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SONOVA, WILLIAM DEMANT
LEAD US HEARING DEVICE
MARKET THROUGH PRODUCT
INNOVATION AND INCREASED
RETAIL SALES
IDATA RESEARCH ...
IDATA RESEARCH INC.
$ 3. 7 BILLION
BY 2023
More than 40 million people suffer
from hearing impairment in the
U.S.; the hea...
IDATA RESEARCH INC.
TECHNOLOGICAL
INNOVATIONS
The market is driven by product innovation. The focus
on technological innov...
IDATA RESEARCH INC.
LEADING
COMPETITORS
The hearing aid and audiology device market is largely controlled by four main
hol...
“ THE HEARING AID BATTERY SEGMENT
WILL INCREASE ITS SHARE AS THE
MARKET CONTINUES TO BE DRIVEN BY
THE GROWING NUMBER OF HE...
VISIT
IDATARESEARCH. COM
FOR MORE INFORMATION
IDATA RESEARCH INC.
NOVEMBER 2016
US MARKET REPORT SUITE FOR HEARING DEVICES
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Sonova, William Demant Lead US Hearing Device Market Through Product Innovation and Increased Retail Sales

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More than 40 million people suffer from hearing impairment in the U.S.; the hearing aid and audiology device market in the U.S. is expected to exceed $3.7 billion by 2023.

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Sonova, William Demant Lead US Hearing Device Market Through Product Innovation and Increased Retail Sales

  1. 1. SONOVA, WILLIAM DEMANT LEAD US HEARING DEVICE MARKET THROUGH PRODUCT INNOVATION AND INCREASED RETAIL SALES IDATA RESEARCH INC. NOVEMBER 2016 US MARKET REPORT SUITE FOR HEARING DEVICES
  2. 2. IDATA RESEARCH INC. $ 3. 7 BILLION BY 2023 More than 40 million people suffer from hearing impairment in the U.S.; the hearing aid and audiology device market in the U.S. is expected to exceed $3.7 billion by 2023.
  3. 3. IDATA RESEARCH INC. TECHNOLOGICAL INNOVATIONS The market is driven by product innovation. The focus on technological innovations to improve sound quality and immediate post-fit satisfaction, as well as a myriad of new features is driving the growth of premium models and lower-tier devices.
  4. 4. IDATA RESEARCH INC. LEADING COMPETITORS The hearing aid and audiology device market is largely controlled by four main holding groups: William Demant, Sonova, GN Store Nord A/S and Spectrum Brands. Sonova is the leading provider of hearing aids, operating under the Phonak and Unitron brands. In addition to their current dominance in the market, they are also very active with ongoing acquisitions to further secure their leading position.
  5. 5. “ THE HEARING AID BATTERY SEGMENT WILL INCREASE ITS SHARE AS THE MARKET CONTINUES TO BE DRIVEN BY THE GROWING NUMBER OF HEARING AID USERS. ” IDATA RESEARCH INC. - - KAMRAN ZAMANIAN ( IDATA RESEARCH INC. CEO) “ FUTURE GROWTH WILL ALSO CONTINUE TO BE FUELED BY LARGER PURCHASES BY VETERANS AFFAIRS ( VA) , AN INCREASE IN THE OVER- 65 POPULATION AND A CHANGE IN HEARING AID CONSUMER ATTITUDES CAUSED BY THE AGING BABY BOOMER POPULATION. ”
  6. 6. VISIT IDATARESEARCH. COM FOR MORE INFORMATION IDATA RESEARCH INC. NOVEMBER 2016 US MARKET REPORT SUITE FOR HEARING DEVICES
  • KamranZamanian

    Nov. 17, 2016

More than 40 million people suffer from hearing impairment in the U.S.; the hearing aid and audiology device market in the U.S. is expected to exceed $3.7 billion by 2023.

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