Ipl 2


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Ipl 2

  1. 1. INTRODUCTION The Indian Premiere League (often abbreviated as IPL), is a Twenty20 cricket competition initiated by Board of Control for Cricket in India (BCCI) and supervised by BCCI Vice President Rajeev Shukla, Chairman and Commissioner for IPL India's biggest property developer DLF Group paid US$50 million to be the title sponsor of the tournament for 5 years from 2008 to 2013
  2. 2. The first session of the Indian Premiere League commenced on 18 April 2008 and lasted for 46 days with 60 matches scheduled. Increase in the number of franchises from 8 to 10 will increase matches from 60 to 94 if the same format is used It Include 8 teams or “franchises”, consisting of player of different countries. On March 21st 2010 it was announced that 2 new teams from Pune and Kochi will be added to the IPL season
  3. 3. HISTORY It was late June 2007 that two men arranged for a meeting for discussing an interesting sport event. It was Lalit Lodi ( vice president of BCCI) and with Andrews Wildblood who participated in the history creating discussion Following the same format as that of the club football in Europe, particularly English Premier league, IPL was launched as a competitive response to the Indian Cricket League (ICL) which was launched by the Zee group Logo of EPL Logo of ICL
  4. 4. The man behind IPL In 2008-10 there was only 8 teams
  5. 5. TEAM COST OWNER COMPANY $111.9million Mukesh Ambani Reliance industries $111.6million Vijay Mallya United Breweries $107 million T. Venkatram Reddy Deccan Chronicle Group $91 million N. Srinivasan Indian cements $84 million G. Mallikarjuna Rao GMR Group $76 million Preity Zinta, Ness Wadia Dabur Group(30%) $75.4million Sharukh khan & Juhi Chawla Red Chillies Entertainment. $67 million Shilpa ,Raj kundra Emerging media
  6. 6. In 2011 two new teams were added in IPL $370 million Subrata Roy Sahara Sahara India Pariwar $ 320 million Rendezvous sports world In 2010, IPL became the first sporting event ever to be broadcasted live on YouTube
  7. 7. LOGO
  8. 8. Harbhajan Singh
  9. 9. Daniel Vettori
  10. 10. Kumar Sangakkara
  11. 11. MS Dhoni
  12. 12. Virendra Sehwag
  13. 13. Adam Gilchrist
  14. 14. Gautam Ghambhir
  15. 15. Rahul Dravid
  16. 16. Sourav Ganguly
  17. 17. TEAM COMPOSITION Each team of IPL has a minimum of 16 players of whom 8 can be international Composition of final 11 players International – 4 players National – 4 players Ranji - 2 Under 19- 1
  18. 18. TROPHY
  19. 19. 2008-2010 DLF IPL Cricket trophy compromises of a player a player in a gold leafing. He is shown holding a bat in his hand, next to a map of India. On the map, the names of all the IPL teams have been engraved, symbolized by eight rubies.
  20. 20. 2011-2013 A new trophy was designed for IPL 4 in view of it has been changed to a large cup
  21. 21. The orange cap is for highest run gather The Purple cap is for highest wicket-taking bowlers
  22. 22. PRIZE The IPL offers a total Rs. 25 crore in prize money • Champions: Rs. 10 crore • Runner up: Rs. 7.5 crore • Third prize: Rs: 3.75 crore • Fourth prize: Rs. 3.75 crore
  23. 23. RULES Players  Acquiring Players  Revenue Distribution Rights (Title & Television)  Others Rules
  24. 24. GOVERNMENT REVENUE Direct Tax Service Tax
  25. 25. First season: The tournament started on 18th April 2008 in Bangalore and lasted for 46 days with 59 matches scheduled, out of which 58 took place and 1 was washed out due to rain. The final was played in DY Patil Stadium, Nerul, Navi Mumbai . Rajasthan Royals defeated Chennai Super Kings in a last ball thriller. Rajasthan Royals won the IPL champion
  26. 26. Second season: The 2009 IPL, was the second seasons of the IPL. The tournament was held in South Africa and was played between 18 April to 24 May 2009. IPL was the second biggest cricket tournament in the world, after the Cricket World Cup. The top four ranking sides progressed to the knockout stage of semi- final followed by a final. Deccan Chargers defeated Bangalore Royal Challengers in a thriller and emerged as the second IPL Champion.
  27. 27. Third season: The third season of IPL opened in January 2010 with the auction for the players. 66 players was offer but only 11 players were sold. No players from Pakistan was selected. It was played between 12 March and 25 April 2010. It was also the first ever cricket tournament that was broadcast live on YouTube. The final four matches of the tournament were screened in 3D across movies halls in India. The tournament was won by the Chennai Super Kings, who defeated the Mumbai Indians in the final played at Navi Mumbai. .
  28. 28. Fourth Season: The IPL 4 was hosted in India and the opening and closing ceremonies were held in M.A. Chidambaram Stadium, Chennai. The season ran from 8 April to 28 May 2011. This season the number of teams in the league went from eight to ten with the addition of the Pune Warriors India and the Kochi Tuskers Kerala. The tournament was won by the Chennai Super Kings for the second successive seasons, defeating Royal Challengers Bangalore by 58 runs in the final in Chennai. With this win Chennai Super Kings became the only team to have won the IPL on more than one occasion.
  29. 29. Fifth Season: The IPL 2012 was the fifth season. The tournament began on 4 April and ended on 27 May 2012. it went for 53 days and 74 matches. Opening ceremony held on Chepak Stadium. In this season the number of teams in the league went from ten to nine with the termination of Kochi Tuskers ( not paying the premium mount of 156 crores) Kerala. Kolkata Knight Riders were the winning team , defending champions Chennai Super Kings.
  30. 30. BROADCASTS AND SPONSORSHIPS The official sponsor of IPL is DLF group paid US$50 millions for 5 years tournament (2008 – 2013) The television rights were sold to Sony for 10 years at Rs. 8700 crores ($1.94 billion) Sponsorship agreements include a deal with motorcycle maker Hero Honda worth $22.5 million PepsiCo for 2 years at $12.5 million Kingfisher at $26.5 million
  31. 31. CHEERS TO IPL IPL has given a new outlook to cricket, making it more diverse and entertainment for cricket lover. It is the sum of sports+ entertainment+ money+ glamour = IPL
  32. 32. REASONS TO BE SUCCEED • The IPL matches will be played on a Twenty20 cricket format and is by far, the shortest form of the game. • Huge amounts of money are involved. • The best of the best players participate in the IPL tournament. • Retired players can play. • Involvements of different popular actor and actress. • Cheer girls
  33. 33. MARKETING STRATEGY Auctioning the franchisees and players Advertisement on TV , Radio Channels Cheerleaders World wild telecast Closing and opening ceremony Team owners selling tickets personally
  34. 34. Impact of IPL on other media Television General Entertainment Channels Box Office
  35. 35. EFFECT OF IPL The rising popularity of 2010 IPL merchandise, makes the event all the more special. Do opt to shop online for 2010 merchandise and buy a wide range of IPL jersey, IPL T-shirts, team specific Caps, Bags, Bottle Chiller, gym bags, horns and others from brands such as Adidas, Reebok, Puma. According to the Internet reports of media research by Television Audience Measurement (TAM) in 2010 , 38% of all IPL viewers are from female category, which stands at around 6.68 million(2010) compared to the last two years.
  36. 36. More recently, to add buzz to the IPL season 3, many fashion shows and post-match parties have been organized in T20 format matches scheduled after the match event.
  37. 37. PROCESS IPL is the biggest event of the year Marketing of IPL An arrangement of stadium
  40. 40. Harbhajan slaps Sreenath
  42. 42. Shah Rukh fights with MCA officials and security guards
  43. 43. Luke Pomersbach arrested for allegedly molesting a US women
  44. 44. Spot-Fixing
  47. 47. SWOT
  48. 48. STRENGTH  Short span  BCCI as a pillar  Involvement of top stars and celebrities  Global reach
  49. 49. WEAKNESS  Controversies  Money factor  Conflicts with international cricket
  50. 50. OPPORTUNITIES  Very attractive as a marketing communication opportunities  Huge opportunity for merchandising  Teenage segment need to be targeted
  51. 51. THREAT  If the level of competition drops, then revenue will fall  Gaining popularity of other sports amongst youth  Government regulations