SlideShare a Scribd company logo
1 of 20
Download to read offline
THE UNOFFICIAL SIMPSONS GUIDE TO STARTUP MARKETING METRICS 
Elan Mosbacher | @mosbacher
ELAN MOSBACHER | @mosbacher “Mosbacher . . . that’s a dumb name.” - Bart Simpson 
Elan Mosbacher | @mosbacher
AGENDA: STARTUP METRICS 
Investors 
Management 
Marketing 
Elan Mosbacher | @mosbacher
INVESTOR METRICS 
Elan Mosbacher | @mosbacher
INVESTOR METRICS 
•Market Size 
•People + Process + Technology 
•Top-Line Growth (e.g. Revenue, active users) 
•Lifetime Value : Customer Acquisition Cost 
•Payback 
Elan Mosbacher | @mosbacher
MANAGEMENT METRICS 
Elan Mosbacher | @mosbacher
MANAGEMENT OPERATIONAL METRICS 
y = x1 + x2 + x3 
Elan Mosbacher | @mosbacher
MARKETING METRICS
STARTUP PARKING METRICS: “AARRR” 
Acquisition 
Activation 
Retention 
Referral 
Revenue
Step 1: Acquisition 
Elan Mosbacher | @mosbacher
Step 1: Acquisition Ways To Get To Users To Your Website or App 
Search Engine Optimization 
Pay-Per-Click Advertising 
Public Relations 
Content Marketing 
Display Advertising 
CPM / CPC / CPL / CPA 
Social Advertising: Facebook, LinkedIn, Twitter 
Social Media 
Partnerships With Upstream Vendors 
Manual Outreach 
Inbound Marketing 
Elan Mosbacher | @mosbacher
Step 2: Activation 
Elan Mosbacher | @mosbacher
Step 2: Activation How To Get Users To Sign Up 
Compelling Value Proposition 
UX + Design 
A/B Testing 
Conversion Rate Optimization 
Benefits vs. Features 
Clear Call-to-Action (e.g. Press Any Key) 
Resources: Whitepapers, case studies, guides 
Elan Mosbacher | @mosbacher
Step 3: Retention 
Elan Mosbacher | @mosbacher
Step 3: Retention How To Get Users To Come Back 
•Sticky product 
•Email reminders 
•Push notifications 
•Annual contracts 
•Loyalty Program 
Elan Mosbacher | @mosbacher
Step 4: Referral 
Elan Mosbacher | @mosbacher
Step 4: Referral How to get users to tell their friends 
•Awesome product 
•Viral loop 
•Refer-a-friend program 
Elan Mosbacher | @mosbacher
Step 5: Revenue 
Elan Mosbacher | @mosbacher
Step 5: Revenue Ways To Make Money 
•Advertising: Google, Hulu, Pandora 
•Commerce: Zappos, Groupon, iTunes 
•Subscription: Salesforce, Shopify, Dropbox 
•Peer-to-Peer: Lending Club, TaskRabbit, Etsy 
•Transaction Processing: Paypal, Braintree 
•Licencing: Sesame Street, Sencha, Adobe 
•Data: ComScore, Chango 
•Mobile: WhatsApp, AdMob, SpotHero 
•Gaming: Zynga, World of Warcraft 
Elan Mosbacher | @mosbacher
Next Steps: 
1.Share these slides 
2.Follow @mosbacher for similar content 
Elan Mosbacher | @mosbacher

More Related Content

What's hot

3 steps and 7 Ways to Increase Website Conversions and Sales
3 steps and 7 Ways to Increase Website Conversions and Sales3 steps and 7 Ways to Increase Website Conversions and Sales
3 steps and 7 Ways to Increase Website Conversions and SalesEsotech
 
Improving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian MuessigImproving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian MuessigOnline Marketing Summit
 
Blogworld Expo 2012: Content Discovery
Blogworld Expo 2012: Content DiscoveryBlogworld Expo 2012: Content Discovery
Blogworld Expo 2012: Content DiscoveryOutbrain
 
Native - 7 tips to make your content marketing work - Affiliate World Europe ...
Native - 7 tips to make your content marketing work - Affiliate World Europe ...Native - 7 tips to make your content marketing work - Affiliate World Europe ...
Native - 7 tips to make your content marketing work - Affiliate World Europe ...Outbrain
 
Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...
Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...
Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...Kissmetrics on SlideShare
 
Spotlight on B2C: Attracting revenue through your social media activities
 Spotlight on B2C: Attracting revenue through your social media activities Spotlight on B2C: Attracting revenue through your social media activities
Spotlight on B2C: Attracting revenue through your social media activitiesStuart G Hall (stuartgh)
 
Campaign Optimization Tips for Success
Campaign Optimization Tips for SuccessCampaign Optimization Tips for Success
Campaign Optimization Tips for SuccessOutbrain
 
Blogging for eCommerce
Blogging for eCommerceBlogging for eCommerce
Blogging for eCommerceHubSpot
 
Web Analytics How to turn data into insights and how to turn insights into mo...
Web Analytics How to turn data into insights and how to turn insights into mo...Web Analytics How to turn data into insights and how to turn insights into mo...
Web Analytics How to turn data into insights and how to turn insights into mo...Hanapin Marketing
 
Key Insights From Funnels - Enhanced Ecommerce For Google Analytics
Key Insights From Funnels - Enhanced Ecommerce For Google AnalyticsKey Insights From Funnels - Enhanced Ecommerce For Google Analytics
Key Insights From Funnels - Enhanced Ecommerce For Google AnalyticsSimo Ahava
 
Google Analytics For Website: Basics Simplified
Google Analytics For Website: Basics Simplified Google Analytics For Website: Basics Simplified
Google Analytics For Website: Basics Simplified PayUmoney Payment Gateway
 
Outbrain for marketers product roadmap and upcoming releases
Outbrain for marketers product roadmap and upcoming releasesOutbrain for marketers product roadmap and upcoming releases
Outbrain for marketers product roadmap and upcoming releasesOutbrain
 
Google Analytics
Google AnalyticsGoogle Analytics
Google Analyticsgstupar
 
Superweek 2015 traffic attribution
Superweek 2015 traffic attributionSuperweek 2015 traffic attribution
Superweek 2015 traffic attributionJacob Kildebogaard
 
Measurecamp 6 session: Effective Customer Feedback & Measurement Frameworks
Measurecamp 6 session: Effective Customer Feedback & Measurement FrameworksMeasurecamp 6 session: Effective Customer Feedback & Measurement Frameworks
Measurecamp 6 session: Effective Customer Feedback & Measurement FrameworksSean Burton
 
Intent Based Analytics with Google Analytics and Google Tag Manager
Intent Based Analytics with Google Analytics and Google Tag ManagerIntent Based Analytics with Google Analytics and Google Tag Manager
Intent Based Analytics with Google Analytics and Google Tag ManagerJatin Kochhar
 
Introduction to Outbrain Amplify
Introduction to Outbrain AmplifyIntroduction to Outbrain Amplify
Introduction to Outbrain AmplifyOutbrain
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesKissmetrics on SlideShare
 
Using Google Analytics to get Actionable Insights
Using Google Analytics to get Actionable InsightsUsing Google Analytics to get Actionable Insights
Using Google Analytics to get Actionable InsightsKothapally Arun
 

What's hot (20)

3 steps and 7 Ways to Increase Website Conversions and Sales
3 steps and 7 Ways to Increase Website Conversions and Sales3 steps and 7 Ways to Increase Website Conversions and Sales
3 steps and 7 Ways to Increase Website Conversions and Sales
 
Improving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian MuessigImproving SEO Conversions Through Social Content - Gillian Muessig
Improving SEO Conversions Through Social Content - Gillian Muessig
 
Blogworld Expo 2012: Content Discovery
Blogworld Expo 2012: Content DiscoveryBlogworld Expo 2012: Content Discovery
Blogworld Expo 2012: Content Discovery
 
Native - 7 tips to make your content marketing work - Affiliate World Europe ...
Native - 7 tips to make your content marketing work - Affiliate World Europe ...Native - 7 tips to make your content marketing work - Affiliate World Europe ...
Native - 7 tips to make your content marketing work - Affiliate World Europe ...
 
Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...
Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...
Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Spotlight on B2C: Attracting revenue through your social media activities
 Spotlight on B2C: Attracting revenue through your social media activities Spotlight on B2C: Attracting revenue through your social media activities
Spotlight on B2C: Attracting revenue through your social media activities
 
Campaign Optimization Tips for Success
Campaign Optimization Tips for SuccessCampaign Optimization Tips for Success
Campaign Optimization Tips for Success
 
Blogging for eCommerce
Blogging for eCommerceBlogging for eCommerce
Blogging for eCommerce
 
Web Analytics How to turn data into insights and how to turn insights into mo...
Web Analytics How to turn data into insights and how to turn insights into mo...Web Analytics How to turn data into insights and how to turn insights into mo...
Web Analytics How to turn data into insights and how to turn insights into mo...
 
Key Insights From Funnels - Enhanced Ecommerce For Google Analytics
Key Insights From Funnels - Enhanced Ecommerce For Google AnalyticsKey Insights From Funnels - Enhanced Ecommerce For Google Analytics
Key Insights From Funnels - Enhanced Ecommerce For Google Analytics
 
Google Analytics For Website: Basics Simplified
Google Analytics For Website: Basics Simplified Google Analytics For Website: Basics Simplified
Google Analytics For Website: Basics Simplified
 
Outbrain for marketers product roadmap and upcoming releases
Outbrain for marketers product roadmap and upcoming releasesOutbrain for marketers product roadmap and upcoming releases
Outbrain for marketers product roadmap and upcoming releases
 
Google Analytics
Google AnalyticsGoogle Analytics
Google Analytics
 
Superweek 2015 traffic attribution
Superweek 2015 traffic attributionSuperweek 2015 traffic attribution
Superweek 2015 traffic attribution
 
Measurecamp 6 session: Effective Customer Feedback & Measurement Frameworks
Measurecamp 6 session: Effective Customer Feedback & Measurement FrameworksMeasurecamp 6 session: Effective Customer Feedback & Measurement Frameworks
Measurecamp 6 session: Effective Customer Feedback & Measurement Frameworks
 
Intent Based Analytics with Google Analytics and Google Tag Manager
Intent Based Analytics with Google Analytics and Google Tag ManagerIntent Based Analytics with Google Analytics and Google Tag Manager
Intent Based Analytics with Google Analytics and Google Tag Manager
 
Introduction to Outbrain Amplify
Introduction to Outbrain AmplifyIntroduction to Outbrain Amplify
Introduction to Outbrain Amplify
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunities
 
Using Google Analytics to get Actionable Insights
Using Google Analytics to get Actionable InsightsUsing Google Analytics to get Actionable Insights
Using Google Analytics to get Actionable Insights
 

Similar to The Unofficial Simpsons Guide To Startup Marketing Metrics - Elan Mosbacher

Startupmetrics4pirates dave mcclure
Startupmetrics4pirates dave mcclureStartupmetrics4pirates dave mcclure
Startupmetrics4pirates dave mcclureYounghwan Cheon
 
The Essentials of Account-Based Marketing
The Essentials of Account-Based MarketingThe Essentials of Account-Based Marketing
The Essentials of Account-Based MarketingMarketo
 
How to run effective drip campaigns
How to run effective drip campaigns How to run effective drip campaigns
How to run effective drip campaigns Growth Republic
 
2017 Imperative: Mastering AIDriven Personalization
2017 Imperative: Mastering AIDriven Personalization2017 Imperative: Mastering AIDriven Personalization
2017 Imperative: Mastering AIDriven PersonalizationG3 Communications
 
Adestra Email Summit 2018 | List growth
Adestra Email Summit 2018 | List growthAdestra Email Summit 2018 | List growth
Adestra Email Summit 2018 | List growthAdestra
 
Ryerson Startup School 2015 - Growth Hacking 2015
Ryerson Startup School 2015 - Growth Hacking 2015Ryerson Startup School 2015 - Growth Hacking 2015
Ryerson Startup School 2015 - Growth Hacking 2015Cristian Contreras
 
Product Marketing for Pirates: AARRR!
Product Marketing for Pirates: AARRR!Product Marketing for Pirates: AARRR!
Product Marketing for Pirates: AARRR!✌🏾David Vernier
 
Shoutstr pitch-IDEA
Shoutstr pitch-IDEAShoutstr pitch-IDEA
Shoutstr pitch-IDEAFreelancer
 
Analytics Toolkit: 3 Ways to Increase Conversions and Revenue for Your Clients
Analytics Toolkit: 3 Ways to Increase Conversions and Revenue for Your ClientsAnalytics Toolkit: 3 Ways to Increase Conversions and Revenue for Your Clients
Analytics Toolkit: 3 Ways to Increase Conversions and Revenue for Your ClientsKissmetrics on SlideShare
 
Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)Dave McClure
 
Love at First Site: Charm Customers into Loving Your Brand
Love at First Site: Charm Customers into Loving Your BrandLove at First Site: Charm Customers into Loving Your Brand
Love at First Site: Charm Customers into Loving Your BrandSalesforce Marketing Cloud
 
LikeJobs Social Recruitment Solutions - Make every team member a Recruiter!
LikeJobs Social Recruitment Solutions - Make every team member a Recruiter!LikeJobs Social Recruitment Solutions - Make every team member a Recruiter!
LikeJobs Social Recruitment Solutions - Make every team member a Recruiter!stonster
 
Innovation accounting and key metrics for startups
Innovation accounting and key metrics for startupsInnovation accounting and key metrics for startups
Innovation accounting and key metrics for startupsBlaz Kos
 
CRO Masterclass 21st August 2014
CRO Masterclass 21st August 2014 CRO Masterclass 21st August 2014
CRO Masterclass 21st August 2014 GlowMetrics
 
CMB presentation for HubSpot VARs
CMB presentation for HubSpot VARsCMB presentation for HubSpot VARs
CMB presentation for HubSpot VARsbreakoutrevenue
 
Lean marketing master
Lean marketing masterLean marketing master
Lean marketing masterBrett Noyes
 
Digital Marketing
Digital MarketingDigital Marketing
Digital MarketingVenuGumpena
 
Personalise & prosper - TFM&A Presentation
Personalise & prosper - TFM&A PresentationPersonalise & prosper - TFM&A Presentation
Personalise & prosper - TFM&A PresentationCopernica BV
 
Numbers not Napkins: Simple Startup Metrics
Numbers not Napkins: Simple Startup MetricsNumbers not Napkins: Simple Startup Metrics
Numbers not Napkins: Simple Startup MetricsDave McClure
 

Similar to The Unofficial Simpsons Guide To Startup Marketing Metrics - Elan Mosbacher (20)

Startupmetrics4pirates dave mcclure
Startupmetrics4pirates dave mcclureStartupmetrics4pirates dave mcclure
Startupmetrics4pirates dave mcclure
 
The Essentials of Account-Based Marketing
The Essentials of Account-Based MarketingThe Essentials of Account-Based Marketing
The Essentials of Account-Based Marketing
 
How to run effective drip campaigns
How to run effective drip campaigns How to run effective drip campaigns
How to run effective drip campaigns
 
2017 Imperative: Mastering AIDriven Personalization
2017 Imperative: Mastering AIDriven Personalization2017 Imperative: Mastering AIDriven Personalization
2017 Imperative: Mastering AIDriven Personalization
 
Adestra Email Summit 2018 | List growth
Adestra Email Summit 2018 | List growthAdestra Email Summit 2018 | List growth
Adestra Email Summit 2018 | List growth
 
Ryerson Startup School 2015 - Growth Hacking 2015
Ryerson Startup School 2015 - Growth Hacking 2015Ryerson Startup School 2015 - Growth Hacking 2015
Ryerson Startup School 2015 - Growth Hacking 2015
 
Product Marketing for Pirates: AARRR!
Product Marketing for Pirates: AARRR!Product Marketing for Pirates: AARRR!
Product Marketing for Pirates: AARRR!
 
Shoutstr pitch-IDEA
Shoutstr pitch-IDEAShoutstr pitch-IDEA
Shoutstr pitch-IDEA
 
Analytics Toolkit: 3 Ways to Increase Conversions and Revenue for Your Clients
Analytics Toolkit: 3 Ways to Increase Conversions and Revenue for Your ClientsAnalytics Toolkit: 3 Ways to Increase Conversions and Revenue for Your Clients
Analytics Toolkit: 3 Ways to Increase Conversions and Revenue for Your Clients
 
Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)
 
Love at First Site: Charm Customers into Loving Your Brand
Love at First Site: Charm Customers into Loving Your BrandLove at First Site: Charm Customers into Loving Your Brand
Love at First Site: Charm Customers into Loving Your Brand
 
LikeJobs Social Recruitment Solutions - Make every team member a Recruiter!
LikeJobs Social Recruitment Solutions - Make every team member a Recruiter!LikeJobs Social Recruitment Solutions - Make every team member a Recruiter!
LikeJobs Social Recruitment Solutions - Make every team member a Recruiter!
 
Innovation accounting and key metrics for startups
Innovation accounting and key metrics for startupsInnovation accounting and key metrics for startups
Innovation accounting and key metrics for startups
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
CRO Masterclass 21st August 2014
CRO Masterclass 21st August 2014 CRO Masterclass 21st August 2014
CRO Masterclass 21st August 2014
 
CMB presentation for HubSpot VARs
CMB presentation for HubSpot VARsCMB presentation for HubSpot VARs
CMB presentation for HubSpot VARs
 
Lean marketing master
Lean marketing masterLean marketing master
Lean marketing master
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Personalise & prosper - TFM&A Presentation
Personalise & prosper - TFM&A PresentationPersonalise & prosper - TFM&A Presentation
Personalise & prosper - TFM&A Presentation
 
Numbers not Napkins: Simple Startup Metrics
Numbers not Napkins: Simple Startup MetricsNumbers not Napkins: Simple Startup Metrics
Numbers not Napkins: Simple Startup Metrics
 

Recently uploaded

The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertaintycapivisgroup
 
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...CIO Look Magazine
 
Beyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingBeyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingYourLegal Accounting
 
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...YourLegal Accounting
 
What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...AbhishekSharma823325
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxtmthompson1
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© رnafizanafzal
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfHolger Mueller
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwadimosmejiaslendon
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistanvineshkumarsajnani12
 
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证ogawka
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerPusat Herbal
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsCaitlinCummins3
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...BabaJohn3
 
Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.SNSW group8
 

Recently uploaded (20)

The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertainty
 
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
 
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di DepokObat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
 
Beyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingBeyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic Accounting
 
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
 
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di MalangObat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
 
WAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdfWAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdf
 
Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.Mastering The Art Of 'Closing The Sale'.
Mastering The Art Of 'Closing The Sale'.
 

The Unofficial Simpsons Guide To Startup Marketing Metrics - Elan Mosbacher

  • 1. THE UNOFFICIAL SIMPSONS GUIDE TO STARTUP MARKETING METRICS Elan Mosbacher | @mosbacher
  • 2. ELAN MOSBACHER | @mosbacher “Mosbacher . . . that’s a dumb name.” - Bart Simpson Elan Mosbacher | @mosbacher
  • 3. AGENDA: STARTUP METRICS Investors Management Marketing Elan Mosbacher | @mosbacher
  • 4. INVESTOR METRICS Elan Mosbacher | @mosbacher
  • 5. INVESTOR METRICS •Market Size •People + Process + Technology •Top-Line Growth (e.g. Revenue, active users) •Lifetime Value : Customer Acquisition Cost •Payback Elan Mosbacher | @mosbacher
  • 6. MANAGEMENT METRICS Elan Mosbacher | @mosbacher
  • 7. MANAGEMENT OPERATIONAL METRICS y = x1 + x2 + x3 Elan Mosbacher | @mosbacher
  • 9. STARTUP PARKING METRICS: “AARRR” Acquisition Activation Retention Referral Revenue
  • 10. Step 1: Acquisition Elan Mosbacher | @mosbacher
  • 11. Step 1: Acquisition Ways To Get To Users To Your Website or App Search Engine Optimization Pay-Per-Click Advertising Public Relations Content Marketing Display Advertising CPM / CPC / CPL / CPA Social Advertising: Facebook, LinkedIn, Twitter Social Media Partnerships With Upstream Vendors Manual Outreach Inbound Marketing Elan Mosbacher | @mosbacher
  • 12. Step 2: Activation Elan Mosbacher | @mosbacher
  • 13. Step 2: Activation How To Get Users To Sign Up Compelling Value Proposition UX + Design A/B Testing Conversion Rate Optimization Benefits vs. Features Clear Call-to-Action (e.g. Press Any Key) Resources: Whitepapers, case studies, guides Elan Mosbacher | @mosbacher
  • 14. Step 3: Retention Elan Mosbacher | @mosbacher
  • 15. Step 3: Retention How To Get Users To Come Back •Sticky product •Email reminders •Push notifications •Annual contracts •Loyalty Program Elan Mosbacher | @mosbacher
  • 16. Step 4: Referral Elan Mosbacher | @mosbacher
  • 17. Step 4: Referral How to get users to tell their friends •Awesome product •Viral loop •Refer-a-friend program Elan Mosbacher | @mosbacher
  • 18. Step 5: Revenue Elan Mosbacher | @mosbacher
  • 19. Step 5: Revenue Ways To Make Money •Advertising: Google, Hulu, Pandora •Commerce: Zappos, Groupon, iTunes •Subscription: Salesforce, Shopify, Dropbox •Peer-to-Peer: Lending Club, TaskRabbit, Etsy •Transaction Processing: Paypal, Braintree •Licencing: Sesame Street, Sencha, Adobe •Data: ComScore, Chango •Mobile: WhatsApp, AdMob, SpotHero •Gaming: Zynga, World of Warcraft Elan Mosbacher | @mosbacher
  • 20. Next Steps: 1.Share these slides 2.Follow @mosbacher for similar content Elan Mosbacher | @mosbacher