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A Great Idea Isn't Enough for Successful Change - Final

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Presented by Mark Jaben, M.D., author of the book "Free the Brain"

Maybe you had expected more. Maybe it went ok, but you’d like it to go smoother. Maybe its gone well and you want to understand about how that happened for next time. Maybe you’d like change to be less of a hassle.

If so, this webinar is for you.

As a result of this webinar, you will understand:

Change is a verb, not a noun
The fundamental unit of change
Why your belief about what’s going on is not the result of what you think.
Why conflict is what you should expect and what you actually need for successful change
The choice to resist or engage is not an analytical one, so why approach it that way.
We are not wired to resist; we are wired to succeed.

An ideal change must work AND be workable; judging each uses different functions in the brain.

Published in: Business
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A Great Idea Isn't Enough for Successful Change - Final

  1. 1. A Great Idea Isn't Enough for Successful Change Host: Mark Graban Mark@KaiNexus.com Presenter: Mark Jaben, MD jabenmm@aol.com
  2. 2. Webinar Logistics • Presentation (45 minutes) • Q&A (10 minutes) – Use the GoToWebinar Meeting Panel to submit a question at any time • Recording link & slides will be sent via email – Also – see the “Handouts” feature and Chat box
  3. 3. Our Presenter • Residency trained, board certified Emergency Physician with over 35 years of clinical experience • Book – Free the Brain: Overcome the Struggle People and Organizations Face With Change • Mark works with individual physicians struggling with burnout as a coach with TheHappyMD.com and with organizations through presentations and trainings Mark Jaben, MD
  4. 4. -help refine the strategy for addressing change in your organization Objectives- -fill out your understanding around how change actually takes place -understand a bit about how the brain works and the impact this has on change and changing
  5. 5. asking others to change being asked to change somewhere in the middle Everyone falls into one of three groups:
  6. 6. asking others to change being asked to change somewhere in the middle Everyone falls into one of three groups: interaction between 2 people fundamental unit of change:
  7. 7. Is the economy better? stock market up 45% unemployment rate 3.6% (lowest in 50 years) wage growth 3% (average) 1.1% (adjusted for inflation) GDP growth 2% since Jan 20, 2017 (as of 2/14/20) an example-
  8. 8. Is the economy better? stock market up 45% unemployment rate 3.6% (lowest in 50 years) wage growth 3% (average) 1.1% (adjusted for inflation) GDP growth 2% since Jan 20, 2017 (as of 2/14/20) up 68% 10% (Oct 2009) to 4.7% 3.2% 0.8% (adjusted for inflation) 1.8% manufacturing in recession past 3 quarters prior to Jan 20, 2017 an example-
  9. 9. Is the economy better? stock market up 45% unemployment rate 3.6% (lowest in 50 years) wage growth 3% (average) 1.1% (adjusted for inflation) GDP growth 2% since Jan 20, 2017 (as of 2/14/20) up 68% 10% (Oct 2009) to 4.7% 3.2% 0.8% (adjusted for inflation) 1.8% manufacturing in recession past 3 quarters prior to Jan 20, 2017 Which came first: opinion or analysis? an example-
  10. 10. Brain sees everything as a problem: Issue ——> Solution Store A $229 Store B $259 which do you choose? example: buying a flat screen TV
  11. 11. Brain sees everything as a problem: Issue ——> Solution Store A $229 Store B $259 90 day return enhanced warranty excellent service now which do you choose? value judgement or analysis? example: buying a flat screen TV
  12. 12. Value Judgment Analysis
  13. 13. Analysis
  14. 14. Hidden Brain
  15. 15. AwarenessHidden Brain
  16. 16. rationalize justify defend
  17. 17. ‘The Price of Your Soul: neural evidence for the non utilitarian representation of sacred values’ G. Berns et al, Philosophical Transactions of The Royal Society, Mar 2012, vol. 367, no. 1589 the stronger the belief in one’s story, the more certain a person is that they are right, the less likely that person is in a frame of mind to consider another version
  18. 18. ‘The Price of Your Soul: neural evidence for the non utilitarian representation of sacred values’ G. Berns et al, Philosophical Transactions of The Royal Society, Mar 2012, vol. 367, no. 1589 the stronger the belief in one’s story, the more certain a person is that they are right, the less likely that person is in a frame of mind to consider another version EVEN IF it is a better version!
  19. 19. What gives one story a louder voice than another?
  20. 20. worldview ideology One’s Notion of Success
  21. 21. benefits, if successful risks, if failure worldview ideology One’s Notion of Success
  22. 22. -‘the world as I want it to be’ success is: -in the eye of the beholder -a value judgement One’s Notion of Success
  23. 23. One’s Notion of Success how much overlap is there? your success their success -‘the world as I want it to be’ success is: -in the eye of the beholder -a value judgement
  24. 24. One’s Notion of Success how much overlap is there? your success their success not enough? -‘the world as I want it to be’ success is: -in the eye of the beholder -a value judgement
  25. 25. and works Ideal Change is workable
  26. 26. hidden brain awareness works
  27. 27. hidden brain awareness workable works
  28. 28. That idea may be great for you, but may not be ideal for them
  29. 29. Certainty
  30. 30. we are not wired to resist; rather, we are wired to succeed.
  31. 31. -Change is not a noun What Can You Do?
  32. 32. -Change is a verb What Can You Do?
  33. 33. -Change is a verb -Have you used your analysis to craft your story, or defend that story? What Can You Do?
  34. 34. -Change is a verb -Have you used your analysis to craft your story, or defend that story? What Can You Do? -Tap into a different brain pathway because there are always options
  35. 35. let’s do it
  36. 36. STOP IT- Stop trying to create a catalyst. Stop trying to get their “buy-in.” Stop trying to dream up the right words. Stop expecting your catalyst to be their catalyst. It’s a waste of your time and energy!
  37. 37. world as it is world as I want it to be hypocrisy unfairness
  38. 38. Full Empty all the ways it’s going to be worse all the ways it might be better
  39. 39. “What We Don’t Understand About Trust” Onora O’Neill. TED Talk, Sep, 2013 —don’t overreach/promise more than can be done —have the skill and ability to do what you offer —do what you say you are going to do “A Question of Trust” Onora O’Neill.2002 BBC Reith lecture Credibility —avoid inadvertent deception data must pertain, gathered in acceptable manner, verifiable by those impacted —avoid unintentional coercion forcing a process that keeps someone from being successful
  40. 40. Hidden Brain trustworthiness credibility Ideal Change Analytical Brain Continuous Improvement Respect for People
  41. 41. pushback not following through ‘I’ll try’ ‘no’ suggestion silence variation conflict many faces of resistance
  42. 42. Respect ‘how I deal with your resistance’
  43. 43. Openness to an expanded notion of success curiosity respect credibility trustworthiness Create The Conditions ‘should people believe in you?’ risks, if failure benefits, if successful ‘do people believe in what you say?’ ‘how I deal with your resistance’ ‘what am I missing or dismissing?’
  44. 44. Issue choice brain wants to intervene here The Strategy
  45. 45. Issue ideal change desired outcome —> Shared outcome options The Strategy instead, intervene here
  46. 46. resistance Recognize Reconcile Respond 1-curiosity Is there resistance? Questions? Concerns? Something that makes this difficult? Are you happy? 2- respect What is being resisted? What doesn’t work? What doesn’t work for you? 3-credibility How am I contributing to the resistance? Am I clear with my language and terms? Misleading with my data? Misguiding with my metrics? Does my choice work and is it workable? 4-clarity What do we want it to look like? What can we agree on? What can we agree to do? Is it possible…? An Engagement Kata
  47. 47. Issue choice desired outcome —> Shared outcome options The Strategy Creativity
  48. 48. What’s your next step? What have you learned?
  49. 49. Announcements (Then Q&A)
  50. 50. Future Webinars • “Coaching Strategies for Leaders” – Steve Kane, Gemba Academy – April 8, 2019 – 1 to 2 pm ET • KaiNexus Training Team Office Hours – March 12, 2019 – 1 to 1:30 pm ET
  51. 51. Other Resources www.KaiNexus.com
  52. 52. Podcasts • www.KaiNexus.com/podcasts • Subscribe via: – Apple Podcasts – Google Play – Stitcher – Spotify
  53. 53. Q&A • Web: – www.kainexus.com – blog.kainexus.com – www.freethebrain.com • Webinars on Demand: – www.kainexus.com/webinars • Social Media: – www.twitter.com/kainexus – www.linkedin.com/company/kainexus – www.facebook.com/kainexus Presenter: Mark Jaben, MD jabenmm@aol.com Host: Mark Graban Mark@KaiNexus.com

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