See Kamaus Folder/ Book Updates and Training Materials/ Build Your Biz Online Doc to build Power Point also Use
Web Marketing 3.0 Geo Targeting Presentation
Presents a Kamau Austin Demonstration<br />Web Marketing 3.0This Time it’s Personal<br />Grow Your Business Online on Google, Facebook, YouTube, and LinkedIn with Geo-Targeting Technology<br />
How Can You Begin to Build Your Business Online?<br />Why should you consider doing business online?<br /><ul><li>There are over 1.7 Billion people who used the Internet as of September 2009.
Furthermore, there are millions of people who are interested in specific information on a myriad of diverse industries online.
About 58% of the 113 billion searches online every month are for local business. </li></li></ul><li>First Decide What Type of Site You Need to Achieve Your Business Goals<br />Be realistic and think about how the Internet can help promote and you and your business<br />Different types of websites include:<br /><ul><li>eCommerce sites
Portal Sites</li></li></ul><li>eCommerce Sites<br />Can you successfully sell your products online? If you can you want to create an “eCommerce site”.<br />The example of the ultimate eCommerce site is of course Amazon. <br />
A Quick Look at Amazon<br />Amazon invests billions of dollars in research and development. Therefore there is a much we can learn from looking at it.<br />
Secondary Navigation listed also by<br />Popularity not Alphabetical order.<br />Upper Navigation of most important<br />or popular sections of site.<br />Utilities<br />Top Products<br />
Information Sites<br />On the other hand do you want to promote your services online? Since you won’t be actually selling a product online you will want an “informational site.”<br />This site will need a strong call to action to either join your list or to contact you.<br />I’ll use one of my sites SearchEnginePlan.com as an example of an information site.<br />
Google and the major search engines like and even favor<br />Sites with lots of information in various forms.<br />Logo on left side<br />Utilities<br />Articles &<br />Seminars<br />Services in<br />Second Link<br />Trust<br />Logos<br />Books<br />CDs or<br />DVDs<br />Other information sources Blogs, RSS feeds, Video channels, Podcasts, etc.<br />
Sales Mini-Site<br />If you want to sell informational products like e-books, CDs, DVDs, Info-packages and special reports you then may opt for a…“sales mini-site”.<br />A sales mini-site usually focuses on selling one infoproduct at a time with a backup response of getting a site visitor to join an email list.<br />
Testimonial<br />Lower Features of a Sale Mini-Site<br />Johnson Box<br />Video Demos<br />Video Demos<br />
Social Media or Forum Sites<br />Facebook over 300 Members<br />MySpace over 250 Members<br />About.com countless forums<br />Ning.com<br />Black Planet<br />Orkut will probably be biggest Social Network<br />Asian Market Largest Online<br />With Over 738 Million People<br />