Big CONTENT IS Data KING.

1. #DELASOCIAL 15.September2016 BIG CONTENT IS DATA KING.

2. K A I B Ö S T E R L I N G D E P U T Y M A N A G I N G D I R E C T O R S T R A T E G Y @sixtsign #dmexco #CustomerExperience@delasocial

3. 75 % der CMO: „ I n d e n l e t z e n J a h re n m e h r Ve r ä n d e r u n g a l s i n d e n 5 0 J a h re n z u v o r.

4. Marketing Revolution is Data Revolution is Marketing Revolution is Data Revolution is Marketing Revolution is Data Revolution is Marketing Revolution is Data Revolution is Marketing Revolution is Data Revolution is Marketing Revolution is Data Revolution is Marketing Revotlution is Data Revolution is Marketing Revolution is Data Revoltuion is Marketing Revoltuion is Revolution is Data Revolution is Marketing Revolution is Data Revolution is Marketing Revolution is Data Revolution is Marketing Revotlution is Data Revolution is Marketing Revolution is Data Revoltuion is Marketing Revoltuion is Revolution is Data Revolution is Marketing Revolution is Data

5. Bauchgefühl reicht nicht mehr. Die Zielgruppe ist tot. Digitale Kommunikationist Echtzeit- Kommunikation. D a t e n a g g r e g a t i o n i s t b e s s e r . INSIGHT SOURCING PERSONA LIZATION D a s B e d ü r f n i s d e s e i n z e l n e n M e n s c h e n z u r r i c h t i g e n Z e i t a m r i c h t i g e n O r t z ä h l t . SPEED S c h n e l l e , b e d ü r f n i s - g e r e c h t e A n g e b o t e s i n d d i f f e r e n z i e r e n d e r W e t t b e w e r b s f a k t o r .

6. DAS GELD WIRD IM BACKEND VERDIENT. INSIGHT SOURCING

7. INSIGHT SOURCING Analytics Deskriptiv Prädiktiv Präskriptiv data Management Zuordnung und Kombination

8. Analytics Deskriptiv Prädiktiv INSIGHT SOURCING DateN Informationen Kontextbasierte Deutung Personalisierung

9. INSIGHT SOURCING

10. PERSONA LIZATION

11. PERSONA LIZATION Fühlen Sensorik Denken Handeln Dialog Transaktionen

12. PERSONA LIZATION Von der Persona zum Einzelbedürfnis. Fühlen Denken Handeln

13. PERSONA LIZATION

14. PERSONA LIZATION Die sijox iPad Berater App.

15. Dein Verhalten wird belohnt. AppDrive. Die verhaltensorientierte KfZ-Versicherung-App. PERSONA LIZATION

16. PERSONA LIZATION WO

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