Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Anything but Google


Published on

Presentation given to CILIP in Hants & Wight as part of their AGM and CPD event 5th April 2011 at Portsmouth University Library

Published in: Technology
  • Be the first to comment

Anything but Google

  1. 1. This presentation is licensed under a Creative Commons Attribution 3.0 License Anything but Google! CILIP in Hants and Wight Karen Blakeman, 5 th April 2011 [email_address] Blog: Presentation available on: http :// /
  2. 2. A lot has been happening in search <ul><li>New developments </li></ul><ul><ul><li>personalisation </li></ul></ul><ul><ul><li>localisation </li></ul></ul><ul><ul><li>semantic search </li></ul></ul><ul><ul><li>new search features galore, especially in Google </li></ul></ul><ul><li>Microsoft pushing Bing </li></ul><ul><li>Yahoo now using Bing web database </li></ul><ul><li>Social media now an essential part of search </li></ul>05/04/11
  3. 3. The problem with Google... <ul><li>Results depend on country version used, browser and version of browser, operating system, platform, logged in to a Google account or not, web history, naughty lists, searcher location specified or not, language, which server Google happens to send your search to, Google experiments, is it a leap year, how many points do you have on your Tesco club card..... </li></ul><ul><li>Google increasingly ignores commands and does its own thing </li></ul>05/04/11
  4. 4. Google's Collateral Damage: SEO Cat & Mouse Game 05/04/11
  5. 5. How Google works <ul><li>Schmidt: Listing Google’s 200 Ranking Factors Would Reveal Business Secrets </li></ul><ul><ul><li> </li></ul></ul><ul><li>Dear Bing, We Have 10,000 Ranking Signals To Your 1,000. Love, Google </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>over 200 hundred “signals” </li></ul></ul><ul><ul><li>many have over 50 variations </li></ul></ul><ul><li>Spaghetti algorithms </li></ul><ul><li>Photo: spaghetti e rucola </li></ul><ul><li> </li></ul>05/04/11
  6. 6. What does Google think you’re interested in? <ul><li>Get a rough idea from your ad preferences </li></ul><ul><ul><li>do not need to be logged in to a Google account </li></ul></ul><ul><ul><li>browser and machine specific </li></ul></ul><ul><ul><li> </li></ul></ul>05/04/11
  7. 7. Google social search <ul><li>Includes results from your social circle in your search results if you are signed in to your Google account </li></ul><ul><li>Only way to switch it off is to log out of your account </li></ul>05/04/11
  8. 8. Your social circle <ul><li>Primary and secondary connections now included in your search </li></ul><ul><li>Login to your Google account, go to and scroll down to Social Circle and Content </li></ul>05/04/11 List of direct and secondary connections
  9. 9. 05/04/11
  10. 10. Google thinks it knows best! <ul><li>Oi! Google – you have seriously overstepped the mark : </li></ul>05/04/11 Aaarrrghhh!!
  11. 11. Coots vs. lions 05/04/11   Luca Galuzzi - Coot ahoy! [Not to scale!]
  12. 12. Coots mating behaviour – abridged version! <ul><li>With special thanks to Arthur Weiss and Susanna Winter </li></ul><ul><li>Google decides that coots are really lions </li></ul><ul><ul><li> </li></ul></ul><ul><li>Update on coots vs. lions </li></ul><ul><ul><li> </li></ul></ul><ul><li>Please Note: Google now does what I consider to be a correct search for coots mating behaviour </li></ul>05/04/11
  13. 13. Coots vs. lions 05/04/11
  14. 14. Coots vs. lions 05/04/11
  15. 15. Coots vs. lions 05/04/11
  16. 16. Coots vs. lions 05/04/11
  17. 17. Time for a change? <ul><li> </li></ul><ul><li>Yahoo uses Bing database but retains its own interface and some unique commands </li></ul><ul><ul><li>link: linkdomain: </li></ul></ul><ul><ul><li>region: </li></ul></ul><ul><ul><ul><li>e.g. region:europe, region:mediterranean </li></ul></ul></ul><ul><ul><ul><li>others are africa, asia, centralamerica, northamerica, southamerica, mideast, southeastasia, downunder </li></ul></ul></ul><ul><li>Many of the Advanced Search commands are similar </li></ul><ul><ul><li>see Search Strategies for the Internet: Search Tools Summary and Comparison : </li></ul></ul><ul><li>Often more up to date and some unique content </li></ul>05/04/11
  18. 18. Yahoo! 05/04/11
  19. 19. Yahoo advanced screen (under More..) 05/04/11
  20. 20. 05/04/11
  21. 21. Bing Advanced Search <ul><li>Advanced search screen minimalist! </li></ul><ul><li>Need to use commands </li></ul><ul><ul><li>detailed list at Advanced Operator Reference : (some do not work) </li></ul></ul><ul><li>Supports full Boolean </li></ul>05/04/11
  22. 22. Want to explore other stuff – <ul><li>Type in your search once and work your way through the search tools </li></ul><ul><li>Can edit search tools order and remove unwanted ones </li></ul>05/04/11
  23. 23. Ask someone! <ul><li>Twitter, Facebook, LinkedIn, discussion lists </li></ul>05/04/11
  24. 24. Search tools for social media <ul><li>Excellent presentation from Phil Bradley covers the best </li></ul><ul><ul><li>Social Media Search Engines : </li></ul></ul><ul><ul><li>My two personal favourites from his list </li></ul></ul><ul><ul><ul><li> , </li></ul></ul></ul>05/04/11
  25. 25. Bing Social <ul><li>Not easy to find - - and disappointing when you do </li></ul>05/04/11
  26. 26. Social media search <ul><li>Social networks often best searched separately and from “within” </li></ul><ul><li> </li></ul><ul><ul><li>advanced search and full Boolean </li></ul></ul><ul><li> Advanced Search beta </li></ul>05/04/11
  27. 27. Searching Twitter and tweets <ul><li>Tweepz - search for people or organisations on Twitter </li></ul><ul><li>Searching public tweets </li></ul><ul><ul><li> (take a look at Advanced Search) </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>limited time period (Google Realtime wins here – back to Feb 2010) </li></ul></ul><ul><li>Twapperkeeper ( ) </li></ul><ul><ul><li>archives on keywords or hashtags setup by individuals </li></ul></ul><ul><ul><li>particularly useful for conference and event tweets </li></ul></ul>5 April 2011 Karen Blakeman
  28. 28. Twitter: and 5 April 2011 Karen Blakeman
  29. 29. Presentations 05/04/11
  30. 30. Slidefinder <ul><li> </li></ul><ul><li>Identifies individual slides within a presentation </li></ul>05/04/11
  31. 31. Maps 05/04/11 Bing can’t find Portsmouth University Library (Google can) Have to use postcode
  32. 32. Bing maps <ul><li>Once you’ve told Bing your start and finish point, driving and walking directions similar to Google </li></ul><ul><li>But no public transport options, no estimated fuel cost </li></ul><ul><li>Birds eye (equivalent to Google Satellite) sometimes more up to date and higher resolution </li></ul><ul><li>No Street View  </li></ul>05/04/11
  33. 33. Images <ul><li>Bing, Yahoo, Flickr and a host of others </li></ul>05/04/11
  34. 34. Images - Creative Commons and public domain <ul><li>Karen Blakeman's Blog Free-to-use images might not be </li></ul><ul><ul><li> </li></ul></ul><ul><li>Flickr Creative Commons or advanced search screen </li></ul><ul><li>Idee Inc. ( ) including Multicolr Search Lab </li></ul><ul><li>Wikimedia Commons </li></ul><ul><li> </li></ul><ul><li>Geograph </li></ul><ul><li>British Listed Buildings </li></ul><ul><li>Most of the images on US government web sites (but do check) </li></ul><ul><li>Nasa </li></ul>5 April 2011 Karen Blakeman
  35. 35. Video <ul><li>,, iTunes, iTunes U </li></ul><ul><li>Blinkx - </li></ul><ul><li>Truveo – </li></ul><ul><ul><li>country versions available </li></ul></ul><ul><li>Zuula - </li></ul><ul><ul><li>click on the video tab </li></ul></ul><ul><li>Browsys Finder </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>click on the video tab </li></ul></ul>5 April 2011 Karen Blakeman
  36. 36. News 05/04/11
  37. 37. 05/04/11
  38. 38. NewsUK - 05/04/11
  39. 39. Stock markets and business news <ul><li>Yahoo! Finance </li></ul>05/04/11
  40. 40. Alerts <ul><li>Want an alternative to Google Reader? </li></ul><ul><li>Desktop clients such as RSS Owl, Outlook 2007 and later </li></ul><ul><li>Online – </li></ul>05/04/11
  41. 41. Customised home page <ul><li>Netvibes or My Yahoo! </li></ul>05/04/11
  42. 42. Google Scholar <ul><li> </li></ul><ul><li>No source list </li></ul><ul><li>Not comprehensive and omits many key scientific publications </li></ul><ul><li>Both peer-reviewed and un-reviewed articles, pre-prints, institutional repositories, references to books, citations </li></ul><ul><li>Does not use publishers’ meta data </li></ul><ul><li>Author search unreliable, search on year of publication unreliable </li></ul><ul><li>Sometimes does weird things with your search terms </li></ul><ul><li>Peter Jasco - Google Scholar's Ghost Authors, Lost Authors, and Other Problems </li></ul><ul><li>Use with caution and be aware that there are huge gaps in coverage </li></ul>5 April 2011 Karen Blakeman
  43. 43. A few specialist tools 05/04/11
  44. 44. 05/04/11
  45. 45. More statistics <ul><li>Guardian World Government Data vs. </li></ul><ul><li> </li></ul>05/04/11 Guardian Data Blog Guardian World Government Data - a better way of searching government statistics
  46. 46. 05/04/11
  47. 47. 05/04/11
  48. 48. Create your own search tool <ul><li> </li></ul><ul><li>“ Slashtags” </li></ul><ul><ul><li>define your own set of web sites for searches </li></ul></ul>05/04/11
  49. 49. Google free day? <ul><li>But I can’t use my favourite Google Custom Search Engines  </li></ul><ul><ul><li>Free Full Text scientific articles </li></ul></ul><ul><ul><li>Chipwrapper - Search UK newspapers </li></ul></ul><ul><ul><li>LGSearch - local government search </li></ul></ul><ul><ul><li>Directionlessgov - Comparison of and Google </li></ul></ul><ul><li>I miss the realtime search and blogsearch </li></ul><ul><li>Youtube! </li></ul><ul><li>So many of my RSS feeds come via Feedburner </li></ul><ul><li>And I seriously miss the date restrictions in Google’s results side bar </li></ul>05/04/11
  50. 50. Google results side bars 05/04/11
  51. 51. Can’t give up Google? <ul><li>Look very, very, very carefully at your results and at what Google is trying to do to your search </li></ul><ul><ul><li>automatic assumption of typos </li></ul></ul><ul><ul><li>automatic searching for variations and synonyms </li></ul></ul><ul><li>Use plus signs to try and force an exact match </li></ul><ul><li>Change the order of your terms </li></ul><ul><li>Repeat one or more of your terms </li></ul><ul><li>Use advanced search commands </li></ul><ul><li>Open up the side bars </li></ul><ul><li>...or give up and use something completely different </li></ul>05/04/11
  52. 52. YouTube - Goggle Vision: using electronic resources 05/04/11