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Young Marketers 3 - Thách Thức Elite 5 - Phạm Văn Khải

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Young Marketers 3 - Thách Thức Elite 5 - Phạm Văn Khải

  1. 1. YOU NAME YOURSELF
  2. 2. `Ầ Ơ Ả We dOn't Want to sell a number OfT-shirt. F,'t ”~ Ề We dOn'tjust sell unìform, either. XỈ, ĩẦ We are here to create a Young Marketers Community, A Ạ Where every members can Share their Own Voices. r Ả ' :Ạ `ẳ Í! R r` Ấ _ y ,X FM Ạ . 3 ì
  3. 3. TARGET CONSUMERS Young Marketers' contestants, Who have never made Ít to the semì-final. - Around 1500 people - 18-24, HCMC focus - Class: BCD I- Students/firstjobbers Ù ›, FAILED CONTESTANTS Attitude: - Want to build and show abilities - Want to stay in a network With Others marketers, especially With Senior marketers Expectatíon when join YM fan page (press LIKE): + Get knowledge + Build relationship + Become a member of Young Marketers Community Behavior: - Participate in YM contests - Join marketers'FB group, YM fan page - Join semínars, forums about marketing
  4. 4. 'u`_I,xl rÌ.' Y Vv( 'K ìiiiẫịllilĩịv Eliçdĩfglrạtấilầliị-hj !!_q“ ”`“` r‹ " :K .. f p.Ị'ỊỪ `v ' ` 'Ị ' -'cz .Y › " .I .“ '- - ,,' .` `.`.:,`.5ŕ`°;ỉ.:`ị 4" ... ..L . ' Ệ 1- ,-." * ' P _ , .( 'N ,_ _(.. ,._.,,, . g, .g , ừ .nx ęẹlPỊiẤịk:Ề Íỗęịẫãềviìø vl lμlrnựịli Ị ` đrlg IẸỊI .‹-.lịl 5sL_ầVlLaỊjVịÌLAl F:_ç. _ Ă Ỉ tít ỈỈỆỈỈ “ĨỈỈỊ Ỉ_ _ ___r y “ I r›'Ĩ4°l' s` “ E `Ĩŕ ` ` s Eílấầ' r Lã i ỊỈC`li^I`li '1YI`Ỹ` ” ìễlỂ_kẫflĨ _ Q _ ' ‹',~.`6,ilI.ụ'1'I.I`l`lL:I“'l^'»,t' ẵì1ĨẢIÌi {.YAYlỉilỂẹlậi` Y Ị r vìlk . - ,g V^ " ~. ` i ịLỆIIi gI°'E<l”0L-"hị ~Lls1Ell! -r'W iừtệglkỉỉ I["ĨĨfi Isu ll=,Iryr”` .ĩ` x -Ỹ.ỵ,iậL,,,Ả,jE_,g_y,r._ờ_",-_b_ _- g Ụ ' v iịễsí trễ A Y ,- L 'Ì " ` . ,~»!.-Ể tễ fi - ,.`, Ắ`“i ‹-^rBĩ“': “:: “"'Ĩ" ”l"[, ` I: V .K L`__IlảỆvẦvlỨmậ1ìlỆLợư .Ềl.ll} -IL ollll i Ill-Illlllclĩ Ill olillịgi i"Ảl=.lIt‹=i^l:IIμ- Czoll lỊllIĨ^Ịv,' ~ ẦVlìIĨÌ'ẵl!L'iỈẸẩ iĩnlilkảỉìrụi lrniiảmlh ỀẵnỈ%` t¶%L'S*I4li"li`L 'i'lvAl ẫl V =.IL. ,,J L V ý `”IỉIlĩÌỈ%L¶ÌẾÌ - ". ' _ I , I ơ . ll* K Ị À) I _7 Ạ ỮJx` I -
  5. 5. INSIGHT W À “ất R- ` i BRa« I`IDS l“~=°:P- = F ” e K ` ir. '_` ọi I ì gj. ` ` l `*Ỷ^j , "'Ấa ` F-`.cu. Ì gị- ` 'V ĨĨĨYAVIỆIIỈÍ ỉỈCJi :t“ỀV“jli :.I ÌÌỆIÍkẩnlụii'I[ầÌÌỸAVl0lÍỀ. ễỉIo` lịnjđl, =LỄ` y ầịỉ, Ir ý ‹ ÌIẩỈÌVẦ'ẨClÍkx` `l v` ` .*` U V ` ._ ni .'-4 V - I tŕ r` ',___`_`7.,,i , l Ìñylấ 0EIÍÍỈrỬÌĨỆHÌỈẩlỘl lliịiil-ụ` Cclliikậbíẫ, `Ỉệl iọxvμvlậlịl =iilề` =í:.lli Ịầụlẵ ầęií l Cỉk`:lIi"í =Ỉ-gi-çll ì V l ' ^ ' É i K A If l 'L2 ""`l`“v“ Ị 4+ llt‹:` 'íảrìll I'llL=Il'lIỈll:IL, ỒxuĨẸÌ!Lĩẩ` l ỉllli IlCỈÌị"ấlíĨỘJk0,`lIIỸ,ẶấlllĨL `, "v ›iÊ, ` ;ln_.‹V lẹ U k I, K' ' I . . . 1.4 r I l K l s‹ `ị ' E “ I Ả a à IO i i 'i'IẬÌk`Ị,iM`ỈC-* ịiịl :I, ‹:' ldI.lb1ỊỄ` lEr`I:lịĨ"'!çi lI,[I-,'i iữvấịịlẵíịịlỉẻl ífỈ`ỆỈ,ili_llfi[Ịl'Ă`IIỵ`vl'i t rì Q 7 fuy n L `l l Ð. ._ *A 3 ~ '”"x ' *ir stiĩ-`lz.ụ,-,ę=tẽ” 1 C !`Ì UID Ệ} H ri l KLỲỆ rĨEỶƠarJ l - " ` , , I "' y
  6. 6. THE SHIRT VAVI'ụ` Cỉl`:lli"Í VẦVIẾIIÌÍ 'x”'iVẢi .1inì'=Í i^‹e` ỀẽI“ụ` =.i Ịlícìíẫirẵnllli =^‹`ĩ` °ihlẩÍĨi Ìơxoxoịlvj, ỉli :.i ỈIl=,I=.lI!I“ỉỈílỊll ỉllloịl “l1Lơ,`l“l›4Ị`ỊII=.IlĨ^gv ụ1“ll'l'I“Í `íỌli =i=.L?I“llt`:lli tìlẵoiíọlilliậlhĩ IIỌÌÍ, Lì~ẶlLi lẢl[ẽ` VẦVỄIIÌỆỆ `ìÊĨ“=^(Ơ` ."I“,-`=Í`ll“ẹldli` Ơì'iVẢli ęìillìlẵlơll Ơìf íềhll lvllẽìlvllặlềlìęẵhnpt So, how this Shirt Can do that mission?
  7. 7. THE SHIRT Mr. Hùng Vỏ l!*I r.` Fŕø.vIấ` =IiIỉl1i IIìIIÌlẩ` Clli IL ü'I`llỉ` plilấlp= ỔỊẺIILỊJ ttt ilẹ` ts* =^lỊi` =^Kẫ`li Ỉtìĩi ỔỊỆỈÍ iŕqllμçỳì
  8. 8. '!ÊIIl Ễ.IẢi'iIEÌ `IẨ›f,-IÌIỉIở,`I.=Il..F" Av» :.I K:r:.Il l'll:Il`lIĨll:IL, vlclui ‹'B:.Ili Ỹollìlịgl ollli yl`:lIli IrìII`ll:` :.lllcĩl -1`lEl' :` Yl`ClIIi CìVAVlIi vIoI't‹'::` Ill =Iil:` 'ICIỊIIỤJ I'IIỉIÍỈ('ụÌ`l'ụIlt` l=,ÀỈllÌIlIIIIlI`IỶM
  9. 9. COMMUNICATION Main touch point: Young Marketers fan page (Obviously. What's the point of developing a community Without using the community itself?) We need 1 photo album"Y0u name y0urself". + Album cover: lnfographic about"HoW to be a real member of the YM community" Step it Like this fan page (You did it already) Step 2: Show your name as a real member (How get a shirt With your name) Step 3: Share your voice as a real member (Click next to see how others members have shared their voice) + lnfluencer photos in shirt (anh Hùng, anh Toàn): sharing their stories about YM Community. + Members photos in shirt (updated continuously): sharing their stories about YM, their goal marketing career, their achievement & qualification, contacts to networking... photo ofYM members group, or their selfies.
  10. 10. THE END Ill olroịiậli =i:` 0ỆI`:` Ho, VAVlậ` 1lỊl›'1l“Í llậlậlịi ‹“r `lI0l0` plŕqnli :1ini=Í Ậvμvniix Icggloti :.vrc.lII:“ lvl `FFlỄ ẵlịđlhlñllμlti ~ OFL'iiẶ` illolỉ tị:ollllI`lII ”vỈ^K'ụ` =í'lIs'1^í, Iịlấlltvlậlr ỉiíiấlti Nh r=.IỈ‹”l'lLO,i I: =ì'ẽL1Í ỉllloịl 'ụI=.L`LY vAvl'ụ` u”::.IIi Iỉkcw Ii Ỉoỵv :Ii“ỉL1í :1“lỈ]ỉ“^l4;ẽP:.I°lIIỉilLg`i V`:`:lk`:1ỉồi =i `i :IIỸolIll`li Ill 'x'ivii =ñIIi ỊầLg`Iẩ` MV- Hùng vỏ II" !,`

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