips by participants in one of my recent workshops </li></ul>1 December 2009 Karen Blakeman
  13. 13. Ten science search engines – update <ul><li>Google Scholar is most definitely not enough! </li></ul><ul><li>spineless? </li></ul><ul><ul><li>Scirus – </li></ul></ul><ul><ul><li> – </li></ul></ul><ul><ul><li> – </li></ul></ul><ul><ul><li> - </li></ul></ul><ul><ul><li>Scitation - </li></ul></ul><ul><ul><li> - </li></ul></ul><ul><ul><li>Science Accelerator - </li></ul></ul><ul><ul><li>TechXtra – </li></ul></ul><ul><ul><li> - </li></ul></ul><ul><li>What would you nominate for number 10 </li></ul>01/12/09
  14. 14. Chemspider <ul><li> </li></ul><ul><li>A chemistry search engine aggregating & indexing chemical structures and their associated information into a single, free of charge, searchable repository </li></ul>01/12/09
  15. 15. Search for different formats <ul><li>PDFs, XLS, presentations, images, videos, podcasts </li></ul><ul><li>Use Google and Yahoo Advanced Search screen </li></ul><ul><li>Docjax searches pdf, xls, doc, ppt in Yahoo and Google </li></ul><ul><ul><li> </li></ul></ul><ul><li> sometimes picks up unique content </li></ul><ul><ul><li>use command filetype: in your search strategy e.g. filetype:ppt car ownership UK </li></ul></ul><ul><li>Slideshare for presentations </li></ul><ul><ul><li> </li></ul></ul>1 December 2009 Karen Blakeman
  16. 16. Multi-search engines <ul><li>Zuula </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>runs your search through a range of search tools one by one </li></ul></ul><ul><ul><li>order can be customised </li></ul></ul><ul><li>Browsys Finder (was Intelways/Crossengine) </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>similar to Zuula but with more options </li></ul></ul>1 December 2009 Karen Blakeman
  17. 17. 1 December 2009 Karen Blakeman Click on search tools one by one
  18. 18. Images - Google <ul><li>Colour and similar image options now in main image search </li></ul><ul><ul><li>only one colour can be selected </li></ul></ul>01/12/09
  19. 19. Images – Google Swirl <ul><li>Image Swirl in Google Labs </li></ul><ul><li> </li></ul><ul><li>Google experiments with Image Swirl </li></ul><ul><ul><li> </li></ul></ul><ul><li>Seems to concentrate on patterns and shapes rather than colours </li></ul>01/12/09
  20. 20. Images – Google Swirl 01/12/09
  21. 21. Images - Bing 01/12/09 No page breaks – just keep scrolling down
  22. 22. Chromatik - Image search by colour <ul><li>Colour choice now in standard Exalead image search </li></ul><ul><ul><li>can select more than one colour </li></ul></ul><ul><li>More options on Chromatik </li></ul><ul><li>Review at </li></ul><ul><li>Search by colour and keyword </li></ul><ul><li>Images from Flickr but can’t click through to original page </li></ul>1 December 2009 Karen Blakeman
  23. 23. Multicolr Search Lab <ul><li>Search for up to 10 colours </li></ul><ul><li>No key word searching of content </li></ul><ul><li>Flickr creative commons images </li></ul>1 December 2009 Karen Blakeman
  24. 24. Video & Audio <ul><li>Search engines’ video/audio tabs </li></ul><ul><li>YouTube, </li></ul><ul><li>Zuula - </li></ul><ul><ul><li>click on the video tab </li></ul></ul><ul><li>Browsys Finder </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>click on the video tab </li></ul></ul><ul><li>Truveo – </li></ul><ul><ul><li>country versions available </li></ul></ul><ul><li>Odeo - </li></ul><ul><li>Podcasts associated with news stories on e.g. BBC, The Guardian, New Scientist, Nature etc. </li></ul>1 December 2009 Karen Blakeman
  25. 25. News videos – 01/12/09
  26. 26. Voxalead <ul><li>Speech to text technology – search inside videos </li></ul>01/12/09
  27. 27. iTunes U – videos and podcasts <ul><li>e.g. Warwick University </li></ul>01/12/09
  28. 28. Blogs & Twitter <ul><li>For up to the minute news </li></ul><ul><li>Reputation monitoring, competitive and competitor intelligence </li></ul><ul><li>Google Blogsearch </li></ul><ul><ul><li> </li></ul></ul><ul><li>Blogpulse </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>click on trends to see graph of how often your terms are mentioned in the postings indexed by Blogpulse </li></ul></ul><ul><li>Twitter search </li></ul><ul><ul><li> </li></ul></ul><ul><li>Twazzup </li></ul><ul><ul><li> </li></ul></ul>1 December 2009 Karen Blakeman
  29. 29. LinkedIn 01/12/09
  30. 30. <ul><li>Searches </li></ul><ul><ul><li>image sections of major search engines </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>blogs </li></ul></ul><ul><ul><li>web </li></ul></ul><ul><ul><li>videos </li></ul></ul><ul><ul><li>news </li></ul></ul>01/12/09
  31. 31. Any questions? <ul><li>Stand 734 – UKeiG </li></ul><ul><li>Presentation on Slideshare </li></ul><ul><ul><li> </li></ul></ul><ul><li>Email [email_address] </li></ul><ul><li>Twitter: karenblakeman </li></ul>01/12/09