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Faculty Guide:-
Prof. Swapneel Tank
Submitted By :-
Disha Patel 27
Kalpan Patel 28
Section : - C
SUB. :- Management Inform...
Competitive Force Analysis:
 Substitutes:
- Offline bus reservation- Ticket
booking counters.
- Travel Agents.
- Phone Bo...
Conti………
 New Entrants:
- Internet Based Industry: Easy for new
entrants.
- Redbus : Market leader – captured huge
market...
1. Competitive Forces.
 Bargaining Power Of Customers:
- High bargaining power
- Online- Easy comparison of price
- Huge ...
Competitors:
 makemytrip.com
 travelyaari.com
 travelvala.com
 abhibus
 Via.com
 Ticketcounters.com
KALPAN PATEL
Strategic Information System:
 Route Tracking
 SMS value added services
 Customer preferences in database
 Bus allocat...
Strategic Advantage to Bus
Operation:
 Identify & create market niches that have not
been adequately filled.
 Handle res...
Conti…….
 Operators owning computerized system-
redbus software Interfaces Integrates with
operator’s industry.
 Operato...
Technology Factors:
 Online reservation
 Provide various information on bus
trips, routes, fares.
 Provide services on ...
Conti…..
 Updated online data base
 VPN networks data storage on online
servers in US.
 Paperless ticketing with M-tick...
Management Factors:
 Pan India Operation
 Created a niche market
 Partnership with 700 bus operators in 15
states
 Tra...
Organizational Factors:
 Spread over 16 metros & 15 states.
 Distribution network of 35000 outlets.
 Home delivery in m...
Thank you……
KALPAN PATEL
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Redbus case study mis

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Redbus case study mis

  1. 1. Faculty Guide:- Prof. Swapneel Tank Submitted By :- Disha Patel 27 Kalpan Patel 28 Section : - C SUB. :- Management Information System TOPIC : - Redbus.in: Automating Bus Travel Industry
  2. 2. Competitive Force Analysis:  Substitutes: - Offline bus reservation- Ticket booking counters. - Travel Agents. - Phone Booking. - Unreserved. KALPAN PATEL
  3. 3. Conti………  New Entrants: - Internet Based Industry: Easy for new entrants. - Redbus : Market leader – captured huge market. - New entrants struggle to attract customers. KALPAN PATEL
  4. 4. 1. Competitive Forces.  Bargaining Power Of Customers: - High bargaining power - Online- Easy comparison of price - Huge alternatives  Bargaining Power Of Suppliers: - bus operators may ask high priority. KALPAN PATEL
  5. 5. Competitors:  makemytrip.com  travelyaari.com  travelvala.com  abhibus  Via.com  Ticketcounters.com KALPAN PATEL
  6. 6. Strategic Information System:  Route Tracking  SMS value added services  Customer preferences in database  Bus allocation  Drivers allocation. KALPAN PATEL
  7. 7. Strategic Advantage to Bus Operation:  Identify & create market niches that have not been adequately filled.  Handle reservation & driver allocation.  When to reduce & increase prices.  Increase occupancy rate & reduce empty buses.  Database of Customers.  cost cutting.  Transparency & customer trust. KALPAN PATEL
  8. 8. Conti…….  Operators owning computerized system- redbus software Interfaces Integrates with operator’s industry.  Operators computerized but cannot afford costly IT upgrades- BOSS( Bus Operator Software Services)  Operators not computerized – Travel Agent. KALPAN PATEL
  9. 9. Technology Factors:  Online reservation  Provide various information on bus trips, routes, fares.  Provide services on mobile platform.  Introduce BPO & voice operation.  Book online using credit, debit cards & net banking. KALPAN PATEL
  10. 10. Conti…..  Updated online data base  VPN networks data storage on online servers in US.  Paperless ticketing with M-ticket. KALPAN PATEL
  11. 11. Management Factors:  Pan India Operation  Created a niche market  Partnership with 700 bus operators in 15 states  Transparency  Book seats  Wide options  Return tickets  Standard rates KALPAN PATEL
  12. 12. Organizational Factors:  Spread over 16 metros & 15 states.  Distribution network of 35000 outlets.  Home delivery in major cities.  75000 point-of-sale outlets across the country.  Book bus tickets online for over 10000 + routes across india .  Read reviews submitted by passengers. KALPAN PATEL
  13. 13. Thank you…… KALPAN PATEL

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