1. Kara Daniel | Writing Samples
407-595-4632 | karadaniel1@gmail.com
Kara Daniel
Karadaniel1@gmail.com | +1 407-595-4632
1319 Twin Rivers Blvd., Oviedo, FL 32766
- Writing Samples -
June 2015 - The following piece was an internal newsletter celebrating the retirement of a fellow
employee. Individual and company names were changed to maintain confidentiality.
John Doe just celebrated his 25th anniversary with RSR, but now it is time to say goodbye and wish him
happiness in his upcoming retirement. With such a long tenure, it is hard to sum up John’s influence on
his co-workers and the company at large, but to use one of his trademark phrases: we’re going to have to
make a long story short…
“Good things come to those who try to help others” is one of John’s mottos, and it is also the reason John
came to be an RSR sales representative. Hoping to help his brother find a new career, both John and his
brother ended up interviewing with RSR in 1990, and while his brother went on to work elsewhere, John
found his home and calling here. Helping others continued to be one of John’s driving principles at RSR,
and his co-workers and customers know him for his generous nature. Co-worker Billie Holiday says John
is a “truly genuine person that will give the shirt off his back to a total stranger,” and others agree that
John has been a positive and helpful force within the office.
A “force” may be the most adequate way to define John as a sales representative. As everyone who has
worked with John can tell you – Johnis loud. Miles Davis laughs as he remembers investing in earplugs
to block out John’s customer conversations five cubicles down. Louis Armstrong also reflects in good
humor, “hardly a day went by that one of my customers wouldn’t ask me if I had the same allocated item
they’d just overheard Doe offer to one of his customers.” John’s volume and humor is much appreciated
by his co-workers and customers, and many learned from John to speak louder, how to form close
working relationships with their customers, and how to succeed as a sales representative.
John is recognized for his exceptional success as a sales representative and for loving his work. During his
25 years at RSR, he established friendships with his customers and serviced some dealers for over two
decades. John helped turn good accounts into great and loyal accounts, such as the Jazz Loft, and it is
evident that John played a large role in the success of the company. John is the type of guy whosqueezes
in that one last sale before the end of the day and is always available to support or give advice to his team.
John enjoys the relationships he’s formed with his customers and co-workers and has had an exemplary
career with RSR Group.
While John will be missed and remembered at RSR, for many years it has been his dream to settle down
on some land just outside of town for his retirement. For the last decade or so John has saved up,
including his collection of gold and silver coins, and his hard work has paid off in the form of a ranch not
too far from RSR’s Texas location. There he plans to begin the next chapter of his life while remembering
his time and friends at RSR. His ranch is rumored to be named “585” – his sales representative number.

2. Kara Daniel | Writing Samples
407-595-4632 | karadaniel1@gmail.com
February 2016 – the following press release was posted to the company’s website.
RSR Group’s Tom Milner Awarded Sales Rep of the Year at 2016 SHOT Show
February 4, 2016
Winter Park, FL -- RSR Group congratulates Tom Milner (RSR Service Professional) for his dedication to
the industry and for winning the SHOT Business 2016 Industry Award: Sales Representative of the Year.
“This award is presented to the leading sales representative (either individual or group) in the shooting
sports industry, based on community outreach efforts to preserve and promote our hunting and shooting
heritage, and protect our firearms freedoms,” according to SHOT Business magazine.
Tom truly cares about his customers and takes the time to learn more about them and their store’s needs.
Tom goes above and beyond what is expected. His favorite part of the job is helping his customers grow
their businesses and feels that his greatest success is when his customers succeed.
About Tom Milner
For 20 years, Tom served as a city law enforcement officer in Texas. Starting in 2001, Tom became a
firearms instructor for the police department, and served the community as a state licensed concealed
handgun instructor. With his numerous industry certifications (including TCLEOSE Police Firearms
Instructor and Glock Armorer training), and years of experience in firearms sales, Tom is well qualified to
help his customers take advantage of opportunities within the market. Tom has been with RSR Group as
a Service Professional since June 2014.
RSR Group, Inc. is committed to the total satisfaction of its customers by providing a well-stocked
selection of products at competitive prices. With five sales centers across the U.S. and a distribution
center located in Texas, RSR Group is able to provide fast and reliable service.
For additional information about RSR Group, Inc., please contact JohnBrown at (407) 677-1333 ext.
6682 or visit online at www.rsrgroup.com.

3. Kara Daniel | Writing Samples
407-595-4632 | karadaniel1@gmail.com
October 2015 – The following press release went out to several national publications within the
shooting sports industry including:
The Shooting Wire
The Tactical Wire
Ammoland Shooting Sports News
RSR Group, Inc. Introduces Exclusive Walther Models in FDE and Pink
October 22, 2015
Winter Park, FL -- RSR Group, Inc., a national distributor and leader in the shooting sports industry, is
pleased to announce that they are distributing select Walther models in a flat dark earth or pink finish –
only at RSR Group! The following models are now available:
These polymer pistols from Walther are the perfect companions for concealed carry. Designed for self-
defense, the PPS is prepared for quick action but light and comfortable enough for all-day wear. PPQ M2
models boast a smooth grip and trigger action making it one of the best pistols on the market. The
PK380’s small frame provides users with smaller hands easier handling when shooting. All three models
are elegant and trim, and now available in finishes that are sure to be a hit at the range.
Exclusive Walther models are ready for immediate shipment from RSR Group’s sales and distribution
center in Fort Worth, Texas.
RSR Group, Inc. is committed to the total satisfaction of its customers by providing a well-stocked
selection of products at competitive prices. With five sales centers across the U.S. and a distribution
center located in Texas, RSR Group is able to provide fast and reliable service.
For additional information about RSR Group, Inc., please contact JohnBrown at (407) 677-1333 ext.
6682 or visit online at www.rsrgroup.com.