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“Young Marketers là một sân chơi nhưng không
phải đến chỉ để chơi, và không dành cho “tay
chơi” không đủ đam mê, kiên trì ...
Young Marketers’brand portfolio
Young Marketers Contest A marketing contest lets participants transform themselves by conf...
Functional Benefits:
-Learning knowledge and
gaining experience
-Transform yourselves
Emotional Benefits:
Feel a stronger ...
Thank you
PhamVan Khai VoVanThi
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Young Marketers Elite 2 - Brand Positioning (8.2) - Khai Pham & Vo Thi

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Positioning

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Young Marketers Elite 2 - Brand Positioning (8.2) - Khai Pham & Vo Thi

  1. 1. “Young Marketers là một sân chơi nhưng không phải đến chỉ để chơi, và không dành cho “tay chơi” không đủ đam mê, kiên trì và không có tinh thần học hỏi thật sự” - Mr. Hung Vo, 2014, Interview with BRVN for Warm-up marathon -
  2. 2. Young Marketers’brand portfolio Young Marketers Contest A marketing contest lets participants transform themselves by confronting challenge from real marketing world Young Marketers Elite Program Young Marketers Connection Young Marketers Initiatives A marketing course for promising fresh that create an environment for themselves to further transform into an elite generation A series of seminars about marketing that helps more students to reach to and learn from Young Marketers fundamental knowledge A marketing initiatives contest to help student develop and execute their marketing idea to make the world a better place
  3. 3. Functional Benefits: -Learning knowledge and gaining experience -Transform yourselves Emotional Benefits: Feel a stronger you by learning attitude RTB Top in industry Empowerers Outcome of Eliters No. 1 marketing contest Discriminator Transformation into a sharp, dauntless yet humble marketers by an everyday journey Environment: Activities and learning environments that marketing-loving students want to participate in order to have a better preparation stage for their marketing career. Value: Transformative, Professional, Real Personalities: Challenging, Supportive, Humble, Passionate, Determined Belief: A young marketers should always learn and transform his/herself by striving in challenges EMPOWER PEOPLE TO CHANGE OTHERS Brand Essence Insight “I love marketing and want to pursue a marketing career. I have some knowledge about marketing from school, but I think it won’t be enough. I wish I can learn knowledge and gain experience from the top marketers in the industry, so I can have an impact in Vietnam marketing world Target consumers: -Students or fresh jobbers -18-23, all SEC, nationwide, focus on HCMC & HN -Love marketing and desire to pursue marketing career. -Have some academic knowledge about marketing from school, but lack of knowledge and experience about how professional marketing in real world could be. -Try to join many activities about marketing to learn THE BRAND KEY
  4. 4. Thank you PhamVan Khai VoVanThi

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