The agenda for this session includes various best practices on AEM Assets and
can author targeted content that sends visitor data to Adobe Target
Audiences console enables you to create, organize, and manage audiences for your Adobe Target account or manage segments for ContextHub or Client Context
Activity is same as Campaign Audience is same as Segments
The Activities console enables you to create, organize, and manage the marketing activities of your brands: Add brands. For each brand, add and configure activities. Administer activities. :
Installation of AEM Author & Publish instance provisioned either on Cloud ( AMS ) or on premise. AEM License must be procured for such a setup. The Customer needs to be provisioned a valid Adobe Target Account ( Standard or Premium based on the requirement ).The account must have a approver level permission.When you register with Adobe Target, the customer will receive a client code. The client code and the Adobe Target login name and password is required to connect AEM to Adobe Target.
Synchronize segments from Adobe Target: this option will allow a user to map Experience names defined in AEM to segments created in Adobe Target in order to reuse the full segmentation capabilities provided by Target
Use mbox.js delivered by DTM: this will only work if you configured a DTM account. Otherwise, mbox.js will not be loaded. Custom mbox.js allows you to add your custom mbox.js script. If no mbox.js is defined, the out-of-the-box version shipped with AEM will be used. Note the version used in AEM 6.1 doesn't seem 100% up to date, as a result I would recommend:
Use mbox.js delivered by DTM or use the mbox.js provided in your Adobe Target account
"Include resolved segments" is a feature of the target component that allows an user to send the name of the segments to Adobe Target instead of the parameters, and then you can use the cq.resolved.segments profile parameter to target the experience on the Target side. However, this require the campaign to be altered in Target after it has been synced from AEM (with bogus segments, so the synchronization wouldn't fail).
Another way to achieve the same thing is to create the "or" segments in Target, synchronize them in AEM (by checking the "Synchronize segments from Adobe Target" option in the Adobe Target cloud service configuration) and then use them in the campaign.