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TRIGGER FIRST-MET ENGAGE AMPLIFY OBJECTIVE MESSAGE KEY HOOK KEY CHANNEL SUPPORTING TACTICS
Angle: - Chemical-treated rice - Sign of bad rice (include common issue of consumer) - Effect on taste & health From: Expe...
Young Marketers 3 - The Final Round - Pham Van Khai
Young Marketers 3 - The Final Round - Pham Van Khai
Young Marketers 3 - The Final Round - Pham Van Khai
Young Marketers 3 - The Final Round - Pham Van Khai
Young Marketers 3 - The Final Round - Pham Van Khai
Young Marketers 3 - The Final Round - Pham Van Khai
Young Marketers 3 - The Final Round - Pham Van Khai
Young Marketers 3 - The Final Round - Pham Van Khai
Young Marketers 3 - The Final Round - Pham Van Khai
Young Marketers 3 - The Final Round - Pham Van Khai
Young Marketers 3 - The Final Round - Pham Van Khai
Young Marketers 3 - The Final Round - Pham Van Khai
Young Marketers 3 - The Final Round - Pham Van Khai
Young Marketers 3 - The Final Round - Pham Van Khai
Young Marketers 3 - The Final Round - Pham Van Khai
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Young Marketers 3 - The Final Round - Pham Van Khai

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Gạo of Young Marketers Contest 3

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Young Marketers 3 - The Final Round - Pham Van Khai

  1. 1. • • • • •
  2. 2. TRIGGER FIRST-MET ENGAGE AMPLIFY OBJECTIVE MESSAGE KEY HOOK KEY CHANNEL SUPPORTING TACTICS
  3. 3. Angle: - Chemical-treated rice - Sign of bad rice (include common issue of consumer) - Effect on taste & health From: Expert, Journalist. Backed by Government Influencer: famous working housewives (Mỹ Linh, Diệp Chi, Gào…) Angle: Frustration when knowing rice can also be “poison”

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