Flip cams are all the rage, so what's the big deal?
This presentation covers how to integrate easy online video into your next PR campaign. It provides an overview of online video trends and then walks through four case studies from Kaiser Permanente and other health care organizations who have successfully used multimedia assets to enhance their storytelling online and promote their brand.
If you’re a relatively small or even a one-person shop, how do you know when you can shoot a good story with a $200 digital recorder and off-the-shelf editing software, or when you really need to hire a professional videographer for the project?
And once you’ve determined what equipment to use, what story best lends itself to video in the first place? What’s the best way to frame a shot, and how to you use social media to share your video?
We covered these questions and more at the Colorado Healthcare Communicators breakfast, where this presentation was first delivered in May 2010.