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Bobbi Brant
@bobbibrant
KAIZEN
How to Use Live Video in
Content Marketing
http://www.slideshare.net/bobbibrant
#brightonSEO@bobbibrant
HOW TO USE LIVE VIDEO IN
CONTENT MARKETING
Bobbi Brant
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
WHO AM I?
Bobbi Brant
Head of Creative at
Kaizen
SEO based Content
Marketing Agency
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
And here began my
Live Video adventure
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
“78% of online audiences are
already watching Facebook Live
content and 81% watched more
live videos in 2016 than 2015.”
Livestream.com
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
1st Attempt
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
WHICH PLATFORM SHOULD YOU USE?
Whichever one makes sense for your brand
#brightonSEO@bobbibrant
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
25% higher impressions
than average tweet
375% higher
engagements than
average tweet
16% click through rate
2 and a half minutes longMax 20 viewers whilst live
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
2nd Attempt
#brightonSEO@bobbibrant
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
38% higher impressions
than average tweet
1050% higher
engagements than
average tweet
7% click through rate9 and a half minutes long
106 views within 24 hours
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
@kaizen_agency
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
WHAT DID WE LEARN ABOUT
LIVE VIDEO?
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
It’s Easy
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
It’s Cheap
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
“90% of Facebook Live viewers
say video quality is the most
important aspect”
Livestream.com
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
It’s Great Supporting Content
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
“80% of people would rather
watch live video from a brand
than read a blog, and 82%
prefer live video from a brand to
social posts.”
Livestream.com
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
WHAT COULD YOUR LIVE VIDEO BE?
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
PRODUCT LAUNCHES
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
USE LIVE VIDEO TO LAUNCH LINK
BUILDING CONTENT
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
COMPETITIONS
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
“Ads associated with live video
content delivered a 94%
completion rate”
FreeWheel Media
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
CONVERSING WITH YOUR AUDIENCE
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
“87% of audiences would rather
watch online videos than
traditional TV if they get more
Behind the Scenes content.”
Livestream.com
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
4 TOP TIPS FOR LIVE VIDEO SUCCESS
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
DON’T JUST STREAM – PROMOTE IT
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
DON’T BE SCRIPTED – BE
PREPARED
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
DON’T SET TIMES – SET SECTIONS
#brightonSEO@bobbibrant #brightonSEO@bobbibrant
DON’T GO IT ALONE – HAVE HELP!
#brightonSEO@bobbibrant
BONUS TIP - HAVE A FOLLOW UP PLAN
Around 80% of viewership was after the
live stream
#brightonSEO@bobbibrant
WHILST I HAVE YOU…
• Automatically finds your PR coverage
and showcases its real value and
contribution to your SEO and brand
visibility
• Reports on traffic, shares and link
metrics to create a real-time lookbook of
your coverage
http://coveragetracker.io
#brightonSEO@bobbibrant
THANK YOU
www.kaizen.co.u
k
@bobbibrant
http://bit.ly/brighton-live-video

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Bobbi Brant at Brighton SEO: How to Use Live Video in Content Marketing