Web 2.0

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A brief slide deck defining Web 2.0, based on Ch. 3 of Manager's Guide to Online Marketing by Jason Weaver, and featuring Oreo as a case study.

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Web 2.0

  1. 1. Web 2.0/// ><0
  2. 2. "You are what you tweet." - Alex Tew, Monkey Inferno
  3. 3. Work Cited • Weaver, Jason. Manager's Guide to Online Marketing. CWL Publishing. Madison, WI. 2013 • Butler, Paul, Facebook Visualization, 2010, https://www.facebook.com/note.php? note_id=469716398919 • Connections Between #Mozfest Hashtaggers, http://creativecommons.org/licenses/by/2.0/deed.en
  4. 4. Some statistics: http://www.statisticbrain.com/social-networking-statistics/
  5. 5. A visualization of Facebook connections:
  6. 6. "A good social media marketing strategy leverages social sites. That includes understanding what is unique about each platform to drive successful customer interactions." ///Jason Weaver, Manager's Guide to Online Marketing
  7. 7. The Pioneers • Facebook, 2004 • Twitter, 2006 • YouTube, 2005 • Google +, 2011
  8. 8. "There are good reasons to use both earned and paid media to gain attention, but the process is different for each. Both require quality and engaging content, but earned media requires thoughtful interaction while paid media requires thoughtful placement." /// Jason Weaver, Manager's Guide to Online Marketing
  9. 9. Case Study: Oreo • Oreo on Facebook///Oreo on Facebook • Oreo on Twitter///Oreo on Twitter • Oreo on YouTube///Oreo on YouTube • Oreo on Google + /// Oreo on Google+
  10. 10. "Social Networks come and go quickly on the web. That's why it's important to stay maneuverable, understand today's major social tools and watch for tomorrow's." ///Jason Weaver, Manager's Guide to Online Marketing
  11. 11. What are tomorrow's social tools?

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