As a quick reminder about StatSocial - we unify social identities and build demographic and lifestyle/affinity data from people's public web activities. Our core database has >600mm consumers and our taxonomy has 37K segments of user declared data (10K brand affinities, 23K influencers, 1200 tv shows, 320 interests, 52 personality types). 142mm of those consumers have an email address

1. FOLLOWERS
701,718
CONSUMERS*
96%
FOLLOWERS/FOLLOWER
453
PULL
2Kx
@Kohls
Follower report from 11/10/2016

2. Table of Contents
1. Interests 0
Main Categories 1
Top 100 2
2. Brands 8
Main Categories 9
Top 100 11
3. Influencers 15
Main Categories 16
Top 100 18
4. TV Shows 22
Top 100 23
5. Personality Insights 29
All categories 30

3. Interests
@Kohls 1/32

4. followers vs. baseline multiplemain categories
0.972x
1.12x
1.34x
0.927x
0.93x
1.38x
4.41x
1.26x
0.776x
1.87x
1.38x
0.528x
1.15x
1.12x
0.669x
1.31x
1.08x
2.11x
1.3x
0.696x
0.79x
0.729x
0.97x
1.16x
Music17
Arts & Entertainment6
Style & Fashion6
Sports44
Hobbies & Interest27
News3
Shopping4
Society7
Science9
Food & Drink17
Travel28
Language Spoken15
Education15
Business13
Law Govt & Politics4
Health & Fitness27
Technology34
Home & Garden8
Pets6
Politics4
Automotive6
Real Estate4
Religion & Spirituality10
Careers10
63.3%
65.09%
63.27%
56.28%
59.97%
44.72%
41.79%
45.07%
35.91%
38.59%
34.65%
25.16%
17.46%
3.96%
16.12%
12.81%
15%
19.32%
13.27%
7.1%
11.11%
8.04%
9.4%
17.77%
8.08%
7.05%
8.03%
7.16%
7.09%
10.59%
6.81%
5.19%
6.26%
5.77%
5.34%
2.52%
4.87%
3.74%
4.3%
6.18%
4.18%
5.28%
4.05%
5.55%
3.88%
3.99%
2.23%
1.92%
@Kohls 2/32

5. followers vs. baseline multipleall interests
0.792x
1.75x
0.322x
Personal Finance11
Family & Parenting6
Special Projects2
1.72%
2.16%
1.65%
0.943%
0.122%
0.38%
@Kohls 3/32

6. followers vs. baseline multipletop 100 interests
1.11x
1.47x
1.19x
1.37x
0.713x
2.46x
1.11x
2.17x
2.19x
1.07x
0.922x
1.57x
1.34x
1.28x
0.644x
0.774x
4.59x
5.98x
0.71x
1.03x
0.812x
1.08x
1. Humor
Arts & Entertainment
2. Clothing
Style & Fashion
3. Pop
Music
4. Fashion
Style & Fashion
5. Hip Hop & Rap
Music
6. Country
Music
7. National News
News
8. Local News
News
9. Beauty
Style & Fashion
10. Football
Sports
11. Sci-Fi & Fantasy
Hobbies & Interest
12. Celebrity Fan Gossip
Arts & Entertainment
13. Television
Arts & Entertainment
14. Baseball
Sports
15. Basketball
Sports
16. Metal
Music
17. Ecommerce
Shopping
18. Saving Money
Shopping
19. R&B & Soul
Music
20. Radio
Hobbies & Interest
21. Classic Rock
Music
22. Weather
Science
55.01%
49.41%
50.49%
34.42%
45.11%
38.07%
44.03%
32.25%
27.04%
37.91%
23.45%
9.54%
22.22%
20.02%
21.08%
9.71%
20.8%
9.47%
18.84%
17.58%
18.71%
20.29%
16.16%
10.31%
15.63%
11.68%
11.83%
9.21%
11.56%
17.95%
10.62%
13.71%
10.44%
2.27%
10.1%
1.68%
9.88%
13.9%
8.35%
8.09%
8.34%
10.26%
7.5%
6.93%
@Kohls 4/32

7. followers vs. baseline multipletop 100 interests
0.903x
0.973x
0.832x
1.22x
3.98x
1.15x
0.745x
2.18x
0.71x
1.64x
2.48x
1.34x
0.658x
0.572x
3.1x
0.645x
0.58x
2.01x
2.29x
0.777x
0.892x
2.14x
23. Alternative Rock
Music
24. Comic Books
Hobbies & Interest
25. International News
News
26. Teens
Society
27. American Cuisine
Food & Drink
28. Pro Ice Hockey
Sports
29. Us Government
Resources
Law Govt & Politics
30. Christian & Gospel
Music
31. Video & Computer
Games
Hobbies & Interest
32. Arts & Crafts
Hobbies & Interest
33. Theme Parks
Travel
34. Nascar Racing
Sports
35. Politics
Law Govt & Politics
36. Latino
Music
37. Appliances
Home & Garden
38. German
Language Spoken
39. Electronic
Music
40. Women's Health
Health & Fitness
41. Dining Out
Food & Drink
42. Paranormal Phenomena
Science
43. Gay Life
Society
44. Traveling With Kids
Travel
6.96%
7.7%
6.85%
7.04%
6.38%
7.66%
6.34%
5.2%
5.44%
1.36%
5.31%
4.63%
5.07%
6.8%
4.98%
2.28%
4.86%
6.84%
4.66%
2.83%
4.32%
1.74%
4.17%
3.1%
4.16%
6.31%
3.96%
6.91%
3.89%
1.25%
3.66%
5.67%
3.64%
6.26%
3.55%
1.76%
3.54%
1.54%
3.52%
4.52%
3.34%
3.73%
3.29%
1.54%
@Kohls 5/32

8. followers vs. baseline multipletop 100 interests
0.717x
1.9x
2.81x
2.51x
0.407x
0.581x
1.14x
1.02x
1.64x
1.34x
1.2x
0.571x
1.38x
0.542x
0.868x
0.335x
0.709x
0.563x
1.51x
1.1x
1.77x
1.42x
45. French
Language Spoken
46. Marriage
Society
47. Homeschooling
Education
48. Jewelry
Style & Fashion
49. Soccer
Sports
50. Architects
Real Estate
51. Auto Racing
Sports
52. Republican
Politics
53. Weddings
Society
54. Cats
Pets
55. Catholicism
Religion & Spirituality
56. World
Music
57. Dogs
Pets
58. Space Astronomy
Science
59. Marketing
Business
60. Spanish
Language Spoken
61. Skateboarding
Sports
62. Geology
Science
63. Senior Living
Society
64. Body Art
Style & Fashion
65. Cruises
Travel
66. Real Estate
Business
3.27%
4.56%
3.24%
1.7%
3.09%
1.09%
3.05%
1.21%
2.9%
7.13%
2.88%
4.95%
2.87%
2.5%
2.72%
2.66%
2.65%
1.61%
2.62%
1.95%
2.51%
2.09%
2.49%
4.36%
2.49%
1.8%
2.43%
4.48%
2.39%
2.75%
2.38%
7.09%
2.34%
3.3%
2.33%
4.13%
2.29%
1.51%
2.17%
1.97%
2.17%
1.22%
2.16%
1.51%
@Kohls 6/32

9. followers vs. baseline multipletop 100 interests
0.34x
12.08x
0.791x
0.924x
1.52x
4.47x
0.917x
0.605x
1.08x
1.88x
8.46x
0.62x
2.3x
0.288x
0.938x
0.839x
0.607x
0.698x
0.447x
0.478x
0.959x
1.16x
67. Physics
Science
68. Contests & Freebies
Shopping
69. Motorcycles
Automotive
70. Air Travel
Travel
71. Hotels
Travel
72. Italian Cuisine
Food & Drink
73. Weight Loss
Health & Fitness
74. Art History
Education
75. Biotech/biomedical
Business
76. Mexican Cuisine
Food & Drink
77. Home Repair
Home & Garden
78. Golf
Sports
79. Interior Decorating
Home & Garden
80. Boxing
Sports
81. Roleplaying Games
Hobbies & Interest
82. Photography
Hobbies & Interest
83. Tennis
Sports
84. Off-road Vehicles
Automotive
85. Democrat
Politics
86. Indie
Music
87. Concerts
Arts & Entertainment
88. Wine
Food & Drink
2.15%
6.33%
2.09%
0.173%
1.98%
2.5%
1.94%
2.1%
1.91%
1.25%
1.83%
0.411%
1.79%
1.95%
1.79%
2.95%
1.78%
1.65%
1.78%
0.947%
1.77%
0.209%
1.76%
2.83%
1.76%
0.763%
1.76%
6.1%
1.75%
1.86%
1.67%
1.99%
1.66%
2.73%
1.63%
2.33%
1.61%
3.61%
1.56%
3.26%
1.46%
1.51%
1.43%
1.23%
@Kohls 7/32

10. followers vs. baseline multipletop 100 interests
1.3x
1.55x
1.28x
1.22x
0.519x
0.531x
1.43x
1.81x
0.617x
0.557x
1.36x
1.77x
89. Olympics
Sports
90. Budget Travel
Travel
91. Buying Selling Homes
Real Estate
92. Desktop Publishing
Technology
93. Jazz
Music
94. Fine Art
Arts & Entertainment
95. Running Jogging
Sports
96. Hunting Shooting
Sports
97. Studying Business
Education
98. Movies
Arts & Entertainment
99. Geography
Science
100. English As A 2nd
Language
Education
1.42%
1.08%
1.36%
0.879%
1.35%
1.05%
1.32%
1.08%
1.27%
2.45%
1.27%
2.39%
1.25%
0.877%
1.23%
0.682%
1.23%
1.99%
1.21%
2.17%
1.19%
0.876%
1.17%
0.662%
@Kohls 8/32

11. Brands
@Kohls 9/32

12. followers vs. baseline multipleall brands
7.75x
1.07x
1.08x
1.03x
0.924x
1.11x
0.98x
1.56x
1.08x
1.25x
1.65x
2x
1.09x
1.21x
0.896x
0.776x
1.45x
0.585x
4.14x
2x
0.839x
0.894x
Shopping316
Websites1179
Media2094
Music871
Sports425
Technology536
Entertainment2198
Restaurants208
Style & Fashion487
Food & Beverage1013
Consumer Packaged Goods30
Personal Care277
Travel347
Education273
Organizations225
Government126
Finance139
Automotive105
Household Products85
Home & Garden120
Professional Services196
Energy Utilities & Waste31
95.31%
12.3%
61.76%
57.71%
56%
51.97%
29.92%
28.96%
26.96%
29.19%
23.38%
21.02%
22.15%
22.59%
20.71%
13.31%
14.88%
13.77%
11.12%
8.85%
10.47%
6.32%
7.77%
3.88%
7.01%
6.42%
6.99%
5.78%
6.43%
7.18%
6.05%
7.79%
4.33%
2.98%
2.85%
4.86%
2.26%
0.545%
2.11%
1.05%
0.809%
0.964%
0.452%
0.505%
@Kohls 10/32

13. followers vs. baseline multipletop 100 brands
208.07x
11.51x
0.745x
1.25x
2.54x
0.985x
13.11x
1.19x
3.03x
31.15x
0.902x
7.66x
1.86x
2.03x
2.45x
0.996x
1.72x
0.734x
2.22x
1.8x
0.65x
2.46x
1. Kohls
Shopping > Department Stores
2. Target
Shopping > Department Stores
3. Youtube
Websites > Social Media
4. Instagram
Websites > Social Media
5. Starbucks
Restaurants > Coffee
6. Twitter
Websites > Social Media
7. Macy's
Shopping > Department Stores
8. Vine
Websites > Social Media
9. Amazon
Technology > Conglomerate
10. JCPenney
Shopping > Department Stores
11. One Direction
Music > Band
12. Walmart
Shopping > Department Stores
13. E!
Media > Television > Entertainment
14. Maroon 5
Music > Band
15. Victoriassecret
Shopping > Apparel
16. MTV
Media > Television > Entertainment
17. Disney
Media > Conglomerate
18. Time Warner
Media > Conglomerate
19. People Mag
Media > Magazine > Entertainment
20. E! Online
Websites > Entertainment
21. National Football
League
Sports > Associations / Leagues > Football
22. People.com
Websites > Celebrity/gossip
91.09%
0.438%
13.67%
1.18%
11.36%
15.25%
11%
8.76%
8.32%
3.27%
7.91%
8.02%
7.61%
0.58%
5.74%
4.8%
5.73%
1.89%
5.72%
0.184%
5.53%
6.13%
4.71%
0.615%
4.7%
2.52%
4.38%
2.15%
4.34%
1.77%
4.33%
4.34%
4.31%
2.5%
4.02%
5.47%
3.8%
1.71%
3.72%
2.06%
3.52%
5.41%
3.5%
1.42%
@Kohls 11/32

14. followers vs. baseline multipletop 100 brands
1.02x
0.617x
1.2x
0.569x
3.54x
3.57x
8.47x
4.02x
2.28x
0.593x
0.773x
1.79x
21.5x
1.33x
2.48x
2.96x
1.37x
0.87x
17.66x
0.59x
1.51x
2.32x
23. Funnyordie
Websites > Humor
24. ESPN
Websites > Sports
25. Jonas Brothers
Music > Band
26. Comcast
Media > Conglomerate
27. Florida Georgia Line
Music > Band
28. Pinterest
Websites > Social Media
29. Walgreens
Shopping > Drug Stores
30. Lady Antebellum
Music > Band
31. Jessica Simpson
Style & Fashion > Shoes & Footwear
32. The New York Times
Media > Newspaper
33. CNN
Media > Television > News
34. Estee Lauder
Companies
Consumer Packaged Goods
35. Marshalls
Shopping > Apparel
36. Foxnews
Media > Radio > Satellite Radio
37. Foodnetwork
Media > Television > Entertainment
38. H&M
Shopping > Apparel
39. TMZ
Websites > Celebrity/gossip
40. Apple
Technology > Conglomerate
41. Old Navy
Shopping > Apparel
42. New York Times
Websites > News
43. Hearst Corporation
Media > Conglomerate
44. Subway
Restaurants > Fast Food
3.44%
3.37%
3.34%
5.41%
3.3%
2.76%
3.25%
5.71%
3.24%
0.914%
3.24%
0.905%
3.16%
0.373%
3.15%
0.782%
3.1%
1.35%
3.08%
5.19%
3.01%
3.89%
2.9%
1.62%
2.75%
0.128%
2.7%
2.02%
2.66%
1.07%
2.57%
0.867%
2.53%
1.84%
2.52%
2.89%
2.48%
0.14%
2.42%
4.1%
2.41%
1.6%
2.41%
1.03%
@Kohls 12/32

15. followers vs. baseline multipletop 100 brands
1.59x
1.51x
5.86x
1.58x
1.22x
1.3x
1.47x
6.58x
2.53x
0.604x
0.567x
0.93x
0.822x
0.932x
4.16x
0.668x
0.749x
3.38x
3.45x
2.45x
0.854x
0.576x
45. Tyler Perry's Madea's
Tough Love
Entertainment > Movies > Comedy
46. Perez Hilton
Websites > Celebrity/gossip
47. Best Buy
Shopping > Consumer Electronics
48. CBS
Media > Television > News
49. CollegeHumor
Websites > Humor
50. Samsung
Technology > Conglomerate
51. McDonald's
Restaurants > Fast Food
52. Ipsy
Shopping > Other
53. Etsy
Websites > ECommerce
54. Nike
Style & Fashion > Shoes & Footwear
55. The Onion
Websites > Humor
56. Google
Technology > Conglomerate
57. The White House
Government > Government Agency
58. Coldplay
Music > Band
59. The Band Perry
Music > Band
60. Huffington Post
Websites > News
61. BuzzFeed
Websites > Humor
62. Rascal Flatts
Music > Band
63. Country Music
Television
Media > Television > Entertainment
64. Sephora
Shopping > Beauty Products
65. Netflix
Websites > Movies
66. Sony
Technology > Conglomerate
2.4%
1.51%
2.39%
1.58%
2.37%
0.405%
2.31%
1.46%
2.31%
1.89%
2.23%
1.71%
2.23%
1.51%
2.21%
0.336%
2.14%
0.846%
2.13%
3.52%
2.12%
3.74%
2.12%
2.27%
2.07%
2.51%
2.06%
2.21%
2.06%
0.494%
2.03%
3.04%
1.99%
2.65%
1.91%
0.565%
1.88%
0.543%
1.86%
0.76%
1.85%
2.16%
1.83%
3.18%
@Kohls 13/32

16. followers vs. baseline multipletop 100 brands
2.81x
1.48x
1.04x
1.79x
1.58x
0.893x
3.15x
1.43x
23.17x
13.49x
0.51x
1.54x
4.88x
0.415x
6.32x
1.29x
3.88x
2.83x
1.59x
3.87x
3.3x
2.74x
67. Zac Brown Band
Music > Band
68. Coca-Cola
Consumer Packaged Goods
69. Taco Bell
Restaurants > Fast Food
70. Verizon
Technology > Telecommunications >
Service Providers
71. P&G
Consumer Packaged Goods
72. 5 Seconds of Summer
Music > Band
73. Dunkin Donuts
Restaurants > Coffee
74. Comedyposts
Websites > Humor
75. Sears
Shopping > Department Stores
76. CVS/pharmacy
Shopping > Drug Stores
77. NASA
Government > Government Agency
78. Pepsico
Consumer Packaged Goods
79. TLC
Media > Television > Entertainment
80. National Basketball
Association
Sports > Associations / Leagues > Basketball
81. Nordstrom
Shopping > Department Stores
82. Entertainment Weekly
Media > Magazine > Entertainment
83. Little Big Town
Music > Band
84. Bravo
Media > Television > Entertainment
85. Disney•Pixar
Media > Studios
86. American Eagle
Shopping > Apparel
87. Women's Health
Media > Magazine > Health/fitness
88. Usweekly
Media > Magazine > Entertainment
1.82%
0.646%
1.77%
1.19%
1.76%
1.69%
1.76%
0.983%
1.74%
1.1%
1.73%
1.94%
1.72%
0.545%
1.72%
1.2%
1.71%
0.074%
1.7%
0.126%
1.68%
3.28%
1.65%
1.07%
1.63%
0.334%
1.59%
3.82%
1.58%
0.251%
1.58%
1.22%
1.57%
0.405%
1.51%
0.534%
1.5%
0.944%
1.48%
0.381%
1.47%
0.444%
1.46%
0.534%
@Kohls 14/32

17. followers vs. baseline multipletop 100 brands
0.849x
6.5x
0.697x
1.89x
1.75x
12.47x
6.52x
3.9x
1.39x
1.8x
2.26x
0.951x
89. Facebook
Websites > Social Media
90. Chrisspymakeup
Websites > Blog
91. Major League Baseball
Sports > Associations / Leagues > Baseball
92. Walt Disney Company
Entertainment > Toys
93. Once Upon A Time
Music > Band
94. HomeGoods
Shopping > Home Furnishings & Houseware
95. Toys R Us
Entertainment > Toys
96. Sugarland
Music > Band
97. Chanel
Style & Fashion > Apparel > Designer
98. Green Bay Packers
Sports > Pro Sports Teams >
National Football League
99. Walt Disney World
Entertainment > Theme Parks
100. Fall Out Boy
Music > Band
1.46%
1.71%
1.46%
0.224%
1.45%
2.08%
1.44%
0.764%
1.42%
0.813%
1.42%
0.114%
1.41%
0.216%
1.36%
0.349%
1.35%
0.975%
1.35%
0.752%
1.34%
0.592%
1.33%
1.39%
@Kohls 15/32

18. Influencers
@Kohls 16/32

19. followers vs. baseline multipleall influencers
1.2x
1x
1.06x
1.24x
0.917x
1.17x
0.856x
1.06x
1.03x
1.03x
1.43x
1.05x
2.04x
0.697x
1.26x
1.35x
0.611x
1x
1.82x
Media2105
Music5045
Film/TV3715
Business866
Sports5996
Author553
Entertainment451
Fashion638
Politics/Government1578
Social Media514
Religion91
Internet Related110
Chefs77
Performing Arts363
Science/technology94
Social Issues70
Art/Artists63
Motivational/Leadership35
Medical30
72.75%
60.9%
71.08%
70.9%
69.85%
65.87%
42.18%
34.14%
41.41%
45.16%
35.13%
29.99%
31.61%
36.94%
30.8%
29.05%
29.2%
28.27%
27.85%
27.13%
15.1%
10.59%
10.82%
10.31%
7.74%
3.8%
6.6%
9.46%
4.91%
3.9%
4.6%
3.39%
2.5%
4.09%
1.33%
1.32%
0.932%
0.511%
@Kohls 17/32

20. followers vs. baseline multipletop 100 influencers
2.55x
1.93x
1.63x
1.03x
3.43x
3.16x
1.39x
1.53x
0.963x
1.86x
1.3x
1.01x
3.67x
1.32x
1.18x
0.746x
1.77x
1.19x
0.778x
1.01x
1.28x
3.52x
1. Ellen Degeneres
Media
2. Jimmy Fallon
Media
3. Taylor Swift
Music
4. Barack Obama
Politics/Government
5. Oprah Winfrey
Media
6. Blake Shelton
Music
7. Katy Perry
Music
8. Justin Timberlake
Music
9. Kim Kardashian
Fashion
10. Pink
Music
11. Daniel Tosh
Entertainment
12. Lady Gaga
Music
13. Miranda Lambert
Music
14. Neil Patrick Harris
Film/TV
15. Donald J Trump
Business
16. Rihanna
Music
17. Bill Gates
Business
18. Khloe Kardashian
Fashion
19. Kevin Hart
Film/TV
20. Conan Obrien
Media
21. Jennifer Lopez
Music
22. Carrie Underwood
Music
32.73%
12.81%
19.08%
9.87%
15.29%
9.37%
13.72%
13.32%
12.95%
3.77%
12.57%
3.97%
12.11%
8.74%
11.17%
7.3%
8.74%
9.06%
7.77%
4.18%
7.54%
5.8%
7.35%
7.28%
7.19%
1.96%
7.01%
5.32%
6.62%
5.59%
6.48%
8.68%
6.37%
3.6%
6.23%
5.22%
6.17%
7.93%
6.11%
6.04%
6.08%
4.74%
5.93%
1.68%
@Kohls 18/32

21. followers vs. baseline multipletop 100 influencers
1.26x
0.685x
1.26x
1.55x
1.9x
1.02x
2.43x
2.72x
7.58x
2.24x
2.43x
0.898x
1.1x
6.08x
1.83x
5.21x
0.822x
0.674x
1.37x
2.04x
1.19x
0.975x
23. Britney Spears
Music
24. Justin Bieber
Music
25. Kourtney Kardashian
Fashion
26. Adele
Music
27. Ashton Kutcher
Film/TV
28. Selena Gomez
Film/TV
29. Ryan Seacrest
Media
30. Anderson Cooper
Media
31. Dr Mehmet Oz
Media
32. John Legere
Business
33. Adam Levine
Music
34. Miley Ray Cyrus
Music
35. Demi Lovato
Music
36. Marthastewart
Business
37. Christina Aguilera
Music
38. Rachael Ray
Media
39. Ariana Grande
Music
40. Stephen Colbert
Media
41. Jimmy Kimmel
Media
42. Channing Tatum
Film/TV
43. Bruno Mars
Music
44. Sarcasm
Social Media
5.87%
4.64%
5.7%
8.31%
5.63%
4.48%
5.43%
3.5%
5.43%
2.85%
5.34%
5.2%
5.18%
2.12%
5.18%
1.9%
5.07%
0.668%
5.05%
2.25%
5.03%
2.07%
4.44%
4.94%
4.31%
3.92%
4.27%
0.702%
4.26%
2.32%
4.24%
0.814%
4.18%
5.08%
4.17%
6.18%
4.16%
3.03%
4.14%
2.02%
4.04%
3.4%
4%
4.09%
@Kohls 19/32

22. followers vs. baseline multipletop 100 influencers
3.07x
2.33x
1.09x
2.75x
1.65x
0.347x
1.05x
3.14x
0.8x
3.01x
0.905x
5.37x
24.91x
0.954x
0.866x
0.774x
0.5x
0.87x
1.36x
3.59x
6.05x
1.06x
45. Jason Aldean
Music
46. Joel Osteen
Religion
47. Jim Carrey
Film/TV
48. Kelly Clarkson
Music
49. Pope Francis
Religion
50. Drizzy
Music
51. Hillary Clinton
Politics/Government
52. Brad Paisley
Music
53. Kendall Jenner
Fashion
54. Joyce Meyer
Religion
55. Kylie Jenner
Film/TV
56. Marc Jacobs
Fashion
57. Jennifer Soltys
Social Media
58. Emma Watson
Film/TV
59. Shakira
Music
60. Seth Macfarlane
Entertainment
61. Lebron James
Sports > Basketball
62. Alicia Keys
Music
63. Chelsea Handler
Media
64. Keith Urban
Music
65. Paula Deen
Media
66. Charlie Sheen
Film/TV
3.98%
1.29%
3.94%
1.68%
3.85%
3.53%
3.84%
1.39%
3.82%
2.31%
3.77%
10.88%
3.77%
3.59%
3.73%
1.18%
3.63%
4.52%
3.56%
1.18%
3.54%
3.9%
3.53%
0.657%
3.43%
0.138%
3.41%
3.57%
3.29%
3.8%
3.28%
4.24%
3.24%
6.47%
3.17%
3.64%
3.15%
2.32%
3.12%
0.869%
3.12%
0.515%
3.11%
2.92%
@Kohls 20/32

23. followers vs. baseline multipletop 100 influencers
1.03x
1.31x
3.65x
4.09x
1.42x
0.973x
1.03x
0.564x
0.359x
0.969x
0.818x
3.5x
1.2x
1.04x
1.22x
1.24x
1.03x
3.17x
2.44x
2.95x
0.983x
1x
67. Leonardo Dicaprio
Film/TV
68. Zooey Deschanel
Film/TV
69. Tim Mcgraw
Music
70. Lady Antebellum
Music
71. Flotus
Politics/Government
72. Dalai Lama
Religion
73. Anna Kendrick
Film/TV
74. Marshall Mathers
Music
75. Lil Wayne Weezy F
Music
76. Typical Girl
Social Media
77. Pitbull
Music
78. Guy Fieri
Media
79. Nicole Polizzi
Film/TV
80. Robert Downey Jr.
Film/TV
81. Tyra Banks
Fashion
82. Dwayne Johnson
Film/TV
83. Jk Rowling
Author
84. Kenny Chesney
Music
85. Willie Robertson
Author
86. Eric Church
Music
87. Pharrell Williams
Music
88. Bill Clinton
Politics/Government
3.1%
3%
3%
2.3%
3%
0.822%
2.98%
0.729%
2.92%
2.05%
2.89%
2.96%
2.88%
2.78%
2.87%
5.09%
2.8%
7.8%
2.78%
2.86%
2.77%
3.38%
2.77%
0.791%
2.75%
2.29%
2.71%
2.59%
2.69%
2.2%
2.65%
2.13%
2.64%
2.54%
2.6%
0.822%
2.59%
1.06%
2.57%
0.873%
2.57%
2.61%
2.55%
2.54%
@Kohls 21/32

24. followers vs. baseline multipletop 100 influencers
2.96x
7.82x
0.816x
1.39x
3.21x
0.376x
3.7x
0.608x
0.623x
0.965x
17.56x
1.56x
89. Laurenconrad
Media
90. Ree Drummond
Author
91. FAT AMY
Social Media
92. Queen Latifah
Music
93. Dierks Bentley
Music
94. Nicki Minaj
Music
95. Bobby Flay
Chefs
96. Sarah Silverman
Entertainment
97. Aziz Ansari
Entertainment
98. Steve Carell
Film/TV
99. Stacie H Connerty
Social Media
100. Tim Tebow
Sports > Football
2.55%
0.861%
2.52%
0.323%
2.46%
3.01%
2.4%
1.73%
2.39%
0.746%
2.39%
6.35%
2.38%
0.642%
2.37%
3.88%
2.34%
3.75%
2.33%
2.41%
2.33%
0.133%
2.31%
1.47%
@Kohls 22/32

25. TV Shows
@Kohls 23/32

26. followers vs. baseline multipletop 100 TV shows
1.66x
1.8x
2.21x
1.05x
0.449x
0.739x
2.07x
0.652x
1.58x
0.505x
1.85x
1.04x
0.836x
2.37x
2.82x
1.07x
1.62x
1.39x
1.37x
0.678x
0.59x
0.416x
1. The Ellen Degeneres
Show
By Genre > Comedy
2. CNN Breaking News
By Genre > News & Information
3. The Oprah Winfrey Show
By Genre > News & Information
4. The Tonight Show
Starring Jimmy Fallon
By Genre > Comedy
5. Sportscenter
By Genre > Sports
6. Tosh.o
By Genre > Comedy
7. The Voice
By Genre > Reality & Game Shows
9. How I Met Your Mother
By Genre > Comedy
8. Duck Dynasty
By Genre > Reality & Game Shows
10. Conan
By Genre > Comedy
11. TODAY
By Genre > News & Information
12. Pretty Little Liars
By Genre > Drama
13. The Walking Dead
By Genre > Drama
14. Rachael Ray Show
By Genre > Food
15. The Dr Oz Show
By Genre > Health & Wellness
16. Anderson Cooper 360
By Genre > News & Information
17. Good Morning America
By Genre > News & Information
18. E! News
By Genre > News & Information
19. Teen Mom
By Genre > Reality & Game Shows
20. Glee
By Genre > Family
21. Teen Wolf
By Genre > Drama
22. Love & Hip Hop
By Genre > Reality & Game Shows
15.24%
9.19%
9.44%
5.23%
7.32%
3.3%
7.13%
6.76%
3.29%
7.33%
3.06%
4.13%
2.64%
1.27%
2.6%
3.98%
2.6%
1.64%
2.11%
4.17%
2.08%
1.12%
1.67%
1.6%
1.48%
1.76%
1.37%
0.576%
1.31%
0.463%
1.26%
1.17%
1.1%
0.683%
0.942%
0.677%
0.925%
0.675%
0.87%
1.28%
0.811%
1.37%
0.754%
1.8%
@Kohls 24/32

27. followers vs. baseline multipletop 100 TV shows
2.26x
1.72x
0.223x
0.66x
0.198x
1.3x
0.739x
0.804x
0.787x
0.383x
1.13x
0.492x
0.245x
1.4x
11.92x
0.604x
2.67x
0.205x
2.09x
0.372x
0.263x
0.833x
23. The Biggest Loser
By Genre > Reality & Game Shows
24. American Idol
By Genre > Reality & Game Shows
25. Cosmos: A Spacetime
Odyssey
By Genre > Documentaries
26. Steve Harvey
By Genre > News & Information
27. Game of Thrones
By Genre > Drama
28. Shark Tank
By Genre > Reality & Game Shows
29. The GRAMMYs
By Genre > News & Information
30. Real Housewives
By Genre > Reality & Game Shows
31. Grey's Anatomy
By Genre > Drama
33. Inside Amy Schumer
By Genre > Comedy
32. The Bachelor
By Genre > Reality & Game Shows
34. The Mindy Project
By Genre > Comedy
35. The Daily Show
By Genre > Comedy
36. BBC News (UK)
By Genre > News & Information
37. Extreme Couponing
By Genre > Lifestyle
38. College GameDay
By Genre > Sports
39. Sesame Street
By Genre > Kids
40. Orange Is The New
Black
By Genre > Drama
41. Long Island Medium
By Genre > Reality & Game Shows
42. Anthony Bourdain
By Genre > Travel
43. El Gordo Y La Flaca
By Genre > Latino
44. The Kelly File
By Genre > News & Information
0.744%
0.329%
0.734%
0.427%
0.694%
3.1%
0.689%
1.04%
0.674%
3.4%
0.672%
0.519%
0.665%
0.899%
0.615%
0.766%
0.598%
0.76%
0.595%
1.55%
0.595%
0.527%
0.58%
1.17%
0.556%
2.26%
0.526%
0.376%
0.516%
0.043%
0.515%
0.854%
0.512%
0.192%
0.504%
2.46%
0.502%
0.24%
0.476%
1.27%
0.475%
1.81%
0.46%
0.553%
@Kohls 25/32

28. followers vs. baseline multipletop 100 TV shows
10.13x
0.358x
1.46x
1.56x
4.62x
0.581x
1.89x
1.45x
0.824x
0.899x
0.768x
0.663x
2.29x
0.291x
4.75x
0.756x
0.836x
0.93x
1.76x
0.658x
0.242x
0.213x
45. RightThisMinute
By Genre > News & Information
46. America
By Genre > News & Information
47. Dance Moms
By Genre > Reality & Game Shows
48. Dancing With The Stars
By Genre > Reality & Game Shows
49. Property Brothers
By Genre > Reality & Game Shows
50. ESPN CollegeFootball
By Genre > Sports
51. Suze Orman Show
By Genre > News & Information
52. Dr. Phil
By Genre > News & Information
53. SpongeBob SquarePants
By Genre > Kids
54. The X Factor (UK)
By Genre > Reality & Game Shows
55. The Vampire Diaries
By Genre > Horror & Suspense
56. Dr Drew
By Genre > Lifestyle
57. ACM Awards
By Genre > News & Information
58. Breaking Bad
By Genre > Drama
59. Project Runway
By Genre > Reality & Game Shows
60. Big Bang Theory
By Genre > Comedy
61. Impractical Jokers
By Genre > Comedy
62. Once Upon A Time
By Genre > Drama
63. Live With Kelly &
Michael
By Genre > News & Information
64. Empire
By Genre > Drama
65. Big Brother USA
By Genre > Reality & Game Shows
67. The Rachel Maddow
Show
By Genre > News & Information
0.459%
0.045%
0.445%
1.24%
0.437%
0.299%
0.436%
0.28%
0.43%
0.093%
0.425%
0.731%
0.423%
0.223%
0.413%
0.285%
0.402%
0.487%
0.398%
0.443%
0.391%
0.509%
0.391%
0.589%
0.389%
0.17%
0.384%
1.31%
0.37%
0.078%
0.37%
0.489%
0.367%
0.44%
0.365%
0.392%
0.362%
0.206%
0.351%
0.534%
0.343%
1.41%
0.341%
1.59%
@Kohls 26/32

29. followers vs. baseline multipletop 100 TV shows
0.52x
0.277x
0.679x
0.429x
0.425x
0.644x
0.708x
0.384x
0.754x
1.02x
2.8x
1.39x
0.832x
1.12x
0.811x
0.232x
0.713x
0.947x
4.92x
0.893x
1.53x
0.549x
66. Saturday Night Live
By Genre > Comedy
68. SportsNation
By Genre > Sports
69. Modern Family
By Genre > Comedy
70. American Horror Story
By Genre > Horror & Suspense
71. Mythbusters
By Genre > Reality & Game Shows
72. Scandal
By Genre > Drama
73. Talking Dead
By Genre > Reality & Game Shows
74. Roberto G. Bolaños
By Genre > Latino
75. Supernatural
By Genre > Science Fiction
76. Criminal Minds
By Genre > Drama
77. Fashion Police
By Genre > Reality & Game Shows
78. Victorious
By Genre > Kids
80. Doctor Who
By Genre > Drama
79. Icarly
By Genre > Kids
81. Gossip Girl
By Genre > Drama
82. Primer Impacto
By Genre > Latino
83. BONES
By Genre > Drama
84. Ghost Adventures
By Genre > Horror & Suspense
85. This Old House
By Genre > Reality & Game Shows
86. The Chew
By Genre > News & Information
87. The Real
By Genre > News & Information
88. Hell's Kitchen
By Genre > Reality & Game Shows
0.341%
0.655%
0.339%
1.22%
0.338%
0.498%
0.333%
0.776%
0.324%
0.763%
0.324%
0.503%
0.321%
0.454%
0.312%
0.811%
0.308%
0.409%
0.307%
0.302%
0.305%
0.109%
0.297%
0.214%
0.293%
0.352%
0.293%
0.262%
0.291%
0.358%
0.285%
1.22%
0.284%
0.398%
0.27%
0.285%
0.267%
0.054%
0.266%
0.298%
0.263%
0.172%
0.259%
0.472%
@Kohls 27/32

30. followers vs. baseline multipletop 100 TV shows
1.8x
0.233x
0.703x
2.09x
0.209x
1.22x
1.69x
0.436x
0.971x
1.09x
5.16x
0.357x
89. The Talk
By Genre > Drama
90. WORKAHOLICS
By Genre > Comedy
92. True Blood
By Genre > Drama
91. Buddy Valastro
By Genre > Food
93. Parks & Recreation
By Genre > Comedy
94. Americas Got Talent
By Genre > Reality & Game Shows
95. What Not To Wear
By Genre > Lifestyle
96. Latin GRAMMYs
By Genre > Latino
97. Ncis
By Genre > Drama
98. FOX & Friends
By Genre > News & Information
99. Wheel Of Fortune
By Genre > Reality & Game Shows
100. Nuestra Belleza
By Genre > Latino
0.255%
0.141%
0.245%
1.05%
0.241%
0.343%
0.241%
0.115%
0.238%
1.13%
0.237%
0.194%
0.233%
0.138%
0.232%
0.533%
0.229%
0.235%
0.228%
0.21%
0.223%
0.043%
0.218%
0.61%
@Kohls 28/32

31. Personality Insights
@Kohls 29/32

32. followers vs. baseline multipleAll categories
1.33x
1.23x
1.17x
1.16x
1.14x
1.29x
1.14x
1.28x
1.27x
1.22x
1.29x
1.25x
0.983x
1.13x
1.16x
1.15x
1.23x
1.11x
1.09x
1.05x
0.992x
0.948x
1. Artistic Interests
Personality > Openness
2. Conservation
Values
3. Self-discipline
Personality > Conscientiousness
4. Conscientiousness
Personality
5. Achievement Striving
Personality > Conscientiousness
6. Altruism
Personality > Agreeableness
7. Gregariousness
Personality > Extraversion
8. Modesty
Personality > Agreeableness
9. Morality
Personality > Agreeableness
10. Agreeableness
Personality
11. Dutifulness
Personality > Conscientiousness
12. Trust
Personality > Agreeableness
13. Stability
Needs
14. Cheerfulness
Personality > Extraversion
15. Cautiousness
Personality > Conscientiousness
16. Friendliness
Personality > Extraversion
17. Cooperation
Personality > Agreeableness
18. Emotionality
Personality > Openness
19. Hedonism
Values
20. Anxiety
Personality > Neuroticism
21. Practicality
Needs
22. Self-transcendence
Values
63.97%
48.02%
62.84%
51.14%
60.66%
51.66%
58.14%
50.26%
57.94%
50.74%
57.41%
44.36%
56.96%
49.79%
56.79%
44.33%
56.79%
44.59%
56.45%
46.15%
56.42%
43.86%
55.99%
44.8%
55.51%
56.47%
55.37%
48.88%
54.4%
46.92%
54.27%
47.37%
53.73%
43.56%
53.66%
48.55%
52.79%
48.34%
52.61%
50.02%
51.97%
52.39%
51.52%
54.32%
@Kohls 30/32

33. followers vs. baseline multipleAll categories
1.03x
1.06x
1.1x
0.968x
1.14x
1.06x
0.966x
0.979x
0.964x
0.956x
0.932x
1.04x
0.997x
0.949x
0.986x
1.01x
0.935x
1x
0.943x
0.982x
0.962x
1.13x
23. Vulnerability
Personality > Neuroticism
24. Extraversion
Personality
25. Orderliness
Personality > Conscientiousness
26. Challenge
Needs
27. Self-efficacy
Personality > Conscientiousness
28. Love
Needs
29. Adventurousness
Personality > Openness
30. Self-expression
Needs
31. Excitement-seeking
Personality > Extraversion
32. Harmony
Needs
33. Immoderation
Personality > Neuroticism
34. Self-consciousness
Personality > Neuroticism
35. Curiosity
Needs
36. Excitement
Needs
37. Structure
Needs
38. Liberty
Needs
39. Openness
Personality
40. Ideal
Needs
41. Neuroticism
Personality
42. Closeness
Needs
43. Assertiveness
Personality > Extraversion
44. Sympathy
Personality > Agreeableness
51.43%
49.74%
51.26%
48.42%
51.25%
46.57%
51.09%
52.79%
50.86%
44.46%
50.8%
47.86%
49.97%
51.72%
49.71%
50.76%
49.51%
51.35%
49.25%
51.49%
48.75%
52.32%
48.49%
46.5%
48.35%
48.5%
48.05%
50.64%
47.97%
48.66%
47.6%
47.12%
47.25%
50.53%
46.97%
46.78%
46.67%
49.5%
46.39%
47.25%
45.84%
47.63%
45.82%
40.44%
@Kohls 31/32

34. followers vs. baseline multipleAll categories
0.892x
0.936x
0.864x
0.886x
0.879x
0.876x
0.857x
45. Liberalism
Personality > Openness
46. Anger
Personality > Neuroticism
47. Imagination
Personality > Openness
48. Intellect
Personality > Openness
49. Depression
Personality > Neuroticism
50. Openness To Change
Values
51. Self-enhancement
Values
45.66%
51.21%
45.38%
48.49%
45.12%
52.21%
44.56%
50.26%
44.14%
50.22%
44.13%
50.37%
43.94%
51.25%
@Kohls 32/32