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Visual	
  Literacy	
  
HEIDI MARTIN WINSTON
RESEARCH & INSTRUCTIONAL SERVICES LIBRARIAN, BARNARD COLLEGE
KAI ALEXIS SMITH
BARNARD COLLEGE LIBRARY INTERN; MSLIS CANDIDATE, PRATT INSTITUTE, 2013
"VISUAL LITERACY is a set of abilities that enables an individual to
effectively find, interpret, evaluate, use, and create images
and visual media."

ACRL Visual Literacy Competency Standards
A visually literate person can:
1.

Determine the need for visual materials

2. Find and access images and visual media effectively and
efficiently
3. Interpret and analyze the meanings of images and
visual media
4. Evaluate images and their sources
5.

Use images and visual media effectively

6. Design and create meaningful images and visual
media
7.

Understand ethical, legal, social, and economic
issues surrounding the creation and use of images and
visual media, and access and use visual materials ethically
Find & access
Interpret & analyze
Evaluate
Use
Create
Understand legal & ethical issues
Find & access
Interpret & analyze
Evaluate
Use
Create
Understand legal & ethical
issues

Visual thinking strategies:
*What do you see?
*What do you notice?
*What is going on?
Focus on looking at and describing what you
see, first, then the context
Unknown. "Satanic Leaf-tailed Gecko hides from predators in Andasibe-Mantadia National Park, Madagascar" Caters News Agency.
http://iliketowastemytime.com/2012/09/28/natures-spies-highly-camouflaged-creatures-16-pic 11 April 2013
Ragnott, Kevin. Sketch. http://www.kcrworks.com/portfolio/drawings/ 13 April 2013.
Human Genome http://circos.ca/intro/genomic_data/
http://www.newyorker.com/sandbox/business/subway.html
Sherman, Cindy. “Untitled,” 1988. http://www.artstor.org 15 April 2013
Find & access
Interpret & analyze
Evaluate
Use
Create
Understand legal & ethical issues

http://voicethread.com/share/100536/
Find & access
Interpret & analyze
Evaluate
Use
Create
Understand legal &
ethical issues

Cite your image sources
OWL: Purdue University Online Writing Lab
http://owl.english.purdue.edu/owl/resource/747/08/

Other resources for citing visual resources
Colgate Visual Resources Library at Colgate University

https://sites.google.com/a/colgate.edu/colgatevr/citing-images/citing-imageschicago
University of Washington
http://guides.lib.washington.edu/content.php?pid=56693&sid=518033
Google Art Project www.googleartproject.com
Resources 	
  
McDermott, Ian. "Visual Literacy: What, Why, How? WAYS of SEEING," Short slide show presentation at
ARLIS/NA Annual Conference, Indianapolis, Indiana, April 19, 2009.
http://voicethread.com/#u75939.b100536.i851147
McDermott, Ian. "Visual Literacy: What, Why, How? WAYS of SEEING," Presentation at ARLIS/NA
Annual Conference, Indianapolis, Indiana, April 19, 2009.
http://www.arlisna.org/news/conferences/2009/ses_vlwwh-mcdermott.pdf
Bussert, Kalia. "Visual Literacy in Higher Education New Standards for 21st Century Learners,”
presentation at the New York Library Association's Academic Librarian's Conference, Syracuse University
June 12-13, 2012.
http://www.nyla-asls.org/AcademicLibrariansConference/wp-content/uploads/2012/07/Bussert.pdf
"Visual Literacy," ACRL Wiki, access April 1, 2013.
http://wikis.ala.org/acrl/index.php/Visual_Literacy
Images on opening slide:
Kruger, Barbara. “What are you looking at?” 1993. Web. 15 April 2013.
Morse, Ralph. “LIFE photographer Andreas Feininger with his homemade camera,” 1941.
http://vintagecamerastyle.tumblr.com/page/42 14 April 2013.

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Visual Literacy

  • 1. Visual  Literacy   HEIDI MARTIN WINSTON RESEARCH & INSTRUCTIONAL SERVICES LIBRARIAN, BARNARD COLLEGE KAI ALEXIS SMITH BARNARD COLLEGE LIBRARY INTERN; MSLIS CANDIDATE, PRATT INSTITUTE, 2013
  • 2. "VISUAL LITERACY is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media." ACRL Visual Literacy Competency Standards
  • 3. A visually literate person can: 1. Determine the need for visual materials 2. Find and access images and visual media effectively and efficiently 3. Interpret and analyze the meanings of images and visual media 4. Evaluate images and their sources 5. Use images and visual media effectively 6. Design and create meaningful images and visual media 7. Understand ethical, legal, social, and economic issues surrounding the creation and use of images and visual media, and access and use visual materials ethically
  • 4. Find & access Interpret & analyze Evaluate Use Create Understand legal & ethical issues
  • 5. Find & access Interpret & analyze Evaluate Use Create Understand legal & ethical issues Visual thinking strategies: *What do you see? *What do you notice? *What is going on? Focus on looking at and describing what you see, first, then the context
  • 6. Unknown. "Satanic Leaf-tailed Gecko hides from predators in Andasibe-Mantadia National Park, Madagascar" Caters News Agency. http://iliketowastemytime.com/2012/09/28/natures-spies-highly-camouflaged-creatures-16-pic 11 April 2013
  • 7. Ragnott, Kevin. Sketch. http://www.kcrworks.com/portfolio/drawings/ 13 April 2013.
  • 10. Sherman, Cindy. “Untitled,” 1988. http://www.artstor.org 15 April 2013
  • 11. Find & access Interpret & analyze Evaluate Use Create Understand legal & ethical issues http://voicethread.com/share/100536/
  • 12. Find & access Interpret & analyze Evaluate Use Create Understand legal & ethical issues Cite your image sources OWL: Purdue University Online Writing Lab http://owl.english.purdue.edu/owl/resource/747/08/ Other resources for citing visual resources Colgate Visual Resources Library at Colgate University https://sites.google.com/a/colgate.edu/colgatevr/citing-images/citing-imageschicago University of Washington http://guides.lib.washington.edu/content.php?pid=56693&sid=518033
  • 13. Google Art Project www.googleartproject.com
  • 14. Resources   McDermott, Ian. "Visual Literacy: What, Why, How? WAYS of SEEING," Short slide show presentation at ARLIS/NA Annual Conference, Indianapolis, Indiana, April 19, 2009. http://voicethread.com/#u75939.b100536.i851147 McDermott, Ian. "Visual Literacy: What, Why, How? WAYS of SEEING," Presentation at ARLIS/NA Annual Conference, Indianapolis, Indiana, April 19, 2009. http://www.arlisna.org/news/conferences/2009/ses_vlwwh-mcdermott.pdf Bussert, Kalia. "Visual Literacy in Higher Education New Standards for 21st Century Learners,” presentation at the New York Library Association's Academic Librarian's Conference, Syracuse University June 12-13, 2012. http://www.nyla-asls.org/AcademicLibrariansConference/wp-content/uploads/2012/07/Bussert.pdf "Visual Literacy," ACRL Wiki, access April 1, 2013. http://wikis.ala.org/acrl/index.php/Visual_Literacy Images on opening slide: Kruger, Barbara. “What are you looking at?” 1993. Web. 15 April 2013. Morse, Ralph. “LIFE photographer Andreas Feininger with his homemade camera,” 1941. http://vintagecamerastyle.tumblr.com/page/42 14 April 2013.