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Competitive Profile Matrix (CPM)

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Competitive Profile Matrix (CPM)

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Competitive Profile Matrix (CPM)

  1. 1. CompetitiveCompetitive Profile MatrixProfile Matrix (CPM)(CPM) BY:MADDY.KALEEM
  2. 2. CPM  The Competitive Profile Matrix (CPM) is a tool that compares the firm and its rivals and reveals their relative strengths and weaknesses. BY:MADDY.KALEEM
  3. 3. Understanding the CPM  In order to better understand the external environment and the competition in a particular industry, firms often use CPM. The matrix identifies a firm’s key competitors and compares them using industry’s critical success factors. The analysis also reveals company’s relative strengths and weaknesses against its competitors, so a company would know, which areas it should improve and, which areas to protect. BY:MADDY.KALEEM
  4. 4. Cont…….  Competitive Profile Matrix and is a powerful strategic analysis tool. CPM allows business owners, stockholders and other interested parties to see the strengths and weaknesses of all major competitors in an industry on a single page. This helps visualize and communicate the competitive landscape. BY:MADDY.KALEEM
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