Summer intern ship report on sharekhan equity research kalpan
SUMMER INTERNSHIP PROJECT REPORT
INVESTMENT BEHAVIOUR OF THE CLIENTS OF THE SHAREKHAN TOWARDS
SHARES & EQUITY MARKET
A Project Report Submited
IN PARTIAL FULFILLMENT OF THE
REQUIREMENT OF THE AWARD FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
UNDER THE GUIDANCE OF
Faculty Guide Company Guide
Prof. Pinakin Jaiswal Mr. Nimit Shitole
[Batch : 2012-14, Enrollment No.:127110592197]
MBA SEMESTER II
PARUL INSTITUTE OF MANAGEMENT AND RESEARCH
Gujarat Technological University
I declare that the summer project report titled “Investment behavior of the
clients of the SHAREKHAN LTD. Towards Shares & equity market” is based on original piece
of work done by me for the fulfillment of degree of Master of Business Administration and
whatever information has been taken from any sources had been duly acknowledge.
I further declare that the personal data & information received from any
respondent during survey has not been shared with any one and is used for academic purpose
Parul Institute of Management & Research
This is to certify that_KALPAN_, student(s) of Master of Business Administration
(Batch 2012-2014) at Parul Institute of Management & Research, Waghodia ,
Vadodara have undertaken a Project Titled ““Investment behavior of the clients of the
SHAREKHAN LTD. Towards Shares & equity market” in partial fulfillment of 2 years
full time MBA program of Gujarat Technological University, Ahmedabad.. The
Summer Internship Project has been undertaken under the guidance of Prof.
PINAKIN JAISWAL, faculty member of Parul Institute of Management &
Research . This is also to ascertain that this project has been prepared only for the
award of Master of Business Administration degree and has not been submitted for
any other purpose.
Faculty Guide (Dr.P.G.K.Murthy )
For a management student training plays an important role during his/her study. Training
provides a corporate or real world platform to learn practically. MBA degree without any
training or corporate world experience is just like life without oxygen. So industrial training
provides a great learning experience about management concepts and its applications.
This training provides us an opportunity to know the current market. To know the
current market situations, prevailing competitions, behavioral environment of different people
etc. It provides us a platform whereby we can apply our theoretical knowledge and we can solve
many practical problems. And hence it can help us to be a successful manager in future.
Thanks to all those who directly or indirectly help me to complete this project within
a short time limit . For preparation of this report I would like to thanks to faculty members of our
college and staff members of SHARE KHAN LTD.
There is a fact that none of the human being in this world is 100% perfect and in order to
gain some perfect ness in itself an individual surely needs a helping hand. The same was with me
with respect to the project that I was undergoing during this session of 2 months. As I too was
illiterate with this research topic that I selected for my research at the initial stages, I got
acquainted with it slowly and steadily through efforts and surely from various intelligent and
helpful personalities. I would like to extend my heartily thanks to all of them through this
I am also thankful to MR. NIMIT SHITOLE( Assistant manager) of Sharekhan Ltd.,
Vadodara for giving me an opportunity for getting in valuable experience in such reputed
I am also thankful to Mr. Navneet Sharma (Branch Manager) who is presently
working with Sharekhan Limited for providing me actual training and the required knowledge
& guidance in completing this training successfully.
Finally, I would like to record my special thanks to my parents, friends, and colleagues
help me directly or indirectly in preparation of project work.
We reckon such questions generally come to the uninitiated, and perhaps
that's why you're here on this page in the first place!
To cut a long story short, Sharekhan is an equities focused organization
tracing its lineage to SSKI, a veteran equities solutions company with over 8
decades of experience in the Indian stock markets.
If you experience our language, presentation style, content or for that matter,
the online trading facility, you'll find a common thread; one that helps you
make informed decisions and simplifies investing in stocks. The common
thread of empowerment is what Sharekhan is all about!
Sharekhan is also about focus. Sharekhan does not claim expertise in too many things.
Sharekhan's expertise lies in stocks and that's what he talks about with authority. So when he
says that investing in stocks should not be confused with trading in stocks or a portfolio-based
strategy is better than betting on a single horse, it is something that is spoken with years of
focused learning and experience in the stock markets. And these beliefs are reflected in
everything Sharekhan does for you!
To sum up, Sharekhan brings to you a user- friendly online trading facility, coupled with a
wealth of content that will help you stalk the right shares.
Those of you who feel comfortable dealing with a human being and would rather visit a brick-
and-mortar outlet than talk to a PC, you'd be glad to
know that Sharekhan offers you the facility to visit (or talk to) any of our share shops across the
country. In fact Sharekhan runs India's largest chain of share shops with over hundred outlets in
more than 80 cities! What's a share shop? How do you locate a share shop in your city?
To find the answers of these questions, you must visit Sharekhan. In other words Sharekhan is a
company that provides you an outstanding trading facility with a wide variety of products and
acts as an investment consultant to manage your portfolio and secure a high rate of return on
your investments in the securities market.
Basically, the company is a market leader in providing brokering services and has a top turnover
in trading and the high turnover makes it the no.1 in the market. The main difference is the
services that they provide to the investors who really need it. The services are discussed in more
detail in the marketing activities. The clients are managed with a friendly corporate culture to
give him more benefited investment ideas and motivate him whenever he needs. The company is
providing as many tips to the clients (pre-market, online and post-market) for more and more
trading ideas and the manager helps each client to concentrate on a few scripts so that he can
manage the profit/loss.
In short, Sharekhan is currently having a good position in the market with the highest no of
transactions and also the highest turnover (buying & selling) in india and a leader in providing
better services to the investors. Sharekhan, india‟s leading stock broker is the retail arm of SSKI,
and offers you depository services and trade execution facilities for equities, derivatives and
commodities backed with investment advice tempered by decades of broking experience. A
research and analysis team is constantly working to track performance and trends. That‟s why
Sharekhan has the trading products, which are having one of the highest success rates in the
industry. Sharekhan is having 240 share shops in 110 cities; the largest chain of retail share
shops in India is of Sharekhan.
The company as a whole in its offline business has named itself as SSKI Securities Private
Limited – Sevaklal Sevantilal Kantilal Ishwarlal Securities Private Limited. The company has
preferred to name themselves under a blanket family name.
But in its online division started since 1997, the company preferred to name itself as
“SHAREKHAN”. The Brand name “SHAREKHAN” itself suggests the business in which the
company is dealing so that the customer could easily identify the product or service category.
To educate and empower the individual investor to make better investment decisions through
quality advice and superior service.
To be the best retail brokering Brand in the retail business of stock market.
ACHIEVEMENTS OF SHAREKHAN:
A wired company along with Reliance, Hll, Infosys, etc by „Business Today‟, January 2004
It was awarded „Top Domestic Brokerage House‟ four times by Euro and Asia money.
It was Winner of “Best Financial Website” award.
India‟s most preferred brokers within 5 years. “CNBC Awaaz customers Award 2005”.
Sharekhan ltd. Provide different Product as follows
1. Equity and Derivative Trading on BSE and NSE.
2. Depository Services.
3. Online Trading.
4. IPO Services.
5. Commodities Trading on MCX and NSDEX.
6. Portfolio Management Services.
SERVICES PROVIDED BY SHAREKHAN
Equity and Derivatives Trading
1. Online Services:
2. Offline Services:
Trading with the help of Dealer
Trading without credit
By calling to the Share shops
Credit facility (Only in Delivery-based)
Special website for Offline Clients: www.mysharekhan.com
Physical contract notes
Types of Account
Features of Classic A/c:
Online trading account for investing in Equities and Derivatives via
Integration of: Online trading + Bank + Demat account.
Instant cash transfer facility against purchase & sale of shares.
Make IPO bookings.
You get Instant order and trade confirmations by e-mail
Personalized Market Scan with your own customized stock ticker.
Single screen interface for cash and derivatives
Features of Speed-trade:
Instant order Execution & Confirmation
Single screen trading terminal
Real-time streaming quotes, tic-by-tic charts
Market summary (most traded scrip, highest value and lots of other relevant statistics)
Hot keys similar to a brokers terminal
Alerts and reminders
Back-up facility to place trades on Direct Phone lines
Single screen interface for cash and derivatives
Features of Dial-n-trade:
Two dedicated numbers for placing your orders with your cell phone or landline. Toll
free number: 1-800-22-7050. For people with difficulty in accessing the toll-free number,
we also have a Reliance number 30307600 which is charged at Rs. 1.50 per minute for
Automatic funds transfer with phone banking (for Citibank and HDFC bank customers).
Simple and Secure Interactive Voice Response based system for authentication.
No waiting time. Enter your TPIN to be transferred to our telebrokers.
You also get the trusted, professional advice of our teleprocess.
After hours order placement facility between 8.00 am and 9.30 am (timings to be
THE MAIN PURPOSE OF CONDUCTING THE SURVEY FOR Sharekhan
To identify the target consumer for share business.
To get a feel of the Customers perception about Sharekhan services products.
To find an appropriate communication message for attracting the people to Sharekhan
GLOBAL FINANCIAL SERVICES LTD.
OBJECTIVES OF THE STUDY
1) To study the perception of the customers with reference to the share market.
2) To analyze the level of satisfaction of customers transacting business through
3) To offer suggestions for increasing the level of satisfaction of the customers.
4) To study the customers satisfaction with reference to Sharekhan.
5) Various services offered by Sharekhan.
SCOPE OF THE STUDY
Globalization of the financial market has led to a manifold increase in investment. New markets
have been opened; new instruments have been developed; and new services have been launched.
Besides, a number of opportunities and challenges have also been thrown open. Online share
trading is new to Equity market in India. Mainly two exchanges are involved in online trading in
India BSE & NSE.
LIMITATIONS OF THE STUDY
The study was conducted in Vadodara city and the findings are applicable only to the city. Most
of the customers were busy and some of them were not in a position to give complete data.
Researcher had to proceed with incomplete data.
Shares represent ownership rights of their holders. Shareholders are owners of the
company. Shares can of two types:
Equity Shares are also known as ordinary shares.
Do not have fixed rate of dividend.
There is no legal obligation to pay dividends to equity shareholders.
STOCK MARKETS IN INDIA
Stock exchanges are the perfect type of market for securities whether of government
and semi-govt bodies or other public bodies as also for shares and debentures issued
by the joint-stock companies. In the stock market, purchases and sales of shares are
affected in conditions of free competition. Government securities are traded outside the
trading ring in the form of over the counter sales or purchase. The bargains that are
struck in the trading ring by the members of the stock exchanges are at the fairest
prices determined by the basic laws of supply and demand.
Definition of a stock exchange:
“Stock exchange means any body or individuals whether incorporated or not,
constituted for the purpose of assisting, regulating or controlling the business of buying,
selling or dealing in securities.” The securities include:
Shares of public company.
History of Stock Exchanges:
The only stock exchanges operating in the 19th century were those of Mumbai setup
in 1875 and Ahmadabad set up in 1894. These were organized as voluntary nonprofit-
marking associations of brokers to regulate and protect their interests. Before
the control on securities under the constitution in 1950, it was a state subject and the
Bombay securities contracts (control) act of 1925 used to regulate trading in
securities. Under this act, the Mumbai stock exchange was recognized in 1927 and
Ahmadabad in 1937. During the war boom, a number of stock exchanges were
organized. Soon after it became a central subject, central legislation was proposed
and a committee headed by A.D.Gorwala went into the bill for securities regulation.
On the basis of the committee‟s recommendations and public discussion, the
securities contract (regulation) act became law in 1956.
Functions of Stock Exchanges:
Stock exchanges provide liquidity to the listed companies. By giving quotations to
the listed companies, they help trading and raise funds from the market. Over the
hundred and twenty years during which the stock exchanges have existed in this
country and through their medium, the central and state government have raised
crores of rupees by floating public loans. Municipal corporations, trust and local
bodies have obtained from the public their financial requirements, and industry, trade
and commerce- the backbone of the country‟s economy-have secured capital of
crores or rupees through the issue of stocks, shares and debentures for financing
their day-to-day activities, organizing new ventures and completing projects of
expansion, diversification and modernization. By obtaining the listing and trading
facilities, public investment is increased and companies were able to raise more
funds. The quoted companies with wide public interest have enjoyed some benefits
and assets valuation has become easier for tax and other purposes.
ONLINE TRADING INDUSTRY – INDIA
With an online trading account, you can buy and sell shares in an instant! Anytime you like and
from anywhere you like. You can choose the online trading account that suits your trading habits
In online trading the orders are sent to the exchanges, the confirmation is immediately conveyed
through E-mail and the proceeds or shares are credited (or debited) to the bank and demat
accounts. Globally, trade every seconds trade that goes through in the stock market is an online
trade. We in India have a long way to go but we sure are catching up a good speed.
Companies offer a fast online share dealing service using real time quotes, free up to the
minute advice, information and tips. Trades may be both in NSE & BSE. Some online companies
offer investment in mutual funds and IPO‟s online.
The Indian problem:
Some other structural aspects need to be kept in mind while analyzing the e-broking scenario in
India. The breadth of participation in the stock market in India is significantly lower as compared
to western markets with only 12.1 million equity owning households and three million
depository accounts. Brokerage rates in India are significantly lower than US rates, with Indian
brokers charging commissions of 0.5% to 1.25% per trade. For any player, the pricing strategy
for e-broking for the retail segment is as follows: For the cash segment, the brokerage charged
varies from 0.4% to 0.85% based on the volume of trade done per quarter while for the margin
segment; the brokerage charged varies from 0.05% to 0.15% based on the volume of trade done
per quarter. The above charges are inclusive of depository charges and all the other statutory
VARIOUS STOCK EXCHANGES IN INDIA
Bombay Stock Exchange of India (BSE)
National Stock Exchange of India (NSE)
Indian Commodity Exchange (ICEX)
United Stock Exchange of India (USE)
Multi Commodity Exchange (MCX)
Over the Counter Exchange of India (OTCEI)
Inter-connected Stock Exchange of India (ISE)
Madras Stock Exchange (MSE)
Coimbatore Stock Exchange (CSX)
Ahmedabad Stock Exchange (ASE)
Bhubaneshwar Stock Exchange (BhSE)
Cochin Stock Exchange (CSE)
Hyderabad Stock Exchange (HSE)
Calcutta Stock Exchange (CSE)
Delhi Stock Exchange (DSE)
Bangalore Stock Exchange (BgSE)
Madhya Pradesh Stock Exchange, Indore
Jaipur Stock Exchange (JSE)
Magadh Stock Exchange, Patna
UP Stock Exchange (UPSE)
Vadodara Stock Exchange,Vadodara (VSE)
Guwahati Stock Exchange Ltd
Ludhiana Stock Exchange Association Ltd
Kanara Stock Exchange Ltd
Mangalore Stock Exchange Ltd
Pune Stock Exchange Ltd
Saurashtra Kutch Stock Exchange Ltd
Meerut Stock Exchange Ltd
Intrex Trade Exchange Ltd
United Stock Exchange of India
COMPETITORS OF SHAREKHAN LTD:
There are currently close to online brokerages in India with ICICI direct, HDFE securities, Kotak
Street, Share Khan, India Bulls and 5paisa,Motilal oswal being some major competitors of
Sharekhan . However, due to limited volumes, no online brokerage is currently making money
and a shakeout is imminent in the near future. The going to be expected to get tougher with the
advent capital account; convertibility, players such as TD Water house have already entered the
Indian market, while others such as Schwab are expected shortly. On an average, Rs. 40 crores
per day (Rs. 1300 crores per month) is likely to be the threshold breakeven for online brokerages.
The National Stock Exchange of India Limited has genesis in the report of the High
Powered Study Group on Establishment of New Stock Exchanges, which
recommended promotion of a National Stock Exchange by financial institutions (FI‟s)
to provide access to investors from all across the country on an equal footing. Based
on the recommendations, NSE was promoted by leading Financial Institutions at the
behest of the Government of India and was incorporated in November 1992 as a
tax-paying company unlike other stock exchanges in the country. On its recognition
as a stock exchange under the Securities Contracts (Regulation) Act, 1956 in April
1993, NSE commenced operations in the Wholesale Debt Market (WDM) segment
in June 1994. The Capital Market (Equities) segment commenced operations in
November 1994 and operations in Derivatives segment commenced in June 2000
NSE's mission is setting the agenda for change in the securities markets in India. The
NSE was set-up with the main objectives of:
Establishing a nation-wide trading facility for equities and debt instruments.
Ensuring equal access to investors all over the country through an appropriate
Providing a fair, efficient and transparent securities market to investors using
electronic trading systems.
Enabling shorter settlement cycles and book entry settlements systems, and
Meeting the current international standards of securities markets.
The standards set by NSE in terms of market practices and technology, have
become industry benchmarks and are being emulated by other market participants.
NSE is more than a mere market facilitator. It's that force which is guiding the
industry towards new horizons and greater opportunities.
BSE (Bombay stock exchange)
Bombay stock exchanges limited is the oldest stock exchange in Asia with a rich heritage.
Popularly known as “The native share and shareholders association” in 1875. It is the first stock
exchange in the country to obtain permanent recognition in 1956 from the government of India
under securities contracts (regulation) act, 1956. The exchanges pivotal and pre-eminent role in
the development of the Indian capital market is widely recognized and its index, SENSEX, is
tracked worldwide. Earlier an Association of persons (AOP), the exchanges is now a de-
mutualized and corporative entity incorporated under the provisions of the companies act, 1956,
pursuant to the BSE (Corporation and Demutualization) scheme, 2005.
Notified by the Securities and Exchange Board of India
With demutualization, the trading rights and ownership rights have been de-linked effectively
addressing concerns regarding perceived and real conflicts of interest. The exchange is
professionally managed under the overall direction of the board of directors.
The board comprises eminent professionals, representatives of trading members and the
Managing directors of the exchange. The board is inclusive and is designed to before from the
participation of market intermediaries.
In terms of organization structure, the board formulates larger policy issues and exercises overall
control. The committees constituted by the board are broad based. The day to day operations of
the exchange are managed by the managing director and a management team of professionals.
The exchange has a nationwide reach with a presence in 417 cities and towns of India. The
systems and processes of the exchange are designed to safeguard market integrity and enhance
transparency in operations. During the year 2004-05, the trading volumes on the exchange
showed robust growth.
The exchange provides an efficient and transparent market for trading in equity, debt instruments
and derivatives. The BSE‟s Online Trading System (BOLT) is a proprietary system of the
clearing and settlement functions of the exchange are ISO 9001:2000 certified.
SEBI (Securities and Exchange Board of India)
In 1998, the SEBI was established by the Government of India through an executive resolution,
and was subsequently upgraded as a fully autonomous body (a statutory board) in the year 1992
with the passing of the SEBI act on 30th Jan 1992. In place of Government control statutory and
autonomous regulatory boards with defined responsibilities, to cover both development and
regulation of the market, and independent powers have been set up. Paradoxically this is a
positive outcome of the securities scam of 1990-91.
The basic objectives of the board were identified as:
To promote the interests of investors in securities.
To promote the development of securities market.
To regulate the securities market and
For matters connected there with or incidental there zto.
Since its inception SEBI has been working targeting the securities and is attending to the
fulfillment of its objectives with commendable zeal and dexterity. The improvements in the
securities markets like capitalizations requirements, margining, establishments of clearing
corporation etc. reduced the risk of credit and also reduced the market.
SEBI has introduced the comprehensive regulatory measures prescribed norms, the eligibility
criteria, the code of obligations and the code of conduct for different intermediaries like, bankers
to issue, merchant bankers, brokers and sub-brokers, registrars, portfolio managers, credit rating
agencies, underwriters and others. It has framed by-laws, risk identification and risk management
systems for clearing houses of stock exchanges, surveillance system etc. which has made dealing
in securities both safe And transparent to the end investors.
Another significant event is the approval of trading in stock indices (like S&P CNX Nifty
and Sensex) in 2000. A market index is a convenient and effective product because of the
It acts as a barometer for market behavior.
It is used to benchmark portfolio performance.
It is used in derivative instrument like index futures and index options.
It can be used for passive fund management as in case if index funds.
Two board approaches of SEBI is to integrate the securities market at the national level, and
also to diversify the trading products, so that there is an increase in number of traders including
banks, financial institutions, insurance companies, mutual funds, primary dealers etc. to transact
through the exchanges. In this context the introduction of derivatives trading through Indian
stock exchanges permitted by SEBI in 2000 AD is a real landmark.
SEBI appointed the L.C. Gupta Committee in 1998 to recommend the regulatory frameworks
for derivatives trading and suggest by-laws for regulation and control of trading and settlement
of derivatives contracts. The board of SEBI in its meeting held on May 11, 1198 accepted the
recommendations of the committee and approved the phased introduction of derivatives trading
in India beginning with stock index futures. The board also approved the “Suggestive by-laws”
as recommended by the Dr. L.C. Gupta Committee for regulation and control of trading and
settlement of derivatives contracts.
SEBI then appointed the J. R. Verma Committee to recommend Risk Containment Measures
(RCM) in the Indian stock index futures market. The report was submitted in November 1998.
However the Securities Contracts (Regulation) act, 1956 (SCRA) required amendment to include
“derivatives” in the definitions of securities to enable SEBI to introduce trading in derivatives.
The necessary amendment was then carried out by the Government in 1999. The Securities law
(Amendment) bill, 1999 was introduced. In December 1999 the new framework was approved.
Derivatives have been accorded the status of „Securities‟. The ban imposed on trading in
derivatives in 1969 under a notification issued by the central government was revoked.
Thereafter SEBI formulated the necessary regulations and intimated the stock exchanges in the
year 2000. The derivatives trading started in India at NSE in 2000 and BSE started trading in the
Research design - Descriptive research
Statistical tools - Percentage method
ANOVA (F – test)
- Chi square (x2)
Research instrument - Questionnaire
Questionnaire - Open ended and close ended
Contact method - Survey
- Personal interview
- Online interview
Method of data Collection - Primary data and Secondary data
Sampling method - Non-probability sampling
Sampling type - Area sampling
Sampling unit - Consumers
Sampling size - 50
There are three types of research design. They are
In this research the research design adopted is Descriptive research design.
Descriptive Research Design
It is designed to describe something, such as demographic characteristics of consumers who use
the products. It deals with determining frequency with something occurs or how two variables
vary together. This study is also guided by an initial
Importance of Descriptive Study
During the analysis of characteristics of certain groups, for e.g. users of a product with
different age, sex, education etc.
To forecast the future trends, e.g. sales of a company‟s product in each of next five years.
To study whether certain variables are associated, e.g. income and usage of a product.
Designing and implementing the questionnaire is one of the most interesting and challenging
tasks of conducting research. Questionnaire designing also becomes important and necessary
when he/she observes that unless the data discussion or otherwise is noted down, is basic form
will be distorted. The questionnaire is the backbone for obtaining data during a personal
interview, telephone survey, and mail survey.
Meaning of Questionnaire
A questionnaire is a form prepared and distributed to secure response to certain question. The
term questionnaire refers to a self administration process here by the respondent himself/herself
reads the questionnaire and records his/her answer assistance of an interviewer.
Purpose of questionnaire is two fold
To collect information from the respondent who are scattered in a vast area.
To achieve success in collecting reliable and dependable data.
Determining Type of Question
After specifying the required data, the researcher must decide the type of question required to be
asked from the respondents to collect this data. He/she must understand various existing types of
question and decide which of these would suit the most of his/her project situation. There are
different types of questions they are as follows:
Direct question – Direct question are just what their name indicates e.g. Have you ever
Indirect question – Indirect refers to those whose responses are used to indicate or suggest date
about respondents other than the actual facts given in the answer. For e.g. why you think most
other people buy prefer SHAREKHAN ?
Open ended question – Sometimes these question are called free answer questions the respondent
answer in his/her words, for e.g. and open ended question on a study on “Orange squashes” can
be asked as what suggestion do you make for improving orange squashes? In this case no answer
choice is given to the respondent and he/she may give any answer he/she thinks.
Close ended question – Such guests are also called fixed alternative questions. The alternative
questionnaire may take the form of dichotomous question multiple choice question checklist and
rating scales, such as ordinal scale nominal scale etc.
Question method of data collection is quite popular and consists of question printed or typed in a
form or set of forms. Care was taken in the main aspect as general form. Question sequence,
question formulation and wording, the study was associated with both the question i.e., closed
ended and open ended questions. Free responses were invited from the respondents.
Types of Questionnaire
The study conducted by using structural and undisguised questionnaire. It comprises of both
open and closed ended questions. Questions are rather framed for the customer attitude including
the multiple choice and dichotomous questions.
The following are the contact method generally user for survey.
1. Mail survey
2. Telephone interview
3. Personal interview
Method of Data Collection
The task of collecting data being after a research problem has been defined and plan is chalked
and plan is chalked out. This study pertains to collect data from primary sources primary data
and from secondary sources secondary data.
Primary data are that information which is collected, fresh and fir the first time thus happens to
be original in character primary data can be collected in marketing by three basic methods, viz.,
survey, observation and experiments.
On the other hand are those, which have already been passed through the statistical process.
The secondary data are that information which is collected from internal sources as well
as external sources, Wiz‟s from the company own the records and documents.
Secondary data was collected from the registers, manuals, information bulletins
maintained by the personnel department and other records, information collected in this manner
was immediately complied processed manually and a statistical structure was given to the data to
help interpretation of the statistical data.
Sampling can be carried out fewer than two important methods, in order to obtain a respective of
the sample they are classified as:
1. Probability sampling
2. Non-probability sampling
50 consumers are taken as samples.
Selected for this study in area sampling /cluster sampling.
DATA ANALYSIS & INTERPRETATION
ABOVE 50 5
INTERPRETATION :- From the above study the result is 18 respondance between 20 – 30 age
, 7 respondance between 30 – 40 age , 20 respondance between 40 – 50 age , and only 5
respondance Above 50 age are the interested in Equity trading in SHAREKHAN . majority
40 – 50 age people are came.
20 - 30 30 - 40 40 - 50 ABOVE 50
INTERPRETATION :- From the above study we can clarify that out of 50 , 36 male
respondance and 14 female respondance are doing trading in SHAREKHAN. So we can clarify
that male are more interested compare to female in Equity trading in sharekhan .
PUBLIC SECTOR JOB 8
PVT. SECTOR JOB 9
INTERPRETATION :- From the above study we can see that out of 50 respondance , 10
respondance are students , 8 respondance have public sector job , 9 respondance have pvt. Sector
job , 7 respondance are professionals , 12 respondance are Businessman ,and 4 are related to the
Other work. We can justify that business people are mire interested in equity trading with
1. ARE YOU AWARE OF ONLINE TRADING ?
INTERPRETATION :- we can see that out of 50 respondance , 47 respondance
are aware and only 3 respondance are not aware about the online trading.
from the above mention graph we can clearly identify that most of the people are
aware about the online trading.
2. WHAT IS YOUR OPINION ABOUT SHARES ?
It offers an investment facility 14
It make earn quick profit / gain 12
It is a part of an investment 10
It offers easy liquidity 14
INTERPRETATION :- out of 50 respondance , 14 are belives that shares offer
an investment policy , 12 people are believes that shares are earn quick profit /
gain , 10 are believe that it is a part of an investment , 14 people are believes that
shares are useful for easy liquidity.
3. HOW DID YOU COME TO KNOW ABOUT SHAREKHAN ONLINE
TRADING SHARES ?
Share brocker 12
Online adv. 9
PROFIT / GAIN
PART OF AN
INTERPRETATION :- Out of 50 respondance , 12 people got information
about sharekhan from share brockers , 5 people got information about sharekhan
from Bankers ,24 people got information about sharekhan from Friends , 9
people got information about sharekhan from online advertisement . so we can
justify that majority people have got info. From friends and relatives.
4. WHAT IS YOUR OBJECTIVE BEHIND INVESTING IN SHARES ?
Tax saving 10
Earn high dividends 17
Easy liquidity 8
Capital appreciation in the long run 15
SHARE BROKER BANKERS FRIENDS ONLINE ADV.
INTERPRETATION :- Out of 50 respondance , 10 are thinks that investing in
share is Tax Saving , 17 are thinks that investing in share is earn high dividend ,
8 are thinks that investing in share is easy liquidity , 15 are thinks that investing
in share is capital appreciation for long term . Most of the people are investing
only for eran high profit / gain .
5. HOW FREQUENTLY YOU INVEST IN SHARES ?
Every 3 months 8
Every 6 months 9
TAX SAVING EARN HIGH
EASY LIQUIDITY CAPITAL
INTERPRETATION :- Out of 50 respondance , 22 people are invest in shrares
Monthly, 8 people are invest in shrares Every 3 month , 9 people are invest in
shrares Every 6 month , 11 people are invest in shrares others.
6. HOW MUCH RISK CAN YOU TAKE AT A TIME ?
Whole money 5
Half money 7
Depends on market 11
On particular brand only 10
Can‟t say 17
MONTHLY EVERY 3
INTERPRETATION :- Out of the 50 people , 5 people are take risk on whole
money , 7 people are take risk on Half money , 11 people are take risk on the
depends on market , 10 people are take risk on a particular brand only , 17 people
are take risk for them Can‟t say.
7. Have you ever felt dissatisfied with any of the services of our company Sharekhan
Slow operation 15
Delayed correspondence 17
Inaccessibility to the service centre 7
Fund transfer facility 11
INTERPRETATION :- out of the 50 respondance 15 people are dissatisfy with
services of sharekhan is Slow operation , 17 people are dissatisfy with services of
sharekhan is Delayed operation , 7 people are dissatisfy with services of
sharekhan is inaccessibility to the service centre, 11 people are dissatisfy with
services of sharekhan is Fund transfer facility .
8. Are you satisfied by the brokerage charges of transactions when compared to
other competitors in the market?
Highly satisfied 7
Highly dissatisfy 15
INTERPRETATION :- Out of 50 respondance , 7 are Highly satisfied with
Brockrage of Sharekhan , 12 are satisfied with Brockrage of Sharekhan , 9 are
remain Moderate with Brockrage of Sharekhan , 7 are Dissatisfied with Brockrage
of Sharekhan , 15 are Highly Dissatisfied with Brockrage of Sharekhan .
9. Are you satisfied by the options BTST/DELIVERY (buy today sell tomorrow)
provided by the company ?
INTERPRETATION :- Out of 50 respondance , 40 people are satisfied by the
options BTST/DELIVERY (buy today sell tomorrow) , 10 Dissatisfied by the
options BTST/DELIVERY (buy today sell tomorrow) .
10. Are you aware of the absence of AMC (Annual maintenance charges) with
reference to Sharekhan ?
INTERPRETATION :- Out of 50 respondance all 50 are aware about the AMC
11. Are you aware of TRADE TIGER software, which is being used for the online
INTERPRETATION :- From the 50 respondance 47 are aware about the
TRADE TIGER , only 3 are not aware .
12. Are you satisfied by the overall services provided by Sharekhan ?
High satisfied 7
Highly dissatified 9
INTERPRETATION :- services From the 50 respondance , 7 are Highly
satisfied by the overall services provided by Sharekhan , 7 are Satisfied by the
overall services provided by Sharekhan , 14 are Moderate by the overall services
provided by Sharekhan , 13 are Dissatisfied by the overall provided by Sharekhan
, 9 Highly dissatisfied by the overall services provided by Sharekhan .
In the prevailing competitive environment existing in the share industry, the market
potential and promotional strategy is changing from time to time. So there is a need to analyze
the market efficiency and promotional strategy prevailing in the market
For the development of SHAREKHAN .
It is found from the study customer awareness toward SHAREKHAN in different aspects are as
1. AGE wise highest people comes between the age of 40 – 50 i.e. 20 .
Second highest 20 – 30 i.e. 18.
2. As SHAREKHAN deals with online shares, 47 of the customers are aware
of the online shares and 3 of the respondents are not aware of online
3. out of 50 respondance , 14 are belives that shares offer an investment
policy , 12 people are believes that shares are earn quick profit / gain , 10
are believe that it is a part of an investment , 14 people are believes that
shares are useful for easy liquidity.
4. Maximum no. of customers got knowledge about SHAREKHAN through
Friends that is 24 , next to that they come to know through the Share
Brokers that is 12 and rest of the customers through Online adv. and
5. Majority of the customers main objective is to invest in shares is earn high
returns that is 17 , easy liquidity around 8 , 10 of the respondents invest
because of the tax-saving rest to 15 capital appreciation in long run. So
over all result is people invest shares only for earning high dividends and
Capital appreciation for long term .
6. Around 8 of the customers invest shares in the time gap within 3 months.
22 of the customers invest Monthly . it is the major in numbers .
7. When we talk about risk taking , 11 people are take risk on the depends on
market , 10 people are take risk on a particular brand only , 17 people are
take risk for them Can‟t say.
8. 15 of the customers feels slow operations, inaccessibility to the service
centre and fund transfer facility and 7 very few customers are dissatisfied
for their delayed correspondence.
9. The brokerage charges are highly Dissatisfied by 15 of the customers, 7
says dissatisfied, 9 are moderate and 12 are satisfied. Only 7 of the
customers say Highly satisfied so almost 70% of them are Highly
Dissatisfied with the brokerage charge.
10. 40 of the customers are satisfied with the BTST provided by the
company; only few customers that are 10 are not satisfied and said no.
11. AMC‟s absence in the company is aware to all 50 of the customers and
not aware that is 0 .
12. Company‟s TRADE TIGER software used for online transaction is aware
to 47 of the customers and only few, 3 are not aware.
From the analysis of the survey and personal observation of the customer towards the
awareness of the share and the share company SHAREKHAN . Lots of experience gained from
the survey. This will help the company to survive in the market and also improvise their market
potential in the current competitive environment. With this the company should take immediate
steps to improve the nature of the business.
From the survey : -
1) Try to encourage people wo comes between the age group of 30 – 40. They are very less
2) Most of the customers got information about the company only through the Friends . The
company should take necessary steps to concentrate on the advertisements. Through they
are advertising online, it is necessary to advertise in TV, radio, presses; only when they
give these kinds of advertisements they can get lots of customers. Also they have to go
for boarding, which can be viewed by everyone passing by.
3) It was found that maximum no of customer is investing in shares after a time gap of 3
months. The company should explain the benefits of intraday (buy today and sell today)
operations certain customers invest in shares with a long term on capital apperceptions.
The benefits of short term trading can be explained to the customers so that they may be
persuaded to go in for the same.
4) There is a unfavorable feedback from the customers about brokerage charges as per
transactions. . The company should take necessary steps to concentrate on the Brockrage
charges according to competitiors .
5) Many of the customers are not aware of my broker software. This usefulness should be
explained to them.
6) Customers with money to invest may be living in isolated areas with no proper telephone
or computer facility, the company may think of deputing relationship managers to help
the customers through proper guidance and by passing on relevant information.
7) More number of customers are dissatisfied with slow operation and delay operation of
transaction , so it is advisable to take some steps for that .
Share trading as a whole is now considered as a specific sources of investment. With the
advent of new online based trading customers are very much satisfied. Share trading industry has
reviewed up its standards once again investment centers.
It can be explicitly noted from the project that the awareness level are high with the
present youngsters and the middle-aged group which can be observed as a positive sign for the
growth of the industry. The effectiveness of the other supporting instrument
like client relationship can be further improved so that the impact will be high.
It doesn‟t end at just opening the demat account but the actual implementation is
considered with the customer related services. The customer should be updated on recent trends
market news and the value of the investment that increases their satisfaction and awareness and
trust on the company.
Age: a) 20 – 30 b) 30 – 40 c) 40 – 50 d) above 50
. Sex: a) Male b) Female
Occupation: a) student b) Pubic sector c) Professional
d) pvt. Sector employee e) Investor in stock market
1. Are you aware of online trading?
a) Yes b) No
2. What is your opinion about shares?
a) Shares offer an investment opportunity
b) Shares make earn quick profit/ gain
c) Share is a part of an investment
d) Shares offer easy liquidity
3. How did you come to know about Sharekhan online trading share?
a) Share broker b) Bankers
c) Friends d) Online Advertisement
4. What is your objective behind investing in shares?
a) Tax saving
b) Earn high dividends
c) Easy liquidity
d) Capital appreciation in the long run
5. How frequently you invest in shares?
a) Monthly b) Every 3 months c) Every 6 months d) Others
6. How much risk can you take at a time?
a) your whole money b) Half of money c) Depends on market d) on particular
brand only e) can‟t say
7. Have you ever felt dissatisfied with any of the services of our company Sharekhan ?
a) Slow operation b) Delayed correspondence
c) Inaccessibility to the service centre d) Fund transfer facility
8. Are you satisfied by the brokerage charges of transactions when compared to other
competitors in the market?
a) Highly satisfied b) Satisfied c) Moderate
d) Dissatisfied e) Highly dissatisfied
9. Are you satisfied by the options BTST/DELIVERY (buy today sell tomorrow) provided by the
a) Yes b) No
10. Are you aware of the absence of AMC (Annual maintenance charges) with reference to
a) Yes b) No
11. Are you aware of TRADE TIGER software, which is being used for the online transactions?
a) Yes b) No
12. Are you satisfied by the overall services provided by Sharekhan ?
a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied e) Highly
For more query and help contact
On this number 7878216506
E-mail ID :- firstname.lastname@example.org
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