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Going Mobile: The Smithsonians Mobile    Strategy and eBook Production at          Smithsonian LibrariesMartin R. Kalfatov...
Overview of the Smithsonians Mobile Strategy
Nancy ProctorDirector, Mobile StrategySmithsonian InstitutionMobile Strategy Wikihttp://bit.ly/ifFmvl
SI Mobile Strategic Planning:        The process so farThe largest mobile audience research project to date in  the cultur...
SI Mobile Strategic Planning:   The process so far (cont’d)1. Audience analysis: Forrester profiled   the mobile behavior ...
Mobile Strategic Planning:the challenge of a mobile playing field!Rapid rate of change in mobile platforms and use require...
SI Mobile’s Strategic Goals1.   Recruit the world to increase and diffuse knowledge: Design mobile initiatives     that en...
Key tactics for realizingSI Mobile’s strategic goals1.   Connect SI Mobile properties and initiatives for increased     fi...
1: Connect SI Mobile properties andinitiativesAn information architecture and framework that provide:i. Ease of findabilit...
2: Use shared tools, best-practices,resources & trainingi. Best practices and documentation, including     technical notes...
3: Develop infrastructure for mobileinitiatives, products & services  i. Cellular and 3G networks  ii. Wifi  iii. Central ...
4: Adopt standards for content anddata managementi.     Accessibility standards for content, interfaces       and platform...
Metrics of Success for Offerings1. Immediacy: The information/content/service is   more valuable if I can act on it now ra...
Ebooks fromThe Smithsonian
Smithsonian Libraries &Smithsonian Institution Scholarly Press- Partnership for digital publishing- Started in ~ 2007- Mai...
Smithsonian Institution Scholarly Press- Maintains editorial content- Scholarly monographs- Monographic series (“Contribut...
Creating ebook content @ the Smithsonian
Epublication- Test project to convert 100 titles to epub, mobiformats (completed spring 2011)- Plans to complete remaining...
Spanish-Language Publications- Internal grant to convert collections material toepub/mobi format- Intern program to assist...
American Experience Consortia- Working with internal interdisciplinary center tocreate epub content for Civil War 150 proj...
Spanish-Language Publications- Internal grant to convert collections material toepub/mobi format- Intern program to assist...
Distribution- Now: Smithsonian Libraries OPAC (SIRIS)- Now Smithsonian Research Online (repository)- Possible: Distributio...
Ebook usage
10 million ebook “titles” availableTODAY in the United States fromall sources- Glenn Fleishman
Obligatory Chart Graphic                     100/115                 paperback/Kindle                     100/180         ...
.66
3,500 books
Usage of Smithsonian ebooks?
Thanks! •Martin R. Kalfatovic •Smithsonian Institution Libraries •Twitter@UDCMRK •UDC793.blogspot.com •Email: KalfatovicM@...
Going Mobile: The Smithsonian's Mobile Strategy and eBook Production at Smithsonian Libraries
Going Mobile: The Smithsonian's Mobile Strategy and eBook Production at Smithsonian Libraries
Going Mobile: The Smithsonian's Mobile Strategy and eBook Production at Smithsonian Libraries
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Going Mobile: The Smithsonian's Mobile Strategy and eBook Production at Smithsonian Libraries

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Going Mobile: The Smithsonian's Mobile Strategy and eBook Production at Smithsonian Libraries. Martin R. Kalfatovic. SLA Conference. Philadelphia, PA, 13 June 2011.

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Going Mobile: The Smithsonian's Mobile Strategy and eBook Production at Smithsonian Libraries

  1. 1. Going Mobile: The Smithsonians Mobile Strategy and eBook Production at Smithsonian LibrariesMartin R. Kalfatovic :: Smithsonian Libraries :: SLA Conference :: 13 June 02011 :: Phila
  2. 2. Overview of the Smithsonians Mobile Strategy
  3. 3. Nancy ProctorDirector, Mobile StrategySmithsonian InstitutionMobile Strategy Wikihttp://bit.ly/ifFmvl
  4. 4. SI Mobile Strategic Planning: The process so farThe largest mobile audience research project to date in the cultural sector conducted summer 2010: • Nearly 1,600 Mall visitors surveyed on mobile needs • In-depth interviews • Crowdsourcing input through Facebook and Twitter • Reports published onlineMobile Strategy informational conference and strategic planning workshops led by Forrester Research July 22-23, 2010Mobile fair and DC-area museum meet-up Aug 4, 2010
  5. 5. SI Mobile Strategic Planning: The process so far (cont’d)1. Audience analysis: Forrester profiled the mobile behavior of 21 target audiences identified by stakeholders within the Smithsonian2. SWOT analysis: Forrester reviewed and provided feedback on 5 of The Smithsonian’s existing mobile services3. Review of draft objectives and offerings: workshop with Forrester and 24 SI staff 30 Sep 2010
  6. 6. Mobile Strategic Planning:the challenge of a mobile playing field!Rapid rate of change in mobile platforms and use requires:Lightweight and adaptable governanceFlexible, modular infrastructureCommon resources, tools & best practicesIntegrated approach: mobile as part of a network rather than a silo or hierarchy “SI needs a mobile strategy based on principles rather than rules.” – Daniel Marovitz, Head of Mobile and Product Management, Deutsche Bank worldwide
  7. 7. SI Mobile’s Strategic Goals1. Recruit the world to increase and diffuse knowledge: Design mobile initiatives that enlist citizen scientists, scholars, and contributors globally in helping with real and important work of the Institution.2. Engage new audiences where they are: Reach audiences beyond our 30m on- site visits per year by extending visitor and interpretation services to remote users’ mobile devices.3. Create a whole that is greater than the sum of its parts: Deploy mobile to create network effects, as a part of a larger eco-system of SI platforms and initiatives4. Open access to our data, collections and research: Use mobile to collect and leverage geo- and metadata for SI collections and research, making them more relevant and accessible around the world.5. Build tools to empower research and collaboration: Build mobile tools for SI research and scientific collaboration, enabling our scientists to work at the leading edge of their fields.6. Revolutionize learning: Revolutionize learning by engaging learners through mobile platforms and innovative mLearning programs.
  8. 8. Key tactics for realizingSI Mobile’s strategic goals1. Connect SI Mobile properties and initiatives for increased findability and quality of user experience;2. Develop an internal commons of shared tools, resources and training for best-in-class mobile development;3. Establish and expand supporting infrastructure for mobile initiatives, products and services;4. Adopt standards for content and data management;5. Balance central governance with unit autonomy to foster innovation and diversity as well as economies of scale.6. Dedicate resources to mobile metrics, audience research, testing and analysis in order to respond to rapid evolution of mobile platforms and audiences.
  9. 9. 1: Connect SI Mobile properties andinitiativesAn information architecture and framework that provide:i. Ease of findability of SI mobile content and facilities in and across SI mobile propertiesii. Intuitive, easy-to-use interfaces that support consistency of user-experience and navigability across SI mobile propertiesiii. Clear and consistent branding across SI mobile properties, including a domain URL strategy and provision for branded short URLsiv. Linking protocols to enhance discovery and navigability of SI mobile properties
  10. 10. 2: Use shared tools, best-practices,resources & trainingi. Best practices and documentation, including technical notesii. Trainingiii. APIs, widgets, RSS feeds, code modules and other toolsiv. Peer groups and discussion forums for SI staff and more
  11. 11. 3: Develop infrastructure for mobileinitiatives, products & services i. Cellular and 3G networks ii. Wifi iii. Central content repositories for managing both SI and user-generated mobile content (e.g. EDAN, SI Commons…) iv. Open APIs to SI content and web services v. Secure servers vi. Drupal support vii. Metrics and dashboards viii. On-site devices
  12. 12. 4: Adopt standards for content anddata managementi. Accessibility standards for content, interfaces and platformsii. Mobile content standards for museum interpretationiii. Visitor information content standardsiv. Collections data standardsv. Metadata standardsvi. Content management standardsvii. Metrics analysis standards
  13. 13. Metrics of Success for Offerings1. Immediacy: The information/content/service is more valuable if I can act on it now rather than waiting until later when I have access to a fixed- web computer at home or work.2. Simplicity: Mobile phones have small screens and limited navigation options.3. Context: Mobile phones are personal devices. Services should leverage location and the user’s past behavior to facilitate the experience
  14. 14. Ebooks fromThe Smithsonian
  15. 15. Smithsonian Libraries &Smithsonian Institution Scholarly Press- Partnership for digital publishing- Started in ~ 2007- Maintain web presence- Conversion of all legacy mongraphic series titles(1,100+ titles)- Working with Open Journal System
  16. 16. Smithsonian Institution Scholarly Press- Maintains editorial content- Scholarly monographs- Monographic series (“Contributions”)- NOT trade publications
  17. 17. Creating ebook content @ the Smithsonian
  18. 18. Epublication- Test project to convert 100 titles to epub, mobiformats (completed spring 2011)- Plans to complete remaining ~1,000 by 2Q2012
  19. 19. Spanish-Language Publications- Internal grant to convert collections material toepub/mobi format- Intern program to assist in selection process- Will include both Smithsonian collections itemsas well as those available via the Internet Archive
  20. 20. American Experience Consortia- Working with internal interdisciplinary center tocreate epub content for Civil War 150 project- Content still to be determined
  21. 21. Spanish-Language Publications- Internal grant to convert collections material toepub/mobi format- Intern program to assist in selection process- Will include both Smithsonian collections itemsas well as those available via the Internet Archive
  22. 22. Distribution- Now: Smithsonian Libraries OPAC (SIRIS)- Now Smithsonian Research Online (repository)- Possible: Distribution via packages with vendors(e.g. Overdrive)- Possible: Integration into ebook stores(Amazon, Google, iBooks, iTunesU, Sony, etc.)
  23. 23. Ebook usage
  24. 24. 10 million ebook “titles” availableTODAY in the United States fromall sources- Glenn Fleishman
  25. 25. Obligatory Chart Graphic 100/115 paperback/Kindle 100/180 hardcover/Kindle
  26. 26. .66
  27. 27. 3,500 books
  28. 28. Usage of Smithsonian ebooks?
  29. 29. Thanks! •Martin R. Kalfatovic •Smithsonian Institution Libraries •Twitter@UDCMRK •UDC793.blogspot.com •Email: KalfatovicM@si.edu

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