Anything but Google


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Presentation given to CILIP in Hants & Wight as part of their AGM and CPD event 5th April 2011 at Portsmouth University Library

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  • 05/04/11 (c) Karen Blakeman 2010
  • 05/04/11 (c) Karen Blakeman 2011
  • Advanced Internet Search Strategies 5 April 2011 (c) Karen Blakeman 2010
  • Advanced Internet Search Strategies 5 April 2011 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 5 April 2011 (c) Karen Blakeman 2009
  • Advanced Internet Search Strategies 5 April 2011 (c) Karen Blakeman 2010
  • Anything but Google

    1. 1. This presentation is licensed under a Creative Commons Attribution 3.0 License Anything but Google! CILIP in Hants and Wight Karen Blakeman, 5 th April 2011 [email_address] Blog: Presentation available on: http :// /
    2. 2. A lot has been happening in search <ul><li>New developments </li></ul><ul><ul><li>personalisation </li></ul></ul><ul><ul><li>localisation </li></ul></ul><ul><ul><li>semantic search </li></ul></ul><ul><ul><li>new search features galore, especially in Google </li></ul></ul><ul><li>Microsoft pushing Bing </li></ul><ul><li>Yahoo now using Bing web database </li></ul><ul><li>Social media now an essential part of search </li></ul>05/04/11
    3. 3. The problem with Google... <ul><li>Results depend on country version used, browser and version of browser, operating system, platform, logged in to a Google account or not, web history, naughty lists, searcher location specified or not, language, which server Google happens to send your search to, Google experiments, is it a leap year, how many points do you have on your Tesco club card..... </li></ul><ul><li>Google increasingly ignores commands and does its own thing </li></ul>05/04/11
    4. 4. Google's Collateral Damage: SEO Cat & Mouse Game 05/04/11
    5. 5. How Google works <ul><li>Schmidt: Listing Google’s 200 Ranking Factors Would Reveal Business Secrets </li></ul><ul><ul><li> </li></ul></ul><ul><li>Dear Bing, We Have 10,000 Ranking Signals To Your 1,000. Love, Google </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>over 200 hundred “signals” </li></ul></ul><ul><ul><li>many have over 50 variations </li></ul></ul><ul><li>Spaghetti algorithms </li></ul><ul><li>Photo: spaghetti e rucola </li></ul><ul><li> </li></ul>05/04/11
    6. 6. What does Google think you’re interested in? <ul><li>Get a rough idea from your ad preferences </li></ul><ul><ul><li>do not need to be logged in to a Google account </li></ul></ul><ul><ul><li>browser and machine specific </li></ul></ul><ul><ul><li> </li></ul></ul>05/04/11
    7. 7. Google social search <ul><li>Includes results from your social circle in your search results if you are signed in to your Google account </li></ul><ul><li>Only way to switch it off is to log out of your account </li></ul>05/04/11
    8. 8. Your social circle <ul><li>Primary and secondary connections now included in your search </li></ul><ul><li>Login to your Google account, go to and scroll down to Social Circle and Content </li></ul>05/04/11 List of direct and secondary connections
    9. 9. 05/04/11
    10. 10. Google thinks it knows best! <ul><li>Oi! Google – you have seriously overstepped the mark : </li></ul>05/04/11 Aaarrrghhh!!
    11. 11. Coots vs. lions 05/04/11   Luca Galuzzi - Coot ahoy! [Not to scale!]
    12. 12. Coots mating behaviour – abridged version! <ul><li>With special thanks to Arthur Weiss and Susanna Winter </li></ul><ul><li>Google decides that coots are really lions </li></ul><ul><ul><li> </li></ul></ul><ul><li>Update on coots vs. lions </li></ul><ul><ul><li> </li></ul></ul><ul><li>Please Note: Google now does what I consider to be a correct search for coots mating behaviour </li></ul>05/04/11
    13. 13. Coots vs. lions 05/04/11
    14. 14. Coots vs. lions 05/04/11
    15. 15. Coots vs. lions 05/04/11
    16. 16. Coots vs. lions 05/04/11
    17. 17. Time for a change? <ul><li> </li></ul><ul><li>Yahoo uses Bing database but retains its own interface and some unique commands </li></ul><ul><ul><li>link: linkdomain: </li></ul></ul><ul><ul><li>region: </li></ul></ul><ul><ul><ul><li>e.g. region:europe, region:mediterranean </li></ul></ul></ul><ul><ul><ul><li>others are africa, asia, centralamerica, northamerica, southamerica, mideast, southeastasia, downunder </li></ul></ul></ul><ul><li>Many of the Advanced Search commands are similar </li></ul><ul><ul><li>see Search Strategies for the Internet: Search Tools Summary and Comparison : </li></ul></ul><ul><li>Often more up to date and some unique content </li></ul>05/04/11
    18. 18. Yahoo! 05/04/11
    19. 19. Yahoo advanced screen (under More..) 05/04/11
    20. 20. 05/04/11
    21. 21. Bing Advanced Search <ul><li>Advanced search screen minimalist! </li></ul><ul><li>Need to use commands </li></ul><ul><ul><li>detailed list at Advanced Operator Reference : (some do not work) </li></ul></ul><ul><li>Supports full Boolean </li></ul>05/04/11
    22. 22. Want to explore other stuff – <ul><li>Type in your search once and work your way through the search tools </li></ul><ul><li>Can edit search tools order and remove unwanted ones </li></ul>05/04/11
    23. 23. Ask someone! <ul><li>Twitter, Facebook, LinkedIn, discussion lists </li></ul>05/04/11
    24. 24. Search tools for social media <ul><li>Excellent presentation from Phil Bradley covers the best </li></ul><ul><ul><li>Social Media Search Engines : </li></ul></ul><ul><ul><li>My two personal favourites from his list </li></ul></ul><ul><ul><ul><li> , </li></ul></ul></ul>05/04/11
    25. 25. Bing Social <ul><li>Not easy to find - - and disappointing when you do </li></ul>05/04/11
    26. 26. Social media search <ul><li>Social networks often best searched separately and from “within” </li></ul><ul><li> </li></ul><ul><ul><li>advanced search and full Boolean </li></ul></ul><ul><li> Advanced Search beta </li></ul>05/04/11
    27. 27. Searching Twitter and tweets <ul><li>Tweepz - search for people or organisations on Twitter </li></ul><ul><li>Searching public tweets </li></ul><ul><ul><li> (take a look at Advanced Search) </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>limited time period (Google Realtime wins here – back to Feb 2010) </li></ul></ul><ul><li>Twapperkeeper ( ) </li></ul><ul><ul><li>archives on keywords or hashtags setup by individuals </li></ul></ul><ul><ul><li>particularly useful for conference and event tweets </li></ul></ul>5 April 2011 Karen Blakeman
    28. 28. Twitter: and 5 April 2011 Karen Blakeman
    29. 29. Presentations 05/04/11
    30. 30. Slidefinder <ul><li> </li></ul><ul><li>Identifies individual slides within a presentation </li></ul>05/04/11
    31. 31. Maps 05/04/11 Bing can’t find Portsmouth University Library (Google can) Have to use postcode
    32. 32. Bing maps <ul><li>Once you’ve told Bing your start and finish point, driving and walking directions similar to Google </li></ul><ul><li>But no public transport options, no estimated fuel cost </li></ul><ul><li>Birds eye (equivalent to Google Satellite) sometimes more up to date and higher resolution </li></ul><ul><li>No Street View  </li></ul>05/04/11
    33. 33. Images <ul><li>Bing, Yahoo, Flickr and a host of others </li></ul>05/04/11
    34. 34. Images - Creative Commons and public domain <ul><li>Karen Blakeman's Blog Free-to-use images might not be </li></ul><ul><ul><li> </li></ul></ul><ul><li>Flickr Creative Commons or advanced search screen </li></ul><ul><li>Idee Inc. ( ) including Multicolr Search Lab </li></ul><ul><li>Wikimedia Commons </li></ul><ul><li> </li></ul><ul><li>Geograph </li></ul><ul><li>British Listed Buildings </li></ul><ul><li>Most of the images on US government web sites (but do check) </li></ul><ul><li>Nasa </li></ul>5 April 2011 Karen Blakeman
    35. 35. Video <ul><li>,, iTunes, iTunes U </li></ul><ul><li>Blinkx - </li></ul><ul><li>Truveo – </li></ul><ul><ul><li>country versions available </li></ul></ul><ul><li>Zuula - </li></ul><ul><ul><li>click on the video tab </li></ul></ul><ul><li>Browsys Finder </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>click on the video tab </li></ul></ul>5 April 2011 Karen Blakeman
    36. 36. News 05/04/11
    37. 37. 05/04/11
    38. 38. NewsUK - 05/04/11
    39. 39. Stock markets and business news <ul><li>Yahoo! Finance </li></ul>05/04/11
    40. 40. Alerts <ul><li>Want an alternative to Google Reader? </li></ul><ul><li>Desktop clients such as RSS Owl, Outlook 2007 and later </li></ul><ul><li>Online – </li></ul>05/04/11
    41. 41. Customised home page <ul><li>Netvibes or My Yahoo! </li></ul>05/04/11
    42. 42. Google Scholar <ul><li> </li></ul><ul><li>No source list </li></ul><ul><li>Not comprehensive and omits many key scientific publications </li></ul><ul><li>Both peer-reviewed and un-reviewed articles, pre-prints, institutional repositories, references to books, citations </li></ul><ul><li>Does not use publishers’ meta data </li></ul><ul><li>Author search unreliable, search on year of publication unreliable </li></ul><ul><li>Sometimes does weird things with your search terms </li></ul><ul><li>Peter Jasco - Google Scholar's Ghost Authors, Lost Authors, and Other Problems </li></ul><ul><li>Use with caution and be aware that there are huge gaps in coverage </li></ul>5 April 2011 Karen Blakeman
    43. 43. A few specialist tools 05/04/11
    44. 44. 05/04/11
    45. 45. More statistics <ul><li>Guardian World Government Data vs. </li></ul><ul><li> </li></ul>05/04/11 Guardian Data Blog Guardian World Government Data - a better way of searching government statistics
    46. 46. 05/04/11
    47. 47. 05/04/11
    48. 48. Create your own search tool <ul><li> </li></ul><ul><li>“ Slashtags” </li></ul><ul><ul><li>define your own set of web sites for searches </li></ul></ul>05/04/11
    49. 49. Google free day? <ul><li>But I can’t use my favourite Google Custom Search Engines  </li></ul><ul><ul><li>Free Full Text scientific articles </li></ul></ul><ul><ul><li>Chipwrapper - Search UK newspapers </li></ul></ul><ul><ul><li>LGSearch - local government search </li></ul></ul><ul><ul><li>Directionlessgov - Comparison of and Google </li></ul></ul><ul><li>I miss the realtime search and blogsearch </li></ul><ul><li>Youtube! </li></ul><ul><li>So many of my RSS feeds come via Feedburner </li></ul><ul><li>And I seriously miss the date restrictions in Google’s results side bar </li></ul>05/04/11
    50. 50. Google results side bars 05/04/11
    51. 51. Can’t give up Google? <ul><li>Look very, very, very carefully at your results and at what Google is trying to do to your search </li></ul><ul><ul><li>automatic assumption of typos </li></ul></ul><ul><ul><li>automatic searching for variations and synonyms </li></ul></ul><ul><li>Use plus signs to try and force an exact match </li></ul><ul><li>Change the order of your terms </li></ul><ul><li>Repeat one or more of your terms </li></ul><ul><li>Use advanced search commands </li></ul><ul><li>Open up the side bars </li></ul><ul><li>...or give up and use something completely different </li></ul>05/04/11
    52. 52. YouTube - Goggle Vision: using electronic resources 05/04/11