But it's all free on Google


Published on

Presentation given to the East of England Information Services Group of CILIP at their event "Information integrity on a decreasing budget", 27th September 2012, Bury St Edmunds Library.

Published in: Technology, News & Politics
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • 20,000 “experiments” or “tests” in 2010 Potential changes to the search algorithm are on a small selection of users. It could be you! You are not asked or told about the test – your search is automatically directed to the “sandbox”. This is sometimes why your results may suddenly change unexpectedly. Google monitors your response along with the responses of all the other testers. If they are “favourable” then the change to the algorithm is rolled out globally. If testers spend too much time scrolling down the page trying to find relevant results or are having to alter the search too many times, the algorithm change is rejected and your searches go back to being run on the normal servers. 26/09/12 (c) Karen Blakeman 2012
  • 26/09/12 (c) Karen Blakeman 2012
  • Inside Search http://insidesearch.blogspot.com/ . This is where Google announces major changes to its products and new services. Official Google Blog http://googleblog.blogspot.com/ . As the name suggests this is one of Google’s own blogs and provides “insights from Googlers into our products, technology and the Google culture” SearchReSearch http://searchresearch1.blogspot.co.uk/ Dan Russell’s own blog covering search techniques and how to develop effective search strategies. Search Engine Land http://searchengineland.com/ and Search Engine Watch http://searchenginewatch.com/ are both aimed at search engine optimisation but they watch the search engines, and in particular Google, like hawks. They are often the first to pick up changes to Google’s search algorithms and changes that Google does not mention in its own blogs. Phil Bradley's weblog http://philbradley.typepad.com/ . An excellent source of news on what is happening in search and what’s new. For social media applications and search tools go his other blog ‘I want to’ at http://philbradley.typepad.com/i_want_to/ My own blog, Karen Blakeman’s Blog , is at http://www.rba.co.uk/wordpress/ and covers not only Google but also other search tools and information sources that are of interest to me. 26/09/12 (c) Karen Blakeman 2012
  • But it's all free on Google

    1. 1. But it’s all free on Google Maintaining the quality of information East of England Information Services Group Bury St Edmunds Central Library, 27th September 2012 Karen Blakeman karen.blakeman@rba.co.uk, http://www.rba.co.uk/ Twitter: @karenblakeman Oi! Google, NO!!26/09/12 This presentation is licensed under a Creative Commons Attribution 3.0 License www.rba.co.uk 1
    2. 2. 26/09/12 www.rba.co.uk 2
    3. 3. How Google makes improvements to its search algorithm - YouTube http://youtu.be/J5RZOU6vK4Q26/09/12 www.rba.co.uk 3
    4. 4. Why do we use Google? Problems? Often gives good enough Google thinks it knows bestresults with minimal effort from when it comes to the search the searcher strategy Great coverage Too much information Personalisation Personalisation26/09/12 www.rba.co.uk 4
    5. 5. How far does personalisation go?An Awfully Big Blog Adventure: The answer to your question...depends on who you are (Anne Rooney)http://awfullybigblogadventure.blogspot.co.uk/2012/04/answer-to-your-questio Borromeo vs Borromeo26/09/12 www.rba.co.uk 5
    6. 6. Want to switch personalisation off?Log out of your Google account when searchingActively manage search cookies, automatically delete cookies How to delete cookies http://aboutcookies.org/Default.aspx?page=2Use Chrome Incognito (Chrome owned by Google!)In Google use Verbatim in the left hand menu on results page26/09/12 www.rba.co.uk 6
    7. 7. 26/09/12 www.rba.co.uk 7
    8. 8. Google does not always know best26/09/12 www.rba.co.uk 8
    9. 9. Google no longer looks for all of your words in a page No more "+" sign in Google web search to force an exact match search Google changes its search algorithms up to 500 – 600 times a year 20,000 experiments by Google We are Google’s lab rats26/09/12 www.rba.co.uk 9
    10. 10. Do you know how to.... use Google Verbatim? use Google intext: ? use Google daterange: ? use the options in the Google results page sidebar? remove or block specific sites from a search? get rid of personalisation? make Google include the supplemental index in your search? find research papers? use other search tools? (DuckDuckGo, Bing, Million Short, Yandex.com, Blekko)? identify who is really behind a web site?26/09/12 www.rba.co.uk 10
    11. 11. Use www.domaintools.com to check ownership ofa web site26/09/12 www.rba.co.uk 11
    12. 12. Bad news.....26/09/12 www.rba.co.uk 12
    13. 13. http://www.powersearchingwithgoogle.com/26/09/12 www.rba.co.uk 13
    14. 14. Keeping up to date is vital Networking events Webinars External workshops Internally organised workshops Monitor relevant blogs and websites Free fact sheets26/09/12 www.rba.co.uk 14
    15. 15. Know your sources! .....and share26/09/12 www.rba.co.uk 15
    16. 16. 26/09/12 www.rba.co.uk 16
    17. 17. 26/09/12 www.rba.co.uk 17
    18. 18. http://www.google.com/publicdata26/09/12 www.rba.co.uk 18
    19. 19. Google Scholarhttp://scholar.google.com/A useful place to start your research or if you are looking for aspecific paperNo source list, not comprehensive and does not cover many keyscientific publicationsBoth peer-reviewed and un-reviewed articles, pre-prints,institutional repositories, references to books, citationsAuthor search unreliable, search on year of publicationunreliableGood for open access journals26/09/12 www.rba.co.uk 19
    20. 20. Very good that Google Scholar covers Open Access journals, but Norwegian University of Science and Technology (NTNU) have had to weed out 188 titles that were of poor quality. Even Hartmann Flood førstebibliotekar, UBiT, NTNU, Trondheim “Google Scholar på godt og vondt” Foredrag på fagreferentkonferansen 7/6 2012 http://folk.ntnu.no/flood/foredrag/gsfagref.ppt (in Norwegian so use Google translations)26/09/12 www.rba.co.uk 20
    21. 21. Google ScholarMetadata mega mess in Google Scholarhttp://www.jacso.info/OIR/2010-01-jacso-metadata-mega-mess-in-Goohttp://www2.hawaii.edu/~jacso/savvy-mcb.htmCan librarians trust resources found on Google Scholar? Yes…and nohttp://blogs.lse.ac.uk/impactofsocialsciences/2012/09/17/can-science-26/09/12 www.rba.co.uk 21
    22. 22. http://academic.research.microsoft.com/ Christopher Rhodes zeolites26/09/12 www.rba.co.uk 22
    23. 23. http://academic.research.microsoft.com/Co-authors Citations26/09/12 www.rba.co.uk 23
    24. 24. http://www.police.uk/26/09/12 www.rba.co.uk 24
    25. 25. http://roadworks.org/26/09/12 www.rba.co.uk 25
    26. 26. http://roadworks.org/26/09/12 www.rba.co.uk 26
    27. 27. 26/09/12 www.rba.co.uk 27
    28. 28. 26/09/12 www.rba.co.uk 28
    29. 29. 1. Learn how to search more effectively and how to use the Google alternatives 2. Understand how the search engines work, and in particular Google 3. Identify relevant quality resources 4. Develop strategies for sharing with colleagues and users 5. Keep up to date!26/09/12 www.rba.co.uk 29
    30. 30. Keeping up to dateInside Search http://insidesearch.blogspot.com/Official Google Blog http://googleblog.blogspot.com/SearchReSearch : http://searchresearch1.blogspot.co.uk/Search Engine Land http://searchengineland.com/Search Engine Watch http://searchenginewatch.com/Karen Blakeman’s Blog http://www.rba.co.uk/wordpress/Phil Bradleys weblog http://philbradley.typepad.com/26/09/12 www.rba.co.uk 30
    31. 31. Additional material and factsheetsSearch Strategies http://www.rba.co.uk/search/ – Top Search Tips. List of search tips contributed by participants of Karen Blakemans advanced search workshops. – Selected Google Commands – Google Search Tips. List of tips for taming Google that have been recommended by people who have attended Karen Blakemans Google workshops. – Search Tools Summary and Comparison. Table summarising and comparing a selection of the advanced search commands that are available in Google, Bing and DuckDuckGo.26/09/12 www.rba.co.uk 31
    32. 32. Slides available athttp://www.rba.co.uk/as/ (for a few weeks)Authorstream http://www.authorstream.com/karenblakeman/Slideshare http://www.slideshare.net/KarenBlakeman/26/09/12 www.rba.co.uk 32