A
SUMMER INTERNSHIP PROJECT REPORT
ON
INVESTMENT BEHAVIOUR OF THE CLIENTS OF THE SHAREKHAN TOWARDS
SHARES & EQUITY MARKET
...
DECLARATION
I declare that the summer project report titled “Investment behavior of the
clients of the SHAREKHAN LTD. Towa...
Parul Institute of Management & Research
CERTIFICATE
This is to certify that_KALPAN_, student(s) of Master of Business Adm...
PREFACE
For a management student training plays an important role during his/her study. Training
provides a corporate or r...
ACKNOWLEDGEMENT
There is a fact that none of the human being in this world is 100% perfect and in order to
gain some perfe...
We reckon such questions generally come to the uninitiated, and perhaps
that's why you're here on this page in the first p...
know that Sharekhan offers you the facility to visit (or talk to) any of our share shops across the
country. In fact Share...
BRAND NAME
The company as a whole in its offline business has named itself as SSKI Securities Private
Limited – Sevaklal S...
MISSION:
To educate and empower the individual investor to make better investment decisions through
quality advice and sup...
Sharekhan ltd. Provide different Product as follows
1. Equity and Derivative Trading on BSE and NSE.
2. Depository Service...
SERVICES PROVIDED BY SHAREKHAN
Online Services
Offline Services
Depository Services
Equity and Derivatives Trading
Fundame...
Types of Account
Classic A/c
Speed-trade
Classic A/c:
Features of Classic A/c:
Online trading account for investing in Equ...
 Back-up facility to place trades on Direct Phone lines
 Single screen interface for cash and derivatives
Dial-n-trade:
...
THE MAIN PURPOSE OF CONDUCTING THE SURVEY FOR Sharekhan
To identify the target consumer for share business.
To get a feel ...
SCOPE OF THE STUDY
Globalization of the financial market has led to a manifold increase in investment. New markets
have be...
EQUITY SHARES
 Shares represent ownership rights of their holders. Shareholders are owners of the
company. Shares can of ...
Definition of a stock exchange:
“Stock exchange means any body or individuals whether incorporated or not,
constituted for...
Functions of Stock Exchanges:
Stock exchanges provide liquidity to the listed companies. By giving quotations to
the liste...
ONLINE TRADING INDUSTRY – INDIA
With an online trading account, you can buy and sell shares in an instant! Anytime you lik...
VARIOUS STOCK EXCHANGES IN INDIA
Bombay Stock Exchange of India (BSE)
National Stock Exchange of India (NSE)
Indian Commod...
Pune Stock Exchange Ltd
Saurashtra Kutch Stock Exchange Ltd
Meerut Stock Exchange Ltd
Intrex Trade Exchange Ltd
United Sto...
The National Stock Exchange of India Limited has genesis in the report of the High
Powered Study Group on Establishment of...
NSE was set-up with the main objectives of:
Establishing a nation-wide trading facility for equities and debt instruments....
BSE (Bombay stock exchange)
Bombay stock exchanges limited is the oldest stock exchange in Asia with a rich heritage.
Popu...
The exchange has a nationwide reach with a presence in 417 cities and towns of India. The
systems and processes of the exc...
SEBI (Securities and Exchange Board of India)
In 1998, the SEBI was established by the Government of India through an exec...
agencies, underwriters and others. It has framed by-laws, risk identification and risk management
systems for clearing hou...
Derivatives have been accorded the status of „Securities‟. The ban imposed on trading in
derivatives in 1969 under a notif...
RESEARCH METHODOLOGY:
Research design - Descriptive research
Statistical tools - Percentage method
ANOVA (F – test)
- Chi ...
Research Design
There are three types of research design. They are
Descriptive
Exploratory
Explanatory
In this research th...
Questionnaire Design
Designing and implementing the questionnaire is one of the most interesting and challenging
tasks of ...
Open ended question – Sometimes these question are called free answer questions the respondent
answer in his/her words, fo...
Method of Data Collection
The task of collecting data being after a research problem has been defined and plan is chalked
...
Sampling Procedures
Sampling can be carried out fewer than two important methods, in order to obtain a respective of
the s...
DATA ANALYSIS & INTERPRETATION
AGE :-
20-30 18
30-40 7
40-50 20
ABOVE 50 5
INTERPRETATION :- From the above study the resu...
GENDER :-
MALE 36
FEMALE 14
INTERPRETATION :- From the above study we can clarify that out of 50 , 36 male
respondance and...
INTERPRETATION :- From the above study we can see that out of 50 respondance , 10
respondance are students , 8 respondance...
INTERPRETATION :- we can see that out of 50 respondance , 47 respondance
are aware and only 3 respondance are not aware ab...
INTERPRETATION :- out of 50 respondance , 14 are belives that shares offer
an investment policy , 12 people are believes t...
INTERPRETATION :- Out of 50 respondance , 12 people got information
about sharekhan from share brockers , 5 people got inf...
INTERPRETATION :- Out of 50 respondance , 10 are thinks that investing in
share is Tax Saving , 17 are thinks that investi...
INTERPRETATION :- Out of 50 respondance , 22 people are invest in shrares
Monthly, 8 people are invest in shrares Every 3 ...
INTERPRETATION :- Out of the 50 people , 5 people are take risk on whole
money , 7 people are take risk on Half money , 11...
INTERPRETATION :- out of the 50 respondance 15 people are dissatisfy with
services of sharekhan is Slow operation , 17 peo...
INTERPRETATION :- Out of 50 respondance , 7 are Highly satisfied with
Brockrage of Sharekhan , 12 are satisfied with Brock...
INTERPRETATION :- Out of 50 respondance , 40 people are satisfied by the
options BTST/DELIVERY (buy today sell tomorrow) ,...
INTERPRETATION :- Out of 50 respondance all 50 are aware about the AMC
.
11. Are you aware of TRADE TIGER software, which ...
12. Are you satisfied by the overall services provided by Sharekhan ?
High satisfied 7
Satisfied 7
Moderate 14
Dissatisfie...
FINDINGS
In the prevailing competitive environment existing in the share industry, the market
potential and promotional st...
6. Around 8 of the customers invest shares in the time gap within 3 months.
22 of the customers invest Monthly . it is the...
SUGGESTIONS
From the analysis of the survey and personal observation of the customer towards the
awareness of the share an...
6) Customers with money to invest may be living in isolated areas with no proper telephone
or computer facility, the compa...
CONCLUSION
Share trading as a whole is now considered as a specific sources of investment. With the
advent of new online b...
BIBILIOGRAPHY
 www.sharekhan.com
 www.economictimes.com
 www.moneycontrol.com
 www.bseindia.com
 www.nseindia.com
 w...
QUESTIONNAIRE
Name:
Age: a) 20 – 30 b) 30 – 40 c) 40 – 50 d) above 50
. Sex: a) Male b) Female
Occupation: a) student b) P...
2. What is your opinion about shares?
a) Shares offer an investment opportunity
b) Shares make earn quick profit/ gain
c) ...
10. Are you aware of the absence of AMC (Annual maintenance charges) with reference to
Sharekhan ?
a) Yes b) No
11. Are yo...
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Summer intern ship report on sharekhan equity research kalpan

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Summer intern ship report on sharekhan equity research kalpan

  1. 1. A SUMMER INTERNSHIP PROJECT REPORT ON INVESTMENT BEHAVIOUR OF THE CLIENTS OF THE SHAREKHAN TOWARDS SHARES & EQUITY MARKET At A Project Report Submited IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF Faculty Guide Company Guide Prof. Pinakin Jaiswal Mr. Nimit Shitole -:Submitted By:- KALPAN PATEL [Batch : 2012-14, Enrollment No.:127110592197] MBA SEMESTER II PARUL INSTITUTE OF MANAGEMENT AND RESEARCH Affiliated to Gujarat Technological University
  2. 2. DECLARATION I declare that the summer project report titled “Investment behavior of the clients of the SHAREKHAN LTD. Towards Shares & equity market” is based on original piece of work done by me for the fulfillment of degree of Master of Business Administration and whatever information has been taken from any sources had been duly acknowledge. I further declare that the personal data & information received from any respondent during survey has not been shared with any one and is used for academic purpose only. MR.KALPAN PATEL
  3. 3. Parul Institute of Management & Research CERTIFICATE This is to certify that_KALPAN_, student(s) of Master of Business Administration (Batch 2012-2014) at Parul Institute of Management & Research, Waghodia , Vadodara have undertaken a Project Titled ““Investment behavior of the clients of the SHAREKHAN LTD. Towards Shares & equity market” in partial fulfillment of 2 years full time MBA program of Gujarat Technological University, Ahmedabad.. The Summer Internship Project has been undertaken under the guidance of Prof. PINAKIN JAISWAL, faculty member of Parul Institute of Management & Research . This is also to ascertain that this project has been prepared only for the award of Master of Business Administration degree and has not been submitted for any other purpose. Faculty Guide (Dr.P.G.K.Murthy ) Director Date: Place: Vadodara
  4. 4. PREFACE For a management student training plays an important role during his/her study. Training provides a corporate or real world platform to learn practically. MBA degree without any training or corporate world experience is just like life without oxygen. So industrial training provides a great learning experience about management concepts and its applications. This training provides us an opportunity to know the current market. To know the current market situations, prevailing competitions, behavioral environment of different people etc. It provides us a platform whereby we can apply our theoretical knowledge and we can solve many practical problems. And hence it can help us to be a successful manager in future. Thanks to all those who directly or indirectly help me to complete this project within a short time limit . For preparation of this report I would like to thanks to faculty members of our college and staff members of SHARE KHAN LTD.
  5. 5. ACKNOWLEDGEMENT There is a fact that none of the human being in this world is 100% perfect and in order to gain some perfect ness in itself an individual surely needs a helping hand. The same was with me with respect to the project that I was undergoing during this session of 2 months. As I too was illiterate with this research topic that I selected for my research at the initial stages, I got acquainted with it slowly and steadily through efforts and surely from various intelligent and helpful personalities. I would like to extend my heartily thanks to all of them through this acknowledgement. I am also thankful to MR. NIMIT SHITOLE( Assistant manager) of Sharekhan Ltd., Vadodara for giving me an opportunity for getting in valuable experience in such reputed organization. I am also thankful to Mr. Navneet Sharma (Branch Manager) who is presently working with Sharekhan Limited for providing me actual training and the required knowledge & guidance in completing this training successfully. Finally, I would like to record my special thanks to my parents, friends, and colleagues help me directly or indirectly in preparation of project work.
  6. 6. We reckon such questions generally come to the uninitiated, and perhaps that's why you're here on this page in the first place! To cut a long story short, Sharekhan is an equities focused organization tracing its lineage to SSKI, a veteran equities solutions company with over 8 decades of experience in the Indian stock markets. If you experience our language, presentation style, content or for that matter, the online trading facility, you'll find a common thread; one that helps you make informed decisions and simplifies investing in stocks. The common thread of empowerment is what Sharekhan is all about! Sharekhan is also about focus. Sharekhan does not claim expertise in too many things. Sharekhan's expertise lies in stocks and that's what he talks about with authority. So when he says that investing in stocks should not be confused with trading in stocks or a portfolio-based strategy is better than betting on a single horse, it is something that is spoken with years of focused learning and experience in the stock markets. And these beliefs are reflected in everything Sharekhan does for you! To sum up, Sharekhan brings to you a user- friendly online trading facility, coupled with a wealth of content that will help you stalk the right shares. Those of you who feel comfortable dealing with a human being and would rather visit a brick- and-mortar outlet than talk to a PC, you'd be glad to
  7. 7. know that Sharekhan offers you the facility to visit (or talk to) any of our share shops across the country. In fact Sharekhan runs India's largest chain of share shops with over hundred outlets in more than 80 cities! What's a share shop? How do you locate a share shop in your city? To find the answers of these questions, you must visit Sharekhan. In other words Sharekhan is a company that provides you an outstanding trading facility with a wide variety of products and acts as an investment consultant to manage your portfolio and secure a high rate of return on your investments in the securities market. Basically, the company is a market leader in providing brokering services and has a top turnover in trading and the high turnover makes it the no.1 in the market. The main difference is the services that they provide to the investors who really need it. The services are discussed in more detail in the marketing activities. The clients are managed with a friendly corporate culture to give him more benefited investment ideas and motivate him whenever he needs. The company is providing as many tips to the clients (pre-market, online and post-market) for more and more trading ideas and the manager helps each client to concentrate on a few scripts so that he can manage the profit/loss. In short, Sharekhan is currently having a good position in the market with the highest no of transactions and also the highest turnover (buying & selling) in india and a leader in providing better services to the investors. Sharekhan, india‟s leading stock broker is the retail arm of SSKI, and offers you depository services and trade execution facilities for equities, derivatives and commodities backed with investment advice tempered by decades of broking experience. A research and analysis team is constantly working to track performance and trends. That‟s why Sharekhan has the trading products, which are having one of the highest success rates in the industry. Sharekhan is having 240 share shops in 110 cities; the largest chain of retail share shops in India is of Sharekhan.
  8. 8. BRAND NAME The company as a whole in its offline business has named itself as SSKI Securities Private Limited – Sevaklal Sevantilal Kantilal Ishwarlal Securities Private Limited. The company has preferred to name themselves under a blanket family name. But in its online division started since 1997, the company preferred to name itself as “SHAREKHAN”. The Brand name “SHAREKHAN” itself suggests the business in which the company is dealing so that the customer could easily identify the product or service category.
  9. 9. MISSION: To educate and empower the individual investor to make better investment decisions through quality advice and superior service. VISION: To be the best retail brokering Brand in the retail business of stock market. ACHIEVEMENTS OF SHAREKHAN: A wired company along with Reliance, Hll, Infosys, etc by „Business Today‟, January 2004 edition. It was awarded „Top Domestic Brokerage House‟ four times by Euro and Asia money. It was Winner of “Best Financial Website” award. India‟s most preferred brokers within 5 years. “CNBC Awaaz customers Award 2005”.
  10. 10. Sharekhan ltd. Provide different Product as follows 1. Equity and Derivative Trading on BSE and NSE. 2. Depository Services. 3. Online Trading. 4. IPO Services. 5. Commodities Trading on MCX and NSDEX. 6. Portfolio Management Services.
  11. 11. SERVICES PROVIDED BY SHAREKHAN Online Services Offline Services Depository Services Equity and Derivatives Trading Fundamental Research Technical Research Portfolio Management Commodities Trading Dial-n-trade Share shops 1. Online Services:  Mutual Funds  Commodity Futures  PMS  Technical PMS  Demat Services  Share shops 2. Offline Services:  Trading with the help of Dealer  Trading without credit  By calling to the Share shops  Credit facility (Only in Delivery-based)  T+2 facility  Special website for Offline Clients: www.mysharekhan.com  Physical contract notes
  12. 12. Types of Account Classic A/c Speed-trade Classic A/c: Features of Classic A/c: Online trading account for investing in Equities and Derivatives via sharekhan.com.  Integration of: Online trading + Bank + Demat account.  Instant cash transfer facility against purchase & sale of shares.  Make IPO bookings.  You get Instant order and trade confirmations by e-mail  Streaming Quotes.  Personalized Market Scan with your own customized stock ticker.  Single screen interface for cash and derivatives Speed-trade: Features of Speed-trade:  Instant order Execution & Confirmation  Single screen trading terminal  Real-time streaming quotes, tic-by-tic charts  Market summary (most traded scrip, highest value and lots of other relevant statistics)  Hot keys similar to a brokers terminal  Alerts and reminders
  13. 13.  Back-up facility to place trades on Direct Phone lines  Single screen interface for cash and derivatives Dial-n-trade: Features of Dial-n-trade:  Two dedicated numbers for placing your orders with your cell phone or landline. Toll free number: 1-800-22-7050. For people with difficulty in accessing the toll-free number, we also have a Reliance number 30307600 which is charged at Rs. 1.50 per minute for STD calls.  Automatic funds transfer with phone banking (for Citibank and HDFC bank customers).  Simple and Secure Interactive Voice Response based system for authentication.  No waiting time. Enter your TPIN to be transferred to our telebrokers.  You also get the trusted, professional advice of our teleprocess.  After hours order placement facility between 8.00 am and 9.30 am (timings to be extended soon.
  14. 14. THE MAIN PURPOSE OF CONDUCTING THE SURVEY FOR Sharekhan To identify the target consumer for share business. To get a feel of the Customers perception about Sharekhan services products. To find an appropriate communication message for attracting the people to Sharekhan GLOBAL FINANCIAL SERVICES LTD. OBJECTIVES OF THE STUDY 1) To study the perception of the customers with reference to the share market. 2) To analyze the level of satisfaction of customers transacting business through Sharekhan. 3) To offer suggestions for increasing the level of satisfaction of the customers. 4) To study the customers satisfaction with reference to Sharekhan. 5) Various services offered by Sharekhan.
  15. 15. SCOPE OF THE STUDY Globalization of the financial market has led to a manifold increase in investment. New markets have been opened; new instruments have been developed; and new services have been launched. Besides, a number of opportunities and challenges have also been thrown open. Online share trading is new to Equity market in India. Mainly two exchanges are involved in online trading in India BSE & NSE. LIMITATIONS OF THE STUDY The study was conducted in Vadodara city and the findings are applicable only to the city. Most of the customers were busy and some of them were not in a position to give complete data. Researcher had to proceed with incomplete data.
  16. 16. EQUITY SHARES  Shares represent ownership rights of their holders. Shareholders are owners of the company. Shares can of two types:  Equity Shares  Preference Shares  Equity Shares are also known as ordinary shares.  Do not have fixed rate of dividend.  There is no legal obligation to pay dividends to equity shareholders. STOCK MARKETS IN INDIA Stock exchanges are the perfect type of market for securities whether of government and semi-govt bodies or other public bodies as also for shares and debentures issued by the joint-stock companies. In the stock market, purchases and sales of shares are affected in conditions of free competition. Government securities are traded outside the trading ring in the form of over the counter sales or purchase. The bargains that are struck in the trading ring by the members of the stock exchanges are at the fairest prices determined by the basic laws of supply and demand.
  17. 17. Definition of a stock exchange: “Stock exchange means any body or individuals whether incorporated or not, constituted for the purpose of assisting, regulating or controlling the business of buying, selling or dealing in securities.” The securities include: Shares of public company. Government securities. Bonds History of Stock Exchanges: The only stock exchanges operating in the 19th century were those of Mumbai setup in 1875 and Ahmadabad set up in 1894. These were organized as voluntary nonprofit- marking associations of brokers to regulate and protect their interests. Before the control on securities under the constitution in 1950, it was a state subject and the Bombay securities contracts (control) act of 1925 used to regulate trading in securities. Under this act, the Mumbai stock exchange was recognized in 1927 and Ahmadabad in 1937. During the war boom, a number of stock exchanges were organized. Soon after it became a central subject, central legislation was proposed and a committee headed by A.D.Gorwala went into the bill for securities regulation. On the basis of the committee‟s recommendations and public discussion, the securities contract (regulation) act became law in 1956.
  18. 18. Functions of Stock Exchanges: Stock exchanges provide liquidity to the listed companies. By giving quotations to the listed companies, they help trading and raise funds from the market. Over the hundred and twenty years during which the stock exchanges have existed in this country and through their medium, the central and state government have raised crores of rupees by floating public loans. Municipal corporations, trust and local bodies have obtained from the public their financial requirements, and industry, trade and commerce- the backbone of the country‟s economy-have secured capital of crores or rupees through the issue of stocks, shares and debentures for financing their day-to-day activities, organizing new ventures and completing projects of expansion, diversification and modernization. By obtaining the listing and trading facilities, public investment is increased and companies were able to raise more funds. The quoted companies with wide public interest have enjoyed some benefits and assets valuation has become easier for tax and other purposes.
  19. 19. ONLINE TRADING INDUSTRY – INDIA With an online trading account, you can buy and sell shares in an instant! Anytime you like and from anywhere you like. You can choose the online trading account that suits your trading habits and preference. In online trading the orders are sent to the exchanges, the confirmation is immediately conveyed through E-mail and the proceeds or shares are credited (or debited) to the bank and demat accounts. Globally, trade every seconds trade that goes through in the stock market is an online trade. We in India have a long way to go but we sure are catching up a good speed. Companies offer a fast online share dealing service using real time quotes, free up to the minute advice, information and tips. Trades may be both in NSE & BSE. Some online companies offer investment in mutual funds and IPO‟s online. The Indian problem: Some other structural aspects need to be kept in mind while analyzing the e-broking scenario in India. The breadth of participation in the stock market in India is significantly lower as compared to western markets with only 12.1 million equity owning households and three million depository accounts. Brokerage rates in India are significantly lower than US rates, with Indian brokers charging commissions of 0.5% to 1.25% per trade. For any player, the pricing strategy for e-broking for the retail segment is as follows: For the cash segment, the brokerage charged varies from 0.4% to 0.85% based on the volume of trade done per quarter while for the margin segment; the brokerage charged varies from 0.05% to 0.15% based on the volume of trade done per quarter. The above charges are inclusive of depository charges and all the other statutory charges.
  20. 20. VARIOUS STOCK EXCHANGES IN INDIA Bombay Stock Exchange of India (BSE) National Stock Exchange of India (NSE) Indian Commodity Exchange (ICEX) United Stock Exchange of India (USE) Multi Commodity Exchange (MCX) Over the Counter Exchange of India (OTCEI) Inter-connected Stock Exchange of India (ISE) Madras Stock Exchange (MSE) Coimbatore Stock Exchange (CSX) Ahmedabad Stock Exchange (ASE) Bhubaneshwar Stock Exchange (BhSE) Cochin Stock Exchange (CSE) Hyderabad Stock Exchange (HSE) Calcutta Stock Exchange (CSE) Delhi Stock Exchange (DSE) Bangalore Stock Exchange (BgSE) Madhya Pradesh Stock Exchange, Indore Jaipur Stock Exchange (JSE) Magadh Stock Exchange, Patna UP Stock Exchange (UPSE) Vadodara Stock Exchange,Vadodara (VSE) Guwahati Stock Exchange Ltd Ludhiana Stock Exchange Association Ltd Kanara Stock Exchange Ltd Mangalore Stock Exchange Ltd
  21. 21. Pune Stock Exchange Ltd Saurashtra Kutch Stock Exchange Ltd Meerut Stock Exchange Ltd Intrex Trade Exchange Ltd United Stock Exchange of India Mahurat trading COMPETITORS OF SHAREKHAN LTD: There are currently close to online brokerages in India with ICICI direct, HDFE securities, Kotak Street, Share Khan, India Bulls and 5paisa,Motilal oswal being some major competitors of Sharekhan . However, due to limited volumes, no online brokerage is currently making money and a shakeout is imminent in the near future. The going to be expected to get tougher with the advent capital account; convertibility, players such as TD Water house have already entered the Indian market, while others such as Schwab are expected shortly. On an average, Rs. 40 crores per day (Rs. 1300 crores per month) is likely to be the threshold breakeven for online brokerages.
  22. 22. The National Stock Exchange of India Limited has genesis in the report of the High Powered Study Group on Establishment of New Stock Exchanges, which recommended promotion of a National Stock Exchange by financial institutions (FI‟s) to provide access to investors from all across the country on an equal footing. Based on the recommendations, NSE was promoted by leading Financial Institutions at the behest of the Government of India and was incorporated in November 1992 as a tax-paying company unlike other stock exchanges in the country. On its recognition as a stock exchange under the Securities Contracts (Regulation) Act, 1956 in April 1993, NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994. The Capital Market (Equities) segment commenced operations in November 1994 and operations in Derivatives segment commenced in June 2000 NSE's mission is setting the agenda for change in the securities markets in India. The
  23. 23. NSE was set-up with the main objectives of: Establishing a nation-wide trading facility for equities and debt instruments. Ensuring equal access to investors all over the country through an appropriate communication network. Providing a fair, efficient and transparent securities market to investors using electronic trading systems. Enabling shorter settlement cycles and book entry settlements systems, and Meeting the current international standards of securities markets. The standards set by NSE in terms of market practices and technology, have become industry benchmarks and are being emulated by other market participants. NSE is more than a mere market facilitator. It's that force which is guiding the industry towards new horizons and greater opportunities.
  24. 24. BSE (Bombay stock exchange) Bombay stock exchanges limited is the oldest stock exchange in Asia with a rich heritage. Popularly known as “The native share and shareholders association” in 1875. It is the first stock exchange in the country to obtain permanent recognition in 1956 from the government of India under securities contracts (regulation) act, 1956. The exchanges pivotal and pre-eminent role in the development of the Indian capital market is widely recognized and its index, SENSEX, is tracked worldwide. Earlier an Association of persons (AOP), the exchanges is now a de- mutualized and corporative entity incorporated under the provisions of the companies act, 1956, pursuant to the BSE (Corporation and Demutualization) scheme, 2005. Notified by the Securities and Exchange Board of India With demutualization, the trading rights and ownership rights have been de-linked effectively addressing concerns regarding perceived and real conflicts of interest. The exchange is professionally managed under the overall direction of the board of directors. The board comprises eminent professionals, representatives of trading members and the Managing directors of the exchange. The board is inclusive and is designed to before from the participation of market intermediaries. In terms of organization structure, the board formulates larger policy issues and exercises overall control. The committees constituted by the board are broad based. The day to day operations of the exchange are managed by the managing director and a management team of professionals.
  25. 25. The exchange has a nationwide reach with a presence in 417 cities and towns of India. The systems and processes of the exchange are designed to safeguard market integrity and enhance transparency in operations. During the year 2004-05, the trading volumes on the exchange showed robust growth. The exchange provides an efficient and transparent market for trading in equity, debt instruments and derivatives. The BSE‟s Online Trading System (BOLT) is a proprietary system of the clearing and settlement functions of the exchange are ISO 9001:2000 certified.
  26. 26. SEBI (Securities and Exchange Board of India) In 1998, the SEBI was established by the Government of India through an executive resolution, and was subsequently upgraded as a fully autonomous body (a statutory board) in the year 1992 with the passing of the SEBI act on 30th Jan 1992. In place of Government control statutory and autonomous regulatory boards with defined responsibilities, to cover both development and regulation of the market, and independent powers have been set up. Paradoxically this is a positive outcome of the securities scam of 1990-91. The basic objectives of the board were identified as: To promote the interests of investors in securities. To promote the development of securities market. To regulate the securities market and For matters connected there with or incidental there zto. Since its inception SEBI has been working targeting the securities and is attending to the fulfillment of its objectives with commendable zeal and dexterity. The improvements in the securities markets like capitalizations requirements, margining, establishments of clearing corporation etc. reduced the risk of credit and also reduced the market. SEBI has introduced the comprehensive regulatory measures prescribed norms, the eligibility criteria, the code of obligations and the code of conduct for different intermediaries like, bankers to issue, merchant bankers, brokers and sub-brokers, registrars, portfolio managers, credit rating
  27. 27. agencies, underwriters and others. It has framed by-laws, risk identification and risk management systems for clearing houses of stock exchanges, surveillance system etc. which has made dealing in securities both safe And transparent to the end investors. Another significant event is the approval of trading in stock indices (like S&P CNX Nifty and Sensex) in 2000. A market index is a convenient and effective product because of the following reasons: It acts as a barometer for market behavior. It is used to benchmark portfolio performance. It is used in derivative instrument like index futures and index options. It can be used for passive fund management as in case if index funds. Two board approaches of SEBI is to integrate the securities market at the national level, and also to diversify the trading products, so that there is an increase in number of traders including banks, financial institutions, insurance companies, mutual funds, primary dealers etc. to transact through the exchanges. In this context the introduction of derivatives trading through Indian stock exchanges permitted by SEBI in 2000 AD is a real landmark. SEBI appointed the L.C. Gupta Committee in 1998 to recommend the regulatory frameworks for derivatives trading and suggest by-laws for regulation and control of trading and settlement of derivatives contracts. The board of SEBI in its meeting held on May 11, 1198 accepted the recommendations of the committee and approved the phased introduction of derivatives trading in India beginning with stock index futures. The board also approved the “Suggestive by-laws” as recommended by the Dr. L.C. Gupta Committee for regulation and control of trading and settlement of derivatives contracts. SEBI then appointed the J. R. Verma Committee to recommend Risk Containment Measures (RCM) in the Indian stock index futures market. The report was submitted in November 1998. However the Securities Contracts (Regulation) act, 1956 (SCRA) required amendment to include “derivatives” in the definitions of securities to enable SEBI to introduce trading in derivatives. The necessary amendment was then carried out by the Government in 1999. The Securities law (Amendment) bill, 1999 was introduced. In December 1999 the new framework was approved.
  28. 28. Derivatives have been accorded the status of „Securities‟. The ban imposed on trading in derivatives in 1969 under a notification issued by the central government was revoked. Thereafter SEBI formulated the necessary regulations and intimated the stock exchanges in the year 2000. The derivatives trading started in India at NSE in 2000 and BSE started trading in the year 2001.
  29. 29. RESEARCH METHODOLOGY: Research design - Descriptive research Statistical tools - Percentage method ANOVA (F – test) - Chi square (x2) Research instrument - Questionnaire Questionnaire - Open ended and close ended Contact method - Survey - Personal interview - Online interview Method of data Collection - Primary data and Secondary data Sampling method - Non-probability sampling Sampling type - Area sampling Sampling unit - Consumers Sampling size - 50
  30. 30. Research Design There are three types of research design. They are Descriptive Exploratory Explanatory In this research the research design adopted is Descriptive research design. Descriptive Research Design It is designed to describe something, such as demographic characteristics of consumers who use the products. It deals with determining frequency with something occurs or how two variables vary together. This study is also guided by an initial Hypothesis. Importance of Descriptive Study During the analysis of characteristics of certain groups, for e.g. users of a product with different age, sex, education etc. To forecast the future trends, e.g. sales of a company‟s product in each of next five years. To study whether certain variables are associated, e.g. income and usage of a product.
  31. 31. Questionnaire Design Designing and implementing the questionnaire is one of the most interesting and challenging tasks of conducting research. Questionnaire designing also becomes important and necessary when he/she observes that unless the data discussion or otherwise is noted down, is basic form will be distorted. The questionnaire is the backbone for obtaining data during a personal interview, telephone survey, and mail survey. Meaning of Questionnaire A questionnaire is a form prepared and distributed to secure response to certain question. The term questionnaire refers to a self administration process here by the respondent himself/herself reads the questionnaire and records his/her answer assistance of an interviewer. Purpose of questionnaire is two fold To collect information from the respondent who are scattered in a vast area. To achieve success in collecting reliable and dependable data. Determining Type of Question After specifying the required data, the researcher must decide the type of question required to be asked from the respondents to collect this data. He/she must understand various existing types of question and decide which of these would suit the most of his/her project situation. There are different types of questions they are as follows: Direct question – Direct question are just what their name indicates e.g. Have you ever purchased brand? Indirect question – Indirect refers to those whose responses are used to indicate or suggest date about respondents other than the actual facts given in the answer. For e.g. why you think most other people buy prefer SHAREKHAN ?
  32. 32. Open ended question – Sometimes these question are called free answer questions the respondent answer in his/her words, for e.g. and open ended question on a study on “Orange squashes” can be asked as what suggestion do you make for improving orange squashes? In this case no answer choice is given to the respondent and he/she may give any answer he/she thinks. Close ended question – Such guests are also called fixed alternative questions. The alternative questionnaire may take the form of dichotomous question multiple choice question checklist and rating scales, such as ordinal scale nominal scale etc. Question method of data collection is quite popular and consists of question printed or typed in a form or set of forms. Care was taken in the main aspect as general form. Question sequence, question formulation and wording, the study was associated with both the question i.e., closed ended and open ended questions. Free responses were invited from the respondents. Types of Questionnaire The study conducted by using structural and undisguised questionnaire. It comprises of both open and closed ended questions. Questions are rather framed for the customer attitude including the multiple choice and dichotomous questions. The following are the contact method generally user for survey. 1. Mail survey 2. Telephone interview 3. Personal interview
  33. 33. Method of Data Collection The task of collecting data being after a research problem has been defined and plan is chalked and plan is chalked out. This study pertains to collect data from primary sources primary data and from secondary sources secondary data. Primary data Primary data are that information which is collected, fresh and fir the first time thus happens to be original in character primary data can be collected in marketing by three basic methods, viz., survey, observation and experiments. Secondary data On the other hand are those, which have already been passed through the statistical process. The secondary data are that information which is collected from internal sources as well as external sources, Wiz‟s from the company own the records and documents. Secondary data was collected from the registers, manuals, information bulletins maintained by the personnel department and other records, information collected in this manner was immediately complied processed manually and a statistical structure was given to the data to help interpretation of the statistical data.
  34. 34. Sampling Procedures Sampling can be carried out fewer than two important methods, in order to obtain a respective of the sample they are classified as: 1. Probability sampling 2. Non-probability sampling Sampling Size 50 consumers are taken as samples. Sampling Procedures Selected for this study in area sampling /cluster sampling.
  35. 35. DATA ANALYSIS & INTERPRETATION AGE :- 20-30 18 30-40 7 40-50 20 ABOVE 50 5 INTERPRETATION :- From the above study the result is 18 respondance between 20 – 30 age , 7 respondance between 30 – 40 age , 20 respondance between 40 – 50 age , and only 5 respondance Above 50 age are the interested in Equity trading in SHAREKHAN . majority 40 – 50 age people are came. 0 5 10 15 20 25 20 - 30 30 - 40 40 - 50 ABOVE 50 AGE AGE
  36. 36. GENDER :- MALE 36 FEMALE 14 INTERPRETATION :- From the above study we can clarify that out of 50 , 36 male respondance and 14 female respondance are doing trading in SHAREKHAN. So we can clarify that male are more interested compare to female in Equity trading in sharekhan . OCCUPATION :- STUDENT 10 PUBLIC SECTOR JOB 8 PVT. SECTOR JOB 9 PROFESSIONAL 7 BUSINESS 12 OTHERS 4 0 5 10 15 20 25 30 35 40 MALE FEMALE GENDER GENDER
  37. 37. INTERPRETATION :- From the above study we can see that out of 50 respondance , 10 respondance are students , 8 respondance have public sector job , 9 respondance have pvt. Sector job , 7 respondance are professionals , 12 respondance are Businessman ,and 4 are related to the Other work. We can justify that business people are mire interested in equity trading with SHAREKHAN . 1. ARE YOU AWARE OF ONLINE TRADING ? YES 47 NO 3 0 2 4 6 8 10 12 14 OCCUPATION OCCUPATION
  38. 38. INTERPRETATION :- we can see that out of 50 respondance , 47 respondance are aware and only 3 respondance are not aware about the online trading. from the above mention graph we can clearly identify that most of the people are aware about the online trading. 2. WHAT IS YOUR OPINION ABOUT SHARES ? It offers an investment facility 14 It make earn quick profit / gain 12 It is a part of an investment 10 It offers easy liquidity 14 0 10 20 30 40 50 YES NO AWARE AWARE
  39. 39. INTERPRETATION :- out of 50 respondance , 14 are belives that shares offer an investment policy , 12 people are believes that shares are earn quick profit / gain , 10 are believe that it is a part of an investment , 14 people are believes that shares are useful for easy liquidity. 3. HOW DID YOU COME TO KNOW ABOUT SHAREKHAN ONLINE TRADING SHARES ? Share brocker 12 Friends 5 Bankers 24 Online adv. 9 0 2 4 6 8 10 12 14 16 OFFERS AN INVESTMENT OPP. EARN QUICK PROFIT / GAIN PART OF AN INVESTMENT OFFER EASY LIQUIDITY OPINION OPINION
  40. 40. INTERPRETATION :- Out of 50 respondance , 12 people got information about sharekhan from share brockers , 5 people got information about sharekhan from Bankers ,24 people got information about sharekhan from Friends , 9 people got information about sharekhan from online advertisement . so we can justify that majority people have got info. From friends and relatives. 4. WHAT IS YOUR OBJECTIVE BEHIND INVESTING IN SHARES ? Tax saving 10 Earn high dividends 17 Easy liquidity 8 Capital appreciation in the long run 15 0 5 10 15 20 25 30 SHARE BROKER BANKERS FRIENDS ONLINE ADV. REFRENCE REFRENCE
  41. 41. INTERPRETATION :- Out of 50 respondance , 10 are thinks that investing in share is Tax Saving , 17 are thinks that investing in share is earn high dividend , 8 are thinks that investing in share is easy liquidity , 15 are thinks that investing in share is capital appreciation for long term . Most of the people are investing only for eran high profit / gain . 5. HOW FREQUENTLY YOU INVEST IN SHARES ? Monthly 22 Every 3 months 8 Every 6 months 9 Others 11 0 2 4 6 8 10 12 14 16 18 TAX SAVING EARN HIGH DIVIDEND EASY LIQUIDITY CAPITAL APPRECIATION OBJECTIVE OBJECTIVE
  42. 42. INTERPRETATION :- Out of 50 respondance , 22 people are invest in shrares Monthly, 8 people are invest in shrares Every 3 month , 9 people are invest in shrares Every 6 month , 11 people are invest in shrares others. 6. HOW MUCH RISK CAN YOU TAKE AT A TIME ? Whole money 5 Half money 7 Depends on market 11 On particular brand only 10 Can‟t say 17 0 5 10 15 20 25 MONTHLY EVERY 3 MONTH EVERY 6 MONTH OTHERS FREQUENCY FREQUENCY
  43. 43. INTERPRETATION :- Out of the 50 people , 5 people are take risk on whole money , 7 people are take risk on Half money , 11 people are take risk on the depends on market , 10 people are take risk on a particular brand only , 17 people are take risk for them Can‟t say. 7. Have you ever felt dissatisfied with any of the services of our company Sharekhan ? Slow operation 15 Delayed correspondence 17 Inaccessibility to the service centre 7 Fund transfer facility 11 0 2 4 6 8 10 12 14 16 18 RISK TAKING RISK TAKING
  44. 44. INTERPRETATION :- out of the 50 respondance 15 people are dissatisfy with services of sharekhan is Slow operation , 17 people are dissatisfy with services of sharekhan is Delayed operation , 7 people are dissatisfy with services of sharekhan is inaccessibility to the service centre, 11 people are dissatisfy with services of sharekhan is Fund transfer facility . 8. Are you satisfied by the brokerage charges of transactions when compared to other competitors in the market? Highly satisfied 7 Satisfied 12 Moderate 9 Dissatisfy 7 Highly dissatisfy 15 0 2 4 6 8 10 12 14 16 18 SLOW OPERATION DELAYED OPERATION INACCESSIBLE FUND TRANSFER FACILITY DISSATISFACTION DISSATISFACTION
  45. 45. INTERPRETATION :- Out of 50 respondance , 7 are Highly satisfied with Brockrage of Sharekhan , 12 are satisfied with Brockrage of Sharekhan , 9 are remain Moderate with Brockrage of Sharekhan , 7 are Dissatisfied with Brockrage of Sharekhan , 15 are Highly Dissatisfied with Brockrage of Sharekhan . 9. Are you satisfied by the options BTST/DELIVERY (buy today sell tomorrow) provided by the company ? Yes 40 No 10 0 2 4 6 8 10 12 14 16 BROCKRAGE BROCKRAGE
  46. 46. INTERPRETATION :- Out of 50 respondance , 40 people are satisfied by the options BTST/DELIVERY (buy today sell tomorrow) , 10 Dissatisfied by the options BTST/DELIVERY (buy today sell tomorrow) . 10. Are you aware of the absence of AMC (Annual maintenance charges) with reference to Sharekhan ? Yes 50 No 0 0 5 10 15 20 25 30 35 40 45 YES NO SATISFACTION SATISFACTION 0 10 20 30 40 50 60 YES NO AMC AMC
  47. 47. INTERPRETATION :- Out of 50 respondance all 50 are aware about the AMC . 11. Are you aware of TRADE TIGER software, which is being used for the online transactions ? Yes 47 No 3 INTERPRETATION :- From the 50 respondance 47 are aware about the TRADE TIGER , only 3 are not aware . 0 10 20 30 40 50 YES NO TRADE TIGER TRADE TIGER
  48. 48. 12. Are you satisfied by the overall services provided by Sharekhan ? High satisfied 7 Satisfied 7 Moderate 14 Dissatisfied 13 Highly dissatified 9 INTERPRETATION :- services From the 50 respondance , 7 are Highly satisfied by the overall services provided by Sharekhan , 7 are Satisfied by the overall services provided by Sharekhan , 14 are Moderate by the overall services provided by Sharekhan , 13 are Dissatisfied by the overall provided by Sharekhan , 9 Highly dissatisfied by the overall services provided by Sharekhan . 0 2 4 6 8 10 12 14 16 SERVICES SERVICES
  49. 49. FINDINGS In the prevailing competitive environment existing in the share industry, the market potential and promotional strategy is changing from time to time. So there is a need to analyze the market efficiency and promotional strategy prevailing in the market For the development of SHAREKHAN . It is found from the study customer awareness toward SHAREKHAN in different aspects are as follows: 1. AGE wise highest people comes between the age of 40 – 50 i.e. 20 . Second highest 20 – 30 i.e. 18. 2. As SHAREKHAN deals with online shares, 47 of the customers are aware of the online shares and 3 of the respondents are not aware of online shares. 3. out of 50 respondance , 14 are belives that shares offer an investment policy , 12 people are believes that shares are earn quick profit / gain , 10 are believe that it is a part of an investment , 14 people are believes that shares are useful for easy liquidity. 4. Maximum no. of customers got knowledge about SHAREKHAN through Friends that is 24 , next to that they come to know through the Share Brokers that is 12 and rest of the customers through Online adv. and bankers. 5. Majority of the customers main objective is to invest in shares is earn high returns that is 17 , easy liquidity around 8 , 10 of the respondents invest because of the tax-saving rest to 15 capital appreciation in long run. So over all result is people invest shares only for earning high dividends and Capital appreciation for long term .
  50. 50. 6. Around 8 of the customers invest shares in the time gap within 3 months. 22 of the customers invest Monthly . it is the major in numbers . 7. When we talk about risk taking , 11 people are take risk on the depends on market , 10 people are take risk on a particular brand only , 17 people are take risk for them Can‟t say. 8. 15 of the customers feels slow operations, inaccessibility to the service centre and fund transfer facility and 7 very few customers are dissatisfied for their delayed correspondence. 9. The brokerage charges are highly Dissatisfied by 15 of the customers, 7 says dissatisfied, 9 are moderate and 12 are satisfied. Only 7 of the customers say Highly satisfied so almost 70% of them are Highly Dissatisfied with the brokerage charge. 10. 40 of the customers are satisfied with the BTST provided by the company; only few customers that are 10 are not satisfied and said no. 11. AMC‟s absence in the company is aware to all 50 of the customers and not aware that is 0 . 12. Company‟s TRADE TIGER software used for online transaction is aware to 47 of the customers and only few, 3 are not aware.
  51. 51. SUGGESTIONS From the analysis of the survey and personal observation of the customer towards the awareness of the share and the share company SHAREKHAN . Lots of experience gained from the survey. This will help the company to survive in the market and also improvise their market potential in the current competitive environment. With this the company should take immediate steps to improve the nature of the business. From the survey : - 1) Try to encourage people wo comes between the age group of 30 – 40. They are very less in number. 2) Most of the customers got information about the company only through the Friends . The company should take necessary steps to concentrate on the advertisements. Through they are advertising online, it is necessary to advertise in TV, radio, presses; only when they give these kinds of advertisements they can get lots of customers. Also they have to go for boarding, which can be viewed by everyone passing by. 3) It was found that maximum no of customer is investing in shares after a time gap of 3 months. The company should explain the benefits of intraday (buy today and sell today) operations certain customers invest in shares with a long term on capital apperceptions. The benefits of short term trading can be explained to the customers so that they may be persuaded to go in for the same. 4) There is a unfavorable feedback from the customers about brokerage charges as per transactions. . The company should take necessary steps to concentrate on the Brockrage charges according to competitiors . 5) Many of the customers are not aware of my broker software. This usefulness should be explained to them.
  52. 52. 6) Customers with money to invest may be living in isolated areas with no proper telephone or computer facility, the company may think of deputing relationship managers to help the customers through proper guidance and by passing on relevant information. 7) More number of customers are dissatisfied with slow operation and delay operation of transaction , so it is advisable to take some steps for that .
  53. 53. CONCLUSION Share trading as a whole is now considered as a specific sources of investment. With the advent of new online based trading customers are very much satisfied. Share trading industry has reviewed up its standards once again investment centers. It can be explicitly noted from the project that the awareness level are high with the present youngsters and the middle-aged group which can be observed as a positive sign for the growth of the industry. The effectiveness of the other supporting instrument like client relationship can be further improved so that the impact will be high. It doesn‟t end at just opening the demat account but the actual implementation is considered with the customer related services. The customer should be updated on recent trends market news and the value of the investment that increases their satisfaction and awareness and trust on the company.
  54. 54. BIBILIOGRAPHY  www.sharekhan.com  www.economictimes.com  www.moneycontrol.com  www.bseindia.com  www.nseindia.com  www.sebi.gov.in  www.investors.com www.investopedia.com Previous project reports News Papers Sharekhan‟s brochurs Sharekhan‟s value Guide
  55. 55. QUESTIONNAIRE Name: Age: a) 20 – 30 b) 30 – 40 c) 40 – 50 d) above 50 . Sex: a) Male b) Female Occupation: a) student b) Pubic sector c) Professional d) pvt. Sector employee e) Investor in stock market 1. Are you aware of online trading? a) Yes b) No
  56. 56. 2. What is your opinion about shares? a) Shares offer an investment opportunity b) Shares make earn quick profit/ gain c) Share is a part of an investment d) Shares offer easy liquidity 3. How did you come to know about Sharekhan online trading share? a) Share broker b) Bankers c) Friends d) Online Advertisement 4. What is your objective behind investing in shares? a) Tax saving b) Earn high dividends c) Easy liquidity d) Capital appreciation in the long run 5. How frequently you invest in shares? a) Monthly b) Every 3 months c) Every 6 months d) Others 6. How much risk can you take at a time? a) your whole money b) Half of money c) Depends on market d) on particular brand only e) can‟t say 7. Have you ever felt dissatisfied with any of the services of our company Sharekhan ? a) Slow operation b) Delayed correspondence c) Inaccessibility to the service centre d) Fund transfer facility 8. Are you satisfied by the brokerage charges of transactions when compared to other competitors in the market? a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied e) Highly dissatisfied 9. Are you satisfied by the options BTST/DELIVERY (buy today sell tomorrow) provided by the company? a) Yes b) No
  57. 57. 10. Are you aware of the absence of AMC (Annual maintenance charges) with reference to Sharekhan ? a) Yes b) No 11. Are you aware of TRADE TIGER software, which is being used for the online transactions? a) Yes b) No 12. Are you satisfied by the overall services provided by Sharekhan ? a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied e) Highly dissatisfied For more query and help contact On this number 7878216506 E-mail ID :- patelkalpan@rocketmail.com Also give the feed back .

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