M How U—l/ l Research
. 'iF. ‘.‘. ‘.T. '.‘. §‘(§. T.F. l!'. Gets lTlTO the News
The Faculty Member gets a notice .
that a paper or an abstract on a significant , ._. ‘
research finding or important clinical/ é
policy matter has been accepted by
a journal or a major professional
L? ->ll . ,
‘ ) The Faculty Member discusses the findings
and their implications with the PR Person
assigned to his/ her department/ center.
The PR Person plans a publicity strategy,
including interviewing the Faculty Member
and writing a press release that the
Faculty Member gets to review.
The PR Person sends the
press release to reporters,
distributes it via science/ medical
news services, and posts it to the
UMHS and U-M web pages,
publications and social media sites.
0 ° , After receiving the release,
‘ Reporters may decide to do a story,
file the release, or delete it. They
may ask for the research paper or
presentation, photos of the
researchers or images from
Reporters may even ask for an
interview with the Faculty Member, ‘
colleagues and possibly patients.
The PR Person triages all media
requests and helps the Faculty / V
Member with the interviews,
The stories appear in the media and online.
The PR Person captures news, web and
video clips and shares them with the
Faculty Member, who shares them with the
research team, department chair, funding
source and journal or professional society.
'l‘Hl-I DAILY NEWS
BIG NEWS FEDM THE
UNIVERSITY OF MICHIGAN
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