We a witness a shift in business in general along many dimensions. Digital technology changes the way we do business. It impacts everything from strategy and customer relationships to bottom line revenue. One trend that we see along with this changes is an increase in remote work -- teams creating products and services and doing business who are not colocated.
A lot has been written about this topic.
One cause is the changing nature of technology. Devices and software make it easier and easier to keep in touch from any where. But other trends feed into this, such as the raising increase in freelancers.
Ours is a visual discipline.
But we’re also stuck in the analog world. We’ve not adapted our tools and processes to the digital world in a way that supports remote work.
This is where MURAL comes in.
We want to fill the gap in remote design with digital visual problem solving tools.
It’s list a giant virtual wall you can add stuff to.
“All of the actions, thoughts and feelings an individual has while interacting with an organization, over time.”
That’s a mouthful, but it reflects that when we talk about experiences, it’s a complex topic and it’s multifaceted - actions, thoughts, and feelings
Beyond that, though, experiences are holistic, personal, and situational.
understanding experience means understanding context
We make visualizations -- maps -- in order to be able to understand the context of an experience.
They help orient us to the abstract concept of “user experience” It’s a map to navigate the terrain of the experience and find new insights.
The visual format is very efficient for bringing together many facets of information. The visual format is also charismatic and attractive. It’s the type of thing teams and stakeholders want to engage with. Ultimately, these diagrams are catalysts for conversations.
- Introduction 10 mins
- Remote Design and MURAL 10 mins
- Warm Up Exercise 30 mins
- Experience Mapping 10 mins
- Exercise & Discussion 30 mins
- Templates in MURAL 20 mins
- Wrap Up
Access your team’s mural with an email address
1. Practice zooming and panning
1. Hit “?” for keyboard shortcuts
1. Individually complete the exercise
● Add your name to a column
● Add a STICKY NOTE with a brief bio
● Add an IMAGE about your interests
● Add a LINK from your webpage
4. Introduce yourself to the team with Follow-Me (time permitting)
EXERCISE 1: MURAL WARMUP
Holistic Personal Situational
WHAT IS AN EXPERIENCE?
1. Briefly review the persona on the left as a group
1. Start completing the rows in the experience map
- Use images from the web for the STEPS
- Duplicate FEELINGS cards at top
- Determine main PAIN POINTS per phase
3. Vote on the top pain points
4. Time permitting, add ideas around solutions in row 4
Base data on your intuition: role play and make assumptions
EXERCISE 2: DIGITAL EXPERIENCE MAPPING
DMBA Example: Business Model CanvasVentureStudio,TeamHabdash
DMBA Example: Research SynthesisOperations&Systems,TeamFullHeartsClub