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Easy Strategies to Attract and Keep Customers During the Holiday Season

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For small business owners, two of the most difficult things to master are acquiring and retaining customers for their online or offline business. Not only are you often working with limited means to invest, but you’re less likely to have programs in place that customers rely on for repeat purchases.

Considering the holiday season is the best time of the year to maximize your end-of-year revenue, you need to have a plan that implement simple strategies to attract new customers and keep them coming back for more.

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Easy Strategies to Attract and Keep Customers During the Holiday Season

  1. 1. Kabbage Kam Webinars #KabbageKam Easy Strategies to Attract and Keep Customers During the Holiday Season Featuring Speaker From:
  2. 2. •Why doing outreach is important for your business •Five things to get comfortable with when getting the word out about your online or offline business Meet the speakers… Andres Thomas Customer Success Kabbage, Inc. MODERATOR • Q&A session Tommy Walker Editor-in-Chief, Shopify Plus Blog Shopify
  3. 3. Tommy Walker Editor-in-Chief, Shopify Plus Blog
  4. 4. How do you plan to acquire new customers This Holiday Season?
  5. 5. What’s your overall customer acquisition strategy?
  6. 6. For growth, you need to answer a handful of questions…
  7. 7. 1. How can I be guaranteed to get in front of real people? 2. How am I going to get that real person to buy from me more after the holiday season? 3. How can I get them to buy from me again as quickly as possible? 4. What else can I do with the customer relationship that will encourage growth?
  8. 8. How do I get in front of real people?
  9. 9. Get comfortable with 5 things 1. Researching people with reach (bloggers, reviewers, social media "influencers", group admins, etc) & figuring out their contact info. 2. Reaching out and figuring out a way to work together. 3. Hearing "no” 4. Being ignored. 5. Going back to 1.
  10. 10. How can we do this? • Google search • Social media groups • Topsy.com • reddit.com/domain/www.blahblah.com
  11. 11. Reddit.com/domain/website.com
  12. 12. Start a spreadsheet… KEEP TRACK OF THE FOLLOWING INFORMATION Domain, contact info, whether or not they refer and offer you’re making together BUILD THE INITIAL SPREADSHEET TO CONTAIN AT LEAST 50 CONTACTS Bonus points: create a "secret" list on Twitter that tracks their activity.
  13. 13. Do outreach • This is where it comes down to your own personal experience and style. • I can't tell you the "best" way to do outreach, because that's like saying what's the "best" way to telephone. There is no one right way.
  14. 14. The more research you do, the better equipped you’ll be
  15. 15. Try and get a sense of the community’s dynamic
  16. 16. Don’t be afraid to be honest about being a newer business
  17. 17. Example: Hello Matcha Tea
  18. 18. There will be people who tell you “no”, But some people will say “yes”
  19. 19. How do I get more sales after the holiday period is over?
  20. 20. So how can you get people to come back and spend so much more?
  21. 21. 1. HAVE AN EMAIL MARKETING STRATEGY THAT GIVES PEOPLE A REASON TO BUY AGAIN • Up sells • Cross-sells • Logical second purchases • Flash sales 2. TALK WITH YOUR INITIAL CUSTOMERS TO LEARN ABOUT WHAT THE LIKE/DON'T LIKE ABOUT CURRENT PROVIDERS. • What about you? • What almost made them not buy? • Working with your existing customers will help you to further develop your offering
  22. 22. What else can you do with the customer relationship to encourage growth?
  23. 23. This can include… Refer a friend program Encourage them to connect to social channels Ask them for feedback on a content strategy
  24. 24. Resources
  25. 25. Shopify Blog Free tools and resources to accelerate your skills and success “How to Choose an Ecommerce Business Model” “The Importance of Focus for Your Ecommerce Business and How to Achieve It” “3 Ecommerce Trends You Need to Know for a Profitable 2015”
  26. 26. Shopify Manual A collection of useful guides to help you use Shopify
  27. 27. Shopify Experts Browse our top experts: Designers, Developers, Setup Experts, Marketers, Photographers
  28. 28. Kabbage Kam Webinars #KabbageKam Enroll in our New Holiday eCourse Visit this page to enroll: http://kabb.ag/15holidaytips Get weekly Tips from: Business Experts, Business Advocates, & Kabbage partners
  29. 29. Kabbage Kam Webinars #KabbageKam From @KabbageInc Thank you!

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