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Smart Speaker Adoption and Usage (Oct 2018)


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How many people own smart speakers in the USA and UK? What do they use them for right now? What are the emerging voice assistant use cases? How are smart speakers changing how we get things done and access content?

All is revealed here as I pull together the most recent research in smart speaker adoption and usage.

Slides taken from a presentation given at the Wordpress meet up in Royal Tunbridge Wells in October 2018.

Published in: Technology
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Smart Speaker Adoption and Usage (Oct 2018)

  1. 1. Smart speaker adoption and usageOct 2018
  2. 2. 10%
  3. 3. That’s more than own a pet rabbit.
  4. 4. Alexa Siri Google Assistant Cortana
  5. 5. @vuxworld @vuxworld Kane Simms