Gamification

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Gamification is the process of applying game’s techniques and knowledge to solve business problems and engage users.

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  • Business-Game. Game-Business. Business Plan- Game Template. Training ,Transformation and Application. Behavioral Circuitry . SYNTHETIC EXPERIENCES. I like your presentation. Abductive logic patterns could be used to increase intuitive Gateway? Primary patterns hidden beneath symptoms and tertiary distractions.

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Gamification

  1. 1. Gamification<br />Beyond Badges and Points to Gameful Applications<br />By<br />KamranQamar<br />CEO, Pyntail<br />
  2. 2. Game<br />Player<br />This isn’t a game!<br />Don’t play games with me!<br />You’d better start playing the game.<br />Gaming the system<br />Almost all of us, including gamers, are biased against games today! <br />
  3. 3. It’s inevitable: soon we will all be gamers – Rob Fahey<br />97 percent of youth play computer and video games<br />69 percent of all heads of household play computer and video games<br />40 percent of all gamers are women<br />One out of four gamers is over the age of fifty<br />Most gamers are expect to continue playing games for rest of their life<br />Source: Entertainment Software Association<br />
  4. 4. 61 percent of surveyed CEOs, CFOs, and other <br />senior executives says they take daily game <br />breaks at work!<br />Source: Cyberpsychology, Behavior, and Social Networking Journal <br />
  5. 5. As it turn out what we’re really afraid of isn’t game;<br />We’re afraid of loosing track of where <br />the game ends and where the reality begins.<br />
  6. 6. Goal / Rules / Feedback System / Voluntary Participation <br />Playing games is a voluntary attempt to overcome unnecessary obstacle.<br />
  7. 7. <ul><li>Goal
  8. 8. Rules
  9. 9. Feedback System
  10. 10. Voluntary Participation</li></ul>Golf is a Game<br />
  11. 11. <ul><li>Goal
  12. 12. Rules
  13. 13. Feedback System
  14. 14. Voluntary Participation</li></ul>Tetris is <br />a Game<br />
  15. 15. <ul><li>Goal
  16. 16. Rules
  17. 17. Feedback System
  18. 18. Voluntary Participation</li></ul>BeTheBuyer is Gamification<br />
  19. 19. Gamification is the process of applying game’s techniques and knowledge to solve business problems and engage users<br />Rewards / Points / leader boards / Dynamics / mechanics / etc<br />
  20. 20. Gartner’s Hype Cycle<br />Peak of inflated expectations <br />Plateau of Productivity<br />Slope of Enlightenment<br />Through of Disillusionment<br />Technology Trigger<br />Customer Engagement<br />Marketing is product<br />
  21. 21. Marketing is the product – product is the marketing<br />
  22. 22.
  23. 23. Science of Happiness<br />
  24. 24. Intrinsic Rewards > Extrinsic Rewards <br />Mastery <br />Satisfaction<br />Sex<br />Fun <br />Love<br />Learning <br />Belonging<br />Meaning <br />Power<br />Autonomy<br />Threats<br />Punishments<br />Loss of Power<br />Quests<br />Leaderboards<br />Rewards<br />Badges<br />Levels<br />points<br />
  25. 25. Gameful Applications of <br />Game Techniques<br />
  26. 26. Quest to Learn<br />the alternative educational institution 'Quest to Learn' uses game-play as its primary teaching method. <br />
  27. 27. Folding @ Home <br />Disease Fighting Research Supercomputer<br />
  28. 28. EVOKE: The World Changing Game<br />
  29. 29. Designing Your Game:<br />Think like a designer, think about your players<br />
  30. 30. Your Game = <br />Dynamics + Mechanics + Aesthetics + Social<br />
  31. 31. Your Game = <br />Dynamics + Mechanics + Aesthetics + Social<br />Pacing<br />Appointments<br />Progressive Unlocks<br />Rewards Schedules<br />Dynamic Systems<br />
  32. 32. Your Game = <br />Dynamics + Mechanics + Aesthetics + Social<br />Levels<br />Points<br />Leaderboards<br />Badges<br />Missions<br />Virtual Goods<br />
  33. 33. Your Game = <br />Dynamics + Mechanics + Aesthetics + Social<br />Curiosity<br />Satisfaction<br />Surprise<br />Delight<br />Trust<br />Fun <br />Envy<br />Pride <br />Connection<br />
  34. 34. Your Game = <br />Dynamics + Mechanics + Aesthetics + Social<br />Harass<br />Compete<br />Challenge<br />Taunt<br />Express<br />Showoff<br />Compare<br />Explore<br />Help<br />Comment<br />View<br />Share<br />Like<br />
  35. 35. Let’s make a game – Solve a Real Problem<br />
  36. 36. KamranQamar<br />Website: kamraan.com / pyntail.com<br />Email: kamraan@gmail.com<br />Twitter: @kamraan<br />LinkedIn: http://www.linkedin.com/in/1kamran<br />

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