Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Kaizen Event - Helena Langdon on The Future of Content Marketing

426 views

Published on

The Head of Digital and Communities at Innocent Drinks reveals what makes their brand so successful.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Kaizen Event - Helena Langdon on The Future of Content Marketing

  1. 1. @helenalangdon
  2. 2. So people started writing to us
  3. 3. They asked us to start a blog
  4. 4. And a newsletter
  5. 5. And finally, we got a Facebook account
  6. 6. 1. Keep it personal
  7. 7. 2. Make the hard sell interesting
  8. 8. 3. Learn by doing
  9. 9. “ ” “ ”
  10. 10. 4. Be relevant (but be relevant in your own way)
  11. 11. 5. If you’re 70% sure, go for it
  12. 12. The Future
  13. 13. 6. Hire the right people

×