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Kaizen Event - Helena Langdon on The Future of Content Marketing

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The Head of Digital and Communities at Innocent Drinks reveals what makes their brand so successful.

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Kaizen Event - Helena Langdon on The Future of Content Marketing

  1. 1. @helenalangdon
  2. 2. So people started writing to us
  3. 3. They asked us to start a blog
  4. 4. And a newsletter
  5. 5. And finally, we got a Facebook account
  6. 6. 1. Keep it personal
  7. 7. 2. Make the hard sell interesting
  8. 8. 3. Learn by doing
  9. 9. “ ” “ ”
  10. 10. 4. Be relevant (but be relevant in your own way)
  11. 11. 5. If you’re 70% sure, go for it
  12. 12. The Future
  13. 13. 6. Hire the right people

The Head of Digital and Communities at Innocent Drinks reveals what makes their brand so successful.

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