Avant ARC

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Avant ARC

  1. 1. AVANT ARCONLINE ADVERTISING FOR ARC, THEVINTAGE CLOTHING IN SAVANNAH
  2. 2. STRATEGY ARC WILL USE A CAMPAIGN TARGETED TOWARDS ARTISTS THAT NO OTHER GROUP OR COMMUNITY IN SAVANNAH OR SCAD OFFERS. CURRENTLY THE PRIMARY DEMOGRAPHIC FOR ARC IS INTERNATIONAL STUDENTS AND FASHION MAJORS. THE KEY IS TO BE SPECIFIC ABOUT WHAT IS OFFERED AND WHO IS TARGETED, AND EXACTLY HOW THE TARGET IS APPROACH.
  3. 3. CONCEPT AVANT ARC FACILITATES THE CREATIVE PROCESS BY SHARING ARTISTIC TECHNIQUES AND BY ENCOURAGING PEOPLE TO CREATE “NEW” ART. WE ENCOURAGE THE CREATION OF ART THAT IS BUDDING IN AN UNIQUE VISION, DESIGN, AND STYLE. LIKEWISE, WE PROMOTE LEARNING NEW METHODS AND USING NEW MATERIALS. THE FOCUS IS TO USE THESE TECHNIQUES TO CREATE “NEW” ART. AVANT ARC THEN FEATURES THE WORK. FROM THERE A COMMUNITY OF ARTISTS GROW.
  4. 4. ART DIRECTION NEW. DIFFERENT. CLASSIC. MAYBE. ILLUSTRATED. UNLIKE ANOTHER. BECAUSE THIS IS A USED CLOTHING STORE, SO NO REAL CLOTHING ALLOWED IN THE PRINT CAMPAIGN.
  5. 5. THE PRINT CAMPAIGN
  6. 6. THE PRODUCT CAMPAIGN
  7. 7. THE PRODUCT CAMPAIGN THE DEBOSSING KIT
  8. 8. THE COMPONENTSFEATURED ARTISTHOW TO MAKE “IT”POST YOUR WORKSHOP AVANT ARC
  9. 9. THE COMPONENTSINTERVIEW WITHFEATURED ARTISTAND INSIGHT INTO THEIRWORK AND PHILOSOPHY
  10. 10. THE COMPONENTSWATCH HOW-TO CLIPSFROM FEATURED ARTISTSAND FROM FACEBOOK
  11. 11. THE COMPONENTSSUBMIT ARTLIKE/SHARE ARTCOMMENT ON ARTRALLY TO COMMISSION ART
  12. 12. SOCIAL MEDIA THE OBJECTIVE SHARE TECHNIQUES SHARE AVANT ARC LINK ART TO ARTISTS COLLABORATION DRAW PEOPLE FROM FACEBOOK TO THE MAIN PROMO WEBPAGE
  13. 13. SOCIAL MEDIATHE OBJECTIVETWEET HAPPENINGS IN ANDOUTSIDE OF SCADGIVEAWAYS AT THE STORETWEET WITH FOLLOWERSABOUT ART ANDSCAD PROJECTSBUILT TWEETING CRED BYRESPONDING TO STUDENTS’POSTS AND OTHER LEADINGARTISTS’ POSTS

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