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Why librarian super powers will save the world kla

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Globally, we are seeing a rise in a both the knowledge economy and the service sector, placing libraries squarely at the center of forces that will reshape neighborhoods and nations. Powell and Snellman, from Stanford University say that in a knowledge economy, “production and services are based on knowledge-intensive activities” that accelerate the pace of technical and scientific advancement, as well as rapid obsolescence. Librarians enter this age of acceleration with great assets: unparalleled community trust, deep expertise in information services, a strong base of technology and tech skills, and a local and national footprint that is the envy of any retailer. Building on these existing strengths, I think librarians can harness new superpowers that will help transform neighborhoods, communities and global systems. Let’s talk about why librarian superpowers could save the world.

Globally, we are seeing a rise in a both the knowledge economy and the service sector, placing libraries squarely at the center of forces that will reshape neighborhoods and nations. Powell and Snellman, from Stanford University say that in a knowledge economy, “production and services are based on knowledge-intensive activities” that accelerate the pace of technical and scientific advancement, as well as rapid obsolescence. Librarians enter this age of acceleration with great assets: unparalleled community trust, deep expertise in information services, a strong base of technology and tech skills, and a local and national footprint that is the envy of any retailer. Building on these existing strengths, I think librarians can harness new superpowers that will help transform neighborhoods, communities and global systems. Let’s talk about why librarian superpowers could save the world.

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Why librarian super powers will save the world kla

  1. 1. Karen Archer Perry Clarion Collaborative @KarenAPerry www.ClarionCollaborative.com
  2. 2. Why Librarian Super Powers Could Save the World Karen Archer Perry Clarion Collaborative @KarenAPerry #LibrarySuperPower
  3. 3. Colorado Water 2012 Connecting Coloradans to their water
  4. 4. Colorado Water 2012
  5. 5. Colorado Water 2012
  6. 6. Colorado Water 2012
  7. 7. Librarian Super Powers Trust Knowledge Technology Place
  8. 8. libraries.pewinternet.org digitalinclusion.umd.edu csreports.aspeninstitute.org
  9. 9. What’s your #LibrarySuperPower? #LibrarySuperPower @KarenAPerry @KSlibassoc
  10. 10. Trust Super Powers #LibrarySuperPower @KarenAPerry @KSlibassoc
  11. 11. Libraries are appreciated • 91% say libraries are important to their communities • 76% say libraries are important to them and their families Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ #LibrarySuperPower @KarenAPerry
  12. 12. Libraries stack up well 0 10 20 30 40 50 60 70 80 90 100 Reference: Pew Internet and Gallup June 1-4, 2013 Confidence Poll, http://www.gallup.com/poll/1597/confidence-institutions.aspx Congress Health Maintenance Orgs Big business Newspapers Television News Banks The criminal justice system The public schools The US Supreme Court The medical system The presidency The Church or religion The police Small business The Military The Library A great deal of confidence Quite a lot of confidence • Gallup poll asks about personal confidence in specific American Institutions (Gallup does not include libraries) • Pew poll asks about importance of libraries 91% say Libraries are very important important
  13. 13. Libraries stack up well The Military 76% 0 10 20 30 40 50 60 70 80 90 100 Congress Health Maintenance Orgs Big business Newspapers Television News Banks The criminal justice system The public schools The US Supreme Court The medical system The presidency The Church or religion The police Small business The Military The Library A great deal of confidence Quite a lot of confidence *
  14. 14. Libraries stack up well 0 10 20 30 40 50 60 70 80 90 100 Congress Health Maintenance Orgs Big business Newspapers Television News Banks The criminal justice system The public schools The US Supreme Court The medical system The presidency The Church or religion The police Small business The Military The Library A great deal of confidence Quite a lot of confidence U.S. Congress 10% *
  15. 15. Libraries stack up well * Public Schools 32%
  16. 16. Libraries stack up well Library 91% *
  17. 17. People like librarians • 98% of “ever” library visitors say interactions “very positive” • 81% of library visitors say librarians are “very helpful” • 50% of “last year” visitors got help from a librarian Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh and Carnegie Library of Pittsburgh Flickr
  18. 18. Trust Super Powers #LibrarySuperPower @KarenAPerry @KSlibassoc
  19. 19. Engage & Activate Trust Super Powers
  20. 20. Turn Outward
  21. 21. Connect and convene
  22. 22. Engage Deeply
  23. 23. Enlist support
  24. 24. Knowledge & Learning Super Powers #LibrarySuperPower @KarenAPerry @KSlibassoc
  25. 25. Librarians are THE champions of the first amendment • Intellectual Freedom • Free speech • Privacy • Equal access • Open Internet • Copyright Photo credit: American Library Association President Roberta Stevens #LibrarySuperPower @KarenAPerry
  26. 26. People appreciate core library services 98% of 80% say Americans say reference borrowing librarians are books is “very “very important” important” 77% say free access to computers and the internet is "very important"” Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh
  27. 27. People love to read! 75% adults 16+ read a book last year 23% adults read an e-book last year 15 average # of books read last year 24 average for those w e-readers 30% e-content consumers say they read more 41% table consumers say they read more 5% borrowed at e-book from the library Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh
  28. 28. Libraries are open for learning! Public Access Computing 100% Education & Learning 99.5% Employment & Workforce 95% E-Government & Civics 75% Health & Wellness 57.9% Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/
  29. 29. Navigate & Create Knowledge & Learning Super Powers
  30. 30. There’s an information explosion! • Knowledge is doubling every 12 months, maybe faster. • People need help navigating to things that are meaningful Reference: "Knowledge Doubling Every 12 Months, Soon to be Every 12 Hours," Industry Tap, David Russell Schilling, April 19th, 2013, http://www.industrytap.com/knowledge-doubling-every-12- months-soon-to-be-every-12-hours/3950
  31. 31. While the public library was conceived in an age of information scarcity, today’s networked world is one of information abundance and mobility…
  32. 32. You can’t even trust a trusted source! • Information professionals need to deepen skills and tools to differentiate content Reference: Anne R. Kenney, Cornell University Librarian #LibrarySuperPower @KarenAPerry @KSlibassoc
  33. 33. This world’s got a big skills gap! • 1/3 to 2/3 of adults - depending on the country - lack the basic skills necessary for learning and working in modern economies • Problem-solving in technology-rich environments, literacy, and numeracy • Libraries to the rescue with literacy, online, in-person, and partner learning opportunities Reference: 2012 OECD Report, report, Better Skills, Better Jobs, Better Lives, http://skills.oecd.org/documents/SkillsHighlightsEnglish.pdf
  34. 34. Skill yourself first Then help others #LibrarySuperPower @KarenAPerry
  35. 35. Creating the future @YourLibrary #LibrarySuperPower @KarenAPerry
  36. 36. Technology Super Powers #LibrarySuperPower @KarenAPerry @KSlibassoc
  37. 37. Libraries are community hubs for technology and media 26% 17% 16% 46% 40% Use a research database Borrow a DVD Use computer or internet Borrow an audio book Borrow a music CD Among those who visited a library in-person in the past year, the % who did the following activities Reference: Pew Internet November 2012 survey. Data is for library visitors ages 16+.
  38. 38. Libraries are connected to more digital content & services #LibrarySuperPower @KarenAPerry
  39. 39. Librarians are America’s Digital Literacy Corps Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/ IMLS Framework Building Digitally Inclusive Communities
  40. 40. Librarians are winning the battle for tech access against evil budget foes Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/ #LibrarySuperPower @KarenAPerry
  41. 41. Technology Turbo Charge Get Networked
  42. 42. You gotta be in the game! Reference: E-Reading Rises as Device Ownership Jumps, Kathryn Zickuhr and Lee Rainie, January 16, 2014, Pew Research Internet & American Life Project, http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/
  43. 43. People are e-reading on everything 41 23 2011 2014 42 Among all e-book readers ages 18 and older, the % who read e-books on each device 28 57 55 29 32 E-reader Tablet Computer Cell phone Reference: E-Reading Rises as Device Ownership Jumps, Kathryn Zickuhr and Lee Rainie, January 16, 2014, Pew Research Internet & American Life Project, http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/
  44. 44. • 62% of Americans say they do not know if their library lends out e-books. • This includes 58% of library card holders. Tell them! #LibrarySuperPower @KarenAPerry @KSlibassoc
  45. 45. Libraries need a tech turbo charge Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/
  46. 46. Libraries need an Edge to win this battle! Practical and aspirational benchmarks organized into three categories that assess: • Community value • Engaging the community • Organizational management
  47. 47. Libraries need an Edge to win this battle!
  48. 48. The Power of Place #LibrarySuperPower @KarenAPerry @KSlibassoc
  49. 49. Half of America came to your place last year! • 54% of Americans used a public library in the past year • 48% visited in person • 30% used a library website • 72% of Americans live in a “library household” Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/
  50. 50. Many wearing shirts proclaiming their love! #LibrarySuperPower @KarenAPerry
  51. 51. The Power of Place Strengthen Experience
  52. 52. Engagement, loyalty and advocacy is no longer driven by the products you sell. It’s driven by how well the experience you deliver meets your customers’ ever-changing emotional needs and wants. 54 Lewis Carbone
  53. 53. Create an experience not a product 55 Product or Service Environment People #LibrarySuperPower @KarenAPerry
  54. 54. 5 tips for strengthening user experience 1. Less is more 2. Visual trumps all other senses 3. Foster discovery 4. Keep it fresh 5. Maintain your space Reference: King County Library System and Fernow Consulting
  55. 55. Library super heroes use space to their advantage! Photo Credit: King County Library System, Newport Way and Federal Way Branches
  56. 56. The field of play is in the building and online
  57. 57. Super powers needed to save world Trust Knowledge Technology Place Engage & Activate Navigate & Create Turbo Charge Experience
  58. 58. Google Images: Captain Information Technology, September 3, 2014
  59. 59. Google Images: Captain Information and Community, September 3, 2015
  60. 60. Thank you Super Heroes! Thanks to Mike Hall www.comicbooklibrarian.com Librarian Superhero Artist www.ClarionCollborative.com Clarion Collaborative
  61. 61. What’s your super power? Take a selfie Add you super power Tweet it with these tags #LibrarySuperPower @KarenAPerry @Kslibassoc Show us some real Kansas Librarian Super Heroes!
  62. 62. libraries.pewinternet.org digitalinclusion.umd.edu csreports.aspeninstitute.org
  63. 63. More ideas > More Action • Read and Share the new Aspen Report: Rising to the Challenge: Re-envisioning Public Libraries • 15 Action Steps for Library Leaders • 15 Action Steps for Policy Makers • 15 Action Steps for Community Leaders • Complete the 2014 Digital Inclusion Survey by 11/21 • Check out the new E-rate Modernization Order • $2B in funding available for wifi network upgrades • Slides will be available on Slide Share and at Clarion Collaborative

Editor's Notes


  • Lew Carbone has been a leader in the experience management revolution for over two decades. He has done more than anyone to decode how great experiences are made.

    And this is what he has to say …

    (Invite one of the staff to read)

    What do you think this means?
  • Lew Carbone defines three main types of “clues” to a customer experience – and all need to work together.

    The product or service provide what Carbone calls functional clues. How well a product or service works, is an example. These clues are interpreted at the rational or conscious level.

    The environment offers mechanic clues. How the space is laid out. What it smells like.

    People give off humanic clues. Whether someone smiles and greets you, for example.

    And both mechanic and humanic clues have strong emotional / unconscious impacts.

    Great experiences need to consider all of them.

    Teapot image: https://www.google.com/search?q=donald+norman&client=firefox-a&hs=3zS&rls=org.mozilla:en-US:official&source=lnms&tbm=isch&sa=X&ei=iILhUr71JJD9oAT144KQAQ&ved=0CAsQ_AUoAw&biw=960&bih=421#facrc=0%3Bdesign%20of%20everyday%20things&imgdii=_&imgrc=_
    Nordstrom Santa Monica image: http://www.callison.com/images/project/Nordstrom/nordstrom_4santamonicahandbags.jpg
    http://commons.wikimedia.org/wiki/File:Salesperson_at_Best_Buy_demonstrating_Apple_IPad.jpg
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