The document discusses how to turn 1 hour of content creation into 1 month worth of content by creating a YouTube show where each episode can be spun off into 20 pieces of content such as a podcast, articles, quotes and more. It provides examples of show ideas like podcast talk shows, fireside chats and panel discussions. Creating a show signals quality, ensures frequency of content, incentivizes distribution, and reduces costs compared to creating content individually.

1. How to turn 1 hour into 1 month of
content

2. Problem
No time to do content + build a business
but
You need content to build a business

3. Problem
No time to do content + build a business
but
You need content to build a business

4. Problem
Brands that don’t do regular content lose money
every day.
How come?

5. -47%
47% of buyers look at 3-5 pieces of content
before buying.
Demand Gen Report, 2016
Problem

6. 65%
of senior executives navigate to a site after
viewing a related YouTube video.
Single Grain, 2018
Problem

7. 3x less leads
Content marketing gets three times more leads
than paid search advertising.
Content Marketing Institute, 2017
Problem

8. yet…
45%
of content creation is done on an ad-hoc basis
IMN Inc
Problem

9. Problem

10. The content struggle is real

11. Coolness
(Quality)
The content struggle is real

12. Coolness
(Quality)
a. Buyer Persona - specific
b. Not all about P/S
c. Entertaining : Educational
The content struggle is real

13. Coolness
(Quality)
Cadence
(Frequency)
The content struggle is real

14. Coolness
(Quality)
Cadence
(Frequency)
a. Shipped regularly
b. Maintain the level of value
The content struggle is real

15. Coolness
(Quality)
Cadence
(Frequency)
Circulation
(Distribution)
The content struggle is real

16. Coolness
(Quality)
Cadence
(Frequency)
Circulation
(Distribution)
a. “People” see the content
b. Increase shelf life
The content struggle is real

17. The content struggle is real

18. ?

19. Stop making content.
Start creating shows.

20. 1 Episode = 20 Pieces of content

25. 1.
Start by creating a
YouTube show.

27. 2.
Strip the audio off. That goes
on Spotify and iTunes.

29. 3.
Spin-off smaller, captioned,
video microcontent.

33. 4.
Repurpose the video as an
article.

35. 5.
Take memorable bits and
create poster quotes.

38. Content for products & services

39. Content for products & servicesCULTURE

40. PRO TIP:
Always be Juxtaposing

41. Show ideas

42. Show ideas
● Podcast Talk Show

43. Show ideas
● Podcast Talk Show
● Fireside Chats

44. Show ideas
● Podcast Talk Show
● Fireside Chats
● Panel Discussions

45. Show ideas
● Podcast Talk Show
● Fireside Chats
● Panel Discussions
● Reaction Videos

46. Show ideas
● Podcast Talk Show
● Fireside Chats
● Panel Discussions
● Reaction Videos
● Behind the Scenes

47. Show ideas
● Podcast Talk Show
● Fireside Chats
● Panel Discussions
● Reaction Videos
● Behind the Scenes
● Documentary

48. Why it works
1. “Series” signals quality
2. Built-in frequency
3. Incentivized Distribution
4. Reduce costs by a factor of 2-3

50. Want to brainstorm
show ideas?
Chat to us now
tribetactics.com

51. GREAT RESOURCES
Frame.io - video collaboration tool
Oratory - teleprompter app
YouTube Studio Editor - transcribing editor/tool
Google Campaign URL Builder - Build tracking links