Website Analysis as part of an integrated marketing communication plan

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Applied the learnings about the 5 communication “buckets” and assess the ability of a sports league Swansea Cityto effectively use their website as part of an integrated marketing communication plan. Evaluated the website’s effectiveness and recommend what steps/changes are needed to make it more effective.

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Website Analysis as part of an integrated marketing communication plan

  1. 1. Team InnovationNation A Thunderbird Student Presentation
  2. 2. Executive Summary  The client - Swansea City FC  Analysis of current website  Recommendations ◦ Simpler layout ◦ Easy shopping ◦ Connect to social media  Analysis of mobile website  Effectiveness in Vietnam3/6/2013 Team Innovation Nation 2
  3. 3. Analysis of current website  Category Need  Brand Awareness  Brand Attitude  Brand Purchase Intention  Brand Purchase Facilitation3/6/2013 Team Innovation Nation 3
  4. 4. Recommendations  Enhance layout of current website ◦ Frames to divide content ◦ Compact images  Enhance team shopping website ◦ Consistent color schemes ◦ Single click access to products  Align Social Media tools with website ◦ Improved content quality ◦ Linkage between different platforms3/6/2013 Team Innovation Nation 4
  5. 5. Analysis of mobile website  No mobile website/app  Proposed solution ◦ Mobile Web based site  Latest News  Scores & Schedules  Pictures & Videos  Statistics & Odds ◦ Mobile Application  Games  Merchandise3/6/2013 Team Innovation Nation 5
  6. 6. Effectiveness in Vietnam  Large % fan base  Ineffective in current state ◦ Cluttered layout ◦ eCommerce undeveloped  Recommendations ◦ Increased visual communication ◦ Expert opinions ◦ Brand Ambassadors ◦ Cash on delivery option3/6/2013 Team Innovation Nation 6
  7. 7.  Questions….3/6/2013 Team Innovation Nation 7

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