- Internet Based Industry: Easy for new
- Redbus : Market leader – captured huge
- New entrants struggle to attract
1. Competitive Forces.
Bargaining Power Of Customers:
- High bargaining power
- Online- Easy comparison of price
- Huge alternatives
Bargaining Power Of Suppliers:
- bus operators may ask high priority.
Strategic Information System:
SMS value added services
Customer preferences in database
Strategic Advantage to Bus
Identify & create market niches that have not
been adequately filled.
Handle reservation & driver allocation.
When to reduce & increase prices.
Increase occupancy rate & reduce empty
Database of Customers.
Transparency & customer trust.
Operators owning computerized system-
redbus software Interfaces Integrates with
Operators computerized but cannot afford
costly IT upgrades- BOSS( Bus Operator
Operators not computerized – Travel Agent.
Provide various information on bus
trips, routes, fares.
Provide services on mobile platform.
Introduce BPO & voice operation.
Book online using credit, debit cards & net
Updated online data base
VPN networks data storage on online
servers in US.
Paperless ticketing with M-ticket.
Pan India Operation
Created a niche market
Partnership with 700 bus operators in 15
Standard rates KALPAN PATEL
Spread over 16 metros & 15 states.
Distribution network of 35000 outlets.
Home delivery in major cities.
75000 point-of-sale outlets across the
Book bus tickets online for over 10000 +
routes across india .
Read reviews submitted by passengers.