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Social media for aapccc


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Social media for aapccc

  1. 1. Social media and academic medical researchers: Engaging in new ways with colleagues and beyond
  2. 2. A new era of communication • Erosion of traditional news media’s gatekeeper role • Large institutions = trustworthy news sources • Everyone’s a publisher • If you don’t participate, your voice won’t be heard A new era of communication
  3. 3. News media: Still crucial for wide dissemination • Press release/blog post on research or other work, to attract reporters’ attention • Expert opinion on a topic in your specialty • Commenting on research by others or on a societal/policy issue • In-depth stories on a weighty topic • Crisis/problem situations
  4. 4. Who needs reporters anyway? • Social media & search • Institutions & individuals create & share directly • Visuals & videos are vital • Rapid response to controversy
  5. 5. Why should researchers use social media? • Connect with others in the field & beyond • Share new findings, publications, news items, observations, opinions, timely links • Engage with individuals/institutions around the world & next door • Retain professional tone while engaging • Get the most out of conferences & events
  6. 6. Creating your personal “brand”
  7. 7. Your personal brand… • NOT a logo • Must be built, over time • Comes from the ways you present yourself to the world… and what people can find about you when they look • Affects how people will interact with you and your work
  8. 8. Why else? Altmetrics! • Aggregating activity around journal articles: • media coverage • blog posts • social media activity • more • Traces links & specific mentions of individual papers by DOI • Assigns a score & percentile • Not perfect! But getting better
  9. 9. Why else? Journals, funders & societies! Increasingly they ask researchers to: • Connect with their own communications staff, and/or the researchers’ institutional communication staff • Write lay summaries and lay abstracts • Tape videos and audio podcasts • Write the tweets that they will send out about your work • Make visual abstracts & infographics • Share news coverage quoting you
  10. 10. An example: Friese et al, Cancer, Oct. 2016
  11. 11. Every researcher’s essentials • A robust, updated professional web profile • Know your PR person & when you should contact us • Basic LinkedIn profile • Google yourself/set up a Google alert for your name
  12. 12. “Laying low” • Start by “lurking” – follow individuals, institutions, organizations, news media • Monitor Twitter traffic at conferences via hashtags (& use them!) • Subscribe to lists of Twitter users compiled by others in your field • Join LinkedIn groups for professional societies • Send ideas for tweets/posts to your PR person to share on an institutional account
  13. 13. Take it to the next level • Put your full name on your Twitter handle, write a brief bio & link to your page • Share links & posts on LinkedIn or Medium • Write a “plain English” web blurb on your research focus • Post/tweet about each paper you publish/talk you give
  14. 14. Engaging more fully • Share links to your own work & the work of others • Post slide sets on website/SlideShare • Take part in tweet chats, Reddit AMAs, online awareness campaigns, virtual journal clubs, etc. • On your personal social media, educate friends by sharing news/observations
  15. 15. I challenge you… • Take advantage of this new era’s tools • Don’t just hope someone else will do it for you! • See it as part of a research career.
  16. 16. Need more help? My slide sets & social media “how to” sheets: Help with writing in plain English: NIH Checklist for Communicating Science & Health to the Public: National Patient Safety Foundation: Health Literacy Joyce Lee, M.D.’s Slideshares on social media: Find hashtags for your specialty: