TAG Recruiting Atlanta - 3 Phases of Mobile Recruiting Strategy

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TAG Recruiting Atlanta - 3 Phases of Mobile Recruiting Strategy

  1. 1. MOBILE WEB TO SMS TO APPS: The Stages of Mobile Recruiting Solutions KANE COCHRAN @KaneC SEPT 20, 2011Thursday, September 29, 2011
  2. 2. Mobile Landscape Statistics you need to know Mobile Phases The Hodes perspective on mobile recruitment opportunities Destinations Mobile sites, SMS, mobile apps and beyond Q&A But please ask questions anytime AgendaThursday, September 29, 2011
  3. 3. Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world. -Pew InternetThursday, September 29, 2011
  4. 4. Mobile LandscapeThursday, September 29, 2011
  5. 5. smartphone sales now outpace feature phones The devicesThursday, September 29, 2011
  6. 6. MOBILE PHASES MOBILE WEB | SMS | NATIVE APPSThursday, September 29, 2011
  7. 7. Mobile PhasesThursday, September 29, 2011
  8. 8. MOBILE WEB PHASE IThursday, September 29, 2011
  9. 9. what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take offThursday, September 29, 2011
  10. 10. what it’s not: static, the desktop, a brochure, to be ignoredThursday, September 29, 2011
  11. 11. Optimization - Friendly to all phonesThursday, September 29, 2011
  12. 12. Optimization - Friendly to all phonesThursday, September 29, 2011
  13. 13. Optimization - Friendly to all phonesThursday, September 29, 2011
  14. 14. Optimization - Friendly to all phonesThursday, September 29, 2011
  15. 15. Phase I - Static mobile sitesThursday, September 29, 2011
  16. 16. Phase I - Static mobile sitesThursday, September 29, 2011
  17. 17. Full mobile career siteThursday, September 29, 2011
  18. 18. live demo Full mobile career siteThursday, September 29, 2011
  19. 19. but what about mobile + social?Thursday, September 29, 2011
  20. 20. Mobile + SocialThursday, September 29, 2011
  21. 21. Mobile + SocialThursday, September 29, 2011
  22. 22. our devices are personalThursday, September 29, 2011
  23. 23. Our devices are personalThursday, September 29, 2011
  24. 24. Our devices are personalThursday, September 29, 2011
  25. 25. Our devices are personalThursday, September 29, 2011
  26. 26. Our devices are personalThursday, September 29, 2011
  27. 27. MOBILE live demo Mobile Personalization w/ SJMThursday, September 29, 2011
  28. 28. how about events? what can we do there? Mobile events pageThursday, September 29, 2011
  29. 29. WHAT WE WANTED TO DO 1) Leverage Twitter, 4SQ, GPS, and Jobs to engage mobile users @ events Mobile events pageThursday, September 29, 2011
  30. 30. MOBILE EVENTS PAGE live demo Mobile events pageThursday, September 29, 2011
  31. 31. Quick recap: Optimal mobile experienceThursday, September 29, 2011
  32. 32. Look and feel matches career site Quick recap: Optimal mobile experienceThursday, September 29, 2011
  33. 33. Quick access to job search from every page Quick recap: Optimal mobile experienceThursday, September 29, 2011
  34. 34. Simplified navigation for quick access Quick recap: Optimal mobile experienceThursday, September 29, 2011
  35. 35. Simplify the job search options for users Quick recap: Optimal mobile experienceThursday, September 29, 2011
  36. 36. Leverage GPS to show jobs near users Quick recap: Optimal mobile experienceThursday, September 29, 2011
  37. 37. Job details for every job in your ATS Quick recap: Optimal mobile experienceThursday, September 29, 2011
  38. 38. Give users easy way to email, tweet and share Quick recap: Optimal mobile experienceThursday, September 29, 2011
  39. 39. Bring in multimedia content to engage users Quick recap: Optimal mobile experienceThursday, September 29, 2011
  40. 40. Mobile sites are foundation of mobile strategy App-like experience: Tailored UX will drive higher adoption than mobile apps right now Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX Don’t forget the basic HTML & feature phones More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’ Mobile Websites: Key takeawaysThursday, September 29, 2011
  41. 41. TEXT MESSAGING PHASE IIThursday, September 29, 2011
  42. 42. what it is: immediate, on-demand, contextual, real-time, utility and FASTThursday, September 29, 2011
  43. 43. SMS is the most widely used data application on the planetThursday, September 29, 2011
  44. 44. 60% say me tooThursday, September 29, 2011
  45. 45. Thursday, September 29, 2011
  46. 46. dedicated or shared Shortcodes: Dedicated vs. SharedThursday, September 29, 2011
  47. 47. text Anything to 12345Thursday, September 29, 2011
  48. 48. text KEYWORD to SHAREDCODEThursday, September 29, 2011
  49. 49. text KEYWORD to SHAREDCODE text HDXCAREERS to 41411Thursday, September 29, 2011
  50. 50. Subscribe to SMS Alerts Sept 20, 2011 1:20 pm You are signed up to receive alerts about exciting career opportunities at HDx. Visit http://bit.ly/hDx0pt5 to learn more about our career optys. SMS AlertsThursday, September 29, 2011
  51. 51. Event Opportunities Alert Sept. 20, 2011 1:20 pm Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Oct 3, 2011. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsThursday, September 29, 2011
  52. 52. Job Opportunities Alert Sept. 20, 2011 1:20 pm Hi Kane. Just wanted to let you know we’re hiring mobile strategists to join our Atlanta team. Visit http://bit.ly/nEwJOB for more details about the oppty SMS AlertsThursday, September 29, 2011
  53. 53. After Event Alert Sept. 20, 2011 1:20 pm Hi. Great to meet you last week at the GA Tech event. Visit http://bit.ly/iNtV13w to learn more about opportunities at HDx. SMS AlertsThursday, September 29, 2011
  54. 54. Employee Alerts Sept. 20, 2011 10:34 am Big news! We just launched our new internal referral site. Get instant, personalized job referral matches for your LinkedIn and Facebook connections Visit http://bit.ly/iN0vAte to login, view and share jobs with friends SMS AlertsThursday, September 29, 2011
  55. 55. Interview reminder alert Sept. 20, 2011 2:20 pm Hi Kane. Just a reminder that you have an interview tomorrow, Sept 21 @ 3:00pm. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsThursday, September 29, 2011
  56. 56. DEMO SMS SEARCH SMS SearchThursday, September 29, 2011
  57. 57. SMS is everywhere ... everywhere On-demand nature is perfect for quick access to info & brief conversations Shortcodes must be leased and provisioned Consider both push [alerts] and pull [sms search] strategies Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing SMS: Key takeawaysThursday, September 29, 2011
  58. 58. MOBILE APPS PHASE IIIThursday, September 29, 2011
  59. 59. what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycleThursday, September 29, 2011
  60. 60. so what might a talent lifecycle app look like* *keep in mind you might have to transport to the futureThursday, September 29, 2011
  61. 61. Mobile Apps: Augmented RealityThursday, September 29, 2011
  62. 62. Mobile Apps: Augmented RealityThursday, September 29, 2011
  63. 63. Mobile Apps: Augmented RealityThursday, September 29, 2011
  64. 64. Mobile Apps: Interview SchedulingThursday, September 29, 2011
  65. 65. Mobile Apps: OnboardingThursday, September 29, 2011
  66. 66. Mobile Apps: Employee CollaborationThursday, September 29, 2011
  67. 67. how about using other mobile applications? The devicesThursday, September 29, 2011
  68. 68. what are they: have some fun and use mobile technology to engage, excite, educate and inform candidates and employeesThursday, September 29, 2011
  69. 69. Thursday, September 29, 2011
  70. 70. Thursday, September 29, 2011
  71. 71. Thursday, September 29, 2011
  72. 72. Augmented Reality w/Thursday, September 29, 2011
  73. 73. MOBILE AUGMENTED REALITY JOB SEARCH live demo Augmented Reality w/ LayarThursday, September 29, 2011
  74. 74. Apps play important role in totally integrated mobile strategy Must offer users compelling user experience Our perspective: Create app for total talent lifecycle from candidate - employee Leverage native features: location-aware, camera, local storage, push notifications Leverage other apps like SCVNGR, Layar, Foursquare and others Mobile Apps: Key takeawaysThursday, September 29, 2011
  75. 75. OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)Thursday, September 29, 2011
  76. 76. what it is: dynamic, quick, flexible, international, growing and visual (look below)Thursday, September 29, 2011
  77. 77. what it is: dynamic, quick, flexible, international, growing and visual (look below)Thursday, September 29, 2011
  78. 78. Mobile Barcodes: OutdoorThursday, September 29, 2011
  79. 79. Mobile Barcodes: Store SignageThursday, September 29, 2011
  80. 80. Mobile Barcodes: Events Contact CardThursday, September 29, 2011
  81. 81. Mobile Barcodes: @EventsThursday, September 29, 2011
  82. 82. TURNING FINALS INTO BEGINNINGS My professors always said I could. My friends always knew I would. My career begins at PNC. www.pnc.jobs/students WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY Mobile Barcodes: @EventsThursday, September 29, 2011
  83. 83. Image RecognitionThursday, September 29, 2011
  84. 84. Image RecognitionThursday, September 29, 2011
  85. 85. Mobile barcode adoption on the rise Open webpages, create SMS, display dynamic text and create contacts Media campaign integration: outdoor, print, store signage, web, and more Gives mobile users options AND ... start thinking about how image recognition will transform discovery Mobile Barcodes: Key takeawaysThursday, September 29, 2011
  86. 86. KANE COCHRAN NATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE http://linkedin.com/in/kanecochran http://twitter.com/KaneC kcochran@hodes.com Thank YouThursday, September 29, 2011

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