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Memrise review

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Thumbed down review of my Medium article.
Follow me on https://medium.com/@kalev.karpuk

Published in: Design
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Memrise review

  1. 1. Memrise review Kalev Kärpuk https://medium.com/@kalev.karpuk
  2. 2. Memrise uses a very distinct and interesting narrative for teaching a language!
  3. 3. The player is an alien who is travelling to other planets. Memrise uses a very distinct and interesting narrative for teaching a language!
  4. 4. The player is an alien who is travelling to other planets. Memrise uses a very distinct and interesting narrative for teaching a language! Throughout the games progression, the user meets people from other planets and learns to communicate with them
  5. 5. The player is an alien who is travelling to other planets. Memrise uses a very distinct and interesting narrative for teaching a language! Throughout the games progression, the user meets people from other planets and learns to communicate with them Signing up to a course starts the journey, ready to be launched in space
  6. 6. Levels represent what the user will be learning
  7. 7. For example, level 6 teaches how to ask more in depth question about a persons interests... Levels represent what the user will be learning
  8. 8. ...while level 5 teaches words for different foods For example, level 6 teaches how to ask more in depth question about a persons interests... Levels represent what the user will be learning
  9. 9. Levels in Memrise are strictly correlated to the ability to speak the language
  10. 10. Back to the main screen
  11. 11. There are elements placed on the main game screen without giving an intuitive explanation on what they mean.
  12. 12. There are elements placed on the main game screen without giving an intuitive explanation on what they mean. Ambiguity in elements negatively affects engagement as the user should know how to affect every metric on the screen.
  13. 13. Memrise always suggests the next activity to the user.
  14. 14. Memrise always suggests the next activity to the user. It’s a behaviour drive. Most of the time the user clicks on the recommended action which allows Memrise to effectively control the users path.
  15. 15. Although player still has the choice to play something else.
  16. 16. This is the list of different learning methods. Some are free while others are available only to premium members
  17. 17. This is the list of different learning methods. Some are free while others are available only to premium members Using „Pro“ indicates that the user who can access those feature is a „pro.“ Buying the premium version also affects your status in the game
  18. 18. Using „Pro“ indicates that the user who can access those feature is a „pro.“ Buying the premium version also affects your status in the game This is the list of different learning methods. Some are free while others are available only to premium members Bad examples would have been „Paid“ or „Extra“. The first indicates the game is pay-to-win and second might create the feeling that you don’t need those extras to proceed.
  19. 19. Another great narrative in the game is „planting new words“ instead of learning them.
  20. 20. The more you learn a word, the more the plant grows. A fully grown plant represents that the word is now in your long term memory.
  21. 21. „La fruta“ has been recently learned...
  22. 22. ...while „la pasta“ has been mastered.
  23. 23. Completing a game directs the user to the end-game screen which reviews the users progress
  24. 24. Tracking consecutive days is easy to implement and yields great results...
  25. 25. ...but in the other hand serves less use when only visible in the game end screen. Tracking consecutive days is easy to implement and yields great results...
  26. 26. Its unclear what the benefit of completing daily tasks is.
  27. 27. It should offer rewards in form of badges or statuses. Loyal users want to be noticed: Its unclear what the benefit of completing daily tasks is.
  28. 28. There is also a time based game
  29. 29. Players get points based on how fast can they translate words and phrases.
  30. 30. It’s important to note that this game requires no earphones which eliminates an important barrier from using Memrise Players get points based on how fast can they translate words and phrases.
  31. 31. The game could be more engaging by doing a better job showing the high scores and past statistics.
  32. 32. The game could be more engaging by doing a better job showing the high scores and past statistics. Ideally there would be a „Learn new words“ and „Play again“ buttons to guide the user to be more engaged.
  33. 33. Level up! Covering the whole screen is fine to promote the importance of the event
  34. 34. Leveling up shows what progress has been made and what is going to be the goal in the next level.
  35. 35. Instead of showing how many words we will learn, it’s better to show what we would accomplish at level 5 („You will learn how to order various kinds of food!“) Leveling up shows what progress has been made and what is going to be the goal in the next level.
  36. 36. Throughout the journey the user will get missions that are tightly connected to a specific point in his journey.
  37. 37. Throughout the journey the user will get missions that are tightly connected to a specific point in his journey. „First contact“ illustrates talking to a person you just met
  38. 38. This is by far my favourite element in Memrise!
  39. 39. This is by far my favourite element in Memrise! It’s a mystery. The mission appears as you gain level 4 but is not mentioned before that. Mystery is an important part of keeping engagement
  40. 40. This is by far my favourite element in Memrise! It’s a mystery. The mission appears as you gain level 4 but is not mentioned before that. Mystery is an important part of keeping engagement Perfect timing! Reaching level 4 is the point where engagement starts to drop because the initial excitement is lost. This mission brings the user right back into the game
  41. 41. The users first „actual“ converstaion.
  42. 42. Memrise keeps the initial narrative which is essential for a continuous storytelling
  43. 43. It’s easy to fail in this mission when you don’t take learning seriously.
  44. 44. Memrise really cares whether the user is learning or not.
  45. 45. Memrise really cares whether the user is learning or not. You really don’t want to let this guy down...
  46. 46. Scroll down for a more detailed analysis and dont forget to LIKE and FOLLOW me on medium.com @kalev.karpuk

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