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Presents a Kamau Austin Demonstration<br />Web Marketing 3.0This Time it’s Personal<br />Grow Your Business Online on Goog...
How Can You Begin to Build Your Business Online?<br />Why should you consider doing business online?<br /><ul><li>There ar...
Furthermore, there are millions of people who are interested in specific information on a myriad of diverse industries onl...
About 58% of the 113 billion searches online every month are for local business. </li></li></ul><li>First Decide What Type...
Informational Sites
Sales Mini-sites
Social Media or Forum Sites
Membership Sites and…
Portal Sites</li></li></ul><li>eCommerce Sites<br />Can you successfully sell your products online?  If you can you want t...
A Quick Look at Amazon<br />Amazon invests billions of dollars in research and development.  Therefore there is a much we ...
Secondary Navigation listed also by<br />Popularity not Alphabetical order.<br />Upper Navigation of most important<br />o...
    Information Sites<br />On the other hand do you want to promote your services online?  Since you won’t be actually sel...
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Web Marketing 3.0 Geo Targeting Presentation

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This is my work in progress slideshow for my Webinar on Web Marketing 3.0 Beta

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Web Marketing 3.0 Geo Targeting Presentation

  1. 1. Presents a Kamau Austin Demonstration<br />Web Marketing 3.0This Time it’s Personal<br />Grow Your Business Online on Google, Facebook, YouTube, and LinkedIn with Geo-Targeting Technology<br />
  2. 2. How Can You Begin to Build Your Business Online?<br />Why should you consider doing business online?<br /><ul><li>There are over 1.7 Billion people who used the Internet as of September 2009.
  3. 3. Furthermore, there are millions of people who are interested in specific information on a myriad of diverse industries online.
  4. 4. About 58% of the 113 billion searches online every month are for local business. </li></li></ul><li>First Decide What Type of Site You Need to Achieve Your Business Goals<br />Be realistic and think about how the Internet can help promote and you and your business<br />Different types of websites include:<br /><ul><li>eCommerce sites
  5. 5. Informational Sites
  6. 6. Sales Mini-sites
  7. 7. Social Media or Forum Sites
  8. 8. Membership Sites and…
  9. 9. Portal Sites</li></li></ul><li>eCommerce Sites<br />Can you successfully sell your products online? If you can you want to create an “eCommerce site”.<br />The example of the ultimate eCommerce site is of course Amazon. <br />
  10. 10. A Quick Look at Amazon<br />Amazon invests billions of dollars in research and development. Therefore there is a much we can learn from looking at it.<br />
  11. 11. Secondary Navigation listed also by<br />Popularity not Alphabetical order.<br />Upper Navigation of most important<br />or popular sections of site.<br />Utilities<br />Top Products<br />
  12. 12. Information Sites<br />On the other hand do you want to promote your services online? Since you won’t be actually selling a product online you will want an “informational site.”<br />This site will need a strong call to action to either join your list or to contact you.<br />I’ll use one of my sites SearchEnginePlan.com as an example of an information site.<br />
  13. 13. Google and the major search engines like and even favor<br />Sites with lots of information in various forms.<br />Logo on left side<br />Utilities<br />Articles &<br />Seminars<br />Services in<br />Second Link<br />Trust<br />Logos<br />Books<br />CDs or<br />DVDs<br />Other information sources Blogs, RSS feeds, Video channels, Podcasts, etc.<br />
  14. 14. Sales Mini-Site<br />If you want to sell informational products like e-books, CDs, DVDs, Info-packages and special reports you then may opt for a…“sales mini-site”.<br />A sales mini-site usually focuses on selling one infoproduct at a time with a backup response of getting a site visitor to join an email list.<br />
  15. 15. Hypnotic<br />Pre-Headline<br />Bold Claim<br />Headline<br />Supports<br />Headline<br />Testimonial<br />Block adds<br />Credibility<br />Picture or video<br />with Testimonial<br />Adds credibility<br />Quotes<br />
  16. 16. Testimonial<br />Lower Features of a Sale Mini-Site<br />Johnson Box<br />Video Demos<br />Video Demos<br />
  17. 17. Social Media or Forum Sites<br />Facebook over 300 Members<br />MySpace over 250 Members<br />About.com countless forums<br />Ning.com<br />Black Planet<br />Orkut will probably be biggest Social Network<br />Asian Market Largest Online<br />With Over 738 Million People<br />

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