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Anything but Google

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Presentation given to CILIP in Hants & Wight as part of their AGM and CPD event 5th April 2011 at Portsmouth University Library

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Anything but Google

  1. 1. This presentation is licensed under a Creative Commons Attribution 3.0 License Anything but Google! CILIP in Hants and Wight Karen Blakeman, 5 th April 2011 [email_address] twitter.com/karenblakeman http://www.rba.co.uk/ Blog: www.rba.co.uk/wordpress Presentation available on: http://www.rba.co.uk/as/ http ://www.authorstream.com/Presentation/karenblakeman-935509-anything-but-google / http://www.slideshare.net/karenblakeman
  2. 2. A lot has been happening in search <ul><li>New developments </li></ul><ul><ul><li>personalisation </li></ul></ul><ul><ul><li>localisation </li></ul></ul><ul><ul><li>semantic search </li></ul></ul><ul><ul><li>new search features galore, especially in Google </li></ul></ul><ul><li>Microsoft pushing Bing </li></ul><ul><li>Yahoo now using Bing web database </li></ul><ul><li>Social media now an essential part of search </li></ul>05/04/11 www.rba.co.uk
  3. 3. The problem with Google... <ul><li>Results depend on country version used, browser and version of browser, operating system, platform, logged in to a Google account or not, web history, naughty lists, searcher location specified or not, language, which server Google happens to send your search to, Google experiments, is it a leap year, how many points do you have on your Tesco club card..... </li></ul><ul><li>Google increasingly ignores commands and does its own thing </li></ul>05/04/11 www.rba.co.uk
  4. 4. Google's Collateral Damage: SEO Cat & Mouse Game http://www.seobook.com/learn-seo/collateral-damage.php 05/04/11 www.rba.co.uk
  5. 5. How Google works <ul><li>Schmidt: Listing Google’s 200 Ranking Factors Would Reveal Business Secrets </li></ul><ul><ul><li>http://searchengineland.com/schmidt-listing-googles-200-ranking-factors-would-reveal-business-secrets-51065 </li></ul></ul><ul><li>Dear Bing, We Have 10,000 Ranking Signals To Your 1,000. Love, Google </li></ul><ul><ul><li>http://searchengineland.com/bing-10000-ranking-signals-google-55473 </li></ul></ul><ul><ul><li>over 200 hundred “signals” </li></ul></ul><ul><ul><li>many have over 50 variations </li></ul></ul><ul><li>Spaghetti algorithms </li></ul><ul><li>Photo: spaghetti e rucola </li></ul><ul><li>http://www.flickr.com/photos/seelensturm/4324985907/ </li></ul>05/04/11 www.rba.co.uk
  6. 6. What does Google think you’re interested in? <ul><li>Get a rough idea from your ad preferences </li></ul><ul><ul><li>do not need to be logged in to a Google account </li></ul></ul><ul><ul><li>browser and machine specific </li></ul></ul><ul><ul><li>http://www.google.com/ads/preferences </li></ul></ul>05/04/11 www.rba.co.uk
  7. 7. Google social search <ul><li>Includes results from your social circle in your search results if you are signed in to your Google account </li></ul><ul><li>Only way to switch it off is to log out of your account </li></ul>05/04/11 www.rba.co.uk
  8. 8. Your social circle <ul><li>Primary and secondary connections now included in your search </li></ul><ul><li>Login to your Google account, go to http://www.google.com/dashboard/ and scroll down to Social Circle and Content </li></ul>05/04/11 www.rba.co.uk List of direct and secondary connections
  9. 9. 05/04/11 www.rba.co.uk
  10. 10. Google thinks it knows best! <ul><li>Oi! Google – you have seriously overstepped the mark : http://www.rba.co.uk/wordpress/2011/01/03/oi-google-you-have-seriously-overstepped-the-mark/ </li></ul>05/04/11 www.rba.co.uk Aaarrrghhh!!
  11. 11. Coots vs. lions 05/04/11 www.rba.co.uk   Luca Galuzzi - www.galuzzi.it Coot ahoy! http://www.flickr.com/photos/dipfan/147821814/ [Not to scale!]
  12. 12. Coots mating behaviour – abridged version! <ul><li>With special thanks to Arthur Weiss and Susanna Winter </li></ul><ul><li>Google decides that coots are really lions </li></ul><ul><ul><li>http://www.rba.co.uk/wordpress/2011/02/12/google-decides-that-coots-are-really-lions/ </li></ul></ul><ul><li>Update on coots vs. lions </li></ul><ul><ul><li>http://www.rba.co.uk/wordpress/2011/02/21/update-on-coots-vs-lions/ </li></ul></ul><ul><li>Please Note: Google now does what I consider to be a correct search for coots mating behaviour </li></ul>05/04/11 www.rba.co.uk
  13. 13. Coots vs. lions 05/04/11 www.rba.co.uk
  14. 14. Coots vs. lions 05/04/11 www.rba.co.uk
  15. 15. Coots vs. lions 05/04/11 www.rba.co.uk
  16. 16. Coots vs. lions 05/04/11 www.rba.co.uk
  17. 17. Time for a change? <ul><li>http://www.bing.com/ http://search.yahoo.co.uk/ http://www.yahoo.co.uk/ </li></ul><ul><li>Yahoo uses Bing database but retains its own interface and some unique commands </li></ul><ul><ul><li>link: linkdomain: </li></ul></ul><ul><ul><li>region: </li></ul></ul><ul><ul><ul><li>e.g. region:europe, region:mediterranean </li></ul></ul></ul><ul><ul><ul><li>others are africa, asia, centralamerica, northamerica, southamerica, mideast, southeastasia, downunder </li></ul></ul></ul><ul><li>Many of the Advanced Search commands are similar </li></ul><ul><ul><li>see Search Strategies for the Internet: Search Tools Summary and Comparison : http://www.rba.co.uk/search/compare.shtml </li></ul></ul><ul><li>Often more up to date and some unique content </li></ul>05/04/11 www.rba.co.uk
  18. 18. Yahoo! 05/04/11 www.rba.co.uk http://search.yahoo.co.uk/ http://www.yahoo.co.uk/
  19. 19. Yahoo advanced screen (under More..) 05/04/11 www.rba.co.uk
  20. 20. Bing.com 05/04/11 www.rba.co.uk
  21. 21. Bing Advanced Search <ul><li>Advanced search screen minimalist! </li></ul><ul><li>Need to use commands </li></ul><ul><ul><li>detailed list at Advanced Operator Reference : http://msdn.microsoft.com/en-us/library/ff795620.aspx (some do not work) </li></ul></ul><ul><li>Supports full Boolean </li></ul>05/04/11 www.rba.co.uk
  22. 22. Want to explore other stuff – Zuula.com <ul><li>Type in your search once and work your way through the search tools </li></ul><ul><li>Can edit search tools order and remove unwanted ones </li></ul>05/04/11 www.rba.co.uk
  23. 23. Ask someone! <ul><li>Twitter, Facebook, LinkedIn, discussion lists </li></ul>05/04/11 www.rba.co.uk
  24. 24. Search tools for social media <ul><li>Excellent presentation from Phil Bradley covers the best </li></ul><ul><ul><li>Social Media Search Engines : http://www.slideshare.net/Philbradley/onlinemasterclass-final </li></ul></ul><ul><ul><li>My two personal favourites from his list </li></ul></ul><ul><ul><ul><li>http://socialmention.com , http://www.addictomatic.com/ </li></ul></ul></ul>05/04/11 www.rba.co.uk
  25. 25. Bing Social <ul><li>Not easy to find - http://www.bing.com/social - and disappointing when you do </li></ul>05/04/11 www.rba.co.uk
  26. 26. Social media search <ul><li>Social networks often best searched separately and from “within” </li></ul><ul><li>LinkedIn.com </li></ul><ul><ul><li>advanced search and full Boolean </li></ul></ul><ul><li>Facebook.com Advanced Search beta </li></ul>05/04/11 www.rba.co.uk
  27. 27. Searching Twitter and tweets <ul><li>Tweepz - search for people or organisations on Twitter http://www.tweepz.com/ </li></ul><ul><li>Searching public tweets </li></ul><ul><ul><li>http://search.twitter.com/ (take a look at Advanced Search) </li></ul></ul><ul><ul><li>http://www.twazzup.com/ </li></ul></ul><ul><ul><li>limited time period (Google Realtime wins here – back to Feb 2010) </li></ul></ul><ul><li>Twapperkeeper ( http://www.twapperkeeper.com/ ) </li></ul><ul><ul><li>archives on keywords or hashtags setup by individuals </li></ul></ul><ul><ul><li>particularly useful for conference and event tweets </li></ul></ul>5 April 2011 Karen Blakeman www.rba.co.uk
  28. 28. Twitter: search.twitter.com and twazzup.com 5 April 2011 Karen Blakeman www.rba.co.uk
  29. 29. Presentations 05/04/11 www.rba.co.uk http://www.authorstream.com/ http://www.slideshare.net/
  30. 30. Slidefinder <ul><li>http://www.slidefinder.net/ </li></ul><ul><li>Identifies individual slides within a presentation </li></ul>05/04/11 www.rba.co.uk
  31. 31. Maps 05/04/11 www.rba.co.uk Bing can’t find Portsmouth University Library (Google can) Have to use postcode
  32. 32. Bing maps <ul><li>Once you’ve told Bing your start and finish point, driving and walking directions similar to Google </li></ul><ul><li>But no public transport options, no estimated fuel cost </li></ul><ul><li>Birds eye (equivalent to Google Satellite) sometimes more up to date and higher resolution </li></ul><ul><li>No Street View  </li></ul>05/04/11 www.rba.co.uk
  33. 33. Images <ul><li>Bing, Yahoo, Flickr and a host of others </li></ul>05/04/11 www.rba.co.uk
  34. 34. Images - Creative Commons and public domain <ul><li>Karen Blakeman's Blog Free-to-use images might not be </li></ul><ul><ul><li>http://www.rba.co.uk/wordpress/2009/07/16/free-to-use-images-might-not-be/ </li></ul></ul><ul><li>Flickr Creative Commons http://www.flickr.com/creativecommons or advanced search screen </li></ul><ul><li>Idee Inc. ( http://labs.ideeinc.com/ ) including Multicolr Search Lab http://labs.ideeinc.com/multicolr/ </li></ul><ul><li>Wikimedia Commons http://commons.wikimedia.org/ </li></ul><ul><li>MorgueFile.com http://www.morguefile.com/ </li></ul><ul><li>Geograph http://www.geograph.org.uk/ </li></ul><ul><li>British Listed Buildings http://www.britishlistedbuildings.co.uk/ </li></ul><ul><li>Most of the images on US government web sites (but do check) </li></ul><ul><li>Nasa http://www.nasa.gov/ </li></ul>5 April 2011 Karen Blakeman www.rba.co.uk
  35. 35. Video <ul><li>Vimeo.com, dailymotion.com, iTunes, iTunes U </li></ul><ul><li>Blinkx - http://www.blinkx.com/ </li></ul><ul><li>Truveo – http://www.truveo.com/ </li></ul><ul><ul><li>country versions available </li></ul></ul><ul><li>Zuula - http://www.zuula.com/ </li></ul><ul><ul><li>click on the video tab </li></ul></ul><ul><li>Browsys Finder </li></ul><ul><ul><li>http://www.browsys.com/finder/ </li></ul></ul><ul><ul><li>click on the video tab </li></ul></ul>5 April 2011 Karen Blakeman www.rba.co.uk
  36. 36. News 05/04/11 www.rba.co.uk
  37. 37. Silobreaker.com 05/04/11 www.rba.co.uk
  38. 38. NewsUK - http://www.newsuk.co.uk/ 05/04/11 www.rba.co.uk
  39. 39. Stock markets and business news <ul><li>Yahoo! Finance </li></ul>05/04/11 www.rba.co.uk
  40. 40. Alerts <ul><li>Want an alternative to Google Reader? </li></ul><ul><li>Desktop clients such as RSS Owl, Outlook 2007 and later </li></ul><ul><li>Online – Netvibes.com </li></ul>05/04/11 www.rba.co.uk
  41. 41. Customised home page <ul><li>Netvibes or My Yahoo! </li></ul>05/04/11 www.rba.co.uk
  42. 42. Google Scholar <ul><li>http://scholar.google.com/ </li></ul><ul><li>No source list </li></ul><ul><li>Not comprehensive and omits many key scientific publications </li></ul><ul><li>Both peer-reviewed and un-reviewed articles, pre-prints, institutional repositories, references to books, citations </li></ul><ul><li>Does not use publishers’ meta data </li></ul><ul><li>Author search unreliable, search on year of publication unreliable </li></ul><ul><li>Sometimes does weird things with your search terms </li></ul><ul><li>Peter Jasco - Google Scholar's Ghost Authors, Lost Authors, and Other Problems http://www.libraryjournal.com/article/CA6698580.html </li></ul><ul><li>Use with caution and be aware that there are huge gaps in coverage </li></ul>5 April 2011 Karen Blakeman www.rba.co.uk
  43. 43. A few specialist tools 05/04/11 www.rba.co.uk
  44. 44. http://www.offstats.auckland.ac.nz/ 05/04/11 www.rba.co.uk
  45. 45. More statistics <ul><li>Guardian World Government Data vs. </li></ul><ul><li>data.gov.uk </li></ul>05/04/11 www.rba.co.uk Guardian Data Blog http://www.guardian.co.uk/news/datablog Guardian World Government Data http://www.guardian.co.uk/world-government-data - a better way of searching government statistics
  46. 46. Cluuz.com 05/04/11 www.rba.co.uk
  47. 47. Cluuz.com 05/04/11 www.rba.co.uk
  48. 48. Create your own search tool <ul><li>http://blekko.com </li></ul><ul><li>“ Slashtags” </li></ul><ul><ul><li>define your own set of web sites for searches </li></ul></ul>05/04/11 www.rba.co.uk
  49. 49. Google free day? <ul><li>But I can’t use my favourite Google Custom Search Engines  </li></ul><ul><ul><li>Free Full Text scientific articles http://www.knowmade.com/free-fulltext-pdf.html </li></ul></ul><ul><ul><li>Chipwrapper - Search UK newspapers http://www.chipwrapper.co.uk/ </li></ul></ul><ul><ul><li>LGSearch - local government search http://lgsearch.net/ </li></ul></ul><ul><ul><li>Directionlessgov - Comparison of Direct.gov.uk and Google http://www.directionlessgov.com/ </li></ul></ul><ul><li>I miss the realtime search and blogsearch </li></ul><ul><li>Youtube! </li></ul><ul><li>So many of my RSS feeds come via Feedburner </li></ul><ul><li>And I seriously miss the date restrictions in Google’s results side bar </li></ul>05/04/11 www.rba.co.uk
  50. 50. Google results side bars 05/04/11 www.rba.co.uk
  51. 51. Can’t give up Google? <ul><li>Look very, very, very carefully at your results and at what Google is trying to do to your search </li></ul><ul><ul><li>automatic assumption of typos </li></ul></ul><ul><ul><li>automatic searching for variations and synonyms </li></ul></ul><ul><li>Use plus signs to try and force an exact match </li></ul><ul><li>Change the order of your terms </li></ul><ul><li>Repeat one or more of your terms </li></ul><ul><li>Use advanced search commands </li></ul><ul><li>Open up the side bars </li></ul><ul><li>...or give up and use something completely different </li></ul>05/04/11 www.rba.co.uk
  52. 52. YouTube - Goggle Vision: using electronic resources http://www.youtube.com/watch?v=5slpJMRWKA8 05/04/11 www.rba.co.uk

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